- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.72 | -11.11 | -28.0 | 0.07 | 16.67 | 0.0 | 0.14 | -6.67 | -17.65 | 0.02 | 0.0 | 0.0 | 9.72 | 31.25 | 38.89 | 19.44 | 5.0 | 14.38 | 2.78 | 12.5 | 38.89 | 145 | 0.0 | -15.2 |
24Q2 (19) | 0.81 | 50.0 | -10.99 | 0.06 | 0.0 | -14.29 | 0.15 | 7.14 | 7.14 | 0.02 | 0.0 | 0.0 | 7.41 | -33.33 | -3.7 | 18.52 | -28.57 | 20.37 | 2.47 | -33.33 | 12.35 | 145 | 0.0 | -15.2 |
24Q1 (18) | 0.54 | -31.65 | -38.64 | 0.06 | 0.0 | -14.29 | 0.14 | 7.69 | -6.67 | 0.02 | 0.0 | 0.0 | 11.11 | 46.3 | 39.68 | 25.93 | 57.55 | 52.1 | 3.70 | 46.3 | 62.96 | 145 | 0.0 | -15.2 |
23Q4 (17) | 0.79 | -21.0 | -23.3 | 0.06 | -14.29 | -14.29 | 0.13 | -23.53 | -13.33 | 0.02 | 0.0 | 0.0 | 7.59 | 8.5 | 11.75 | 16.46 | -3.2 | 13.0 | 2.53 | 26.58 | 30.38 | 145 | -15.2 | -15.2 |
23Q3 (16) | 1.0 | 9.89 | 11.11 | 0.07 | 0.0 | 0.0 | 0.17 | 21.43 | 6.25 | 0.02 | 0.0 | 0.0 | 7.00 | -9.0 | -10.0 | 17.00 | 10.5 | -4.37 | 2.00 | -9.0 | -10.0 | 171 | 0.0 | -9.04 |
23Q2 (15) | 0.91 | 3.41 | 9.64 | 0.07 | 0.0 | 0.0 | 0.14 | -6.67 | -17.65 | 0.02 | 0.0 | 0.0 | 7.69 | -3.3 | -8.79 | 15.38 | -9.74 | -24.89 | 2.20 | -3.3 | -8.79 | 171 | 0.0 | -9.04 |
23Q1 (14) | 0.88 | -14.56 | -20.72 | 0.07 | 0.0 | -12.5 | 0.15 | 0.0 | -6.25 | 0.02 | 0.0 | 0.0 | 7.95 | 17.05 | 10.37 | 17.05 | 17.05 | 18.25 | 2.27 | 17.05 | 26.14 | 171 | 0.0 | -9.04 |
22Q4 (13) | 1.03 | 14.44 | -7.21 | 0.07 | 0.0 | -12.5 | 0.15 | -6.25 | 0.0 | 0.02 | 0.0 | 0.0 | 6.80 | -12.62 | -5.7 | 14.56 | -18.08 | 7.77 | 1.94 | -12.62 | 7.77 | 171 | -9.04 | -9.04 |
22Q3 (12) | 0.9 | 8.43 | -41.94 | 0.07 | 0.0 | -22.22 | 0.16 | -5.88 | -5.88 | 0.02 | 0.0 | -33.33 | 7.78 | -7.78 | 33.95 | 17.78 | -13.2 | 62.09 | 2.22 | -7.78 | 14.81 | 188 | 0.0 | -6.0 |
22Q2 (11) | 0.83 | -25.23 | -18.63 | 0.07 | -12.5 | -12.5 | 0.17 | 6.25 | 6.25 | 0.02 | 0.0 | -33.33 | 8.43 | 17.02 | 7.53 | 20.48 | 42.09 | 30.57 | 2.41 | 33.73 | -18.07 | 188 | 0.0 | -6.0 |
22Q1 (10) | 1.11 | 0.0 | -15.91 | 0.08 | 0.0 | -11.11 | 0.16 | 6.67 | 0.0 | 0.02 | 0.0 | -33.33 | 7.21 | 0.0 | 5.71 | 14.41 | 6.67 | 18.92 | 1.80 | 0.0 | -20.72 | 188 | 0.0 | -6.0 |
21Q4 (9) | 1.11 | -28.39 | -20.14 | 0.08 | -11.11 | -11.11 | 0.15 | -11.76 | -6.25 | 0.02 | -33.33 | -33.33 | 7.21 | 24.12 | 11.31 | 13.51 | 23.21 | 17.4 | 1.80 | -6.91 | -16.52 | 188 | -6.0 | -6.0 |
21Q3 (8) | 1.55 | 51.96 | 13.97 | 0.09 | 12.5 | -18.18 | 0.17 | 6.25 | -15.0 | 0.03 | 0.0 | 0.0 | 5.81 | -25.97 | -28.21 | 10.97 | -30.08 | -25.42 | 1.94 | -34.19 | -12.26 | 200 | 0.0 | -20.95 |
21Q2 (7) | 1.02 | -22.73 | -39.64 | 0.08 | -11.11 | -33.33 | 0.16 | 0.0 | -5.88 | 0.03 | 0.0 | 0.0 | 7.84 | 15.03 | 10.46 | 15.69 | 29.41 | 55.94 | 2.94 | 29.41 | 65.69 | 200 | 0.0 | -20.95 |
21Q1 (6) | 1.32 | -5.04 | -23.7 | 0.09 | 0.0 | -25.0 | 0.16 | 0.0 | -15.79 | 0.03 | 0.0 | 0.0 | 6.82 | 5.3 | -1.7 | 12.12 | 5.3 | 10.37 | 2.27 | 5.3 | 31.06 | 200 | 0.0 | -29.08 |
20Q4 (5) | 1.39 | 2.21 | -35.05 | 0.09 | -18.18 | -30.77 | 0.16 | -20.0 | -15.79 | 0.03 | 0.0 | 0.0 | 6.47 | -19.95 | 6.59 | 11.51 | -21.73 | 29.65 | 2.16 | -2.16 | 53.96 | 200 | -20.95 | -29.08 |
20Q3 (4) | 1.36 | -19.53 | 0.0 | 0.11 | -8.33 | 0.0 | 0.2 | 17.65 | 0.0 | 0.03 | 0.0 | 0.0 | 8.09 | 13.91 | 0.0 | 14.71 | 46.19 | 0.0 | 2.21 | 24.26 | 0.0 | 253 | 0.0 | 0.0 |
20Q2 (3) | 1.69 | -2.31 | 0.0 | 0.12 | 0.0 | 0.0 | 0.17 | -10.53 | 0.0 | 0.03 | 0.0 | 0.0 | 7.10 | 2.37 | 0.0 | 10.06 | -8.41 | 0.0 | 1.78 | 2.37 | 0.0 | 253 | -10.28 | 0.0 |
20Q1 (2) | 1.73 | -19.16 | 0.0 | 0.12 | -7.69 | 0.0 | 0.19 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 6.94 | 14.18 | 0.0 | 10.98 | 23.7 | 0.0 | 1.73 | 23.7 | 0.0 | 282 | 0.0 | 0.0 |
19Q4 (1) | 2.14 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 6.07 | 0.0 | 0.0 | 8.88 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 282 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.58 | -7.25 | 0.26 | -10.34 | 0.59 | -6.35 | 0.08 | -11.11 | 7.26 | -3.33 | 16.48 | 0.98 | 2.23 | -4.16 | 171 | 0.0 |
2022 (9) | 3.86 | -22.8 | 0.29 | -14.71 | 0.63 | -1.56 | 0.09 | -10.0 | 7.51 | 10.48 | 16.32 | 27.51 | 2.33 | 16.58 | 171 | -9.04 |
2021 (8) | 5.0 | -18.96 | 0.34 | -22.73 | 0.64 | -12.33 | 0.1 | -9.09 | 6.80 | -4.65 | 12.80 | 8.19 | 2.00 | 12.18 | 188 | -6.0 |
2020 (7) | 6.17 | -25.21 | 0.44 | -21.43 | 0.73 | -13.1 | 0.11 | -8.33 | 7.13 | 5.06 | 11.83 | 16.2 | 1.78 | 22.57 | 200 | -20.95 |
2019 (6) | 8.25 | -4.51 | 0.56 | 5.66 | 0.84 | 7.69 | 0.12 | 0.0 | 6.79 | 10.66 | 10.18 | 12.78 | 1.45 | 4.73 | 253 | -10.28 |
2018 (5) | 8.64 | 2.61 | 0.53 | -8.62 | 0.78 | 2.63 | 0.12 | 0.0 | 6.13 | -10.95 | 9.03 | 0.02 | 1.39 | -2.55 | 282 | -0.35 |
2017 (4) | 8.42 | 6.45 | 0.58 | 1.75 | 0.76 | -3.8 | 0.12 | 0.0 | 6.89 | -4.41 | 9.03 | -9.62 | 1.43 | -6.06 | 283 | -3.74 |
2016 (3) | 7.91 | -16.47 | 0.57 | -10.94 | 0.79 | -4.82 | 0.12 | -7.69 | 7.21 | 6.63 | 9.99 | 13.95 | 1.52 | 10.51 | 294 | 2.44 |
2015 (2) | 9.47 | -9.9 | 0.64 | -3.03 | 0.83 | 1.22 | 0.13 | -7.14 | 6.76 | 7.62 | 8.76 | 12.34 | 1.37 | 3.05 | 287 | -20.28 |
2014 (1) | 10.51 | 19.43 | 0.66 | 26.92 | 0.82 | 3.8 | 0.14 | 7.69 | 6.28 | 0 | 7.80 | 0 | 1.33 | 0 | 360 | 15.38 |