玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.67-12.775.190.45-4.269.760.270.012.50.010.00.07.949.764.344.7614.646.940.1814.64-4.94000
24Q2 (19)6.531.0511.680.4717.514.630.270.022.730.010.00.07.23-10.342.644.15-23.699.890.15-23.69-10.46000
24Q1 (18)4.9615.35-11.270.40.0-4.760.278.00.00.010-50.08.06-13.317.335.44-6.3712.70.200-43.65000
23Q4 (17)4.3-20.22-15.350.4-2.44-9.090.254.1713.640-100.0-100.09.3022.297.45.8130.5734.250.00-100.0-100.0000
23Q3 (16)5.39-7.39-5.930.410.0-4.650.249.094.350.010.0200.07.617.981.364.4517.7910.930.197.98206.31000
23Q2 (15)5.824.116.790.41-2.387.890.22-18.524.760.01-50.0-50.07.04-6.241.043.78-21.74-1.90.17-51.98-53.18000
23Q1 (14)5.5910.04-1.410.42-4.552.440.2722.730.00.02100.0-33.337.51-13.253.914.8311.531.430.3681.75-32.38000
22Q4 (13)5.08-11.3410.430.442.3322.220.22-4.350.00.01200.00.08.6615.4210.674.337.89-9.450.20212.8-9.45000
22Q3 (12)5.735.149.350.4313.1619.440.239.529.52-0.01-150.0-200.07.507.639.234.014.170.16-0.17-147.56-191.45000
22Q2 (11)5.45-3.8825.870.38-7.3215.150.21-22.22-8.70.02-33.33100.06.97-3.58-8.513.85-19.08-27.460.37-30.6458.9000
22Q1 (10)5.6723.2646.130.4113.8924.240.2722.7317.390.03200.0200.07.23-7.6-14.984.76-0.43-19.670.53143.39105.29000
21Q4 (9)4.6-12.2113.860.360.033.330.224.7610.00.010.00.07.8313.9117.14.7819.34-3.390.2213.91-12.17000
21Q3 (8)5.2421.0231.00.369.095.880.21-8.7-8.70.010.006.87-9.85-19.174.01-24.55-30.30.19-17.370000
21Q2 (7)4.3311.627.350.330.010.00.230.021.050.010.007.62-10.39-13.635.31-10.39-4.950.23-10.390000
21Q1 (6)3.88-3.9614.450.3322.226.450.2315.027.780.010.008.5127.26-6.995.9319.7411.640.264.120000
20Q4 (5)4.041.0-11.980.27-20.59-10.00.2-13.0417.650.01006.68-21.372.254.95-13.933.660.2500000
20Q3 (4)4.017.650.00.3413.330.00.2321.050.0000.08.50-3.670.05.752.890.00.0000.0000.0
20Q2 (3)3.40.290.00.3-3.230.00.195.560.0000.08.82-3.510.05.595.250.00.0000.0000.0
20Q1 (2)3.39-26.140.00.313.330.00.185.880.0000.09.1439.910.05.3143.360.00.0000.0000.0
19Q4 (1)4.590.00.00.30.00.00.170.00.000.00.06.540.00.03.700.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)21.1-3.781.650.00.985.380.04-20.07.823.934.649.520.19-16.8500
2022 (9)21.9321.561.6518.710.933.330.0566.677.52-2.354.24-15.00.2337.100
2021 (8)18.0421.651.3914.880.912.50.0350.07.71-5.564.99-7.520.1723.3100
2020 (7)14.83-15.691.213.420.88.110.020.08.1622.675.3928.230.1318.6100
2019 (6)17.597.781.17-3.310.74-1.330.020.06.65-10.294.21-8.460.11-7.2200
2018 (5)16.32-10.531.21-7.630.752.740.020.07.413.234.6014.830.1211.7600
2017 (4)18.24-9.391.310.00.734.290.0207.1810.364.0015.090.11000
2016 (3)20.131.051.319.170.72.94006.518.033.481.870.000590.0
2015 (2)19.92-0.991.2-3.230.684.62006.02-2.253.415.670.000590.0
2014 (1)20.126.341.24-1.590.6516.07006.1603.2300.000590.0

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