- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0 | 0 | -100.0 | 0.01 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 20.00 | 0.0 | -80.0 | 100.00 | 0.0 | -80.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0 | 0 | -100.0 | 0.01 | 0.0 | -50.0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 20.00 | 0.0 | -50.0 | 100.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0 | -100.0 | -100.0 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 20.00 | 0.0 | -90.0 | 100.00 | 0.0 | -80.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.05 | 400.0 | 400.0 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 20.00 | -80.0 | -90.0 | 100.00 | -80.0 | -80.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.01 | -80.0 | 0.0 | 0.01 | -50.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 150.0 | 0.0 | 500.00 | 400.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.05 | 400.0 | 150.0 | 0.02 | 0.0 | 100.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 40.00 | -80.0 | -20.0 | 100.00 | -80.0 | -60.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.01 | 0.0 | -85.71 | 0.02 | 0.0 | 100.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 200.00 | 0.0 | 1300.0 | 500.00 | 0.0 | 483.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.01 | 0.0 | -92.86 | 0.02 | 100.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0 | 0 | 0 | 200.00 | 100.0 | 1300.0 | 500.00 | 0.0 | 1066.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.01 | -50.0 | -66.67 | 0.01 | 0.0 | -50.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 100.0 | 50.0 | 500.00 | 100.0 | 200.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.02 | -71.43 | -33.33 | 0.01 | 0.0 | 0 | 0.05 | -16.67 | 0.0 | 0 | 0 | 0 | 50.00 | 250.0 | 0 | 250.00 | 191.67 | 50.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.07 | -50.0 | 133.33 | 0.01 | -50.0 | 0.0 | 0.06 | 0.0 | 50.0 | 0 | 0 | 0 | 14.29 | 0.0 | -57.14 | 85.71 | 100.0 | -35.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.14 | 366.67 | 250.0 | 0.02 | 0.0 | 100.0 | 0.06 | 20.0 | 20.0 | 0 | 0 | 0 | 14.29 | -78.57 | -42.86 | 42.86 | -74.29 | -65.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.03 | 0.0 | -82.35 | 0.02 | 0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 66.67 | 0 | 466.67 | 166.67 | 0.0 | 466.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.03 | 0.0 | -90.0 | 0 | -100.0 | -100.0 | 0.05 | 25.0 | -54.55 | 0 | 0 | -100.0 | 0.00 | -100.0 | -100.0 | 166.67 | 25.0 | 354.55 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
21Q1 (6) | 0.03 | -25.0 | -94.44 | 0.01 | 0.0 | -96.15 | 0.04 | -20.0 | -55.56 | 0 | 0 | -100.0 | 33.33 | 33.33 | -30.77 | 133.33 | 6.67 | 700.0 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q4 (5) | 0.04 | -76.47 | -94.52 | 0.01 | -50.0 | -95.83 | 0.05 | 0.0 | -44.44 | 0 | 0 | -100.0 | 25.00 | 112.5 | -23.96 | 125.00 | 325.0 | 913.89 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q3 (4) | 0.17 | -43.33 | 0.0 | 0.02 | -85.71 | 0.0 | 0.05 | -54.55 | 0.0 | 0 | -100.0 | 0.0 | 11.76 | -74.79 | 0.0 | 29.41 | -19.79 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.3 | -44.44 | 0.0 | 0.14 | -46.15 | 0.0 | 0.11 | 22.22 | 0.0 | 0.01 | 0.0 | 0.0 | 46.67 | -3.08 | 0.0 | 36.67 | 120.0 | 0.0 | 3.33 | 80.0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.54 | -26.03 | 0.0 | 0.26 | 8.33 | 0.0 | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 48.15 | 46.45 | 0.0 | 16.67 | 35.19 | 0.0 | 1.85 | 35.19 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.73 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 32.88 | 0.0 | 0.0 | 12.33 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.12 | 0.0 | 0.06 | 0.0 | 0.19 | -9.52 | 0 | 0 | 50.00 | 0.0 | 158.33 | -9.52 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.12 | -47.83 | 0.06 | 20.0 | 0.21 | 10.53 | 0 | 0 | 50.00 | 130.0 | 175.00 | 111.84 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.23 | -78.1 | 0.05 | -88.1 | 0.19 | -36.67 | 0 | 0 | 21.74 | -45.65 | 82.61 | 189.13 | 0.00 | 0 | 0 | 0 |
2020 (7) | 1.05 | -67.89 | 0.42 | -62.5 | 0.3 | -30.23 | 0.02 | -66.67 | 40.00 | 16.79 | 28.57 | 117.28 | 1.90 | 3.81 | 0 | 0 |
2019 (6) | 3.27 | -18.66 | 1.12 | 27.27 | 0.43 | -6.52 | 0.06 | -40.0 | 34.25 | 56.46 | 13.15 | 14.92 | 1.83 | -26.24 | 0 | 0 |
2018 (5) | 4.02 | 3.61 | 0.88 | 158.82 | 0.46 | -8.0 | 0.1 | 11.11 | 21.89 | 149.81 | 11.44 | -11.2 | 2.49 | 7.24 | 0 | 0 |
2017 (4) | 3.88 | 8.99 | 0.34 | 6.25 | 0.5 | 0.0 | 0.09 | 12.5 | 8.76 | -2.51 | 12.89 | -8.25 | 2.32 | 3.22 | 0 | 0 |
2016 (3) | 3.56 | -42.49 | 0.32 | 14.29 | 0.5 | -16.67 | 0.08 | 33.33 | 8.99 | 98.72 | 14.04 | 44.9 | 2.25 | 131.84 | 84 | 0.0 |
2015 (2) | 6.19 | 119.5 | 0.28 | -6.67 | 0.6 | 33.33 | 0.06 | 0.0 | 4.52 | -57.48 | 9.69 | -39.26 | 0.97 | -54.44 | 84 | 0.0 |
2014 (1) | 2.82 | -15.06 | 0.3 | 7.14 | 0.45 | 7.14 | 0.06 | -14.29 | 10.64 | 0 | 15.96 | 0 | 2.13 | 0 | 84 | 0.0 |