玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)10.734.38-8.60.51-1.920.00.53-3.64-7.021.24-1.59-6.064.75-6.049.414.94-7.681.7311.56-5.712.78000
24Q2 (19)10.288.32-9.030.5218.1810.640.553.777.841.267.694.135.069.121.625.35-4.218.5412.26-0.5814.46000
24Q1 (18)9.49-4.91-1.350.44-2.222.330.531.9217.781.17-2.58.334.642.833.735.587.1919.3912.332.539.82000
23Q4 (17)9.98-14.998.830.45-11.769.760.52-8.7723.811.2-9.097.144.513.80.855.217.3213.7612.026.94-1.55000
23Q3 (16)11.743.8961.260.518.5134.210.5711.7646.151.329.0925.714.344.44-16.784.867.58-9.3711.245.0-22.04000
23Q2 (15)11.317.467.820.479.3-7.840.5113.338.511.2112.046.144.16-6.95-14.534.51-3.520.6410.71-4.62-1.56000
23Q1 (14)9.624.91-19.570.434.88-21.820.457.14-6.251.08-3.57-2.74.47-0.03-2.84.682.1316.5511.23-8.0820.96000
22Q4 (13)9.1725.96-21.490.417.89-21.150.427.69-8.71.126.670.94.47-14.340.434.58-14.516.312.21-15.3228.52000
22Q3 (12)7.28-30.53-38.310.38-25.49-30.910.39-17.02-18.751.05-7.89-7.895.227.2611.995.3619.4531.714.4232.5949.29000
22Q2 (11)10.48-12.37-3.940.51-7.270.00.47-2.089.31.142.75.564.875.824.14.4811.7413.7910.8817.219.89000
22Q1 (10)11.962.411.260.555.777.840.484.356.671.110.03.744.603.29-3.074.011.9-4.129.28-2.34-6.76000
21Q4 (9)11.68-1.0213.070.52-5.458.330.46-4.179.521.11-2.638.824.45-4.48-4.193.94-3.18-3.149.50-1.63-3.7500-100.0
21Q3 (8)11.88.169.060.557.8410.00.4811.6311.631.145.568.574.66-0.290.864.073.212.369.66-2.41-0.4500-100.0
21Q2 (7)10.911.491.020.510.08.510.43-4.44-2.271.080.932.864.67-1.477.423.94-5.85-3.269.90-0.551.8200-100.0
21Q1 (6)10.754.07-2.360.516.25-3.770.457.140.01.074.9-1.834.742.1-1.454.192.962.429.950.80.540-100.0-100.0
20Q4 (5)10.33-4.53-6.940.48-4.0-11.110.42-2.33-4.551.02-2.86-1.924.650.55-4.494.072.312.579.871.755.393330.00.0
20Q3 (4)10.820.190.00.56.380.00.43-2.270.01.050.00.04.626.190.03.97-2.450.09.70-0.180.03330.00.0
20Q2 (3)10.8-1.910.00.47-11.320.00.44-2.220.01.05-3.670.04.35-9.60.04.07-0.320.09.72-1.80.03330.00.0
20Q1 (2)11.01-0.810.00.53-1.850.00.452.270.01.094.810.04.81-1.050.04.093.110.09.905.660.03330.00.0
19Q4 (1)11.10.00.00.540.00.00.440.00.01.040.00.04.860.00.03.960.00.09.370.00.03330.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)42.649.641.860.02.0516.484.818.584.36-8.794.816.2311.28-0.9700
2022 (9)38.89-13.831.86-11.01.76-3.34.430.684.783.274.5312.2211.3916.8400
2021 (8)45.135.052.096.091.824.64.44.274.630.994.03-0.439.75-0.7500
2020 (7)42.96-5.191.97-4.831.74-2.254.22-1.634.590.384.053.19.823.753330.0
2019 (6)45.312.672.0724.71.782.894.295.674.5721.453.930.219.472.913330.0
2018 (5)44.1312.661.6649.551.733.594.0620.833.7632.743.92-8.059.207.253330.0
2017 (4)39.178.21.1123.331.677.053.368.742.8313.984.26-1.078.580.493330.0
2016 (3)36.27.160.9-15.891.561.963.09-1.92.49-21.514.31-4.868.54-8.463330.0
2015 (2)33.781.411.0713.831.5311.683.152.273.1712.254.5310.129.330.853336.73
2014 (1)33.31-7.780.94-5.051.375.383.08-8.612.8204.1109.25031226.32

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