玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.957.9521.790.010.0-50.00.1-9.090.00.010.00.01.05-7.37-58.9510.53-15.79-17.891.05-7.37-17.892150.02.38
24Q2 (19)0.882.3331.340.010.00.00.1122.2222.220.010.00.01.14-2.27-23.8612.5019.44-6.941.14-2.27-23.862150.02.38
24Q1 (18)0.86-13.1359.260.010.00.00.090.00.00.010.00.01.1615.12-37.2110.4715.12-37.211.1615.12-37.212150.02.38
23Q4 (17)0.9926.92102.040.01-50.0-50.00.09-10.0-10.00.010.00.01.01-60.61-75.259.09-29.09-55.451.01-21.21-50.512152.382.38
23Q3 (16)0.7816.4220.00.02100.00.00.111.1111.110.010.00.02.5671.79-16.6712.82-4.56-7.411.28-14.1-16.672100.00.0
23Q2 (15)0.6724.07-9.460.010.0-50.00.090.012.50.010.00.01.49-19.4-44.7813.43-19.424.251.49-19.410.452100.00.0
23Q1 (14)0.5410.2-32.50.01-50.0-50.00.09-10.00.00.010.00.01.85-54.63-25.9316.67-18.3348.151.85-9.2648.152100.00.0
22Q4 (13)0.49-24.62-46.740.020.00.00.111.1111.110.010.004.0832.6587.7620.4147.39108.622.0432.6502100.00.0
22Q3 (12)0.65-12.16-32.290.020.00.00.0912.50.00.010.003.0813.8547.6913.8528.0847.691.5413.8502100.02.94
22Q2 (11)0.74-7.5-23.710.020.00.00.08-11.11-11.110.010.002.708.1131.0810.81-3.916.521.358.1102100.02.94
22Q1 (10)0.8-13.04-20.790.020.00.00.090.028.570.01002.5015.026.2511.2515.062.321.25002100.02.94
21Q4 (9)0.92-4.17-8.910.020.00.00.090.028.570002.174.359.789.784.3541.150.00002102.942.94
21Q3 (8)0.96-1.03-10.280.020.00.00.090.028.570002.081.0411.469.381.0443.30.00002040.06.81
21Q2 (7)0.97-3.9624.360.020.0100.00.0928.5750.00002.064.1260.829.2833.8720.620.00002040.06.81
21Q1 (6)1.010.053.030.020.00.00.070.00.00001.980.0-34.656.930.0-34.650.00002040.06.81
20Q4 (5)1.01-5.6168.330.020.00.00.070.040.00001.985.94-40.596.935.94-16.830.00002046.816.81
20Q3 (4)1.0737.180.00.02100.00.00.0716.670.0000.01.8745.790.06.54-14.950.00.0000.01910.00.0
20Q2 (3)0.7818.180.00.01-50.00.00.06-14.290.0000.01.28-57.690.07.69-27.470.00.0000.01910.00.0
20Q1 (2)0.6610.00.00.020.00.00.0740.00.0000.03.03-9.090.010.6127.270.00.0000.01910.00.0
19Q4 (1)0.60.00.00.020.00.00.050.00.000.00.03.330.00.08.330.00.00.000.00.01910.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.9811.610.060.00.370.00.020.02.01-10.412.42-10.40.67-10.42152.38
2022 (9)2.67-30.650.06-14.290.378.820.0202.2523.613.8656.920.7502100.0
2021 (8)3.859.380.0716.670.3421.43001.826.678.8311.020.0002102.94
2020 (7)3.5266.820.060.00.2816.670.010.01.70-40.067.95-30.070.28-40.062046.81
2019 (6)2.119.330.0620.00.24-14.290.01-50.02.849.7611.37-21.60.47-54.271913.24
2018 (5)1.93-7.210.0525.00.28-6.670.020.02.5934.7214.510.591.047.771850.54
2017 (4)2.0830.820.04-20.00.315.380.020.01.92-38.8514.42-11.80.96-23.561840.55
2016 (3)1.5920.450.050.00.264.00.020.03.14-16.9816.35-13.661.26-16.9818310.24
2015 (2)1.32-7.040.05-28.570.25-30.560.020.03.79-23.1618.94-25.291.527.5816622.06
2014 (1)1.42-7.790.0740.00.3663.640.020.04.93025.3501.410136-1.45

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。