- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.66 | 0.59 | 17.56 | 1.17 | 17.0 | 23.16 | 1.16 | -7.94 | -2.52 | 0.1 | 0.0 | -16.67 | 8.57 | 16.31 | 4.77 | 8.49 | -8.48 | -17.08 | 0.73 | -0.59 | -29.11 | 1361 | 0.0 | -12.02 |
| 24Q2 (19) | 13.58 | 23.23 | 10.05 | 1.0 | 8.7 | 12.36 | 1.26 | 0.0 | 20.0 | 0.1 | -9.09 | 0.0 | 7.36 | -11.79 | 2.1 | 9.28 | -18.85 | 9.04 | 0.74 | -26.23 | -9.13 | 1361 | 0.0 | -12.02 |
| 24Q1 (18) | 11.02 | 8.04 | -16.13 | 0.92 | -20.0 | -1.08 | 1.26 | 5.88 | 0.0 | 0.11 | -8.33 | -57.69 | 8.35 | -25.95 | 17.96 | 11.43 | -2.0 | 19.24 | 1.00 | -15.15 | -49.55 | 1361 | 0.0 | -12.02 |
| 23Q4 (17) | 10.2 | -12.22 | -26.99 | 1.15 | 21.05 | 0.88 | 1.19 | 0.0 | -18.49 | 0.12 | 0.0 | -7.69 | 11.27 | 37.91 | 38.16 | 11.67 | 13.92 | 11.63 | 1.18 | 13.92 | 26.43 | 1361 | -12.02 | -12.02 |
| 23Q3 (16) | 11.62 | -5.83 | -39.38 | 0.95 | 6.74 | -15.18 | 1.19 | 13.33 | -4.03 | 0.12 | 20.0 | -7.69 | 8.18 | 13.36 | 39.93 | 10.24 | 20.36 | 58.32 | 1.03 | 27.44 | 52.28 | 1547 | 0.0 | -12.85 |
| 23Q2 (15) | 12.34 | -6.09 | -34.74 | 0.89 | -4.3 | -39.86 | 1.05 | -16.67 | -10.26 | 0.1 | -61.54 | -33.33 | 7.21 | 1.9 | -7.85 | 8.51 | -11.26 | 37.52 | 0.81 | -59.05 | 2.16 | 1547 | 0.0 | -12.85 |
| 23Q1 (14) | 13.14 | -5.94 | -31.24 | 0.93 | -18.42 | -21.85 | 1.26 | -13.7 | 11.5 | 0.26 | 100.0 | 13.04 | 7.08 | -13.27 | 13.66 | 9.59 | -8.25 | 62.17 | 1.98 | 112.63 | 64.4 | 1547 | 0.0 | -12.85 |
| 22Q4 (13) | 13.97 | -27.13 | -32.38 | 1.14 | 1.79 | 0.88 | 1.46 | 17.74 | 8.96 | 0.13 | 0.0 | -7.14 | 8.16 | 39.67 | 49.2 | 10.45 | 61.57 | 61.13 | 0.93 | 37.22 | 37.32 | 1547 | -12.85 | -12.85 |
| 22Q3 (12) | 19.17 | 1.37 | 2.29 | 1.12 | -24.32 | -3.45 | 1.24 | 5.98 | -6.06 | 0.13 | -13.33 | 44.44 | 5.84 | -25.35 | -5.61 | 6.47 | 4.55 | -8.17 | 0.68 | -14.51 | 41.2 | 1775 | 0.0 | -2.85 |
| 22Q2 (11) | 18.91 | -1.05 | -5.64 | 1.48 | 24.37 | 16.54 | 1.17 | 3.54 | -8.59 | 0.15 | -34.78 | 25.0 | 7.83 | 25.69 | 23.5 | 6.19 | 4.63 | -3.13 | 0.79 | -34.09 | 32.47 | 1775 | 0.0 | -2.85 |
| 22Q1 (10) | 19.11 | -7.5 | 5.81 | 1.19 | 5.31 | 26.6 | 1.13 | -15.67 | -10.32 | 0.23 | 64.29 | 283.33 | 6.23 | 13.85 | 19.64 | 5.91 | -8.83 | -15.25 | 1.20 | 77.61 | 262.27 | 1775 | 0.0 | -2.85 |
| 21Q4 (9) | 20.66 | 10.25 | 12.04 | 1.13 | -2.59 | -5.04 | 1.34 | 1.52 | 13.56 | 0.14 | 55.56 | 40.0 | 5.47 | -11.64 | -15.25 | 6.49 | -7.92 | 1.36 | 0.68 | 41.1 | 24.96 | 1775 | -2.85 | -2.85 |
| 21Q3 (8) | 18.74 | -6.49 | 2.91 | 1.16 | -8.66 | 20.83 | 1.32 | 3.12 | 9.09 | 0.09 | -25.0 | -43.75 | 6.19 | -2.33 | 17.42 | 7.04 | 10.28 | 6.01 | 0.48 | -19.8 | -45.34 | 1827 | 0.0 | 2.53 |
| 21Q2 (7) | 20.04 | 10.96 | 45.43 | 1.27 | 35.11 | 62.82 | 1.28 | 1.59 | 28.0 | 0.12 | 100.0 | 100.0 | 6.34 | 21.76 | 11.96 | 6.39 | -8.45 | -11.98 | 0.60 | 80.24 | 37.52 | 1827 | 0.0 | 2.53 |
| 21Q1 (6) | 18.06 | -2.06 | 66.3 | 0.94 | -21.01 | 23.68 | 1.26 | 6.78 | 36.96 | 0.06 | -40.0 | -62.5 | 5.20 | -19.35 | -25.63 | 6.98 | 9.03 | -17.64 | 0.33 | -38.74 | -77.45 | 1827 | 0.0 | -1.93 |
| 20Q4 (5) | 18.44 | 1.26 | 36.29 | 1.19 | 23.96 | 16.67 | 1.18 | -2.48 | -7.81 | 0.1 | -37.5 | 11.11 | 6.45 | 22.41 | -14.4 | 6.40 | -3.7 | -32.36 | 0.54 | -38.28 | -18.47 | 1827 | 2.53 | -1.93 |
| 20Q3 (4) | 18.21 | 32.15 | 0.0 | 0.96 | 23.08 | 0.0 | 1.21 | 21.0 | 0.0 | 0.16 | 166.67 | 0.0 | 5.27 | -6.86 | 0.0 | 6.64 | -8.44 | 0.0 | 0.88 | 101.79 | 0.0 | 1782 | 0.0 | 0.0 |
| 20Q2 (3) | 13.78 | 26.89 | 0.0 | 0.78 | 2.63 | 0.0 | 1.0 | 8.7 | 0.0 | 0.06 | -62.5 | 0.0 | 5.66 | -19.12 | 0.0 | 7.26 | -14.34 | 0.0 | 0.44 | -70.45 | 0.0 | 1782 | -4.35 | 0.0 |
| 20Q1 (2) | 10.86 | -19.73 | 0.0 | 0.76 | -25.49 | 0.0 | 0.92 | -28.12 | 0.0 | 0.16 | 77.78 | 0.0 | 7.00 | -7.17 | 0.0 | 8.47 | -10.45 | 0.0 | 1.47 | 121.49 | 0.0 | 1863 | 0.0 | 0.0 |
| 19Q4 (1) | 13.53 | 0.0 | 0.0 | 1.02 | 0.0 | 0.0 | 1.28 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 7.54 | 0.0 | 0.0 | 9.46 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 1863 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 47.3 | -33.53 | 3.92 | -20.49 | 4.69 | -6.2 | 0.6 | -4.76 | 8.29 | 19.62 | 9.92 | 41.12 | 1.27 | 43.28 | 1547 | 0.0 |
| 2022 (9) | 71.16 | -8.19 | 4.93 | 9.56 | 5.0 | -3.85 | 0.63 | 50.0 | 6.93 | 19.33 | 7.03 | 4.73 | 0.89 | 63.39 | 1547 | -12.85 |
| 2021 (8) | 77.51 | 26.44 | 4.5 | 21.95 | 5.2 | 20.93 | 0.42 | -14.29 | 5.81 | -3.55 | 6.71 | -4.36 | 0.54 | -32.21 | 1775 | -2.85 |
| 2020 (7) | 61.3 | 16.98 | 3.69 | -5.38 | 4.3 | -4.66 | 0.49 | 44.12 | 6.02 | -19.12 | 7.01 | -18.5 | 0.80 | 23.19 | 1827 | 2.53 |
| 2019 (6) | 52.4 | 3.62 | 3.9 | -4.18 | 4.51 | 5.87 | 0.34 | -20.93 | 7.44 | -7.52 | 8.61 | 2.17 | 0.65 | -23.69 | 1782 | -4.35 |
| 2018 (5) | 50.57 | 0.12 | 4.07 | 10.6 | 4.26 | 5.97 | 0.43 | 79.17 | 8.05 | 10.47 | 8.42 | 5.84 | 0.85 | 78.95 | 1863 | -8.94 |
| 2017 (4) | 50.51 | 25.87 | 3.68 | 22.26 | 4.02 | 8.94 | 0.24 | -7.69 | 7.29 | -2.87 | 7.96 | -13.45 | 0.48 | -26.66 | 2046 | 15.66 |
| 2016 (3) | 40.13 | 18.94 | 3.01 | 0.0 | 3.69 | 60.43 | 0.26 | 100.0 | 7.50 | -15.92 | 9.20 | 34.89 | 0.65 | 68.15 | 1769 | 20.34 |
| 2015 (2) | 33.74 | 21.37 | 3.01 | 17.58 | 2.3 | 60.84 | 0.13 | 8.33 | 8.92 | -3.12 | 6.82 | 32.52 | 0.39 | -10.74 | 1470 | 34.74 |
| 2014 (1) | 27.8 | 32.89 | 2.56 | 106.45 | 1.43 | 40.2 | 0.12 | -25.0 | 9.21 | 0 | 5.14 | 0 | 0.43 | 0 | 1091 | 27.9 |
