玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.3116.5520.80.697.816.150.180.012.50.51-17.7418.620.85-7.5-12.135.44-14.2-6.8715.41-29.42-1.82000
24Q2 (19)2.84-1.05-9.550.6410.34-3.030.185.885.880.6234.7824.022.5411.517.216.347.017.0721.8336.2137.1000
24Q1 (18)2.87-5.9-38.540.58-10.77-3.330.1713.33-10.530.46-13.219.5220.21-5.1757.295.9220.4445.5916.03-7.7678.21000
23Q4 (17)3.0511.31-19.740.650.08.330.15-6.25-21.050.5323.2629.2721.31-10.1634.974.92-15.78-1.6417.3810.7361.06000
23Q3 (16)2.74-12.74-8.050.65-1.528.330.16-5.88-5.880.43-14.026.4723.7212.8617.825.847.862.3615.69-1.4537.55000
23Q2 (15)3.14-32.761.620.6610.017.860.17-10.5330.770.519.0528.2121.0263.615.985.4133.0728.6915.9277.0526.16000
23Q1 (14)4.6722.8972.320.60.020.00.190.0-9.520.422.4423.5312.85-18.63-30.364.07-18.63-47.58.99-16.64-28.32000
22Q4 (13)3.827.52-7.320.60.0-7.690.1911.7611.760.4120.59-2.3815.79-21.58-0.45.00-12.3520.5910.79-5.435.33000
22Q3 (12)2.98-3.56-15.820.67.1415.380.1730.770.00.34-12.82-17.0720.1311.137.075.7035.618.7911.41-9.6-1.49000
22Q2 (11)3.0914.02-7.490.5612.03.70.13-38.1-27.780.3914.715.4118.12-1.7712.094.21-45.71-21.9312.620.613.93000
22Q1 (10)2.71-33.9-15.580.5-23.08-10.710.2123.5316.670.34-19.05-10.5318.4516.385.767.7586.8938.1912.5522.475.98000
21Q4 (9)4.115.8229.750.6525.038.30.170.013.330.422.44-20.7515.857.936.594.15-13.66-12.6510.24-11.55-38.92000
21Q3 (8)3.545.9918.390.52-3.78.330.17-5.560.00.4110.81-2.3814.69-9.14-8.54.80-10.89-15.5411.584.55-17.55000
21Q2 (7)3.344.0573.060.54-3.5710.20.180.012.50.37-2.63-37.2916.17-7.32-36.325.39-3.89-34.9911.08-6.42-63.76000
21Q1 (6)3.211.5843.950.5619.15-15.150.1820.05.880.38-28.3-37.717.4517.29-41.065.6118.13-26.4411.84-29.42-56.72000
20Q4 (5)3.165.69-3.360.47-2.08-22.950.15-11.76-11.760.5326.1912.7714.87-7.35-20.274.75-16.51-8.6916.7719.416.69000
20Q3 (4)2.9954.920.00.48-2.040.00.176.250.00.42-28.810.016.05-36.770.05.69-31.420.014.05-54.050.0000.0
20Q2 (3)1.93-13.450.00.49-25.760.00.16-5.880.00.59-3.280.025.39-14.220.08.298.750.030.5711.760.0000.0
20Q1 (2)2.23-31.80.00.668.20.00.170.00.00.6129.790.029.6058.660.07.6246.640.027.3590.320.0000.0
19Q4 (1)3.270.00.00.610.00.00.170.00.00.470.00.018.650.00.05.200.00.014.370.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)13.68.112.5612.780.67-4.291.8827.8918.824.324.93-11.4613.8218.300
2022 (9)12.58-11.352.270.440.71.451.47-6.9618.0413.35.5614.4311.694.9500
2021 (8)14.1937.632.267.620.696.151.58-26.8515.93-21.814.86-22.8711.13-46.8500
2020 (7)10.31-19.832.1-10.640.65-8.452.16-2.2620.3711.466.3014.1920.9521.9100
2019 (6)12.86-17.982.35-0.420.71-4.052.210.9118.2721.415.5216.9917.1923.0400
2018 (5)15.6826.252.365.360.740.02.19-9.8815.05-16.554.72-20.7913.97-28.6100
2017 (4)12.42-4.752.2418.520.740.02.4313.5518.0424.435.964.9919.5719.2200
2016 (3)13.0415.31.8918.120.74-11.92.148.0814.492.455.67-23.5916.41-6.262820.0
2015 (2)11.31-16.591.6-28.570.84-2.331.98-18.5214.15-14.367.4317.1117.51-2.312820.0
2014 (1)13.56-5.242.24-5.080.86-5.492.43-10.3316.5206.34017.9202820.0

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