- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 19.62 | 7.39 | 13.67 | 0.49 | 16.67 | 4.26 | 0.58 | 5.45 | 1.75 | 0.01 | 0.0 | 0.0 | 2.50 | 8.64 | -8.29 | 2.96 | -1.8 | -10.49 | 0.05 | -6.88 | -12.03 | 0 | 0 | 0 |
24Q1 (19) | 18.27 | -12.04 | 9.99 | 0.42 | -20.75 | -6.67 | 0.55 | -27.63 | 12.24 | 0.01 | 0.0 | 0.0 | 2.30 | -9.91 | -15.15 | 3.01 | -17.73 | 2.05 | 0.05 | 13.68 | -9.09 | 0 | 0 | 0 |
23Q4 (18) | 20.77 | -2.07 | -1.98 | 0.53 | 6.0 | -20.9 | 0.76 | 22.58 | 18.75 | 0.01 | 0.0 | 0.0 | 2.55 | 8.25 | -19.3 | 3.66 | 25.18 | 21.15 | 0.05 | 2.12 | 2.02 | 0 | 0 | 0 |
23Q3 (17) | 21.21 | 22.89 | -9.4 | 0.5 | 6.38 | -18.03 | 0.62 | 8.77 | 3.33 | 0.01 | 0.0 | 0.0 | 2.36 | -13.43 | -9.53 | 2.92 | -11.48 | 14.05 | 0.05 | -18.62 | 10.37 | 0 | 0 | 0 |
23Q2 (16) | 17.26 | 3.91 | -23.08 | 0.47 | 4.44 | -31.88 | 0.57 | 16.33 | -1.72 | 0.01 | 0.0 | 0.0 | 2.72 | 0.51 | -11.44 | 3.30 | 11.95 | 27.77 | 0.06 | -3.77 | 30.01 | 0 | 0 | 0 |
23Q1 (15) | 16.61 | -21.61 | -28.71 | 0.45 | -32.84 | -40.79 | 0.49 | -23.44 | -9.26 | 0.01 | 0.0 | 0.0 | 2.71 | -14.32 | -16.94 | 2.95 | -2.33 | 27.29 | 0.06 | 27.57 | 40.28 | 0 | 0 | 0 |
22Q4 (14) | 21.19 | -9.48 | -10.4 | 0.67 | 9.84 | 8.06 | 0.64 | 6.67 | -11.11 | 0.01 | 0.0 | 0.0 | 3.16 | 21.34 | 20.61 | 3.02 | 17.84 | -0.79 | 0.05 | 10.48 | 11.61 | 0 | 0 | 0 |
22Q3 (13) | 23.41 | 4.32 | 5.69 | 0.61 | -11.59 | -14.08 | 0.6 | 3.45 | 11.11 | 0.01 | 0.0 | 0.0 | 2.61 | -15.26 | -18.71 | 2.56 | -0.84 | 5.13 | 0.04 | -4.14 | -5.38 | 0 | 0 | 0 |
22Q2 (12) | 22.44 | -3.69 | 2.14 | 0.69 | -9.21 | 11.29 | 0.58 | 7.41 | 5.45 | 0.01 | 0.0 | 0.0 | 3.07 | -5.73 | 8.96 | 2.58 | 11.52 | 3.25 | 0.04 | 3.83 | -2.09 | 0 | 0 | 0 |
22Q1 (11) | 23.3 | -1.48 | 24.93 | 0.76 | 22.58 | 46.15 | 0.54 | -25.0 | 14.89 | 0.01 | 0.0 | 0.0 | 3.26 | 24.42 | 16.99 | 2.32 | -23.87 | -8.04 | 0.04 | 1.5 | -19.96 | 0 | 0 | 0 |
21Q4 (10) | 23.65 | 6.77 | 37.98 | 0.62 | -12.68 | 51.22 | 0.72 | 33.33 | 53.19 | 0.01 | 0.0 | 0.0 | 2.62 | -18.21 | 9.59 | 3.04 | 24.88 | 11.02 | 0.04 | -6.34 | -27.53 | 0 | 0 | 0 |
21Q3 (9) | 22.15 | 0.82 | 41.53 | 0.71 | 14.52 | 65.12 | 0.54 | -1.82 | 14.89 | 0.01 | 0.0 | 0.0 | 3.21 | 13.59 | 16.66 | 2.44 | -2.62 | -18.82 | 0.05 | -0.81 | -29.35 | 0 | 0 | 0 |
21Q2 (8) | 21.97 | 17.8 | 78.33 | 0.62 | 19.23 | 58.97 | 0.55 | 17.02 | 48.65 | 0.01 | 0.0 | 0.0 | 2.82 | 1.21 | -10.85 | 2.50 | -0.66 | -16.64 | 0.05 | -15.11 | -43.92 | 0 | 0 | 0 |
21Q1 (7) | 18.65 | 8.81 | 48.72 | 0.52 | 26.83 | 30.0 | 0.47 | 0.0 | 34.29 | 0.01 | 0.0 | 0.0 | 2.79 | 16.56 | -12.59 | 2.52 | -8.1 | -9.71 | 0.05 | -8.1 | -32.76 | 0 | 0 | 0 |
20Q4 (6) | 17.14 | 9.52 | -1.15 | 0.41 | -4.65 | -18.0 | 0.47 | 0.0 | 27.03 | 0.01 | 0.0 | 0.0 | 2.39 | -12.94 | -17.04 | 2.74 | -8.69 | 28.51 | 0.06 | -8.69 | 1.17 | 0 | 0 | 0 |
20Q3 (5) | 15.65 | 27.03 | -0.38 | 0.43 | 10.26 | -4.44 | 0.47 | 27.03 | 20.51 | 0.01 | 0.0 | -50.0 | 2.75 | -13.2 | -4.08 | 3.00 | -0.0 | 20.97 | 0.06 | -21.28 | -49.81 | 0 | 0 | 0 |
20Q2 (4) | 12.32 | -1.75 | 0.0 | 0.39 | -2.5 | 0.0 | 0.37 | 5.71 | 0.0 | 0.01 | 0.0 | 0.0 | 3.17 | -0.76 | 0.0 | 3.00 | 7.6 | 0.0 | 0.08 | 1.79 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 12.54 | -27.68 | 0.0 | 0.4 | -20.0 | 0.0 | 0.35 | -5.41 | 0.0 | 0.01 | 0.0 | 0.0 | 3.19 | 10.62 | 0.0 | 2.79 | 30.8 | 0.0 | 0.08 | 38.28 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 17.34 | 10.38 | 0.0 | 0.5 | 11.11 | 0.0 | 0.37 | -5.13 | 0.0 | 0.01 | -50.0 | 0.0 | 2.88 | 0.67 | 0.0 | 2.13 | -14.05 | 0.0 | 0.06 | -54.7 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 15.71 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 2.48 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 75.85 | -16.04 | 1.95 | -28.83 | 2.45 | 3.81 | 0.04 | 0.0 | 2.57 | -15.24 | 3.23 | 23.65 | 0.05 | 19.1 | 0 | 0 |
2022 (9) | 90.34 | 4.54 | 2.74 | 10.93 | 2.36 | 3.51 | 0.04 | 0.0 | 3.03 | 6.12 | 2.61 | -0.98 | 0.04 | -4.34 | 0 | 0 |
2021 (8) | 86.42 | 49.88 | 2.47 | 50.61 | 2.28 | 37.35 | 0.04 | 0.0 | 2.86 | 0.49 | 2.64 | -8.36 | 0.05 | -33.28 | 0 | 0 |
2020 (7) | 57.66 | -7.61 | 1.64 | -8.89 | 1.66 | 12.93 | 0.04 | -33.33 | 2.84 | -1.38 | 2.88 | 22.23 | 0.07 | -27.84 | 0 | 0 |
2019 (6) | 62.41 | -18.67 | 1.8 | -27.71 | 1.47 | -7.55 | 0.06 | -14.29 | 2.88 | -11.11 | 2.36 | 13.68 | 0.10 | 5.4 | 0 | 0 |
2018 (5) | 76.74 | 12.0 | 2.49 | 28.35 | 1.59 | 7.43 | 0.07 | 16.67 | 3.24 | 14.6 | 2.07 | -4.08 | 0.09 | 4.17 | 0 | 0 |
2017 (4) | 68.52 | 14.91 | 1.94 | 13.45 | 1.48 | 8.03 | 0.06 | 20.0 | 2.83 | -1.27 | 2.16 | -5.99 | 0.09 | 4.43 | 0 | 0 |
2016 (3) | 59.63 | 14.23 | 1.71 | 17.12 | 1.37 | 23.42 | 0.05 | -28.57 | 2.87 | 2.53 | 2.30 | 8.04 | 0.08 | -37.47 | 428 | 0.0 |
2015 (2) | 52.2 | -7.2 | 1.46 | -2.67 | 1.11 | 0.91 | 0.07 | 0.0 | 2.80 | 4.89 | 2.13 | 8.74 | 0.13 | 7.76 | 428 | 0.0 |
2014 (1) | 56.25 | 13.04 | 1.5 | 13.64 | 1.1 | 22.22 | 0.07 | 16.67 | 2.67 | 0 | 1.96 | 0 | 0.12 | 0 | 428 | 0.0 |