- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.35 | 43.67 | 46.65 | 0.23 | 53.33 | 0.0 | 0.16 | 6.67 | 0.0 | 0 | 0 | 0 | 3.62 | 6.73 | -31.81 | 2.52 | -25.75 | -31.81 | 0.00 | 0 | 0 | 152 | 0.0 | 0.0 |
| 24Q3 (19) | 4.42 | 2.79 | -25.71 | 0.15 | -28.57 | -48.28 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0 | 3.39 | -30.51 | -30.37 | 3.39 | -8.8 | 34.62 | 0.00 | 0 | 0 | 152 | 0.0 | -5.59 |
| 24Q2 (18) | 4.3 | 23.92 | 0.47 | 0.21 | 5.0 | 5.0 | 0.16 | 0.0 | 14.29 | 0 | 0 | 0 | 4.88 | -15.27 | 4.51 | 3.72 | -19.3 | 13.75 | 0.00 | 0 | 0 | 152 | 0.0 | -5.59 |
| 24Q1 (17) | 3.47 | -19.86 | -14.95 | 0.2 | -13.04 | -20.0 | 0.16 | 0.0 | 0.0 | 0 | 0 | 0 | 5.76 | 8.51 | -5.94 | 4.61 | 24.78 | 17.58 | 0.00 | 0 | 0 | 152 | 0.0 | -5.59 |
| 23Q4 (16) | 4.33 | -27.23 | -26.36 | 0.23 | -20.69 | -23.33 | 0.16 | 6.67 | 14.29 | 0 | 0 | 0 | 5.31 | 8.98 | 4.11 | 3.70 | 46.57 | 55.2 | 0.00 | 0 | 0 | 152 | -5.59 | -5.59 |
| 23Q3 (15) | 5.95 | 39.02 | -28.31 | 0.29 | 45.0 | 26.09 | 0.15 | 7.14 | -11.76 | 0 | 0 | 0 | 4.87 | 4.3 | 75.89 | 2.52 | -22.93 | 23.08 | 0.00 | 0 | 0 | 161 | 0.0 | -4.17 |
| 23Q2 (14) | 4.28 | 4.9 | -2.28 | 0.2 | -20.0 | -13.04 | 0.14 | -12.5 | -12.5 | 0 | 0 | 0 | 4.67 | -23.74 | -11.01 | 3.27 | -16.59 | -10.46 | 0.00 | 0 | 0 | 161 | 0.0 | -4.17 |
| 23Q1 (13) | 4.08 | -30.61 | -7.48 | 0.25 | -16.67 | -7.41 | 0.16 | 14.29 | 0.0 | 0 | 0 | 0 | 6.13 | 20.1 | 0.08 | 3.92 | 64.71 | 8.09 | 0.00 | 0 | 0 | 161 | 0.0 | -4.17 |
| 22Q4 (12) | 5.88 | -29.16 | -41.02 | 0.3 | 30.43 | -25.0 | 0.14 | -17.65 | -12.5 | 0 | 0 | 0 | 5.10 | 84.12 | 27.17 | 2.38 | 16.25 | 48.36 | 0.00 | 0 | 0 | 161 | -4.17 | -4.17 |
| 22Q3 (11) | 8.3 | 89.5 | 58.4 | 0.23 | 0.0 | -4.17 | 0.17 | 6.25 | 21.43 | 0 | 0 | 0 | 2.77 | -47.23 | -39.5 | 2.05 | -43.93 | -23.34 | 0.00 | 0 | 0 | 168 | 0.0 | -9.19 |
| 22Q2 (10) | 4.38 | -0.68 | -12.05 | 0.23 | -14.81 | 35.29 | 0.16 | 0.0 | -11.11 | 0 | 0 | 0 | 5.25 | -14.23 | 53.83 | 3.65 | 0.68 | 1.07 | 0.00 | 0 | 0 | 168 | 0.0 | -9.19 |
| 22Q1 (9) | 4.41 | -55.77 | -11.8 | 0.27 | -32.5 | 22.73 | 0.16 | 0.0 | 6.67 | 0 | 0 | 0 | 6.12 | 52.6 | 39.15 | 3.63 | 126.08 | 20.94 | 0.00 | 0 | 0 | 168 | 0.0 | -9.19 |
| 21Q4 (8) | 9.97 | 90.27 | 39.64 | 0.4 | 66.67 | 25.0 | 0.16 | 14.29 | -15.79 | 0 | 0 | 0 | 4.01 | -12.4 | -10.48 | 1.60 | -39.93 | -39.69 | 0.00 | 0 | 0 | 168 | -9.19 | -9.19 |
| 21Q3 (7) | 5.24 | 5.22 | -38.35 | 0.24 | 41.18 | -22.58 | 0.14 | -22.22 | -6.67 | 0 | 0 | 0 | 4.58 | 34.17 | 25.58 | 2.67 | -26.08 | 51.4 | 0.00 | 0 | 0 | 185 | 0.0 | -2.63 |
| 21Q2 (6) | 4.98 | -0.4 | -38.9 | 0.17 | -22.73 | -22.73 | 0.18 | 20.0 | 20.0 | 0 | 0 | 0 | 3.41 | -22.42 | 26.46 | 3.61 | 20.48 | 96.39 | 0.00 | 0 | 0 | 185 | 0.0 | -2.63 |
| 21Q1 (5) | 5.0 | -29.97 | 22.55 | 0.22 | -31.25 | 0.0 | 0.15 | -21.05 | -6.25 | 0 | 0 | 0 | 4.40 | -1.83 | -18.4 | 3.00 | 12.74 | -23.5 | 0.00 | 0 | 0 | 185 | 0.0 | 27.59 |
| 20Q4 (4) | 7.14 | -16.0 | 0.0 | 0.32 | 3.23 | 0.0 | 0.19 | 26.67 | 0.0 | 0 | 0 | 0.0 | 4.48 | 22.89 | 0.0 | 2.66 | 50.79 | 0.0 | 0.00 | 0 | 0.0 | 185 | -2.63 | 0.0 |
| 20Q3 (3) | 8.5 | 4.29 | 0.0 | 0.31 | 40.91 | 0.0 | 0.15 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.65 | 35.11 | 0.0 | 1.76 | -4.12 | 0.0 | 0.00 | 0 | 0.0 | 190 | 0.0 | 0.0 |
| 20Q2 (2) | 8.15 | 99.75 | 0.0 | 0.22 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0.0 | 2.70 | -49.94 | 0.0 | 1.84 | -53.07 | 0.0 | 0.00 | 0 | 0.0 | 190 | 31.03 | 0.0 |
| 20Q1 (1) | 4.08 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 145 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 18.54 | -0.59 | 0.79 | -18.56 | 0.63 | 3.28 | 0 | 0 | 4.26 | -18.07 | 3.40 | 3.89 | 0.00 | 0 | 152 | 0.0 |
| 2023 (9) | 18.65 | -18.84 | 0.97 | -5.83 | 0.61 | -3.17 | 0 | 0 | 5.20 | 16.04 | 3.27 | 19.31 | 0.00 | 0 | 152 | -5.59 |
| 2022 (8) | 22.98 | -8.81 | 1.03 | 0.98 | 0.63 | 0.0 | 0 | 0 | 4.48 | 10.74 | 2.74 | 9.66 | 0.00 | 0 | 161 | -4.17 |
| 2021 (7) | 25.2 | -9.58 | 1.02 | -4.67 | 0.63 | -3.08 | 0 | 0 | 4.05 | 5.43 | 2.50 | 7.19 | 0.00 | 0 | 168 | -9.19 |
| 2020 (6) | 27.87 | 39.77 | 1.07 | 9.18 | 0.65 | 6.56 | 0 | 0 | 3.84 | -21.88 | 2.33 | -23.76 | 0.00 | 0 | 185 | -2.63 |
| 2019 (5) | 19.94 | 18.55 | 0.98 | 4.26 | 0.61 | 7.02 | 0 | 0 | 4.91 | -12.06 | 3.06 | -9.73 | 0.00 | 0 | 190 | 31.03 |
| 2018 (4) | 16.82 | -10.05 | 0.94 | 5.62 | 0.57 | -16.18 | 0 | 0 | 5.59 | 17.42 | 3.39 | -6.81 | 0.00 | 0 | 145 | -21.62 |
| 2017 (3) | 18.7 | 28.52 | 0.89 | 0.0 | 0.68 | -2.86 | 0 | 0 | 4.76 | -22.19 | 3.64 | -24.42 | 0.00 | 0 | 185 | -11.06 |
| 2016 (2) | 14.55 | 4.3 | 0.89 | 2.3 | 0.7 | -9.09 | 0 | 0 | 6.12 | -1.92 | 4.81 | -12.84 | 0.00 | 0 | 208 | 4.0 |
| 2015 (1) | 13.95 | 4.97 | 0.87 | 10.13 | 0.77 | 5.48 | 0 | 0 | 6.24 | 0 | 5.52 | 0 | 0.00 | 0 | 200 | -0.5 |
