玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)19.627.3913.670.4916.674.260.585.451.750.010.00.02.508.64-8.292.96-1.8-10.490.05-6.88-12.03000
24Q1 (19)18.27-12.049.990.42-20.75-6.670.55-27.6312.240.010.00.02.30-9.91-15.153.01-17.732.050.0513.68-9.09000
23Q4 (18)20.77-2.07-1.980.536.0-20.90.7622.5818.750.010.00.02.558.25-19.33.6625.1821.150.052.122.02000
23Q3 (17)21.2122.89-9.40.56.38-18.030.628.773.330.010.00.02.36-13.43-9.532.92-11.4814.050.05-18.6210.37000
23Q2 (16)17.263.91-23.080.474.44-31.880.5716.33-1.720.010.00.02.720.51-11.443.3011.9527.770.06-3.7730.01000
23Q1 (15)16.61-21.61-28.710.45-32.84-40.790.49-23.44-9.260.010.00.02.71-14.32-16.942.95-2.3327.290.0627.5740.28000
22Q4 (14)21.19-9.48-10.40.679.848.060.646.67-11.110.010.00.03.1621.3420.613.0217.84-0.790.0510.4811.61000
22Q3 (13)23.414.325.690.61-11.59-14.080.63.4511.110.010.00.02.61-15.26-18.712.56-0.845.130.04-4.14-5.38000
22Q2 (12)22.44-3.692.140.69-9.2111.290.587.415.450.010.00.03.07-5.738.962.5811.523.250.043.83-2.09000
22Q1 (11)23.3-1.4824.930.7622.5846.150.54-25.014.890.010.00.03.2624.4216.992.32-23.87-8.040.041.5-19.96000
21Q4 (10)23.656.7737.980.62-12.6851.220.7233.3353.190.010.00.02.62-18.219.593.0424.8811.020.04-6.34-27.53000
21Q3 (9)22.150.8241.530.7114.5265.120.54-1.8214.890.010.00.03.2113.5916.662.44-2.62-18.820.05-0.81-29.35000
21Q2 (8)21.9717.878.330.6219.2358.970.5517.0248.650.010.00.02.821.21-10.852.50-0.66-16.640.05-15.11-43.92000
21Q1 (7)18.658.8148.720.5226.8330.00.470.034.290.010.00.02.7916.56-12.592.52-8.1-9.710.05-8.1-32.76000
20Q4 (6)17.149.52-1.150.41-4.65-18.00.470.027.030.010.00.02.39-12.94-17.042.74-8.6928.510.06-8.691.17000
20Q3 (5)15.6527.03-0.380.4310.26-4.440.4727.0320.510.010.0-50.02.75-13.2-4.083.00-0.020.970.06-21.28-49.81000
20Q2 (4)12.32-1.750.00.39-2.50.00.375.710.00.010.00.03.17-0.760.03.007.60.00.081.790.0000.0
20Q1 (3)12.54-27.680.00.4-20.00.00.35-5.410.00.010.00.03.1910.620.02.7930.80.00.0838.280.0000.0
19Q4 (2)17.3410.380.00.511.110.00.37-5.130.00.01-50.00.02.880.670.02.13-14.050.00.06-54.70.0000.0
19Q3 (1)15.710.00.00.450.00.00.390.00.00.020.00.02.860.00.02.480.00.00.130.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)75.85-16.041.95-28.832.453.810.040.02.57-15.243.2323.650.0519.100
2022 (9)90.344.542.7410.932.363.510.040.03.036.122.61-0.980.04-4.3400
2021 (8)86.4249.882.4750.612.2837.350.040.02.860.492.64-8.360.05-33.2800
2020 (7)57.66-7.611.64-8.891.6612.930.04-33.332.84-1.382.8822.230.07-27.8400
2019 (6)62.41-18.671.8-27.711.47-7.550.06-14.292.88-11.112.3613.680.105.400
2018 (5)76.7412.02.4928.351.597.430.0716.673.2414.62.07-4.080.094.1700
2017 (4)68.5214.911.9413.451.488.030.0620.02.83-1.272.16-5.990.094.4300
2016 (3)59.6314.231.7117.121.3723.420.05-28.572.872.532.308.040.08-37.474280.0
2015 (2)52.2-7.21.46-2.671.110.910.070.02.804.892.138.740.137.764280.0
2014 (1)56.2513.041.513.641.122.220.0716.672.6701.9600.1204280.0

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