玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.924.35-6.340.020.00.00.17-5.56-39.2900-100.01.04-4.176.778.85-9.49-35.170.000-100.06030.0-13.61
24Q1 (19)1.8415.72-19.30.020.0-33.330.18-14.29-25.00-100.0-100.01.09-13.59-17.399.78-25.93-7.070.00-100.0-100.06030.0-13.61
23Q4 (18)1.59-20.1-34.020.020.0300.00.2110.53-22.220.010.00.01.2625.16403.1413.2138.3317.890.6325.1651.57603-13.61-13.61
23Q3 (17)1.99-2.93-9.130.020.0-75.00.19-32.14-5.00.010.00.01.013.02-72.499.55-30.14.550.503.0210.056980.0-8.28
23Q2 (16)2.05-10.09-22.930.02-33.33-33.330.2816.6747.370.010.00.00.98-25.85-13.513.6629.7691.220.4911.2229.766980.0-8.28
23Q1 (15)2.28-5.3915.740.03400.050.00.24-11.1141.180.010.00.01.32417.1129.6110.53-6.0421.980.445.7-13.66980.0-8.28
22Q4 (14)2.4110.057.59-0.01-112.5-133.330.2735.022.730.010.00.0-0.41-111.36-130.9811.2022.6814.070.41-9.13-7.05698-8.28-8.28
22Q3 (13)2.19-17.6734.360.08166.67300.00.25.2617.650.010.00.03.65223.9197.729.1327.85-12.440.4621.46-25.577610.025.58
22Q2 (12)2.6635.0331.680.0350.0-25.00.1911.76-5.00.010.00.01.1311.09-43.057.14-17.23-27.860.38-25.94-24.067610.025.58
22Q1 (11)1.97-12.05-1.010.02-33.33-33.330.17-22.73-5.560.010.00.01.02-24.2-32.668.63-12.14-4.60.5113.711.027610.025.58
21Q4 (10)2.2437.42-10.40.0350.050.00.2229.4146.670.010.00.01.349.1567.419.82-5.8363.690.45-27.2311.6176125.5825.58
21Q3 (9)1.63-19.31-14.210.02-50.0-33.330.17-15.0-5.560.010.00.01.23-38.04-22.2910.435.3410.090.6123.9316.566060.0-0.49
21Q2 (8)2.021.51197.060.0433.33100.00.211.1125.00.010.00.01.9831.35-32.679.909.46-57.920.50-1.49-66.346060.0-0.49
21Q1 (7)1.99-20.482.570.0350.050.00.1820.05.880.010.0-50.01.5188.44-17.849.0550.75-42.00.5025.63-72.616060.08.99
20Q4 (6)2.531.5882.480.02-33.330.00.15-16.67-28.570.010.00.00.80-49.33-45.26.00-36.67-60.860.40-24.0-45.2606-0.498.99
20Q3 (5)1.9179.4133.80.0350.00.00.1812.5-14.290.010.00.01.58-46.32-25.269.47-59.74-35.940.53-64.21-25.266090.09.53
20Q2 (4)0.68-37.610.00.020.00.00.16-5.880.00.01-50.00.02.9460.290.023.5350.870.01.47-19.850.06099.530.0
20Q1 (3)1.09-20.440.00.020.00.00.17-19.050.00.02100.00.01.8325.690.015.601.750.01.83151.380.05560.00.0
19Q4 (2)1.37-3.520.00.02-33.330.00.210.00.00.010.00.01.46-30.90.015.333.650.00.733.650.05560.00.0
19Q3 (1)1.420.00.00.030.00.00.210.00.00.010.00.02.110.00.014.790.00.00.700.00.05560.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.91-14.30.09-25.00.9313.410.040.01.14-12.4811.7632.340.5116.696980.0
2022 (9)9.2317.130.129.090.826.490.040.01.30-6.868.88-9.080.43-14.63698-8.28
2021 (8)7.8827.510.1122.220.7716.670.040.01.40-4.159.77-8.50.51-21.5776125.58
2020 (7)6.1812.570.09-10.00.66-17.50.0433.331.46-20.0510.68-26.710.6518.45606-0.49
2019 (6)5.49-7.260.1-23.080.812.680.030.01.82-17.0514.5721.50.557.836099.53
2018 (5)5.92-21.80.13-31.580.7110.940.03-25.02.20-12.5111.9941.860.51-4.15564.32
2017 (4)7.57-19.810.19-26.920.648.470.040.02.51-8.878.4535.270.5324.753316.89
2016 (3)9.4418.150.26-10.340.597.270.0433.332.75-24.126.25-9.20.4212.8545613.15
2015 (2)7.99-16.340.29-14.710.55-17.910.030.03.631.956.88-1.880.3819.52403-21.75
2014 (1)9.5514.230.3430.770.674.690.03-40.03.5607.0200.310515-37.65

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