玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)47.83-46.57-52.463.1-41.95-16.892.7910.71-6.380006.488.6574.85.83107.2296.920.0000000
24Q3 (19)89.5267.3380.235.34100.061.822.5211.0118.870005.9719.53-10.222.82-33.65-34.050.0000000
24Q2 (18)53.561.44427.612.6753.45330.652.276.0726.820004.99-4.95-18.384.24-34.29-75.960.0000000
24Q1 (17)33.14-67.06-42.891.74-53.35-31.762.14-28.193.380005.2541.6119.486.46117.9981.030.0000000
23Q4 (16)100.6102.5424.123.7313.03-26.282.9840.5713.740003.71-44.19-40.612.96-30.6-8.360.0000000
23Q3 (15)49.67389.84-25.853.3432.26-16.242.1218.44-8.620006.648.6612.964.27-75.8223.240.0000000
23Q2 (14)10.14-82.53-79.260.62-75.69-77.941.79-13.53-6.280006.1139.146.3817.65394.88351.860.0000000
23Q1 (13)58.03-28.4-15.762.55-49.6-39.142.07-20.99-17.530004.39-29.61-27.753.5710.35-2.10.0000000
22Q4 (12)81.0520.99-45.875.0628.43-47.942.6212.93-24.280006.246.15-3.823.23-6.6639.90.0000000
22Q3 (11)66.9937.02-26.723.9440.21-33.452.3221.47-3.330005.882.33-9.173.46-11.3531.920.0000000
22Q2 (10)48.89-29.03-3.192.81-32.94-9.941.91-23.9-1.550005.75-5.5-6.973.917.221.70.0000000
22Q1 (9)68.89-53.9973.44.19-56.8965.612.51-27.4623.040006.08-6.3-4.493.6457.68-29.040.0000000
21Q4 (8)149.7463.7952.849.7264.1988.373.4644.1714.570006.490.2423.252.31-11.98-25.040.0000000
21Q3 (7)91.4281.0333.585.9289.7456.22.423.7125.00006.484.8116.942.63-31.66-6.420.0000000
21Q2 (6)50.527.118.73.1223.3241.181.94-4.910.230006.18-2.9829.883.84-25.181.410.0000000
21Q1 (5)39.73-59.45-28.532.53-50.9757.142.04-32.4522.890006.3720.91119.875.1366.5771.950.0000000
20Q4 (4)97.9743.150.05.1636.150.03.0257.290.0000.05.27-4.890.03.089.880.00.0000.0000.0
20Q3 (3)68.4447.310.03.7971.490.01.929.090.0000.05.5416.420.02.81-25.940.00.0000.0000.0
20Q2 (2)46.46-16.420.02.2137.270.01.766.020.0000.04.7664.240.03.7926.860.00.0000.0000.0
20Q1 (1)55.590.00.01.610.00.01.660.00.000.00.02.900.00.02.990.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)223.992.5512.8525.989.728.6005.7422.854.345.910.00000
2023 (9)218.43-17.8310.2-36.258.95-4.28004.67-22.424.1016.490.00000
2022 (8)265.82-19.7816.0-24.859.35-4.98006.02-6.313.5218.460.00000
2021 (7)331.3823.4421.2966.729.8417.84006.4235.062.97-4.530.00000
2020 (6)268.4629.8612.7731.658.357.33004.761.383.11-17.350.00000
2019 (5)206.73-14.729.7-14.997.788.36004.69-0.313.7627.060.00000
2018 (4)242.4230.111.4114.567.18-1.51004.71-11.942.96-24.290.00000
2017 (3)186.34-32.779.96-36.527.29-3.44005.35-5.583.9143.620.00000
2016 (2)277.171.9215.6920.327.556.04005.6618.062.724.050.0002900.0
2015 (1)271.9652.5813.0452.697.127.07004.7902.6200.0002900.0

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