- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.95 | 7.95 | 21.79 | 0.01 | 0.0 | -50.0 | 0.1 | -9.09 | 0.0 | 0.01 | 0.0 | 0.0 | 1.05 | -7.37 | -58.95 | 10.53 | -15.79 | -17.89 | 1.05 | -7.37 | -17.89 | 215 | 0.0 | 2.38 |
24Q2 (19) | 0.88 | 2.33 | 31.34 | 0.01 | 0.0 | 0.0 | 0.11 | 22.22 | 22.22 | 0.01 | 0.0 | 0.0 | 1.14 | -2.27 | -23.86 | 12.50 | 19.44 | -6.94 | 1.14 | -2.27 | -23.86 | 215 | 0.0 | 2.38 |
24Q1 (18) | 0.86 | -13.13 | 59.26 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.16 | 15.12 | -37.21 | 10.47 | 15.12 | -37.21 | 1.16 | 15.12 | -37.21 | 215 | 0.0 | 2.38 |
23Q4 (17) | 0.99 | 26.92 | 102.04 | 0.01 | -50.0 | -50.0 | 0.09 | -10.0 | -10.0 | 0.01 | 0.0 | 0.0 | 1.01 | -60.61 | -75.25 | 9.09 | -29.09 | -55.45 | 1.01 | -21.21 | -50.51 | 215 | 2.38 | 2.38 |
23Q3 (16) | 0.78 | 16.42 | 20.0 | 0.02 | 100.0 | 0.0 | 0.1 | 11.11 | 11.11 | 0.01 | 0.0 | 0.0 | 2.56 | 71.79 | -16.67 | 12.82 | -4.56 | -7.41 | 1.28 | -14.1 | -16.67 | 210 | 0.0 | 0.0 |
23Q2 (15) | 0.67 | 24.07 | -9.46 | 0.01 | 0.0 | -50.0 | 0.09 | 0.0 | 12.5 | 0.01 | 0.0 | 0.0 | 1.49 | -19.4 | -44.78 | 13.43 | -19.4 | 24.25 | 1.49 | -19.4 | 10.45 | 210 | 0.0 | 0.0 |
23Q1 (14) | 0.54 | 10.2 | -32.5 | 0.01 | -50.0 | -50.0 | 0.09 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 1.85 | -54.63 | -25.93 | 16.67 | -18.33 | 48.15 | 1.85 | -9.26 | 48.15 | 210 | 0.0 | 0.0 |
22Q4 (13) | 0.49 | -24.62 | -46.74 | 0.02 | 0.0 | 0.0 | 0.1 | 11.11 | 11.11 | 0.01 | 0.0 | 0 | 4.08 | 32.65 | 87.76 | 20.41 | 47.39 | 108.62 | 2.04 | 32.65 | 0 | 210 | 0.0 | 0.0 |
22Q3 (12) | 0.65 | -12.16 | -32.29 | 0.02 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.01 | 0.0 | 0 | 3.08 | 13.85 | 47.69 | 13.85 | 28.08 | 47.69 | 1.54 | 13.85 | 0 | 210 | 0.0 | 2.94 |
22Q2 (11) | 0.74 | -7.5 | -23.71 | 0.02 | 0.0 | 0.0 | 0.08 | -11.11 | -11.11 | 0.01 | 0.0 | 0 | 2.70 | 8.11 | 31.08 | 10.81 | -3.9 | 16.52 | 1.35 | 8.11 | 0 | 210 | 0.0 | 2.94 |
22Q1 (10) | 0.8 | -13.04 | -20.79 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 28.57 | 0.01 | 0 | 0 | 2.50 | 15.0 | 26.25 | 11.25 | 15.0 | 62.32 | 1.25 | 0 | 0 | 210 | 0.0 | 2.94 |
21Q4 (9) | 0.92 | -4.17 | -8.91 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 28.57 | 0 | 0 | 0 | 2.17 | 4.35 | 9.78 | 9.78 | 4.35 | 41.15 | 0.00 | 0 | 0 | 210 | 2.94 | 2.94 |
21Q3 (8) | 0.96 | -1.03 | -10.28 | 0.02 | 0.0 | 0.0 | 0.09 | 0.0 | 28.57 | 0 | 0 | 0 | 2.08 | 1.04 | 11.46 | 9.38 | 1.04 | 43.3 | 0.00 | 0 | 0 | 204 | 0.0 | 6.81 |
21Q2 (7) | 0.97 | -3.96 | 24.36 | 0.02 | 0.0 | 100.0 | 0.09 | 28.57 | 50.0 | 0 | 0 | 0 | 2.06 | 4.12 | 60.82 | 9.28 | 33.87 | 20.62 | 0.00 | 0 | 0 | 204 | 0.0 | 6.81 |
21Q1 (6) | 1.01 | 0.0 | 53.03 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 1.98 | 0.0 | -34.65 | 6.93 | 0.0 | -34.65 | 0.00 | 0 | 0 | 204 | 0.0 | 6.81 |
20Q4 (5) | 1.01 | -5.61 | 68.33 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 40.0 | 0 | 0 | 0 | 1.98 | 5.94 | -40.59 | 6.93 | 5.94 | -16.83 | 0.00 | 0 | 0 | 204 | 6.81 | 6.81 |
20Q3 (4) | 1.07 | 37.18 | 0.0 | 0.02 | 100.0 | 0.0 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0.0 | 1.87 | 45.79 | 0.0 | 6.54 | -14.95 | 0.0 | 0.00 | 0 | 0.0 | 191 | 0.0 | 0.0 |
20Q2 (3) | 0.78 | 18.18 | 0.0 | 0.01 | -50.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 1.28 | -57.69 | 0.0 | 7.69 | -27.47 | 0.0 | 0.00 | 0 | 0.0 | 191 | 0.0 | 0.0 |
20Q1 (2) | 0.66 | 10.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.07 | 40.0 | 0.0 | 0 | 0 | 0.0 | 3.03 | -9.09 | 0.0 | 10.61 | 27.27 | 0.0 | 0.00 | 0 | 0.0 | 191 | 0.0 | 0.0 |
19Q4 (1) | 0.6 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 8.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 191 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 2.98 | 11.61 | 0.06 | 0.0 | 0.37 | 0.0 | 0.02 | 0.0 | 2.01 | -10.4 | 12.42 | -10.4 | 0.67 | -10.4 | 215 | 2.38 |
2022 (9) | 2.67 | -30.65 | 0.06 | -14.29 | 0.37 | 8.82 | 0.02 | 0 | 2.25 | 23.6 | 13.86 | 56.92 | 0.75 | 0 | 210 | 0.0 |
2021 (8) | 3.85 | 9.38 | 0.07 | 16.67 | 0.34 | 21.43 | 0 | 0 | 1.82 | 6.67 | 8.83 | 11.02 | 0.00 | 0 | 210 | 2.94 |
2020 (7) | 3.52 | 66.82 | 0.06 | 0.0 | 0.28 | 16.67 | 0.01 | 0.0 | 1.70 | -40.06 | 7.95 | -30.07 | 0.28 | -40.06 | 204 | 6.81 |
2019 (6) | 2.11 | 9.33 | 0.06 | 20.0 | 0.24 | -14.29 | 0.01 | -50.0 | 2.84 | 9.76 | 11.37 | -21.6 | 0.47 | -54.27 | 191 | 3.24 |
2018 (5) | 1.93 | -7.21 | 0.05 | 25.0 | 0.28 | -6.67 | 0.02 | 0.0 | 2.59 | 34.72 | 14.51 | 0.59 | 1.04 | 7.77 | 185 | 0.54 |
2017 (4) | 2.08 | 30.82 | 0.04 | -20.0 | 0.3 | 15.38 | 0.02 | 0.0 | 1.92 | -38.85 | 14.42 | -11.8 | 0.96 | -23.56 | 184 | 0.55 |
2016 (3) | 1.59 | 20.45 | 0.05 | 0.0 | 0.26 | 4.0 | 0.02 | 0.0 | 3.14 | -16.98 | 16.35 | -13.66 | 1.26 | -16.98 | 183 | 10.24 |
2015 (2) | 1.32 | -7.04 | 0.05 | -28.57 | 0.25 | -30.56 | 0.02 | 0.0 | 3.79 | -23.16 | 18.94 | -25.29 | 1.52 | 7.58 | 166 | 22.06 |
2014 (1) | 1.42 | -7.79 | 0.07 | 40.0 | 0.36 | 63.64 | 0.02 | 0.0 | 4.93 | 0 | 25.35 | 0 | 1.41 | 0 | 136 | -1.45 |