- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.54 | 38.04 | 54.88 | 0.04 | 33.33 | 33.33 | 0.19 | 0.0 | -9.52 | 0.02 | 0.0 | 0.0 | 1.57 | -3.41 | -13.91 | 7.48 | -27.56 | -41.58 | 0.79 | -27.56 | -35.43 | 235 | 0.0 | -34.17 |
| 24Q2 (19) | 1.84 | 3.95 | -35.44 | 0.03 | -25.0 | -25.0 | 0.19 | 5.56 | -40.62 | 0.02 | 0.0 | 0.0 | 1.63 | -27.85 | 16.17 | 10.33 | 1.54 | -8.03 | 1.09 | -3.8 | 54.89 | 235 | 0.0 | -34.17 |
| 24Q1 (18) | 1.77 | 21.23 | -41.97 | 0.04 | 33.33 | -20.0 | 0.18 | 12.5 | -30.77 | 0.02 | 0.0 | 0.0 | 2.26 | 9.98 | 37.85 | 10.17 | -7.2 | 19.3 | 1.13 | -17.51 | 72.32 | 235 | 0.0 | -34.17 |
| 23Q4 (17) | 1.46 | -10.98 | -58.52 | 0.03 | 0.0 | -40.0 | 0.16 | -23.81 | -44.83 | 0.02 | 0.0 | 0.0 | 2.05 | 12.33 | 44.66 | 10.96 | -14.42 | 33.02 | 1.37 | 12.33 | 141.1 | 235 | -34.17 | -34.17 |
| 23Q3 (16) | 1.64 | -42.46 | -49.85 | 0.03 | -25.0 | -25.0 | 0.21 | -34.38 | -16.0 | 0.02 | 0.0 | -33.33 | 1.83 | 30.34 | 49.54 | 12.80 | 14.04 | 67.49 | 1.22 | 73.78 | 32.93 | 357 | 0.0 | -12.5 |
| 23Q2 (15) | 2.85 | -6.56 | -7.17 | 0.04 | -20.0 | 0.0 | 0.32 | 23.08 | 18.52 | 0.02 | 0.0 | -33.33 | 1.40 | -14.39 | 7.72 | 11.23 | 31.71 | 27.67 | 0.70 | 7.02 | -28.19 | 357 | 0.0 | -12.5 |
| 23Q1 (14) | 3.05 | -13.35 | 38.64 | 0.05 | 0.0 | 25.0 | 0.26 | -10.34 | -3.7 | 0.02 | 0.0 | 0.0 | 1.64 | 15.41 | -9.84 | 8.52 | 3.47 | -30.54 | 0.66 | 15.41 | -27.87 | 357 | 0.0 | -12.5 |
| 22Q4 (13) | 3.52 | 7.65 | 17.73 | 0.05 | 25.0 | 25.0 | 0.29 | 16.0 | 3.57 | 0.02 | -33.33 | -50.0 | 1.42 | 16.12 | 6.18 | 8.24 | 7.76 | -12.02 | 0.57 | -38.07 | -57.53 | 357 | -12.5 | -12.5 |
| 22Q3 (12) | 3.27 | 6.51 | 6.17 | 0.04 | 0.0 | 0.0 | 0.25 | -7.41 | -3.85 | 0.03 | 0.0 | -25.0 | 1.22 | -6.12 | -5.81 | 7.65 | -13.07 | -9.43 | 0.92 | -6.12 | -29.36 | 408 | 0.0 | -17.07 |
| 22Q2 (11) | 3.07 | 39.55 | -2.54 | 0.04 | 0.0 | 0.0 | 0.27 | 0.0 | -10.0 | 0.03 | 50.0 | 0.0 | 1.30 | -28.34 | 2.61 | 8.79 | -28.34 | -7.65 | 0.98 | 7.49 | 2.61 | 408 | 0.0 | -17.07 |
| 22Q1 (10) | 2.2 | -26.42 | -12.7 | 0.04 | 0.0 | 0.0 | 0.27 | -3.57 | -6.9 | 0.02 | -50.0 | -33.33 | 1.82 | 35.91 | 14.55 | 12.27 | 31.06 | 6.65 | 0.91 | -32.05 | -23.64 | 408 | 0.0 | -17.07 |
| 21Q4 (9) | 2.99 | -2.92 | 0.67 | 0.04 | 0.0 | 33.33 | 0.28 | 7.69 | 0.0 | 0.04 | 0.0 | 100.0 | 1.34 | 3.01 | 32.44 | 9.36 | 10.93 | -0.67 | 1.34 | 3.01 | 98.66 | 408 | -17.07 | -17.07 |
| 21Q3 (8) | 3.08 | -2.22 | 12.82 | 0.04 | 0.0 | 33.33 | 0.26 | -13.33 | -13.33 | 0.04 | 33.33 | 100.0 | 1.30 | 2.27 | 18.18 | 8.44 | -11.36 | -23.18 | 1.30 | 36.36 | 77.27 | 492 | 0.0 | -10.38 |
| 21Q2 (7) | 3.15 | 25.0 | 9.38 | 0.04 | 0.0 | 0.0 | 0.3 | 3.45 | 3.45 | 0.03 | 0.0 | 50.0 | 1.27 | -20.0 | -8.57 | 9.52 | -17.24 | -5.42 | 0.95 | -20.0 | 37.14 | 492 | 0.0 | -10.38 |
| 21Q1 (6) | 2.52 | -15.15 | 27.27 | 0.04 | 33.33 | 0.0 | 0.29 | 3.57 | -3.33 | 0.03 | 50.0 | 50.0 | 1.59 | 57.14 | -21.43 | 11.51 | 22.07 | -24.05 | 1.19 | 76.79 | 17.86 | 492 | 0.0 | -20.39 |
| 20Q4 (5) | 2.97 | 8.79 | -3.57 | 0.03 | 0.0 | -25.0 | 0.28 | -6.67 | -26.32 | 0.02 | 0.0 | -33.33 | 1.01 | -8.08 | -22.22 | 9.43 | -14.21 | -23.59 | 0.67 | -8.08 | -30.86 | 492 | -10.38 | -20.39 |
| 20Q3 (4) | 2.73 | -5.21 | 0.0 | 0.03 | -25.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.02 | 0.0 | 0.0 | 1.10 | -20.88 | 0.0 | 10.99 | 9.13 | 0.0 | 0.73 | 5.49 | 0.0 | 549 | 0.0 | 0.0 |
| 20Q2 (3) | 2.88 | 45.45 | 0.0 | 0.04 | 0.0 | 0.0 | 0.29 | -3.33 | 0.0 | 0.02 | 0.0 | 0.0 | 1.39 | -31.25 | 0.0 | 10.07 | -33.54 | 0.0 | 0.69 | -31.25 | 0.0 | 549 | -11.17 | 0.0 |
| 20Q1 (2) | 1.98 | -35.71 | 0.0 | 0.04 | 0.0 | 0.0 | 0.3 | -21.05 | 0.0 | 0.02 | -33.33 | 0.0 | 2.02 | 55.56 | 0.0 | 15.15 | 22.81 | 0.0 | 1.01 | 3.7 | 0.0 | 618 | 0.0 | 0.0 |
| 19Q4 (1) | 3.08 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 1.30 | 0.0 | 0.0 | 12.34 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 618 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.01 | -25.29 | 0.15 | -11.76 | 0.95 | -12.04 | 0.07 | -30.0 | 1.66 | 18.1 | 10.54 | 17.74 | 0.78 | -6.3 | 357 | 0.0 |
| 2022 (9) | 12.06 | 2.64 | 0.17 | 13.33 | 1.08 | -5.26 | 0.1 | -28.57 | 1.41 | 10.42 | 8.96 | -7.7 | 0.83 | -30.41 | 357 | -12.5 |
| 2021 (8) | 11.75 | 11.37 | 0.15 | 0.0 | 1.14 | -1.72 | 0.14 | 55.56 | 1.28 | -10.21 | 9.70 | -11.76 | 1.19 | 39.67 | 408 | -17.07 |
| 2020 (7) | 10.55 | -14.51 | 0.15 | -28.57 | 1.16 | -12.12 | 0.09 | -18.18 | 1.42 | -16.45 | 11.00 | 2.79 | 0.85 | -4.3 | 492 | -10.38 |
| 2019 (6) | 12.34 | -19.71 | 0.21 | 5.0 | 1.32 | -11.41 | 0.11 | 10.0 | 1.70 | 30.78 | 10.70 | 10.34 | 0.89 | 37.01 | 549 | -11.17 |
| 2018 (5) | 15.37 | -10.01 | 0.2 | 0.0 | 1.49 | 0.68 | 0.1 | 11.11 | 1.30 | 11.13 | 9.69 | 11.88 | 0.65 | 23.47 | 618 | -8.44 |
| 2017 (4) | 17.08 | 2.34 | 0.2 | -9.09 | 1.48 | -5.13 | 0.09 | 0.0 | 1.17 | -11.17 | 8.67 | -7.29 | 0.53 | -2.28 | 675 | -15.62 |
| 2016 (3) | 16.69 | -13.84 | 0.22 | 0.0 | 1.56 | 5.41 | 0.09 | -18.18 | 1.32 | 16.06 | 9.35 | 22.33 | 0.54 | -5.04 | 800 | -11.31 |
| 2015 (2) | 19.37 | -8.37 | 0.22 | -8.33 | 1.48 | -5.13 | 0.11 | 0.0 | 1.14 | 0.04 | 7.64 | 3.54 | 0.57 | 9.14 | 902 | -1.53 |
| 2014 (1) | 21.14 | 5.81 | 0.24 | -22.58 | 1.56 | 6.85 | 0.11 | 37.5 | 1.14 | 0 | 7.38 | 0 | 0.52 | 0 | 916 | 25.31 |
