玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.98-3.194.960.545.881.890.64-4.48-11.110.359.380.07.749.37-2.939.17-1.33-15.315.0112.98-4.733900.00.0
24Q2 (19)7.210.423.440.51-17.748.510.67-11.84-21.180.320.0-8.577.07-18.084.99.29-12.21-23.84.44-0.42-11.613900.00.0
24Q1 (18)7.184.978.130.6255.0-6.060.7618.75-28.970.3218.520.08.6447.66-13.1310.5813.13-34.314.4612.91-7.523900.00.0
23Q4 (17)6.842.86-13.090.4-24.53-16.670.64-11.11-37.250.27-22.86-18.185.85-26.62-4.129.36-13.58-27.813.95-25.0-5.863900.00.0
23Q3 (16)6.65-4.59-16.460.5312.77-32.050.72-15.29-24.210.350.016.677.9718.19-18.6710.83-11.22-9.285.264.8139.653900.00.0
23Q2 (15)6.974.97-4.650.47-28.790.00.85-20.56-25.440.359.3834.626.74-32.164.8812.20-24.32-21.85.024.241.183900.00.0
23Q1 (14)6.64-15.63-4.60.6637.522.221.074.92.880.32-3.0310.349.9462.9728.1116.1124.337.844.8214.9315.663900.00.0
22Q4 (13)7.87-1.131.680.48-38.4623.081.027.37-6.420.3310.0191.676.10-37.7621.0412.968.6-7.974.1911.26190.153900.01672.73
22Q3 (12)7.968.8912.910.7865.96122.860.95-16.6735.710.315.38-25.09.8052.4197.3811.93-23.4720.23.775.96-33.573900.01672.73
22Q2 (11)7.315.039.920.47-12.96176.471.149.6254.050.26-10.34-36.596.43-17.13151.5115.604.3740.143.56-14.64-42.313900.01672.73
22Q1 (10)6.96-10.0821.680.5438.46100.01.04-4.5996.230.29180.56-21.627.7653.9864.3714.946.1161.274.17189.58-35.593901672.731672.73
21Q4 (9)7.749.7931.860.3911.43116.671.0955.7155.71-0.36-190.0-181.825.041.564.3214.0841.8318.09-4.65-181.98-162.05220.00.0
21Q3 (8)7.056.02173.260.35105.88775.00.7-5.4170.730.4-2.4404.9694.2220.219.93-10.77-37.525.67-7.970220.00.0
21Q2 (7)6.6516.2600.17-37.0400.7439.62722.220.4110.8102.56-45.84011.1320.1-98.156.17-4.690220.00.0
21Q1 (6)5.72-2.5657100.00.2750.000.53-24.29783.330.37-15.9104.7253.9309.27-22.3-98.466.47-13.70220.00.0
20Q4 (5)5.87127.5200.18350.000.770.731066.670.44003.0797.79011.93-24.9607.5000220.00.0
20Q3 (4)2.5800.00.0400.00.41355.560.0000.01.5500.015.89-97.350.00.0000.0220.00.0
20Q2 (3)0-100.00.0000.00.0950.00.0000.00.0000.0600.000.00.00.0000.0220.00.0
20Q1 (2)0.0100.0000.00.060.00.0000.00.0000.0600.0000.00.0000.0220.00.0
19Q4 (1)00.00.000.00.00.060.00.000.00.00.000.00.00.000.00.00.000.00.0220.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)27.11-9.962.05-9.693.28-20.961.288.477.560.312.10-12.224.7220.483900.0
2022 (9)30.1110.862.2792.374.1535.621.1843.97.5473.5313.7822.333.9229.83901672.73
2021 (8)27.16221.421.18436.363.06142.860.8286.364.3466.8711.27-24.443.02-42.02220.0
2020 (7)8.4542150.00.222100.01.26366.670.4402.60-94.7914.91-98.95.210220.0
2019 (6)0.02-71.430.01-50.00.27-25.00050.0075.01350.00162.50.000220.0
2018 (5)0.07-72.00.02-71.430.3612.50028.572.04514.29301.790.000220.0
2017 (4)0.25-76.190.07-56.250.326.670028.0083.75128.00348.00.000220.0
2016 (3)1.05-29.050.16-36.00.3-52.380.01-90.015.24-9.7928.57-32.880.95-85.922-46.34
2015 (2)1.48-41.040.254.170.63-50.390.142.8616.8976.6642.57-15.876.76142.2841-91.65
2014 (1)2.51-59.520.24-38.461.277.630.07-46.159.56050.6002.790491-19.24

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