玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.2617.768.620.07-12.5-12.50.060.0-14.290.19-9.52-5.05.56-25.69-19.444.76-15.08-21.0915.08-23.17-12.54000
24Q2 (19)1.073.88-6.140.080.00.00.06-14.29-25.00.215.00.07.48-3.746.545.61-17.49-20.0919.631.076.54000
24Q1 (18)1.03-14.8843.060.0833.3314.290.0740.016.670.2-4.7611.117.7756.63-20.116.8064.47-18.4519.4211.88-22.33000
23Q4 (17)1.214.31124.070.06-25.0-14.290.05-28.570.00.215.023.534.96-28.1-61.754.13-31.52-55.3717.360.66-44.87000
23Q3 (16)1.161.7510.480.080.00.00.07-12.5-22.220.2-4.76-9.096.90-1.72-9.486.03-14.01-29.617.24-6.4-17.71000
23Q2 (15)1.1458.33-35.590.0814.29-11.110.0833.33-20.00.2116.670.07.02-27.8238.017.02-15.7924.2118.42-26.3255.26000
23Q1 (14)0.7233.33-59.780.070.0-12.50.0620.0-33.330.185.88-10.09.72-25.0117.538.33-10.065.7425.00-20.59123.75000
22Q4 (13)0.54-48.57-66.250.07-12.5-22.220.05-44.44-44.440.17-22.73-26.0912.9670.14130.459.268.0264.6131.4850.25119.0000
22Q3 (12)1.05-40.68-22.220.08-11.1114.290.09-10.012.50.224.7622.227.6249.8446.948.5751.7144.6420.9576.657.14000
22Q2 (11)1.77-1.1237.210.0912.528.570.111.1125.00.215.016.675.0813.77-6.35.6512.37-8.911.866.19-14.97000
22Q1 (10)1.7911.8833.580.08-11.1114.290.090.012.50.2-13.0417.654.47-20.55-14.455.03-10.61-15.7811.17-22.27-11.93000
21Q4 (9)1.618.5240.350.0928.5728.570.0912.512.50.2327.7843.755.628.48-8.395.62-5.08-19.8414.377.812.42000
21Q3 (8)1.354.6535.00.070.016.670.080.0-11.110.180.028.575.19-4.44-13.585.93-4.44-34.1613.33-4.44-4.76000
21Q2 (7)1.29-3.7334.380.070.040.00.080.00.00.185.8838.465.433.884.196.203.88-25.5813.959.993.04000
21Q1 (6)1.3417.5442.550.070.016.670.080.033.330.176.2530.775.22-14.93-18.165.97-14.93-6.4712.69-9.61-8.27000
20Q4 (5)1.1414.05.560.0716.6740.00.08-11.1133.330.1614.2923.086.142.3432.637.02-22.0326.3214.040.2516.6000
20Q3 (4)1.04.170.00.0620.00.00.0912.50.00.147.690.06.0015.20.09.008.00.014.003.380.0000.0
20Q2 (3)0.962.130.00.05-16.670.00.0833.330.00.130.00.05.21-18.40.08.3330.560.013.54-2.080.0000.0
20Q1 (2)0.94-12.960.00.0620.00.00.060.00.00.130.00.06.3837.870.06.3814.890.013.8314.890.0000.0
19Q4 (1)1.080.00.00.050.00.00.060.00.00.130.00.04.630.00.05.560.00.012.040.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.22-18.220.29-3.330.26-18.750.81.276.8718.26.16-0.6518.9623.8200
2022 (9)5.16-7.530.30.00.32-3.030.795.335.818.146.204.8615.3113.9100
2021 (8)5.5837.780.325.00.336.450.7531.585.38-9.275.91-22.7413.44-4.500
2020 (7)4.0513.130.244.350.3134.780.577.555.93-7.767.6519.1414.07-4.9300
2019 (6)3.58-7.490.23-30.30.234.550.5347.226.42-24.666.4213.0114.8059.1500
2018 (5)3.8797.450.3373.680.22214.290.36350.08.53-12.045.6859.179.30127.9100
2017 (4)1.9675.00.195.560.07600.00.0809.69-39.683.57300.04.0801010.0
2016 (3)1.12-54.290.18125.00.01-94.120016.07392.190.89-87.130.0001010.0
2015 (2)2.4500.0800.1700.503.2706.94020.4101010

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。