- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.43 | 26.56 | 22.11 | 0.02 | 0.0 | 0.0 | 0.17 | 0.0 | -10.53 | 0 | 0 | -100.0 | 0.82 | -20.99 | -18.11 | 7.00 | -20.99 | -26.73 | 0.00 | 0 | -100.0 | 603 | 0.0 | -13.61 |
| 24Q2 (19) | 1.92 | 4.35 | -6.34 | 0.02 | 0.0 | 0.0 | 0.17 | -5.56 | -39.29 | 0 | 0 | -100.0 | 1.04 | -4.17 | 6.77 | 8.85 | -9.49 | -35.17 | 0.00 | 0 | -100.0 | 603 | 0.0 | -13.61 |
| 24Q1 (18) | 1.84 | 15.72 | -19.3 | 0.02 | 0.0 | -33.33 | 0.18 | -14.29 | -25.0 | 0 | -100.0 | -100.0 | 1.09 | -13.59 | -17.39 | 9.78 | -25.93 | -7.07 | 0.00 | -100.0 | -100.0 | 603 | 0.0 | -13.61 |
| 23Q4 (17) | 1.59 | -20.1 | -34.02 | 0.02 | 0.0 | 300.0 | 0.21 | 10.53 | -22.22 | 0.01 | 0.0 | 0.0 | 1.26 | 25.16 | 403.14 | 13.21 | 38.33 | 17.89 | 0.63 | 25.16 | 51.57 | 603 | -13.61 | -13.61 |
| 23Q3 (16) | 1.99 | -2.93 | -9.13 | 0.02 | 0.0 | -75.0 | 0.19 | -32.14 | -5.0 | 0.01 | 0.0 | 0.0 | 1.01 | 3.02 | -72.49 | 9.55 | -30.1 | 4.55 | 0.50 | 3.02 | 10.05 | 698 | 0.0 | -8.28 |
| 23Q2 (15) | 2.05 | -10.09 | -22.93 | 0.02 | -33.33 | -33.33 | 0.28 | 16.67 | 47.37 | 0.01 | 0.0 | 0.0 | 0.98 | -25.85 | -13.5 | 13.66 | 29.76 | 91.22 | 0.49 | 11.22 | 29.76 | 698 | 0.0 | -8.28 |
| 23Q1 (14) | 2.28 | -5.39 | 15.74 | 0.03 | 400.0 | 50.0 | 0.24 | -11.11 | 41.18 | 0.01 | 0.0 | 0.0 | 1.32 | 417.11 | 29.61 | 10.53 | -6.04 | 21.98 | 0.44 | 5.7 | -13.6 | 698 | 0.0 | -8.28 |
| 22Q4 (13) | 2.41 | 10.05 | 7.59 | -0.01 | -112.5 | -133.33 | 0.27 | 35.0 | 22.73 | 0.01 | 0.0 | 0.0 | -0.41 | -111.36 | -130.98 | 11.20 | 22.68 | 14.07 | 0.41 | -9.13 | -7.05 | 698 | -8.28 | -8.28 |
| 22Q3 (12) | 2.19 | -17.67 | 34.36 | 0.08 | 166.67 | 300.0 | 0.2 | 5.26 | 17.65 | 0.01 | 0.0 | 0.0 | 3.65 | 223.9 | 197.72 | 9.13 | 27.85 | -12.44 | 0.46 | 21.46 | -25.57 | 761 | 0.0 | 25.58 |
| 22Q2 (11) | 2.66 | 35.03 | 31.68 | 0.03 | 50.0 | -25.0 | 0.19 | 11.76 | -5.0 | 0.01 | 0.0 | 0.0 | 1.13 | 11.09 | -43.05 | 7.14 | -17.23 | -27.86 | 0.38 | -25.94 | -24.06 | 761 | 0.0 | 25.58 |
| 22Q1 (10) | 1.97 | -12.05 | -1.01 | 0.02 | -33.33 | -33.33 | 0.17 | -22.73 | -5.56 | 0.01 | 0.0 | 0.0 | 1.02 | -24.2 | -32.66 | 8.63 | -12.14 | -4.6 | 0.51 | 13.71 | 1.02 | 761 | 0.0 | 25.58 |
| 21Q4 (9) | 2.24 | 37.42 | -10.4 | 0.03 | 50.0 | 50.0 | 0.22 | 29.41 | 46.67 | 0.01 | 0.0 | 0.0 | 1.34 | 9.15 | 67.41 | 9.82 | -5.83 | 63.69 | 0.45 | -27.23 | 11.61 | 761 | 25.58 | 25.58 |
| 21Q3 (8) | 1.63 | -19.31 | -14.21 | 0.02 | -50.0 | -33.33 | 0.17 | -15.0 | -5.56 | 0.01 | 0.0 | 0.0 | 1.23 | -38.04 | -22.29 | 10.43 | 5.34 | 10.09 | 0.61 | 23.93 | 16.56 | 606 | 0.0 | -0.49 |
| 21Q2 (7) | 2.02 | 1.51 | 197.06 | 0.04 | 33.33 | 100.0 | 0.2 | 11.11 | 25.0 | 0.01 | 0.0 | 0.0 | 1.98 | 31.35 | -32.67 | 9.90 | 9.46 | -57.92 | 0.50 | -1.49 | -66.34 | 606 | 0.0 | -0.49 |
| 21Q1 (6) | 1.99 | -20.4 | 82.57 | 0.03 | 50.0 | 50.0 | 0.18 | 20.0 | 5.88 | 0.01 | 0.0 | -50.0 | 1.51 | 88.44 | -17.84 | 9.05 | 50.75 | -42.0 | 0.50 | 25.63 | -72.61 | 606 | 0.0 | 8.99 |
| 20Q4 (5) | 2.5 | 31.58 | 82.48 | 0.02 | -33.33 | 0.0 | 0.15 | -16.67 | -28.57 | 0.01 | 0.0 | 0.0 | 0.80 | -49.33 | -45.2 | 6.00 | -36.67 | -60.86 | 0.40 | -24.0 | -45.2 | 606 | -0.49 | 8.99 |
| 20Q3 (4) | 1.9 | 179.41 | 0.0 | 0.03 | 50.0 | 0.0 | 0.18 | 12.5 | 0.0 | 0.01 | 0.0 | 0.0 | 1.58 | -46.32 | 0.0 | 9.47 | -59.74 | 0.0 | 0.53 | -64.21 | 0.0 | 609 | 0.0 | 0.0 |
| 20Q2 (3) | 0.68 | -37.61 | 0.0 | 0.02 | 0.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0.01 | -50.0 | 0.0 | 2.94 | 60.29 | 0.0 | 23.53 | 50.87 | 0.0 | 1.47 | -19.85 | 0.0 | 609 | 9.53 | 0.0 |
| 20Q1 (2) | 1.09 | -20.44 | 0.0 | 0.02 | 0.0 | 0.0 | 0.17 | -19.05 | 0.0 | 0.02 | 100.0 | 0.0 | 1.83 | 25.69 | 0.0 | 15.60 | 1.75 | 0.0 | 1.83 | 151.38 | 0.0 | 556 | 0.0 | 0.0 |
| 19Q4 (1) | 1.37 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.46 | 0.0 | 0.0 | 15.33 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 556 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.91 | -14.3 | 0.09 | -25.0 | 0.93 | 13.41 | 0.04 | 0.0 | 1.14 | -12.48 | 11.76 | 32.34 | 0.51 | 16.69 | 698 | 0.0 |
| 2022 (9) | 9.23 | 17.13 | 0.12 | 9.09 | 0.82 | 6.49 | 0.04 | 0.0 | 1.30 | -6.86 | 8.88 | -9.08 | 0.43 | -14.63 | 698 | -8.28 |
| 2021 (8) | 7.88 | 27.51 | 0.11 | 22.22 | 0.77 | 16.67 | 0.04 | 0.0 | 1.40 | -4.15 | 9.77 | -8.5 | 0.51 | -21.57 | 761 | 25.58 |
| 2020 (7) | 6.18 | 12.57 | 0.09 | -10.0 | 0.66 | -17.5 | 0.04 | 33.33 | 1.46 | -20.05 | 10.68 | -26.71 | 0.65 | 18.45 | 606 | -0.49 |
| 2019 (6) | 5.49 | -7.26 | 0.1 | -23.08 | 0.8 | 12.68 | 0.03 | 0.0 | 1.82 | -17.05 | 14.57 | 21.5 | 0.55 | 7.83 | 609 | 9.53 |
| 2018 (5) | 5.92 | -21.8 | 0.13 | -31.58 | 0.71 | 10.94 | 0.03 | -25.0 | 2.20 | -12.51 | 11.99 | 41.86 | 0.51 | -4.1 | 556 | 4.32 |
| 2017 (4) | 7.57 | -19.81 | 0.19 | -26.92 | 0.64 | 8.47 | 0.04 | 0.0 | 2.51 | -8.87 | 8.45 | 35.27 | 0.53 | 24.7 | 533 | 16.89 |
| 2016 (3) | 9.44 | 18.15 | 0.26 | -10.34 | 0.59 | 7.27 | 0.04 | 33.33 | 2.75 | -24.12 | 6.25 | -9.2 | 0.42 | 12.85 | 456 | 13.15 |
| 2015 (2) | 7.99 | -16.34 | 0.29 | -14.71 | 0.55 | -17.91 | 0.03 | 0.0 | 3.63 | 1.95 | 6.88 | -1.88 | 0.38 | 19.52 | 403 | -21.75 |
| 2014 (1) | 9.55 | 14.23 | 0.34 | 30.77 | 0.67 | 4.69 | 0.03 | -40.0 | 3.56 | 0 | 7.02 | 0 | 0.31 | 0 | 515 | -37.65 |
