- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.67 | -12.77 | 5.19 | 0.45 | -4.26 | 9.76 | 0.27 | 0.0 | 12.5 | 0.01 | 0.0 | 0.0 | 7.94 | 9.76 | 4.34 | 4.76 | 14.64 | 6.94 | 0.18 | 14.64 | -4.94 | 0 | 0 | 0 |
24Q2 (19) | 6.5 | 31.05 | 11.68 | 0.47 | 17.5 | 14.63 | 0.27 | 0.0 | 22.73 | 0.01 | 0.0 | 0.0 | 7.23 | -10.34 | 2.64 | 4.15 | -23.69 | 9.89 | 0.15 | -23.69 | -10.46 | 0 | 0 | 0 |
24Q1 (18) | 4.96 | 15.35 | -11.27 | 0.4 | 0.0 | -4.76 | 0.27 | 8.0 | 0.0 | 0.01 | 0 | -50.0 | 8.06 | -13.31 | 7.33 | 5.44 | -6.37 | 12.7 | 0.20 | 0 | -43.65 | 0 | 0 | 0 |
23Q4 (17) | 4.3 | -20.22 | -15.35 | 0.4 | -2.44 | -9.09 | 0.25 | 4.17 | 13.64 | 0 | -100.0 | -100.0 | 9.30 | 22.29 | 7.4 | 5.81 | 30.57 | 34.25 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
23Q3 (16) | 5.39 | -7.39 | -5.93 | 0.41 | 0.0 | -4.65 | 0.24 | 9.09 | 4.35 | 0.01 | 0.0 | 200.0 | 7.61 | 7.98 | 1.36 | 4.45 | 17.79 | 10.93 | 0.19 | 7.98 | 206.31 | 0 | 0 | 0 |
23Q2 (15) | 5.82 | 4.11 | 6.79 | 0.41 | -2.38 | 7.89 | 0.22 | -18.52 | 4.76 | 0.01 | -50.0 | -50.0 | 7.04 | -6.24 | 1.04 | 3.78 | -21.74 | -1.9 | 0.17 | -51.98 | -53.18 | 0 | 0 | 0 |
23Q1 (14) | 5.59 | 10.04 | -1.41 | 0.42 | -4.55 | 2.44 | 0.27 | 22.73 | 0.0 | 0.02 | 100.0 | -33.33 | 7.51 | -13.25 | 3.91 | 4.83 | 11.53 | 1.43 | 0.36 | 81.75 | -32.38 | 0 | 0 | 0 |
22Q4 (13) | 5.08 | -11.34 | 10.43 | 0.44 | 2.33 | 22.22 | 0.22 | -4.35 | 0.0 | 0.01 | 200.0 | 0.0 | 8.66 | 15.42 | 10.67 | 4.33 | 7.89 | -9.45 | 0.20 | 212.8 | -9.45 | 0 | 0 | 0 |
22Q3 (12) | 5.73 | 5.14 | 9.35 | 0.43 | 13.16 | 19.44 | 0.23 | 9.52 | 9.52 | -0.01 | -150.0 | -200.0 | 7.50 | 7.63 | 9.23 | 4.01 | 4.17 | 0.16 | -0.17 | -147.56 | -191.45 | 0 | 0 | 0 |
22Q2 (11) | 5.45 | -3.88 | 25.87 | 0.38 | -7.32 | 15.15 | 0.21 | -22.22 | -8.7 | 0.02 | -33.33 | 100.0 | 6.97 | -3.58 | -8.51 | 3.85 | -19.08 | -27.46 | 0.37 | -30.64 | 58.9 | 0 | 0 | 0 |
22Q1 (10) | 5.67 | 23.26 | 46.13 | 0.41 | 13.89 | 24.24 | 0.27 | 22.73 | 17.39 | 0.03 | 200.0 | 200.0 | 7.23 | -7.6 | -14.98 | 4.76 | -0.43 | -19.67 | 0.53 | 143.39 | 105.29 | 0 | 0 | 0 |
21Q4 (9) | 4.6 | -12.21 | 13.86 | 0.36 | 0.0 | 33.33 | 0.22 | 4.76 | 10.0 | 0.01 | 0.0 | 0.0 | 7.83 | 13.91 | 17.1 | 4.78 | 19.34 | -3.39 | 0.22 | 13.91 | -12.17 | 0 | 0 | 0 |
21Q3 (8) | 5.24 | 21.02 | 31.0 | 0.36 | 9.09 | 5.88 | 0.21 | -8.7 | -8.7 | 0.01 | 0.0 | 0 | 6.87 | -9.85 | -19.17 | 4.01 | -24.55 | -30.3 | 0.19 | -17.37 | 0 | 0 | 0 | 0 |
21Q2 (7) | 4.33 | 11.6 | 27.35 | 0.33 | 0.0 | 10.0 | 0.23 | 0.0 | 21.05 | 0.01 | 0.0 | 0 | 7.62 | -10.39 | -13.63 | 5.31 | -10.39 | -4.95 | 0.23 | -10.39 | 0 | 0 | 0 | 0 |
21Q1 (6) | 3.88 | -3.96 | 14.45 | 0.33 | 22.22 | 6.45 | 0.23 | 15.0 | 27.78 | 0.01 | 0.0 | 0 | 8.51 | 27.26 | -6.99 | 5.93 | 19.74 | 11.64 | 0.26 | 4.12 | 0 | 0 | 0 | 0 |
20Q4 (5) | 4.04 | 1.0 | -11.98 | 0.27 | -20.59 | -10.0 | 0.2 | -13.04 | 17.65 | 0.01 | 0 | 0 | 6.68 | -21.37 | 2.25 | 4.95 | -13.9 | 33.66 | 0.25 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 4.0 | 17.65 | 0.0 | 0.34 | 13.33 | 0.0 | 0.23 | 21.05 | 0.0 | 0 | 0 | 0.0 | 8.50 | -3.67 | 0.0 | 5.75 | 2.89 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 3.4 | 0.29 | 0.0 | 0.3 | -3.23 | 0.0 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0.0 | 8.82 | -3.51 | 0.0 | 5.59 | 5.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 3.39 | -26.14 | 0.0 | 0.31 | 3.33 | 0.0 | 0.18 | 5.88 | 0.0 | 0 | 0 | 0.0 | 9.14 | 39.91 | 0.0 | 5.31 | 43.36 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 4.59 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.54 | 0.0 | 0.0 | 3.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 21.1 | -3.78 | 1.65 | 0.0 | 0.98 | 5.38 | 0.04 | -20.0 | 7.82 | 3.93 | 4.64 | 9.52 | 0.19 | -16.85 | 0 | 0 |
2022 (9) | 21.93 | 21.56 | 1.65 | 18.71 | 0.93 | 3.33 | 0.05 | 66.67 | 7.52 | -2.35 | 4.24 | -15.0 | 0.23 | 37.1 | 0 | 0 |
2021 (8) | 18.04 | 21.65 | 1.39 | 14.88 | 0.9 | 12.5 | 0.03 | 50.0 | 7.71 | -5.56 | 4.99 | -7.52 | 0.17 | 23.31 | 0 | 0 |
2020 (7) | 14.83 | -15.69 | 1.21 | 3.42 | 0.8 | 8.11 | 0.02 | 0.0 | 8.16 | 22.67 | 5.39 | 28.23 | 0.13 | 18.61 | 0 | 0 |
2019 (6) | 17.59 | 7.78 | 1.17 | -3.31 | 0.74 | -1.33 | 0.02 | 0.0 | 6.65 | -10.29 | 4.21 | -8.46 | 0.11 | -7.22 | 0 | 0 |
2018 (5) | 16.32 | -10.53 | 1.21 | -7.63 | 0.75 | 2.74 | 0.02 | 0.0 | 7.41 | 3.23 | 4.60 | 14.83 | 0.12 | 11.76 | 0 | 0 |
2017 (4) | 18.24 | -9.39 | 1.31 | 0.0 | 0.73 | 4.29 | 0.02 | 0 | 7.18 | 10.36 | 4.00 | 15.09 | 0.11 | 0 | 0 | 0 |
2016 (3) | 20.13 | 1.05 | 1.31 | 9.17 | 0.7 | 2.94 | 0 | 0 | 6.51 | 8.03 | 3.48 | 1.87 | 0.00 | 0 | 59 | 0.0 |
2015 (2) | 19.92 | -0.99 | 1.2 | -3.23 | 0.68 | 4.62 | 0 | 0 | 6.02 | -2.25 | 3.41 | 5.67 | 0.00 | 0 | 59 | 0.0 |
2014 (1) | 20.12 | 6.34 | 1.24 | -1.59 | 0.65 | 16.07 | 0 | 0 | 6.16 | 0 | 3.23 | 0 | 0.00 | 0 | 59 | 0.0 |