- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 24.33 | 13.8 | 8.57 | 0 | 0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 21.38 | 2.99 | 9.25 | 0 | 0 | 0 | -1.01 | -200.0 | -26.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | -4.72 | -197.1 | -15.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 20.76 | -5.76 | 2.32 | 0 | 0 | 0 | 1.01 | 0 | 26.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.87 | 0 | 23.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 22.03 | -1.7 | -8.25 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 22.41 | 14.51 | -11.0 | 0 | 0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 19.57 | -3.55 | -20.45 | 0 | 0 | 0 | -0.8 | -200.0 | 6.98 | 0 | 0 | 0 | 0.00 | 0 | 0 | -4.09 | -203.68 | -16.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 20.29 | -15.49 | -12.69 | 0 | 0 | 0 | 0.8 | 0 | -6.98 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.94 | 0 | 6.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 24.01 | -4.65 | -7.05 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 25.18 | 2.36 | -0.04 | 0 | 0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 24.6 | 5.85 | 9.24 | 0 | 0 | 0 | -0.86 | -200.0 | -1.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | -3.50 | -194.47 | 7.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 23.24 | -10.03 | 11.57 | 0 | 0 | 0 | 0.86 | 0 | 1.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.70 | 0 | -9.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 25.83 | 2.54 | 20.87 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 25.19 | 11.86 | 13.16 | 0 | 0 | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 100.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 22.52 | 8.11 | 9.0 | 0 | 0 | 0 | -0.85 | -200.0 | -6.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | -3.77 | -192.5 | 2.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 20.83 | -2.53 | 0.24 | 0 | 0 | 0 | 0.85 | 0 | 6.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.08 | 0 | 5.99 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 21.37 | -4.0 | 17.74 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 22.26 | 7.74 | 0.0 | 0 | 0 | 0.0 | 0 | 100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 100.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 20.66 | -0.58 | 0.0 | 0 | 0 | 0.0 | -0.8 | -200.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | -3.87 | -200.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 20.78 | 14.49 | 0.0 | 0 | 0 | 0.0 | 0.8 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.85 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 18.15 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.3 | -13.11 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 97.02 | 2.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 94.37 | 10.93 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 85.07 | 16.68 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 72.91 | -2.25 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 74.59 | 16.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 63.9 | -3.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 65.92 | -9.65 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 298 | 0.0 |
| 2015 (2) | 72.96 | -9.21 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 298 | 0.0 |
| 2014 (1) | 80.36 | -7.57 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 298 | 0.0 |
