- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 58.95 | 3.77 | -3.09 | 1.19 | 29.35 | 19.0 | 3.56 | -29.78 | 5.64 | 0.07 | 16.67 | -12.5 | 2.02 | 24.65 | 22.8 | 6.04 | -32.33 | 9.01 | 0.12 | 12.43 | -9.71 | 6814 | 0.0 | -10.42 |
| 24Q2 (19) | 56.81 | 10.85 | -3.87 | 0.92 | -12.38 | 9.52 | 5.07 | 29.67 | 20.14 | 0.06 | -14.29 | -14.29 | 1.62 | -20.96 | 13.94 | 8.92 | 16.98 | 24.99 | 0.11 | -22.67 | -10.83 | 6814 | 0.0 | -10.42 |
| 24Q1 (18) | 51.25 | -8.94 | -2.53 | 1.05 | 19.32 | 8.25 | 3.91 | 2.36 | 27.78 | 0.07 | 16.67 | -12.5 | 2.05 | 31.03 | 11.06 | 7.63 | 12.4 | 31.09 | 0.14 | 28.12 | -10.23 | 6814 | 0.0 | -10.42 |
| 23Q4 (17) | 56.28 | -7.48 | -4.38 | 0.88 | -12.0 | 11.39 | 3.82 | 13.35 | 3.24 | 0.06 | -25.0 | 20.0 | 1.56 | -4.89 | 16.5 | 6.79 | 22.52 | 7.98 | 0.11 | -18.94 | 25.5 | 6814 | -10.42 | -10.42 |
| 23Q3 (16) | 60.83 | 2.93 | -3.96 | 1.0 | 19.05 | 11.11 | 3.37 | -20.14 | 14.63 | 0.08 | 14.29 | -11.11 | 1.64 | 15.66 | 15.7 | 5.54 | -22.41 | 19.36 | 0.13 | 11.04 | -7.44 | 7607 | 0.0 | -7.06 |
| 23Q2 (15) | 59.1 | 12.4 | 2.32 | 0.84 | -13.4 | 5.0 | 4.22 | 37.91 | 20.92 | 0.07 | -12.5 | 40.0 | 1.42 | -22.96 | 2.62 | 7.14 | 22.69 | 18.18 | 0.12 | -22.15 | 36.83 | 7607 | 0.0 | -7.06 |
| 23Q1 (14) | 52.58 | -10.67 | -15.95 | 0.97 | 22.78 | -4.9 | 3.06 | -17.3 | 3.73 | 0.08 | 60.0 | 0.0 | 1.84 | 37.45 | 13.15 | 5.82 | -7.42 | 23.42 | 0.15 | 79.11 | 18.98 | 7607 | 0.0 | -7.06 |
| 22Q4 (13) | 58.86 | -7.07 | -17.41 | 0.79 | -12.22 | -11.24 | 3.7 | 25.85 | -13.55 | 0.05 | -44.44 | 0.0 | 1.34 | -5.54 | 7.48 | 6.29 | 35.43 | 4.68 | 0.08 | -40.22 | 21.08 | 7607 | -7.06 | -7.06 |
| 22Q3 (12) | 63.34 | 9.66 | -12.13 | 0.9 | 12.5 | -22.41 | 2.94 | -15.76 | -17.42 | 0.09 | 80.0 | -10.0 | 1.42 | 2.59 | -11.71 | 4.64 | -23.18 | -6.02 | 0.14 | 64.14 | 2.42 | 8185 | 0.0 | -10.55 |
| 22Q2 (11) | 57.76 | -7.67 | -15.0 | 0.8 | -21.57 | -20.0 | 3.49 | 18.31 | -17.88 | 0.05 | -37.5 | 0.0 | 1.39 | -15.05 | -5.89 | 6.04 | 28.14 | -3.4 | 0.09 | -32.31 | 17.64 | 8185 | 0.0 | -10.55 |
| 22Q1 (10) | 62.56 | -12.22 | -3.62 | 1.02 | 14.61 | -16.39 | 2.95 | -31.07 | -10.06 | 0.08 | 60.0 | -11.11 | 1.63 | 30.56 | -13.25 | 4.72 | -21.48 | -6.68 | 0.13 | 82.28 | -7.77 | 8185 | 0.0 | -10.55 |
| 21Q4 (9) | 71.27 | -1.12 | 10.34 | 0.89 | -23.28 | 21.92 | 4.28 | 20.22 | 8.08 | 0.05 | -50.0 | -66.67 | 1.25 | -22.4 | 10.49 | 6.01 | 21.59 | -2.05 | 0.07 | -49.43 | -69.79 | 8185 | -10.55 | -10.55 |
| 21Q3 (8) | 72.08 | 6.08 | 15.59 | 1.16 | 16.0 | 12.62 | 3.56 | -16.24 | -26.45 | 0.1 | 100.0 | -37.5 | 1.61 | 9.35 | -2.57 | 4.94 | -21.03 | -36.37 | 0.14 | 88.54 | -45.93 | 9150 | 0.0 | 10.33 |
| 21Q2 (7) | 67.95 | 4.68 | 20.95 | 1.0 | -18.03 | 14.94 | 4.25 | 29.57 | 3.41 | 0.05 | -44.44 | -61.54 | 1.47 | -21.7 | -4.97 | 6.25 | 23.78 | -14.51 | 0.07 | -46.93 | -68.2 | 9150 | 0.0 | 10.33 |
| 21Q1 (6) | 64.91 | 0.5 | 44.12 | 1.22 | 67.12 | 20.79 | 3.28 | -17.17 | 6.84 | 0.09 | -40.0 | -35.71 | 1.88 | 66.3 | -16.18 | 5.05 | -17.58 | -25.87 | 0.14 | -40.3 | -55.39 | 9150 | 0.0 | 6.42 |
| 20Q4 (5) | 64.59 | 3.58 | 17.12 | 0.73 | -29.13 | -44.7 | 3.96 | -18.18 | 10.61 | 0.15 | -6.25 | 0.0 | 1.13 | -31.57 | -52.78 | 6.13 | -21.01 | -5.55 | 0.23 | -9.49 | -14.62 | 9150 | 10.33 | 6.42 |
| 20Q3 (4) | 62.36 | 11.0 | 0.0 | 1.03 | 18.39 | 0.0 | 4.84 | 17.76 | 0.0 | 0.16 | 23.08 | 0.0 | 1.65 | 6.66 | 0.0 | 7.76 | 6.09 | 0.0 | 0.26 | 10.88 | 0.0 | 8293 | 0.0 | 0.0 |
| 20Q2 (3) | 56.18 | 24.73 | 0.0 | 0.87 | -13.86 | 0.0 | 4.11 | 33.88 | 0.0 | 0.13 | -7.14 | 0.0 | 1.55 | -30.94 | 0.0 | 7.32 | 7.33 | 0.0 | 0.23 | -25.56 | 0.0 | 8293 | -3.55 | 0.0 |
| 20Q1 (2) | 45.04 | -18.33 | 0.0 | 1.01 | -23.48 | 0.0 | 3.07 | -14.25 | 0.0 | 0.14 | -6.67 | 0.0 | 2.24 | -6.31 | 0.0 | 6.82 | 5.0 | 0.0 | 0.31 | 14.28 | 0.0 | 8598 | 0.0 | 0.0 |
| 19Q4 (1) | 55.15 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 2.39 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 8598 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 228.79 | -5.66 | 3.69 | 5.13 | 14.47 | 10.63 | 0.29 | 3.57 | 1.61 | 11.43 | 6.32 | 17.26 | 0.13 | 9.78 | 7607 | 0.0 |
| 2022 (9) | 242.51 | -12.2 | 3.51 | -17.61 | 13.08 | -14.95 | 0.28 | 0.0 | 1.45 | -6.16 | 5.39 | -3.14 | 0.12 | 13.9 | 7607 | -7.06 |
| 2021 (8) | 276.21 | 21.06 | 4.26 | 17.03 | 15.38 | -3.75 | 0.28 | -52.54 | 1.54 | -3.33 | 5.57 | -20.5 | 0.10 | -60.8 | 8185 | -10.55 |
| 2020 (7) | 228.16 | 4.44 | 3.64 | -24.95 | 15.98 | 7.1 | 0.59 | -4.84 | 1.60 | -28.14 | 7.00 | 2.55 | 0.26 | -8.88 | 9150 | 10.33 |
| 2019 (6) | 218.46 | -2.03 | 4.85 | 9.48 | 14.92 | -3.8 | 0.62 | -28.74 | 2.22 | 11.75 | 6.83 | -1.81 | 0.28 | -27.26 | 8293 | -3.55 |
| 2018 (5) | 222.98 | 8.02 | 4.43 | 20.38 | 15.51 | 14.21 | 0.87 | -20.18 | 1.99 | 11.45 | 6.96 | 5.74 | 0.39 | -26.11 | 8598 | -24.35 |
| 2017 (4) | 206.43 | -8.2 | 3.68 | -13.82 | 13.58 | -3.62 | 1.09 | -17.42 | 1.78 | -6.12 | 6.58 | 4.99 | 0.53 | -10.05 | 11366 | 0.79 |
| 2016 (3) | 224.87 | -3.35 | 4.27 | -20.78 | 14.09 | -5.25 | 1.32 | 14.78 | 1.90 | -18.03 | 6.27 | -1.96 | 0.59 | 18.76 | 11277 | -10.19 |
| 2015 (2) | 232.67 | -22.59 | 5.39 | -7.23 | 14.87 | 1.64 | 1.15 | -14.81 | 2.32 | 19.85 | 6.39 | 31.31 | 0.49 | 10.05 | 12557 | -9.52 |
| 2014 (1) | 300.58 | -9.43 | 5.81 | -4.6 | 14.63 | -2.66 | 1.35 | 0.0 | 1.93 | 0 | 4.87 | 0 | 0.45 | 0 | 13878 | -11.38 |
