- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 10.97 | -9.04 | 36.61 | 0.98 | -4.85 | 16.67 | 0.5 | 11.11 | 31.58 | 0.83 | -4.6 | 16.9 | 8.93 | 4.6 | -14.6 | 4.56 | 22.15 | -3.68 | 7.57 | 4.88 | -14.43 | 0 | 0 | 0 |
24Q2 (19) | 12.06 | 19.05 | 30.94 | 1.03 | 7.29 | 18.39 | 0.45 | -2.17 | 0.0 | 0.87 | 19.18 | 33.85 | 8.54 | -9.88 | -9.59 | 3.73 | -17.83 | -23.63 | 7.21 | 0.11 | 2.22 | 0 | 0 | 0 |
24Q1 (18) | 10.13 | 1.81 | 31.56 | 0.96 | -3.03 | 14.29 | 0.46 | 17.95 | -6.12 | 0.73 | 2.82 | 21.67 | 9.48 | -4.75 | -13.13 | 4.54 | 15.85 | -28.64 | 7.21 | 0.99 | -7.52 | 0 | 0 | 0 |
23Q4 (17) | 9.95 | 23.91 | 2.16 | 0.99 | 17.86 | 16.47 | 0.39 | 2.63 | -22.0 | 0.71 | 0.0 | 4.41 | 9.95 | -4.89 | 14.01 | 3.92 | -17.17 | -23.65 | 7.14 | -19.3 | 2.21 | 0 | 0 | 0 |
23Q3 (16) | 8.03 | -12.81 | -43.17 | 0.84 | -3.45 | -18.45 | 0.38 | -15.56 | -30.91 | 0.71 | 9.23 | -4.05 | 10.46 | 10.74 | 43.51 | 4.73 | -3.15 | 21.58 | 8.84 | 25.28 | 68.83 | 0 | 0 | 0 |
23Q2 (15) | 9.21 | 19.61 | -43.94 | 0.87 | 3.57 | -7.45 | 0.45 | -8.16 | -10.0 | 0.65 | 8.33 | -8.45 | 9.45 | -13.41 | 65.11 | 4.89 | -23.22 | 60.55 | 7.06 | -9.43 | 63.32 | 0 | 0 | 0 |
23Q1 (14) | 7.7 | -20.94 | -49.14 | 0.84 | -1.18 | -15.15 | 0.49 | -2.0 | -25.76 | 0.6 | -11.76 | -1.64 | 10.91 | 25.01 | 66.83 | 6.36 | 23.96 | 45.98 | 7.79 | 11.61 | 93.4 | 0 | 0 | 0 |
22Q4 (13) | 9.74 | -31.07 | -41.43 | 0.85 | -17.48 | -16.67 | 0.5 | -9.09 | -20.63 | 0.68 | -8.11 | -9.33 | 8.73 | 19.72 | 42.28 | 5.13 | 31.88 | 35.51 | 6.98 | 33.31 | 54.8 | 0 | 0 | 0 |
22Q3 (12) | 14.13 | -14.0 | -1.46 | 1.03 | 9.57 | -3.74 | 0.55 | 10.0 | -14.06 | 0.74 | 4.23 | 13.85 | 7.29 | 27.41 | -2.31 | 3.89 | 27.91 | -12.79 | 5.24 | 21.19 | 15.54 | 0 | 0 | 0 |
22Q2 (11) | 16.43 | 8.52 | 39.95 | 0.94 | -5.05 | -1.05 | 0.5 | -24.24 | -13.79 | 0.71 | 16.39 | 24.56 | 5.72 | -12.51 | -29.3 | 3.04 | -30.19 | -38.4 | 4.32 | 7.25 | -11.0 | 0 | 0 | 0 |
22Q1 (10) | 15.14 | -8.96 | 65.46 | 0.99 | -2.94 | 17.86 | 0.66 | 4.76 | 15.79 | 0.61 | -18.67 | 10.91 | 6.54 | 6.61 | -28.77 | 4.36 | 15.07 | -30.02 | 4.03 | -10.66 | -32.97 | 0 | 0 | 0 |
21Q4 (9) | 16.63 | 15.97 | 62.24 | 1.02 | -4.67 | 3.03 | 0.63 | -1.56 | 14.55 | 0.75 | 15.38 | 41.51 | 6.13 | -17.8 | -36.5 | 3.79 | -15.12 | -29.4 | 4.51 | -0.5 | -12.78 | 0 | 0 | 0 |
21Q3 (8) | 14.34 | 22.15 | 19.3 | 1.07 | 12.63 | 4.9 | 0.64 | 10.34 | 4.92 | 0.65 | 14.04 | 27.45 | 7.46 | -7.79 | -12.07 | 4.46 | -9.66 | -12.06 | 4.53 | -6.64 | 6.83 | 0 | 0 | 0 |
21Q2 (7) | 11.74 | 28.31 | 23.58 | 0.95 | 13.1 | 7.95 | 0.58 | 1.75 | 16.0 | 0.57 | 3.64 | 14.0 | 8.09 | -11.86 | -12.64 | 4.94 | -20.69 | -6.13 | 4.86 | -19.23 | -7.75 | 0 | 0 | 0 |
21Q1 (6) | 9.15 | -10.73 | -27.15 | 0.84 | -15.15 | -28.81 | 0.57 | 3.64 | -14.93 | 0.55 | 3.77 | 5.77 | 9.18 | -4.95 | -2.28 | 6.23 | 16.1 | 16.78 | 6.01 | 16.25 | 45.19 | 0 | 0 | 0 |
20Q4 (5) | 10.25 | -14.73 | -18.97 | 0.99 | -2.94 | -20.8 | 0.55 | -9.84 | -17.91 | 0.53 | 3.92 | 3.92 | 9.66 | 13.82 | -2.26 | 5.37 | 5.73 | 1.31 | 5.17 | 21.87 | 28.25 | 0 | 0 | 0 |
20Q3 (4) | 12.02 | 26.53 | 0.0 | 1.02 | 15.91 | 0.0 | 0.61 | 22.0 | 0.0 | 0.51 | 2.0 | 0.0 | 8.49 | -8.39 | 0.0 | 5.07 | -3.58 | 0.0 | 4.24 | -19.38 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 9.5 | -24.36 | 0.0 | 0.88 | -25.42 | 0.0 | 0.5 | -25.37 | 0.0 | 0.5 | -3.85 | 0.0 | 9.26 | -1.4 | 0.0 | 5.26 | -1.34 | 0.0 | 5.26 | 27.13 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 12.56 | -0.71 | 0.0 | 1.18 | -5.6 | 0.0 | 0.67 | 0.0 | 0.0 | 0.52 | 1.96 | 0.0 | 9.39 | -4.92 | 0.0 | 5.33 | 0.72 | 0.0 | 4.14 | 2.69 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 12.65 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 9.88 | 0.0 | 0.0 | 5.30 | 0.0 | 0.0 | 4.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 34.88 | -37.09 | 3.55 | -6.58 | 1.7 | -23.08 | 2.67 | -2.91 | 10.18 | 48.49 | 4.87 | 22.27 | 7.65 | 54.32 | 0 | 0 |
2022 (9) | 55.44 | 6.92 | 3.8 | -2.56 | 2.21 | -8.3 | 2.75 | 9.56 | 6.85 | -8.87 | 3.99 | -14.24 | 4.96 | 2.47 | 0 | 0 |
2021 (8) | 51.85 | 16.96 | 3.9 | -3.23 | 2.41 | 3.43 | 2.51 | 21.84 | 7.52 | -17.26 | 4.65 | -11.57 | 4.84 | 4.17 | 0 | 0 |
2020 (7) | 44.33 | -16.83 | 4.03 | -15.87 | 2.33 | -17.38 | 2.06 | 3.52 | 9.09 | 1.16 | 5.26 | -0.66 | 4.65 | 24.46 | 0 | 0 |
2019 (6) | 53.3 | -18.87 | 4.79 | -11.46 | 2.82 | 2.17 | 1.99 | -1.97 | 8.99 | 9.14 | 5.29 | 25.94 | 3.73 | 20.84 | 0 | 0 |
2018 (5) | 65.7 | 0.08 | 5.41 | 0.93 | 2.76 | 6.56 | 2.03 | -5.58 | 8.23 | 0.86 | 4.20 | 6.48 | 3.09 | -5.65 | 0 | 0 |
2017 (4) | 65.65 | 16.52 | 5.36 | 19.64 | 2.59 | 4.86 | 2.15 | -0.92 | 8.16 | 2.68 | 3.95 | -10.01 | 3.27 | -14.97 | 0 | 0 |
2016 (3) | 56.34 | 8.08 | 4.48 | 67.16 | 2.47 | 30.0 | 2.17 | 4.83 | 7.95 | 54.67 | 4.38 | 20.29 | 3.85 | -3.0 | 421 | 0.0 |
2015 (2) | 52.13 | 9.79 | 2.68 | 17.03 | 1.9 | 61.02 | 2.07 | 31.85 | 5.14 | 6.59 | 3.64 | 46.65 | 3.97 | 20.09 | 421 | 0.0 |
2014 (1) | 47.48 | 16.8 | 2.29 | 30.11 | 1.18 | 11.32 | 1.57 | 11.35 | 4.82 | 0 | 2.49 | 0 | 3.31 | 0 | 421 | 0.0 |