- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.26 | 17.76 | 8.62 | 0.07 | -12.5 | -12.5 | 0.06 | 0.0 | -14.29 | 0.19 | -9.52 | -5.0 | 5.56 | -25.69 | -19.44 | 4.76 | -15.08 | -21.09 | 15.08 | -23.17 | -12.54 | 0 | 0 | 0 |
24Q2 (19) | 1.07 | 3.88 | -6.14 | 0.08 | 0.0 | 0.0 | 0.06 | -14.29 | -25.0 | 0.21 | 5.0 | 0.0 | 7.48 | -3.74 | 6.54 | 5.61 | -17.49 | -20.09 | 19.63 | 1.07 | 6.54 | 0 | 0 | 0 |
24Q1 (18) | 1.03 | -14.88 | 43.06 | 0.08 | 33.33 | 14.29 | 0.07 | 40.0 | 16.67 | 0.2 | -4.76 | 11.11 | 7.77 | 56.63 | -20.11 | 6.80 | 64.47 | -18.45 | 19.42 | 11.88 | -22.33 | 0 | 0 | 0 |
23Q4 (17) | 1.21 | 4.31 | 124.07 | 0.06 | -25.0 | -14.29 | 0.05 | -28.57 | 0.0 | 0.21 | 5.0 | 23.53 | 4.96 | -28.1 | -61.75 | 4.13 | -31.52 | -55.37 | 17.36 | 0.66 | -44.87 | 0 | 0 | 0 |
23Q3 (16) | 1.16 | 1.75 | 10.48 | 0.08 | 0.0 | 0.0 | 0.07 | -12.5 | -22.22 | 0.2 | -4.76 | -9.09 | 6.90 | -1.72 | -9.48 | 6.03 | -14.01 | -29.6 | 17.24 | -6.4 | -17.71 | 0 | 0 | 0 |
23Q2 (15) | 1.14 | 58.33 | -35.59 | 0.08 | 14.29 | -11.11 | 0.08 | 33.33 | -20.0 | 0.21 | 16.67 | 0.0 | 7.02 | -27.82 | 38.01 | 7.02 | -15.79 | 24.21 | 18.42 | -26.32 | 55.26 | 0 | 0 | 0 |
23Q1 (14) | 0.72 | 33.33 | -59.78 | 0.07 | 0.0 | -12.5 | 0.06 | 20.0 | -33.33 | 0.18 | 5.88 | -10.0 | 9.72 | -25.0 | 117.53 | 8.33 | -10.0 | 65.74 | 25.00 | -20.59 | 123.75 | 0 | 0 | 0 |
22Q4 (13) | 0.54 | -48.57 | -66.25 | 0.07 | -12.5 | -22.22 | 0.05 | -44.44 | -44.44 | 0.17 | -22.73 | -26.09 | 12.96 | 70.14 | 130.45 | 9.26 | 8.02 | 64.61 | 31.48 | 50.25 | 119.0 | 0 | 0 | 0 |
22Q3 (12) | 1.05 | -40.68 | -22.22 | 0.08 | -11.11 | 14.29 | 0.09 | -10.0 | 12.5 | 0.22 | 4.76 | 22.22 | 7.62 | 49.84 | 46.94 | 8.57 | 51.71 | 44.64 | 20.95 | 76.6 | 57.14 | 0 | 0 | 0 |
22Q2 (11) | 1.77 | -1.12 | 37.21 | 0.09 | 12.5 | 28.57 | 0.1 | 11.11 | 25.0 | 0.21 | 5.0 | 16.67 | 5.08 | 13.77 | -6.3 | 5.65 | 12.37 | -8.9 | 11.86 | 6.19 | -14.97 | 0 | 0 | 0 |
22Q1 (10) | 1.79 | 11.88 | 33.58 | 0.08 | -11.11 | 14.29 | 0.09 | 0.0 | 12.5 | 0.2 | -13.04 | 17.65 | 4.47 | -20.55 | -14.45 | 5.03 | -10.61 | -15.78 | 11.17 | -22.27 | -11.93 | 0 | 0 | 0 |
21Q4 (9) | 1.6 | 18.52 | 40.35 | 0.09 | 28.57 | 28.57 | 0.09 | 12.5 | 12.5 | 0.23 | 27.78 | 43.75 | 5.62 | 8.48 | -8.39 | 5.62 | -5.08 | -19.84 | 14.37 | 7.81 | 2.42 | 0 | 0 | 0 |
21Q3 (8) | 1.35 | 4.65 | 35.0 | 0.07 | 0.0 | 16.67 | 0.08 | 0.0 | -11.11 | 0.18 | 0.0 | 28.57 | 5.19 | -4.44 | -13.58 | 5.93 | -4.44 | -34.16 | 13.33 | -4.44 | -4.76 | 0 | 0 | 0 |
21Q2 (7) | 1.29 | -3.73 | 34.38 | 0.07 | 0.0 | 40.0 | 0.08 | 0.0 | 0.0 | 0.18 | 5.88 | 38.46 | 5.43 | 3.88 | 4.19 | 6.20 | 3.88 | -25.58 | 13.95 | 9.99 | 3.04 | 0 | 0 | 0 |
21Q1 (6) | 1.34 | 17.54 | 42.55 | 0.07 | 0.0 | 16.67 | 0.08 | 0.0 | 33.33 | 0.17 | 6.25 | 30.77 | 5.22 | -14.93 | -18.16 | 5.97 | -14.93 | -6.47 | 12.69 | -9.61 | -8.27 | 0 | 0 | 0 |
20Q4 (5) | 1.14 | 14.0 | 5.56 | 0.07 | 16.67 | 40.0 | 0.08 | -11.11 | 33.33 | 0.16 | 14.29 | 23.08 | 6.14 | 2.34 | 32.63 | 7.02 | -22.03 | 26.32 | 14.04 | 0.25 | 16.6 | 0 | 0 | 0 |
20Q3 (4) | 1.0 | 4.17 | 0.0 | 0.06 | 20.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.14 | 7.69 | 0.0 | 6.00 | 15.2 | 0.0 | 9.00 | 8.0 | 0.0 | 14.00 | 3.38 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.96 | 2.13 | 0.0 | 0.05 | -16.67 | 0.0 | 0.08 | 33.33 | 0.0 | 0.13 | 0.0 | 0.0 | 5.21 | -18.4 | 0.0 | 8.33 | 30.56 | 0.0 | 13.54 | -2.08 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.94 | -12.96 | 0.0 | 0.06 | 20.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 6.38 | 37.87 | 0.0 | 6.38 | 14.89 | 0.0 | 13.83 | 14.89 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.08 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 5.56 | 0.0 | 0.0 | 12.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.22 | -18.22 | 0.29 | -3.33 | 0.26 | -18.75 | 0.8 | 1.27 | 6.87 | 18.2 | 6.16 | -0.65 | 18.96 | 23.82 | 0 | 0 |
2022 (9) | 5.16 | -7.53 | 0.3 | 0.0 | 0.32 | -3.03 | 0.79 | 5.33 | 5.81 | 8.14 | 6.20 | 4.86 | 15.31 | 13.91 | 0 | 0 |
2021 (8) | 5.58 | 37.78 | 0.3 | 25.0 | 0.33 | 6.45 | 0.75 | 31.58 | 5.38 | -9.27 | 5.91 | -22.74 | 13.44 | -4.5 | 0 | 0 |
2020 (7) | 4.05 | 13.13 | 0.24 | 4.35 | 0.31 | 34.78 | 0.57 | 7.55 | 5.93 | -7.76 | 7.65 | 19.14 | 14.07 | -4.93 | 0 | 0 |
2019 (6) | 3.58 | -7.49 | 0.23 | -30.3 | 0.23 | 4.55 | 0.53 | 47.22 | 6.42 | -24.66 | 6.42 | 13.01 | 14.80 | 59.15 | 0 | 0 |
2018 (5) | 3.87 | 97.45 | 0.33 | 73.68 | 0.22 | 214.29 | 0.36 | 350.0 | 8.53 | -12.04 | 5.68 | 59.17 | 9.30 | 127.91 | 0 | 0 |
2017 (4) | 1.96 | 75.0 | 0.19 | 5.56 | 0.07 | 600.0 | 0.08 | 0 | 9.69 | -39.68 | 3.57 | 300.0 | 4.08 | 0 | 101 | 0.0 |
2016 (3) | 1.12 | -54.29 | 0.18 | 125.0 | 0.01 | -94.12 | 0 | 0 | 16.07 | 392.19 | 0.89 | -87.13 | 0.00 | 0 | 101 | 0.0 |
2015 (2) | 2.45 | 0 | 0.08 | 0 | 0.17 | 0 | 0.5 | 0 | 3.27 | 0 | 6.94 | 0 | 20.41 | 0 | 101 | 0 |