- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 19.93 | 9.09 | 18.21 | 1.9 | 3.26 | 0.53 | 0.58 | -1.69 | 7.41 | 0.34 | 3.03 | 13.33 | 9.53 | -5.34 | -14.96 | 2.91 | -9.88 | -9.14 | 1.71 | -5.55 | -4.12 | 0 | 0 | 0 |
| 24Q2 (19) | 18.27 | 1.73 | 3.75 | 1.84 | 2.79 | -5.15 | 0.59 | -18.06 | 11.32 | 0.33 | 6.45 | 13.79 | 10.07 | 1.05 | -8.58 | 3.23 | -19.45 | 7.3 | 1.81 | 4.65 | 9.68 | 0 | 0 | 0 |
| 24Q1 (18) | 17.96 | 1.93 | 18.24 | 1.79 | -7.25 | -1.65 | 0.72 | 63.64 | 26.32 | 0.31 | 6.9 | 6.9 | 9.97 | -9.01 | -16.82 | 4.01 | 60.54 | 6.83 | 1.73 | 4.87 | -9.59 | 0 | 0 | 0 |
| 23Q4 (17) | 17.62 | 4.51 | 5.45 | 1.93 | 2.12 | 4.89 | 0.44 | -18.52 | -15.38 | 0.29 | -3.33 | -6.45 | 10.95 | -2.29 | -0.53 | 2.50 | -22.03 | -19.75 | 1.65 | -7.5 | -11.28 | 0 | 0 | 0 |
| 23Q3 (16) | 16.86 | -4.26 | 1.87 | 1.89 | -2.58 | 8.0 | 0.54 | 1.89 | 1.89 | 0.3 | 3.45 | 7.14 | 11.21 | 1.76 | 6.01 | 3.20 | 6.42 | 0.01 | 1.78 | 8.05 | 5.17 | 0 | 0 | 0 |
| 23Q2 (15) | 17.61 | 15.93 | 8.97 | 1.94 | 6.59 | 12.14 | 0.53 | -7.02 | 3.92 | 0.29 | 0.0 | 7.41 | 11.02 | -8.05 | 2.91 | 3.01 | -19.8 | -4.64 | 1.65 | -13.74 | -1.44 | 0 | 0 | 0 |
| 23Q1 (14) | 15.19 | -9.1 | -5.42 | 1.82 | -1.09 | 5.81 | 0.57 | 9.62 | -1.72 | 0.29 | -6.45 | 3.57 | 11.98 | 8.81 | 11.87 | 3.75 | 20.58 | 3.9 | 1.91 | 2.91 | 9.5 | 0 | 0 | 0 |
| 22Q4 (13) | 16.71 | 0.97 | -1.36 | 1.84 | 5.14 | 2.79 | 0.52 | -1.89 | -1.89 | 0.31 | 10.71 | 14.81 | 11.01 | 4.14 | 4.21 | 3.11 | -2.83 | -0.54 | 1.86 | 9.65 | 16.4 | 0 | 0 | 0 |
| 22Q3 (12) | 16.55 | 2.41 | 3.63 | 1.75 | 1.16 | 3.55 | 0.53 | 3.92 | 15.22 | 0.28 | 3.7 | 16.67 | 10.57 | -1.23 | -0.08 | 3.20 | 1.47 | 11.18 | 1.69 | 1.26 | 12.58 | 0 | 0 | 0 |
| 22Q2 (11) | 16.16 | 0.62 | 6.74 | 1.73 | 0.58 | 8.81 | 0.51 | -12.07 | 4.08 | 0.27 | -3.57 | 12.5 | 10.71 | -0.04 | 1.94 | 3.16 | -12.61 | -2.49 | 1.67 | -4.17 | 5.4 | 0 | 0 | 0 |
| 22Q1 (10) | 16.06 | -5.19 | 9.55 | 1.72 | -3.91 | 8.86 | 0.58 | 9.43 | 7.41 | 0.28 | 3.7 | 12.0 | 10.71 | 1.35 | -0.63 | 3.61 | 15.43 | -1.96 | 1.74 | 9.39 | 2.24 | 0 | 0 | 0 |
| 21Q4 (9) | 16.94 | 6.07 | 13.08 | 1.79 | 5.92 | 14.74 | 0.53 | 15.22 | 1.92 | 0.27 | 12.5 | 22.73 | 10.57 | -0.15 | 1.47 | 3.13 | 8.62 | -9.87 | 1.59 | 6.06 | 8.53 | 0 | 0 | 0 |
| 21Q3 (8) | 15.97 | 5.48 | 3.3 | 1.69 | 6.29 | 9.74 | 0.46 | -6.12 | -9.8 | 0.24 | 0.0 | 4.35 | 10.58 | 0.77 | 6.24 | 2.88 | -11.0 | -12.68 | 1.50 | -5.2 | 1.02 | 0 | 0 | 0 |
| 21Q2 (7) | 15.14 | 3.27 | 0.33 | 1.59 | 0.63 | 13.57 | 0.49 | -9.26 | 4.26 | 0.24 | -4.0 | 4.35 | 10.50 | -2.56 | 13.2 | 3.24 | -12.14 | 3.91 | 1.59 | -7.04 | 4.0 | 0 | 0 | 0 |
| 21Q1 (6) | 14.66 | -2.14 | 6.15 | 1.58 | 1.28 | 6.76 | 0.54 | 3.85 | -6.9 | 0.25 | 13.64 | 0.0 | 10.78 | 3.49 | 0.57 | 3.68 | 6.11 | -12.29 | 1.71 | 16.12 | -5.8 | 0 | 0 | 0 |
| 20Q4 (5) | 14.98 | -3.1 | 5.05 | 1.56 | 1.3 | 0.65 | 0.52 | 1.96 | 8.33 | 0.22 | -4.35 | 4.76 | 10.41 | 4.54 | -4.19 | 3.47 | 5.23 | 3.13 | 1.47 | -1.28 | -0.27 | 0 | 0 | 0 |
| 20Q3 (4) | 15.46 | 2.45 | 0.0 | 1.54 | 10.0 | 0.0 | 0.51 | 8.51 | 0.0 | 0.23 | 0.0 | 0.0 | 9.96 | 7.37 | 0.0 | 3.30 | 5.91 | 0.0 | 1.49 | -2.39 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 15.09 | 9.27 | 0.0 | 1.4 | -5.41 | 0.0 | 0.47 | -18.97 | 0.0 | 0.23 | -8.0 | 0.0 | 9.28 | -13.43 | 0.0 | 3.11 | -25.84 | 0.0 | 1.52 | -15.8 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 13.81 | -3.16 | 0.0 | 1.48 | -4.52 | 0.0 | 0.58 | 20.83 | 0.0 | 0.25 | 19.05 | 0.0 | 10.72 | -1.4 | 0.0 | 4.20 | 24.77 | 0.0 | 1.81 | 22.93 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 14.26 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 10.87 | 0.0 | 0.0 | 3.37 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.28 | 2.75 | 7.59 | 7.66 | 2.09 | -2.34 | 1.16 | 2.65 | 11.28 | 4.78 | 3.11 | -4.95 | 1.72 | -0.09 | 0 | 0 |
| 2022 (9) | 65.48 | 4.43 | 7.05 | 6.02 | 2.14 | 5.94 | 1.13 | 14.14 | 10.77 | 1.51 | 3.27 | 1.44 | 1.73 | 9.3 | 0 | 0 |
| 2021 (8) | 62.7 | 5.64 | 6.65 | 11.2 | 2.02 | -2.88 | 0.99 | 7.61 | 10.61 | 5.26 | 3.22 | -8.07 | 1.58 | 1.86 | 0 | 0 |
| 2020 (7) | 59.35 | -5.16 | 5.98 | -0.99 | 2.08 | 2.46 | 0.92 | 12.2 | 10.08 | 4.39 | 3.50 | 8.04 | 1.55 | 18.3 | 0 | 0 |
| 2019 (6) | 62.58 | 9.27 | 6.04 | 3.96 | 2.03 | 1.5 | 0.82 | 0.0 | 9.65 | -4.86 | 3.24 | -7.11 | 1.31 | -8.49 | 0 | 0 |
| 2018 (5) | 57.27 | 23.64 | 5.81 | 16.43 | 2.0 | 2.56 | 0.82 | 30.16 | 10.14 | -5.83 | 3.49 | -17.05 | 1.43 | 5.27 | 0 | 0 |
| 2017 (4) | 46.32 | -3.84 | 4.99 | 0.0 | 1.95 | 16.07 | 0.63 | 8.62 | 10.77 | 3.99 | 4.21 | 20.71 | 1.36 | 12.96 | 0 | 0 |
| 2016 (3) | 48.17 | -9.64 | 4.99 | -1.38 | 1.68 | -17.24 | 0.58 | -7.94 | 10.36 | 9.14 | 3.49 | -8.41 | 1.20 | 1.89 | 516 | 0.0 |
| 2015 (2) | 53.31 | -9.89 | 5.06 | -8.5 | 2.03 | 5.18 | 0.63 | 5.0 | 9.49 | 1.54 | 3.81 | 16.72 | 1.18 | 16.52 | 516 | 0.0 |
| 2014 (1) | 59.16 | -5.19 | 5.53 | 1.28 | 1.93 | -24.02 | 0.6 | 17.65 | 9.35 | 0 | 3.26 | 0 | 1.01 | 0 | 516 | 0.0 |
