玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.74-13.56-18.930.31-3.12-8.820.24-14.290.00.210.0320.011.3112.0812.478.76-0.8323.367.6615.69418.1000
24Q3 (19)3.17-8.12-17.660.32-15.79-8.570.283.721.740.2110.5323.5310.09-8.3511.048.8312.8647.856.6220.2950.03000
24Q2 (18)3.459.1812.750.385.5622.580.27-10.08.00.195.56-24.011.01-3.328.727.83-17.57-4.215.51-3.32-32.59000
24Q1 (17)3.16-6.514.980.365.885.880.325.020.00.18260.05.8811.3913.250.869.4933.714.35.70285.060.86000
23Q4 (16)3.38-12.21-9.630.34-2.866.250.244.35-22.580.05-70.59-75.010.0610.6517.577.1018.86-14.331.48-66.5-72.34000
23Q3 (15)3.8525.82-12.90.3512.9-2.780.23-8.0-28.120.17-32.0-19.059.09-10.2611.625.97-26.88-17.484.42-45.95-7.06000
23Q2 (14)3.061.66-28.50.31-8.82-6.060.250.0-10.710.2547.0625.010.13-10.3131.398.17-1.6324.888.1744.6674.84000
23Q1 (13)3.01-19.52-43.630.346.2517.240.25-19.35-28.570.17-15.0-5.5611.3032.02108.08.310.226.725.655.6167.55000
22Q4 (12)3.74-15.38-24.140.32-11.110.00.31-3.120.00.2-4.760.08.565.0531.828.2914.4931.825.3512.5531.82000
22Q3 (11)4.423.27-10.160.369.099.090.3214.2928.00.215.016.678.145.6421.437.2410.6742.484.751.6729.86000
22Q2 (10)4.28-19.85-10.650.3313.7932.00.28-20.027.270.211.1117.657.7141.9847.736.54-0.1942.444.6738.6331.67000
22Q1 (9)5.348.3248.330.29-9.3820.830.3512.959.090.18-10.012.55.43-16.33-18.546.554.237.253.37-16.91-24.16000
21Q4 (8)4.930.236.570.32-3.0352.380.3124.034.780.211.1142.866.49-3.2311.586.2923.75-1.314.0610.894.61000
21Q3 (7)4.922.7135.910.3332.032.00.2513.6413.640.185.8820.06.7128.51-2.885.0810.63-16.393.663.08-11.71000
21Q2 (6)4.7933.0658.090.254.178.70.220.0-8.330.176.2513.335.22-21.71-31.244.59-24.84-42.013.55-20.15-28.31000
21Q1 (5)3.6-0.28-2.440.2414.29-7.690.22-4.35-4.350.1614.296.676.6714.6-5.386.11-4.08-1.964.4414.69.33000
20Q4 (4)3.61-0.280.00.21-16.00.00.234.550.00.14-6.670.05.82-15.770.06.374.840.03.88-6.410.0000.0
20Q3 (3)3.6219.470.00.258.70.00.22-8.330.00.150.00.06.91-9.020.06.08-23.270.04.14-16.30.0000.0
20Q2 (2)3.03-17.890.00.23-11.540.00.244.350.00.150.00.07.597.730.07.9227.080.04.9521.780.0000.0
20Q1 (1)3.690.00.00.260.00.00.230.00.00.150.00.07.050.00.06.230.00.04.070.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.52-5.941.372.241.0913.540.7923.4410.948.698.7120.716.3131.2300
2023 (9)13.31-25.181.343.080.96-23.20.64-18.9910.0737.777.212.654.818.2800
2022 (8)17.79-2.471.314.041.2523.760.7912.867.3116.927.0326.894.4415.7100
2021 (7)18.2430.751.1420.01.019.780.718.646.25-8.225.54-16.043.84-9.2600
2020 (6)13.95-17.360.95-12.040.92-9.80.59-6.356.816.446.599.144.2313.3200
2019 (5)16.8813.91.082.861.02-14.290.63-8.76.40-9.76.04-24.753.73-19.8400
2018 (4)14.8211.761.051.941.1923.960.6932.697.09-8.798.0310.914.6618.7200
2017 (3)13.267.891.036.190.96-3.030.5210.647.77-1.587.24-10.123.922.5400
2016 (2)12.29-55.210.972.110.992.060.470.07.89127.978.06127.873.82123.271150.0
2015 (1)27.44-38.940.95-8.650.9714.120.479.33.4603.5301.7101150.0

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