玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)10.97-9.0436.610.98-4.8516.670.511.1131.580.83-4.616.98.934.6-14.64.5622.15-3.687.574.88-14.43000
24Q2 (19)12.0619.0530.941.037.2918.390.45-2.170.00.8719.1833.858.54-9.88-9.593.73-17.83-23.637.210.112.22000
24Q1 (18)10.131.8131.560.96-3.0314.290.4617.95-6.120.732.8221.679.48-4.75-13.134.5415.85-28.647.210.99-7.52000
23Q4 (17)9.9523.912.160.9917.8616.470.392.63-22.00.710.04.419.95-4.8914.013.92-17.17-23.657.14-19.32.21000
23Q3 (16)8.03-12.81-43.170.84-3.45-18.450.38-15.56-30.910.719.23-4.0510.4610.7443.514.73-3.1521.588.8425.2868.83000
23Q2 (15)9.2119.61-43.940.873.57-7.450.45-8.16-10.00.658.33-8.459.45-13.4165.114.89-23.2260.557.06-9.4363.32000
23Q1 (14)7.7-20.94-49.140.84-1.18-15.150.49-2.0-25.760.6-11.76-1.6410.9125.0166.836.3623.9645.987.7911.6193.4000
22Q4 (13)9.74-31.07-41.430.85-17.48-16.670.5-9.09-20.630.68-8.11-9.338.7319.7242.285.1331.8835.516.9833.3154.8000
22Q3 (12)14.13-14.0-1.461.039.57-3.740.5510.0-14.060.744.2313.857.2927.41-2.313.8927.91-12.795.2421.1915.54000
22Q2 (11)16.438.5239.950.94-5.05-1.050.5-24.24-13.790.7116.3924.565.72-12.51-29.33.04-30.19-38.44.327.25-11.0000
22Q1 (10)15.14-8.9665.460.99-2.9417.860.664.7615.790.61-18.6710.916.546.61-28.774.3615.07-30.024.03-10.66-32.97000
21Q4 (9)16.6315.9762.241.02-4.673.030.63-1.5614.550.7515.3841.516.13-17.8-36.53.79-15.12-29.44.51-0.5-12.78000
21Q3 (8)14.3422.1519.31.0712.634.90.6410.344.920.6514.0427.457.46-7.79-12.074.46-9.66-12.064.53-6.646.83000
21Q2 (7)11.7428.3123.580.9513.17.950.581.7516.00.573.6414.08.09-11.86-12.644.94-20.69-6.134.86-19.23-7.75000
21Q1 (6)9.15-10.73-27.150.84-15.15-28.810.573.64-14.930.553.775.779.18-4.95-2.286.2316.116.786.0116.2545.19000
20Q4 (5)10.25-14.73-18.970.99-2.94-20.80.55-9.84-17.910.533.923.929.6613.82-2.265.375.731.315.1721.8728.25000
20Q3 (4)12.0226.530.01.0215.910.00.6122.00.00.512.00.08.49-8.390.05.07-3.580.04.24-19.380.0000.0
20Q2 (3)9.5-24.360.00.88-25.420.00.5-25.370.00.5-3.850.09.26-1.40.05.26-1.340.05.2627.130.0000.0
20Q1 (2)12.56-0.710.01.18-5.60.00.670.00.00.521.960.09.39-4.920.05.330.720.04.142.690.0000.0
19Q4 (1)12.650.00.01.250.00.00.670.00.00.510.00.09.880.00.05.300.00.04.030.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)34.88-37.093.55-6.581.7-23.082.67-2.9110.1848.494.8722.277.6554.3200
2022 (9)55.446.923.8-2.562.21-8.32.759.566.85-8.873.99-14.244.962.4700
2021 (8)51.8516.963.9-3.232.413.432.5121.847.52-17.264.65-11.574.844.1700
2020 (7)44.33-16.834.03-15.872.33-17.382.063.529.091.165.26-0.664.6524.4600
2019 (6)53.3-18.874.79-11.462.822.171.99-1.978.999.145.2925.943.7320.8400
2018 (5)65.70.085.410.932.766.562.03-5.588.230.864.206.483.09-5.6500
2017 (4)65.6516.525.3619.642.594.862.15-0.928.162.683.95-10.013.27-14.9700
2016 (3)56.348.084.4867.162.4730.02.174.837.9554.674.3820.293.85-3.04210.0
2015 (2)52.139.792.6817.031.961.022.0731.855.146.593.6446.653.9720.094210.0
2014 (1)47.4816.82.2930.111.1811.321.5711.354.8202.4903.3104210.0

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