- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.31 | 16.55 | 20.8 | 0.69 | 7.81 | 6.15 | 0.18 | 0.0 | 12.5 | 0.51 | -17.74 | 18.6 | 20.85 | -7.5 | -12.13 | 5.44 | -14.2 | -6.87 | 15.41 | -29.42 | -1.82 | 0 | 0 | 0 |
24Q2 (19) | 2.84 | -1.05 | -9.55 | 0.64 | 10.34 | -3.03 | 0.18 | 5.88 | 5.88 | 0.62 | 34.78 | 24.0 | 22.54 | 11.51 | 7.21 | 6.34 | 7.0 | 17.07 | 21.83 | 36.21 | 37.1 | 0 | 0 | 0 |
24Q1 (18) | 2.87 | -5.9 | -38.54 | 0.58 | -10.77 | -3.33 | 0.17 | 13.33 | -10.53 | 0.46 | -13.21 | 9.52 | 20.21 | -5.17 | 57.29 | 5.92 | 20.44 | 45.59 | 16.03 | -7.76 | 78.21 | 0 | 0 | 0 |
23Q4 (17) | 3.05 | 11.31 | -19.74 | 0.65 | 0.0 | 8.33 | 0.15 | -6.25 | -21.05 | 0.53 | 23.26 | 29.27 | 21.31 | -10.16 | 34.97 | 4.92 | -15.78 | -1.64 | 17.38 | 10.73 | 61.06 | 0 | 0 | 0 |
23Q3 (16) | 2.74 | -12.74 | -8.05 | 0.65 | -1.52 | 8.33 | 0.16 | -5.88 | -5.88 | 0.43 | -14.0 | 26.47 | 23.72 | 12.86 | 17.82 | 5.84 | 7.86 | 2.36 | 15.69 | -1.45 | 37.55 | 0 | 0 | 0 |
23Q2 (15) | 3.14 | -32.76 | 1.62 | 0.66 | 10.0 | 17.86 | 0.17 | -10.53 | 30.77 | 0.5 | 19.05 | 28.21 | 21.02 | 63.6 | 15.98 | 5.41 | 33.07 | 28.69 | 15.92 | 77.05 | 26.16 | 0 | 0 | 0 |
23Q1 (14) | 4.67 | 22.89 | 72.32 | 0.6 | 0.0 | 20.0 | 0.19 | 0.0 | -9.52 | 0.42 | 2.44 | 23.53 | 12.85 | -18.63 | -30.36 | 4.07 | -18.63 | -47.5 | 8.99 | -16.64 | -28.32 | 0 | 0 | 0 |
22Q4 (13) | 3.8 | 27.52 | -7.32 | 0.6 | 0.0 | -7.69 | 0.19 | 11.76 | 11.76 | 0.41 | 20.59 | -2.38 | 15.79 | -21.58 | -0.4 | 5.00 | -12.35 | 20.59 | 10.79 | -5.43 | 5.33 | 0 | 0 | 0 |
22Q3 (12) | 2.98 | -3.56 | -15.82 | 0.6 | 7.14 | 15.38 | 0.17 | 30.77 | 0.0 | 0.34 | -12.82 | -17.07 | 20.13 | 11.1 | 37.07 | 5.70 | 35.6 | 18.79 | 11.41 | -9.6 | -1.49 | 0 | 0 | 0 |
22Q2 (11) | 3.09 | 14.02 | -7.49 | 0.56 | 12.0 | 3.7 | 0.13 | -38.1 | -27.78 | 0.39 | 14.71 | 5.41 | 18.12 | -1.77 | 12.09 | 4.21 | -45.71 | -21.93 | 12.62 | 0.6 | 13.93 | 0 | 0 | 0 |
22Q1 (10) | 2.71 | -33.9 | -15.58 | 0.5 | -23.08 | -10.71 | 0.21 | 23.53 | 16.67 | 0.34 | -19.05 | -10.53 | 18.45 | 16.38 | 5.76 | 7.75 | 86.89 | 38.19 | 12.55 | 22.47 | 5.98 | 0 | 0 | 0 |
21Q4 (9) | 4.1 | 15.82 | 29.75 | 0.65 | 25.0 | 38.3 | 0.17 | 0.0 | 13.33 | 0.42 | 2.44 | -20.75 | 15.85 | 7.93 | 6.59 | 4.15 | -13.66 | -12.65 | 10.24 | -11.55 | -38.92 | 0 | 0 | 0 |
21Q3 (8) | 3.54 | 5.99 | 18.39 | 0.52 | -3.7 | 8.33 | 0.17 | -5.56 | 0.0 | 0.41 | 10.81 | -2.38 | 14.69 | -9.14 | -8.5 | 4.80 | -10.89 | -15.54 | 11.58 | 4.55 | -17.55 | 0 | 0 | 0 |
21Q2 (7) | 3.34 | 4.05 | 73.06 | 0.54 | -3.57 | 10.2 | 0.18 | 0.0 | 12.5 | 0.37 | -2.63 | -37.29 | 16.17 | -7.32 | -36.32 | 5.39 | -3.89 | -34.99 | 11.08 | -6.42 | -63.76 | 0 | 0 | 0 |
21Q1 (6) | 3.21 | 1.58 | 43.95 | 0.56 | 19.15 | -15.15 | 0.18 | 20.0 | 5.88 | 0.38 | -28.3 | -37.7 | 17.45 | 17.29 | -41.06 | 5.61 | 18.13 | -26.44 | 11.84 | -29.42 | -56.72 | 0 | 0 | 0 |
20Q4 (5) | 3.16 | 5.69 | -3.36 | 0.47 | -2.08 | -22.95 | 0.15 | -11.76 | -11.76 | 0.53 | 26.19 | 12.77 | 14.87 | -7.35 | -20.27 | 4.75 | -16.51 | -8.69 | 16.77 | 19.4 | 16.69 | 0 | 0 | 0 |
20Q3 (4) | 2.99 | 54.92 | 0.0 | 0.48 | -2.04 | 0.0 | 0.17 | 6.25 | 0.0 | 0.42 | -28.81 | 0.0 | 16.05 | -36.77 | 0.0 | 5.69 | -31.42 | 0.0 | 14.05 | -54.05 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.93 | -13.45 | 0.0 | 0.49 | -25.76 | 0.0 | 0.16 | -5.88 | 0.0 | 0.59 | -3.28 | 0.0 | 25.39 | -14.22 | 0.0 | 8.29 | 8.75 | 0.0 | 30.57 | 11.76 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.23 | -31.8 | 0.0 | 0.66 | 8.2 | 0.0 | 0.17 | 0.0 | 0.0 | 0.61 | 29.79 | 0.0 | 29.60 | 58.66 | 0.0 | 7.62 | 46.64 | 0.0 | 27.35 | 90.32 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 3.27 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 18.65 | 0.0 | 0.0 | 5.20 | 0.0 | 0.0 | 14.37 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 13.6 | 8.11 | 2.56 | 12.78 | 0.67 | -4.29 | 1.88 | 27.89 | 18.82 | 4.32 | 4.93 | -11.46 | 13.82 | 18.3 | 0 | 0 |
2022 (9) | 12.58 | -11.35 | 2.27 | 0.44 | 0.7 | 1.45 | 1.47 | -6.96 | 18.04 | 13.3 | 5.56 | 14.43 | 11.69 | 4.95 | 0 | 0 |
2021 (8) | 14.19 | 37.63 | 2.26 | 7.62 | 0.69 | 6.15 | 1.58 | -26.85 | 15.93 | -21.81 | 4.86 | -22.87 | 11.13 | -46.85 | 0 | 0 |
2020 (7) | 10.31 | -19.83 | 2.1 | -10.64 | 0.65 | -8.45 | 2.16 | -2.26 | 20.37 | 11.46 | 6.30 | 14.19 | 20.95 | 21.91 | 0 | 0 |
2019 (6) | 12.86 | -17.98 | 2.35 | -0.42 | 0.71 | -4.05 | 2.21 | 0.91 | 18.27 | 21.41 | 5.52 | 16.99 | 17.19 | 23.04 | 0 | 0 |
2018 (5) | 15.68 | 26.25 | 2.36 | 5.36 | 0.74 | 0.0 | 2.19 | -9.88 | 15.05 | -16.55 | 4.72 | -20.79 | 13.97 | -28.61 | 0 | 0 |
2017 (4) | 12.42 | -4.75 | 2.24 | 18.52 | 0.74 | 0.0 | 2.43 | 13.55 | 18.04 | 24.43 | 5.96 | 4.99 | 19.57 | 19.22 | 0 | 0 |
2016 (3) | 13.04 | 15.3 | 1.89 | 18.12 | 0.74 | -11.9 | 2.14 | 8.08 | 14.49 | 2.45 | 5.67 | -23.59 | 16.41 | -6.26 | 282 | 0.0 |
2015 (2) | 11.31 | -16.59 | 1.6 | -28.57 | 0.84 | -2.33 | 1.98 | -18.52 | 14.15 | -14.36 | 7.43 | 17.11 | 17.51 | -2.31 | 282 | 0.0 |
2014 (1) | 13.56 | -5.24 | 2.24 | -5.08 | 0.86 | -5.49 | 2.43 | -10.33 | 16.52 | 0 | 6.34 | 0 | 17.92 | 0 | 282 | 0.0 |