玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)28.6419.98-4.441.01-8.18-52.131.525.5613.433.146.92-11.433.53-23.47-49.915.31-12.0218.710.8222.45-7.32000
24Q3 (19)23.879.65-26.871.1-2.6557.141.44-9.430.72.114.46-20.684.61-11.22114.886.03-17.437.78.84-4.738.47000
24Q2 (18)21.77-14.19-36.271.13-15.04-26.141.59-4.22-35.12.0220.242.545.19-0.9915.897.3011.621.839.2840.1260.9000
24Q1 (17)25.37-15.35-5.191.33-36.97-15.821.6623.88-2.351.68-52.0-21.865.24-25.54-11.216.5446.343.06.62-43.3-17.58000
23Q4 (16)29.97-8.18-20.652.11201.43-26.741.34-6.29-22.093.531.58-22.227.04228.28-7.674.472.05-1.8211.6843.3-1.98000
23Q3 (15)32.64-4.45-14.670.7-54.25-46.151.43-41.63-19.212.6635.0328.52.14-52.12-36.94.38-38.91-5.328.1541.3150.59000
23Q2 (14)34.1627.65-23.971.53-3.1647.122.4544.1284.211.97-8.37105.214.48-24.1493.57.1712.9142.295.77-28.22169.91000
23Q1 (13)26.76-29.15-46.01.58-45.1413.671.7-1.16-5.562.15-52.2259.265.90-22.57110.526.3539.574.918.03-32.56194.95000
22Q4 (12)37.77-1.25-28.32.88121.5428.571.72-2.82-11.344.5117.3916.287.63124.3579.334.55-1.5923.6611.91120.1562.18000
22Q3 (11)38.25-14.87-37.441.325.0-35.01.7733.08-8.762.07115.62276.363.4046.833.94.6356.3245.845.41153.28501.59000
22Q2 (10)44.93-9.34-44.31.04-25.18-29.731.33-26.11-53.820.96-28.89-54.52.31-17.4726.172.96-18.5-17.082.14-21.56-18.31000
22Q1 (9)49.56-5.92-37.171.39-37.95-5.441.8-7.22-28.01.35-65.12-35.12.80-34.0450.53.63-1.3814.62.72-62.923.3000
21Q4 (8)52.68-13.84-25.192.2412.022.41.940.0-16.743.87603.644.034.2529.9963.623.6816.0611.37.35716.6339.07000
21Q3 (7)61.14-24.2112.432.035.1455.041.94-32.6418.290.55-73.93-77.083.2778.337.93.17-11.125.210.90-65.61-79.62000
21Q2 (6)80.672.27120.591.480.6851.022.8815.2128.572.111.44-2.311.83-1.55-31.543.5712.643.622.62-0.81-55.72000
21Q1 (5)78.8812.01130.851.47-19.6768.972.57.382.482.08-44.0940.541.86-28.29-26.813.17-4.21-20.952.64-50.08-39.12000
20Q4 (4)70.4229.50.01.8341.860.02.3342.070.03.7255.00.02.609.550.03.319.710.05.2819.690.0000.0
20Q3 (3)54.3848.70.01.2931.630.01.6430.160.02.411.110.02.37-11.480.03.02-12.470.04.41-25.280.0000.0
20Q2 (2)36.577.020.00.9812.640.01.26-8.030.02.1645.950.02.685.250.03.45-14.070.05.9136.370.0000.0
20Q1 (1)34.170.00.00.870.00.01.370.00.01.480.00.02.550.00.04.010.00.04.330.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)99.64-19.344.57-22.676.21-10.268.92-13.234.59-4.136.2311.268.957.5700
2023 (9)123.53-27.555.91-10.596.924.3710.2815.774.7823.415.6044.078.3259.7900
2022 (8)170.51-37.626.61-8.076.63-28.48.883.143.8847.393.8914.795.2165.3500
2021 (7)273.3639.87.1944.679.2640.38.61-11.872.633.483.390.363.15-36.9600
2020 (6)195.5319.694.9727.116.622.459.7718.282.546.23.382.315.00-1.1700
2019 (5)163.37-3.143.918.015.39-20.978.26-4.842.3911.513.30-18.415.06-1.7600
2018 (4)168.66-28.973.62-39.676.82-21.978.68-8.822.15-15.064.049.855.1528.3600
2017 (3)237.44-0.766.016.058.74-5.09.526.492.5316.943.68-4.284.017.300
2016 (2)239.2539.275.17-30.049.21.778.9414.182.16-49.773.85-26.933.74-18.0297000.0
2015 (1)171.79-27.447.39-4.159.04-8.787.83-25.924.3005.2604.56097000.0

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