- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 1.01 | -0.98 | 6.32 | 0.15 | 50.0 | 25.0 | 0.16 | 6.67 | -11.11 | 0.04 | -82.61 | -69.23 | 14.85 | 51.49 | 17.57 | 15.84 | 7.72 | -16.39 | 3.96 | -82.44 | -71.06 | 113 | 0.0 | 0.0 |
| 24Q3 (19) | 1.02 | -41.71 | 15.91 | 0.1 | -33.33 | 11.11 | 0.15 | -11.76 | 7.14 | 0.23 | -54.9 | 64.29 | 9.80 | 14.38 | -4.14 | 14.71 | 51.38 | -7.56 | 22.55 | -22.63 | 41.74 | 113 | 0.0 | -0.88 |
| 24Q2 (18) | 1.75 | 113.41 | 94.44 | 0.15 | 66.67 | 15.38 | 0.17 | 6.25 | 41.67 | 0.51 | 18.6 | 410.0 | 8.57 | -21.9 | -40.66 | 9.71 | -50.21 | -27.14 | 29.14 | -44.43 | 162.29 | 113 | 0.0 | -0.88 |
| 24Q1 (17) | 0.82 | -13.68 | -14.58 | 0.09 | -25.0 | -30.77 | 0.16 | -11.11 | 33.33 | 0.43 | 230.77 | 330.0 | 10.98 | -13.11 | -18.95 | 19.51 | 2.98 | 56.1 | 52.44 | 283.21 | 403.41 | 113 | 0.0 | -0.88 |
| 23Q4 (16) | 0.95 | 7.95 | -14.41 | 0.12 | 33.33 | 0.0 | 0.18 | 28.57 | 50.0 | 0.13 | -7.14 | 8.33 | 12.63 | 23.51 | 16.84 | 18.95 | 19.1 | 75.26 | 13.68 | -13.98 | 26.58 | 113 | -0.88 | -0.88 |
| 23Q3 (15) | 0.88 | -2.22 | -9.28 | 0.09 | -30.77 | -18.18 | 0.14 | 16.67 | -26.32 | 0.14 | 40.0 | 27.27 | 10.23 | -29.2 | -9.81 | 15.91 | 19.32 | -18.78 | 15.91 | 43.18 | 40.29 | 114 | 0.0 | 0.88 |
| 23Q2 (14) | 0.9 | -6.25 | 42.86 | 0.13 | 0.0 | 30.0 | 0.12 | 0.0 | 0.0 | 0.1 | 0.0 | -9.09 | 14.44 | 6.67 | -9.0 | 13.33 | 6.67 | -30.0 | 11.11 | 6.67 | -36.36 | 114 | 0.0 | 0.88 |
| 23Q1 (13) | 0.96 | -13.51 | 54.84 | 0.13 | 8.33 | 44.44 | 0.12 | 0.0 | -14.29 | 0.1 | -16.67 | 0.0 | 13.54 | 25.26 | -6.71 | 12.50 | 15.62 | -44.64 | 10.42 | -3.65 | -35.42 | 114 | 0.0 | 0.88 |
| 22Q4 (12) | 1.11 | 14.43 | 8.82 | 0.12 | 9.09 | 9.09 | 0.12 | -36.84 | 0.0 | 0.12 | 9.09 | 9.09 | 10.81 | -4.67 | 0.25 | 10.81 | -44.81 | -8.11 | 10.81 | -4.67 | 0.25 | 114 | 0.88 | 0.88 |
| 22Q3 (11) | 0.97 | 53.97 | -11.82 | 0.11 | 10.0 | 0.0 | 0.19 | 58.33 | 46.15 | 0.11 | 0.0 | 10.0 | 11.34 | -28.56 | 13.4 | 19.59 | 2.84 | 65.74 | 11.34 | -35.05 | 24.74 | 113 | 0.0 | -2.59 |
| 22Q2 (10) | 0.63 | 1.61 | -58.55 | 0.1 | 11.11 | 0.0 | 0.12 | -14.29 | -7.69 | 0.11 | 10.0 | 22.22 | 15.87 | 9.35 | 141.27 | 19.05 | -15.65 | 122.71 | 17.46 | 8.25 | 194.89 | 113 | 0.0 | -2.59 |
| 22Q1 (9) | 0.62 | -39.22 | -27.06 | 0.09 | -18.18 | -25.0 | 0.14 | 16.67 | 27.27 | 0.1 | -9.09 | 0.0 | 14.52 | 34.6 | 2.82 | 22.58 | 91.94 | 74.49 | 16.13 | 49.56 | 37.1 | 113 | 0.0 | -2.59 |
| 21Q4 (8) | 1.02 | -7.27 | 13.33 | 0.11 | 0.0 | 0.0 | 0.12 | -7.69 | 9.09 | 0.11 | 10.0 | 10.0 | 10.78 | 7.84 | -11.76 | 11.76 | -0.45 | -3.74 | 10.78 | 18.63 | -2.94 | 113 | -2.59 | -2.59 |
| 21Q3 (7) | 1.1 | -27.63 | 41.03 | 0.11 | 10.0 | -21.43 | 0.13 | 0.0 | 18.18 | 0.1 | 11.11 | 0.0 | 10.00 | 52.0 | -44.29 | 11.82 | 38.18 | -16.2 | 9.09 | 53.54 | -29.09 | 116 | 0.0 | -23.68 |
| 21Q2 (6) | 1.52 | 78.82 | 90.0 | 0.1 | -16.67 | -16.67 | 0.13 | 18.18 | 8.33 | 0.09 | -10.0 | -10.0 | 6.58 | -53.4 | -56.14 | 8.55 | -33.91 | -42.98 | 5.92 | -49.67 | -52.63 | 116 | 0.0 | -25.64 |
| 21Q1 (5) | 0.85 | -5.56 | 34.92 | 0.12 | 9.09 | -14.29 | 0.11 | 0.0 | -8.33 | 0.1 | 0.0 | -16.67 | 14.12 | 15.51 | -36.47 | 12.94 | 5.88 | -32.06 | 11.76 | 5.88 | -38.24 | 116 | 0.0 | -31.76 |
| 20Q4 (4) | 0.9 | 15.38 | 0.0 | 0.11 | -21.43 | 0.0 | 0.11 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 12.22 | -31.9 | 0.0 | 12.22 | -13.33 | 0.0 | 11.11 | -13.33 | 0.0 | 116 | -23.68 | 0.0 |
| 20Q3 (3) | 0.78 | -2.5 | 0.0 | 0.14 | 16.67 | 0.0 | 0.11 | -8.33 | 0.0 | 0.1 | 0.0 | 0.0 | 17.95 | 19.66 | 0.0 | 14.10 | -5.98 | 0.0 | 12.82 | 2.56 | 0.0 | 152 | -2.56 | 0.0 |
| 20Q2 (2) | 0.8 | 26.98 | 0.0 | 0.12 | -14.29 | 0.0 | 0.12 | 0.0 | 0.0 | 0.1 | -16.67 | 0.0 | 15.00 | -32.5 | 0.0 | 15.00 | -21.25 | 0.0 | 12.50 | -34.37 | 0.0 | 156 | -8.24 | 0.0 |
| 20Q1 (1) | 0.63 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 22.22 | 0.0 | 0.0 | 19.05 | 0.0 | 0.0 | 19.05 | 0.0 | 0.0 | 170 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 4.6 | 24.32 | 0.49 | 4.26 | 0.64 | 14.29 | 1.22 | 154.17 | 10.65 | -16.14 | 13.91 | -8.07 | 26.52 | 104.44 | 113 | 0.0 |
| 2023 (9) | 3.7 | 11.45 | 0.47 | 6.82 | 0.56 | -3.45 | 0.48 | 9.09 | 12.70 | -4.15 | 15.14 | -13.36 | 12.97 | -2.11 | 113 | -0.88 |
| 2022 (8) | 3.32 | -26.22 | 0.44 | -2.22 | 0.58 | 18.37 | 0.44 | 10.0 | 13.25 | 32.53 | 17.47 | 60.44 | 13.25 | 49.1 | 114 | 0.88 |
| 2021 (7) | 4.5 | 45.16 | 0.45 | -13.46 | 0.49 | 4.26 | 0.4 | -9.09 | 10.00 | -40.38 | 10.89 | -28.18 | 8.89 | -37.37 | 113 | -2.59 |
| 2020 (6) | 3.1 | 8.39 | 0.52 | -20.0 | 0.47 | -18.97 | 0.44 | -12.0 | 16.77 | -26.19 | 15.16 | -25.24 | 14.19 | -18.81 | 116 | -31.76 |
| 2019 (5) | 2.86 | -32.55 | 0.65 | -36.27 | 0.58 | -24.68 | 0.5 | 35.14 | 22.73 | -5.53 | 20.28 | 11.67 | 17.48 | 100.34 | 170 | -8.6 |
| 2018 (4) | 4.24 | -25.35 | 1.02 | -27.14 | 0.77 | -10.47 | 0.37 | -2.63 | 24.06 | -2.4 | 18.16 | 19.94 | 8.73 | 30.44 | 186 | -22.82 |
| 2017 (3) | 5.68 | -50.22 | 1.4 | -27.08 | 0.86 | -24.56 | 0.38 | -25.49 | 24.65 | 46.48 | 15.14 | 51.54 | 6.69 | 49.68 | 241 | -29.53 |
| 2016 (2) | 11.41 | -2.23 | 1.92 | -27.82 | 1.14 | -23.49 | 0.51 | -15.0 | 16.83 | -26.17 | 9.99 | -21.75 | 4.47 | -13.06 | 342 | -11.63 |
| 2015 (1) | 11.67 | -28.8 | 2.66 | -23.56 | 1.49 | -29.72 | 0.6 | -10.45 | 22.79 | 0 | 12.77 | 0 | 5.14 | 0 | 387 | -29.89 |
