玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.72-11.11-28.00.0716.670.00.14-6.67-17.650.020.00.09.7231.2538.8919.445.014.382.7812.538.891450.0-15.2
24Q2 (19)0.8150.0-10.990.060.0-14.290.157.147.140.020.00.07.41-33.33-3.718.52-28.5720.372.47-33.3312.351450.0-15.2
24Q1 (18)0.54-31.65-38.640.060.0-14.290.147.69-6.670.020.00.011.1146.339.6825.9357.5552.13.7046.362.961450.0-15.2
23Q4 (17)0.79-21.0-23.30.06-14.29-14.290.13-23.53-13.330.020.00.07.598.511.7516.46-3.213.02.5326.5830.38145-15.2-15.2
23Q3 (16)1.09.8911.110.070.00.00.1721.436.250.020.00.07.00-9.0-10.017.0010.5-4.372.00-9.0-10.01710.0-9.04
23Q2 (15)0.913.419.640.070.00.00.14-6.67-17.650.020.00.07.69-3.3-8.7915.38-9.74-24.892.20-3.3-8.791710.0-9.04
23Q1 (14)0.88-14.56-20.720.070.0-12.50.150.0-6.250.020.00.07.9517.0510.3717.0517.0518.252.2717.0526.141710.0-9.04
22Q4 (13)1.0314.44-7.210.070.0-12.50.15-6.250.00.020.00.06.80-12.62-5.714.56-18.087.771.94-12.627.77171-9.04-9.04
22Q3 (12)0.98.43-41.940.070.0-22.220.16-5.88-5.880.020.0-33.337.78-7.7833.9517.78-13.262.092.22-7.7814.811880.0-6.0
22Q2 (11)0.83-25.23-18.630.07-12.5-12.50.176.256.250.020.0-33.338.4317.027.5320.4842.0930.572.4133.73-18.071880.0-6.0
22Q1 (10)1.110.0-15.910.080.0-11.110.166.670.00.020.0-33.337.210.05.7114.416.6718.921.800.0-20.721880.0-6.0
21Q4 (9)1.11-28.39-20.140.08-11.11-11.110.15-11.76-6.250.02-33.33-33.337.2124.1211.3113.5123.2117.41.80-6.91-16.52188-6.0-6.0
21Q3 (8)1.5551.9613.970.0912.5-18.180.176.25-15.00.030.00.05.81-25.97-28.2110.97-30.08-25.421.94-34.19-12.262000.0-20.95
21Q2 (7)1.02-22.73-39.640.08-11.11-33.330.160.0-5.880.030.00.07.8415.0310.4615.6929.4155.942.9429.4165.692000.0-20.95
21Q1 (6)1.32-5.04-23.70.090.0-25.00.160.0-15.790.030.00.06.825.3-1.712.125.310.372.275.331.062000.0-29.08
20Q4 (5)1.392.21-35.050.09-18.18-30.770.16-20.0-15.790.030.00.06.47-19.956.5911.51-21.7329.652.16-2.1653.96200-20.95-29.08
20Q3 (4)1.36-19.530.00.11-8.330.00.217.650.00.030.00.08.0913.910.014.7146.190.02.2124.260.02530.00.0
20Q2 (3)1.69-2.310.00.120.00.00.17-10.530.00.030.00.07.102.370.010.06-8.410.01.782.370.0253-10.280.0
20Q1 (2)1.73-19.160.00.12-7.690.00.190.00.00.030.00.06.9414.180.010.9823.70.01.7323.70.02820.00.0
19Q4 (1)2.140.00.00.130.00.00.190.00.00.030.00.06.070.00.08.880.00.01.400.00.02820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.58-7.250.26-10.340.59-6.350.08-11.117.26-3.3316.480.982.23-4.161710.0
2022 (9)3.86-22.80.29-14.710.63-1.560.09-10.07.5110.4816.3227.512.3316.58171-9.04
2021 (8)5.0-18.960.34-22.730.64-12.330.1-9.096.80-4.6512.808.192.0012.18188-6.0
2020 (7)6.17-25.210.44-21.430.73-13.10.11-8.337.135.0611.8316.21.7822.57200-20.95
2019 (6)8.25-4.510.565.660.847.690.120.06.7910.6610.1812.781.454.73253-10.28
2018 (5)8.642.610.53-8.620.782.630.120.06.13-10.959.030.021.39-2.55282-0.35
2017 (4)8.426.450.581.750.76-3.80.120.06.89-4.419.03-9.621.43-6.06283-3.74
2016 (3)7.91-16.470.57-10.940.79-4.820.12-7.697.216.639.9913.951.5210.512942.44
2015 (2)9.47-9.90.64-3.030.831.220.13-7.146.767.628.7612.341.373.05287-20.28
2014 (1)10.5119.430.6626.920.823.80.147.696.2807.8001.33036015.38

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