- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 23.87 | 9.65 | -26.87 | 1.1 | -2.65 | 57.14 | 1.44 | -9.43 | 0.7 | 2.11 | 4.46 | -20.68 | 4.61 | -11.22 | 114.88 | 6.03 | -17.4 | 37.7 | 8.84 | -4.73 | 8.47 | 0 | 0 | 0 |
| 24Q2 (19) | 21.77 | -14.19 | -36.27 | 1.13 | -15.04 | -26.14 | 1.59 | -4.22 | -35.1 | 2.02 | 20.24 | 2.54 | 5.19 | -0.99 | 15.89 | 7.30 | 11.62 | 1.83 | 9.28 | 40.12 | 60.9 | 0 | 0 | 0 |
| 24Q1 (18) | 25.37 | -15.35 | -5.19 | 1.33 | -36.97 | -15.82 | 1.66 | 23.88 | -2.35 | 1.68 | -52.0 | -21.86 | 5.24 | -25.54 | -11.21 | 6.54 | 46.34 | 3.0 | 6.62 | -43.3 | -17.58 | 0 | 0 | 0 |
| 23Q4 (17) | 29.97 | -8.18 | -20.65 | 2.11 | 201.43 | -26.74 | 1.34 | -6.29 | -22.09 | 3.5 | 31.58 | -22.22 | 7.04 | 228.28 | -7.67 | 4.47 | 2.05 | -1.82 | 11.68 | 43.3 | -1.98 | 0 | 0 | 0 |
| 23Q3 (16) | 32.64 | -4.45 | -14.67 | 0.7 | -54.25 | -46.15 | 1.43 | -41.63 | -19.21 | 2.66 | 35.03 | 28.5 | 2.14 | -52.12 | -36.9 | 4.38 | -38.91 | -5.32 | 8.15 | 41.31 | 50.59 | 0 | 0 | 0 |
| 23Q2 (15) | 34.16 | 27.65 | -23.97 | 1.53 | -3.16 | 47.12 | 2.45 | 44.12 | 84.21 | 1.97 | -8.37 | 105.21 | 4.48 | -24.14 | 93.5 | 7.17 | 12.9 | 142.29 | 5.77 | -28.22 | 169.91 | 0 | 0 | 0 |
| 23Q1 (14) | 26.76 | -29.15 | -46.0 | 1.58 | -45.14 | 13.67 | 1.7 | -1.16 | -5.56 | 2.15 | -52.22 | 59.26 | 5.90 | -22.57 | 110.52 | 6.35 | 39.5 | 74.91 | 8.03 | -32.56 | 194.95 | 0 | 0 | 0 |
| 22Q4 (13) | 37.77 | -1.25 | -28.3 | 2.88 | 121.54 | 28.57 | 1.72 | -2.82 | -11.34 | 4.5 | 117.39 | 16.28 | 7.63 | 124.35 | 79.33 | 4.55 | -1.59 | 23.66 | 11.91 | 120.15 | 62.18 | 0 | 0 | 0 |
| 22Q3 (12) | 38.25 | -14.87 | -37.44 | 1.3 | 25.0 | -35.0 | 1.77 | 33.08 | -8.76 | 2.07 | 115.62 | 276.36 | 3.40 | 46.83 | 3.9 | 4.63 | 56.32 | 45.84 | 5.41 | 153.28 | 501.59 | 0 | 0 | 0 |
| 22Q2 (11) | 44.93 | -9.34 | -44.3 | 1.04 | -25.18 | -29.73 | 1.33 | -26.11 | -53.82 | 0.96 | -28.89 | -54.5 | 2.31 | -17.47 | 26.17 | 2.96 | -18.5 | -17.08 | 2.14 | -21.56 | -18.31 | 0 | 0 | 0 |
| 22Q1 (10) | 49.56 | -5.92 | -37.17 | 1.39 | -37.95 | -5.44 | 1.8 | -7.22 | -28.0 | 1.35 | -65.12 | -35.1 | 2.80 | -34.04 | 50.5 | 3.63 | -1.38 | 14.6 | 2.72 | -62.92 | 3.3 | 0 | 0 | 0 |
| 21Q4 (9) | 52.68 | -13.84 | -25.19 | 2.24 | 12.0 | 22.4 | 1.94 | 0.0 | -16.74 | 3.87 | 603.64 | 4.03 | 4.25 | 29.99 | 63.62 | 3.68 | 16.06 | 11.3 | 7.35 | 716.63 | 39.07 | 0 | 0 | 0 |
| 21Q3 (8) | 61.14 | -24.21 | 12.43 | 2.0 | 35.14 | 55.04 | 1.94 | -32.64 | 18.29 | 0.55 | -73.93 | -77.08 | 3.27 | 78.3 | 37.9 | 3.17 | -11.12 | 5.21 | 0.90 | -65.61 | -79.62 | 0 | 0 | 0 |
| 21Q2 (7) | 80.67 | 2.27 | 120.59 | 1.48 | 0.68 | 51.02 | 2.88 | 15.2 | 128.57 | 2.11 | 1.44 | -2.31 | 1.83 | -1.55 | -31.54 | 3.57 | 12.64 | 3.62 | 2.62 | -0.81 | -55.72 | 0 | 0 | 0 |
| 21Q1 (6) | 78.88 | 12.01 | 130.85 | 1.47 | -19.67 | 68.97 | 2.5 | 7.3 | 82.48 | 2.08 | -44.09 | 40.54 | 1.86 | -28.29 | -26.81 | 3.17 | -4.21 | -20.95 | 2.64 | -50.08 | -39.12 | 0 | 0 | 0 |
| 20Q4 (5) | 70.42 | 29.5 | 55.49 | 1.83 | 41.86 | 81.19 | 2.33 | 42.07 | 119.81 | 3.72 | 55.0 | 38.81 | 2.60 | 9.55 | 16.53 | 3.31 | 9.71 | 41.37 | 5.28 | 19.69 | -10.73 | 0 | 0 | 0 |
| 20Q3 (4) | 54.38 | 48.7 | 0.0 | 1.29 | 31.63 | 0.0 | 1.64 | 30.16 | 0.0 | 2.4 | 11.11 | 0.0 | 2.37 | -11.48 | 0.0 | 3.02 | -12.47 | 0.0 | 4.41 | -25.28 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 36.57 | 7.02 | 0.0 | 0.98 | 12.64 | 0.0 | 1.26 | -8.03 | 0.0 | 2.16 | 45.95 | 0.0 | 2.68 | 5.25 | 0.0 | 3.45 | -14.07 | 0.0 | 5.91 | 36.37 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 34.17 | -24.55 | 0.0 | 0.87 | -13.86 | 0.0 | 1.37 | 29.25 | 0.0 | 1.48 | -44.78 | 0.0 | 2.55 | 14.17 | 0.0 | 4.01 | 71.31 | 0.0 | 4.33 | -26.8 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 45.29 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 2.34 | 0.0 | 0.0 | 5.92 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 123.53 | -27.55 | 5.91 | -10.59 | 6.92 | 4.37 | 10.28 | 15.77 | 4.78 | 23.41 | 5.60 | 44.07 | 8.32 | 59.79 | 0 | 0 |
| 2022 (9) | 170.51 | -37.62 | 6.61 | -8.07 | 6.63 | -28.4 | 8.88 | 3.14 | 3.88 | 47.39 | 3.89 | 14.79 | 5.21 | 65.35 | 0 | 0 |
| 2021 (8) | 273.36 | 39.8 | 7.19 | 44.67 | 9.26 | 40.3 | 8.61 | -11.87 | 2.63 | 3.48 | 3.39 | 0.36 | 3.15 | -36.96 | 0 | 0 |
| 2020 (7) | 195.53 | 19.69 | 4.97 | 27.11 | 6.6 | 22.45 | 9.77 | 18.28 | 2.54 | 6.2 | 3.38 | 2.31 | 5.00 | -1.17 | 0 | 0 |
| 2019 (6) | 163.37 | -3.14 | 3.91 | 8.01 | 5.39 | -20.97 | 8.26 | -4.84 | 2.39 | 11.51 | 3.30 | -18.41 | 5.06 | -1.76 | 0 | 0 |
| 2018 (5) | 168.66 | -28.97 | 3.62 | -39.67 | 6.82 | -21.97 | 8.68 | -8.82 | 2.15 | -15.06 | 4.04 | 9.85 | 5.15 | 28.36 | 0 | 0 |
| 2017 (4) | 237.44 | -0.76 | 6.0 | 16.05 | 8.74 | -5.0 | 9.52 | 6.49 | 2.53 | 16.94 | 3.68 | -4.28 | 4.01 | 7.3 | 0 | 0 |
| 2016 (3) | 239.25 | 39.27 | 5.17 | -30.04 | 9.2 | 1.77 | 8.94 | 14.18 | 2.16 | -49.77 | 3.85 | -26.93 | 3.74 | -18.02 | 9700 | 0.0 |
| 2015 (2) | 171.79 | -27.44 | 7.39 | -4.15 | 9.04 | -8.78 | 7.83 | -25.92 | 4.30 | 32.09 | 5.26 | 25.71 | 4.56 | 2.09 | 9700 | 0.0 |
| 2014 (1) | 236.75 | -24.65 | 7.71 | 1.31 | 9.91 | -22.15 | 10.57 | -7.12 | 3.26 | 0 | 4.19 | 0 | 4.46 | 0 | 9700 | 0.0 |
