玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)14.18-5.91-12.420.577.557.551.4826.524.370.421.21122.224.0214.322.7910.4434.4442.02.8228.82153.72000
24Q2 (19)15.0714.25-3.40.533.928.161.173.549.350.3350.083.333.52-9.0411.977.76-9.3813.192.1931.2989.78000
24Q1 (18)13.19-10.76-6.920.51-26.09-5.561.137.628.650.22-12.029.413.87-17.181.468.5720.5916.731.67-1.3939.03000
23Q4 (17)14.78-8.71-7.340.6930.1911.291.05-11.76-11.020.2538.890.04.6742.6120.17.10-3.35-3.971.6952.147.92000
23Q3 (16)16.193.78-13.560.538.16-22.061.1911.213.480.180.00.03.274.22-9.837.357.1619.711.11-3.6415.69000
23Q2 (15)15.610.09-27.340.49-9.26-35.531.072.88-7.760.185.885.883.14-17.58-11.276.86-6.5526.951.15-3.8245.72000
23Q1 (14)14.17-11.16-36.290.54-12.9-25.01.04-11.86-9.570.17-32.0-5.563.81-1.9617.717.34-0.7941.941.20-23.4648.23000
22Q4 (13)15.95-14.84-32.30.62-8.82-23.461.182.6114.560.2538.894.173.897.0713.067.4020.4969.221.5763.153.87000
22Q3 (12)18.73-12.76-13.210.68-10.53-2.861.15-0.860.00.185.885.883.632.5611.926.1413.6415.220.9621.3721.99000
22Q2 (11)21.47-3.46-2.320.765.5610.141.160.87-11.450.17-5.560.03.549.3412.765.404.49-9.350.79-2.172.38000
22Q1 (10)22.24-5.610.870.72-11.110.01.1511.655.50.18-25.00.03.24-5.84-9.85.1718.28-4.840.81-20.55-9.8000
21Q4 (9)23.569.1814.870.8115.715.191.03-10.43-1.90.2441.180.03.445.99-8.424.37-17.96-14.61.0229.31-12.95000
21Q3 (8)21.58-1.828.610.71.456.061.15-12.21-16.060.170.0-5.563.243.33-2.345.33-10.59-22.710.791.85-13.04000
21Q2 (7)21.989.5719.330.69-4.172.991.3120.1816.960.17-5.56-19.053.14-12.54-13.695.969.69-1.980.77-13.81-32.16000
21Q1 (6)20.06-2.1945.050.72-6.4922.031.093.819.00.18-25.0-10.03.59-4.4-15.875.436.14-24.850.90-23.32-37.95000
20Q4 (5)20.513.220.290.7716.676.941.05-23.365.00.2433.33-35.143.7513.036.635.12-25.754.691.1729.17-35.32000
20Q3 (4)19.877.870.00.66-1.490.01.3722.320.00.18-14.290.03.32-8.680.06.8913.40.00.91-20.540.0000.0
20Q2 (3)18.4233.190.00.6713.560.01.1212.00.00.215.00.03.64-14.740.06.08-15.910.01.14-21.160.0000.0
20Q1 (2)13.83-32.370.00.59-18.060.01.00.00.00.2-45.950.04.2721.170.07.2347.870.01.45-20.070.0000.0
19Q4 (1)20.450.00.00.720.00.01.00.00.00.370.00.03.520.00.04.890.00.01.810.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)60.74-22.522.25-19.064.35-6.450.780.03.704.457.1620.731.2829.0600
2022 (9)78.39-10.082.78-4.474.651.530.781.33.556.245.9312.911.0012.6600
2021 (8)87.1820.032.918.184.580.880.77-8.333.34-9.885.25-15.960.88-23.6300
2020 (7)72.63-4.722.69-1.14.54-4.020.843.73.703.86.250.741.168.8400
2019 (6)76.236.722.72-7.84.737.740.8122.733.57-13.66.200.961.0615.000
2018 (5)71.4313.782.9511.744.39-6.790.6610.04.13-1.796.15-18.080.92-3.3200
2017 (4)62.782.052.64-12.874.715.840.61.694.21-14.627.503.720.96-0.3500
2016 (3)61.52-12.553.03-20.474.45-12.230.593.514.93-9.067.230.370.9618.3751640.0
2015 (2)70.35-25.483.81-5.695.07-1.360.57-21.925.4226.567.2132.370.814.7951640.0
2014 (1)94.41-1.24.0425.085.14-4.460.73-2.674.2805.4400.77051640.0

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