- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.94 | -8.86 | 60.91 | 0.28 | 3.7 | 0.0 | 0.2 | -16.67 | 0.0 | 0.12 | 50.0 | 71.43 | 5.67 | 13.78 | -37.85 | 4.05 | -8.57 | -37.85 | 2.43 | 64.57 | 6.54 | 124 | 0.0 | 5.08 |
| 24Q2 (19) | 5.42 | 117.67 | 90.85 | 0.27 | 3.85 | -3.57 | 0.24 | 26.32 | 9.09 | 0.08 | 0.0 | 14.29 | 4.98 | -52.29 | -49.47 | 4.43 | -41.97 | -42.84 | 1.48 | -54.06 | -40.12 | 124 | 0.0 | 5.08 |
| 24Q1 (18) | 2.49 | -13.24 | 12.16 | 0.26 | 4.0 | 0.0 | 0.19 | 11.76 | -9.52 | 0.08 | -20.0 | -11.11 | 10.44 | 19.87 | -10.84 | 7.63 | 28.82 | -19.33 | 3.21 | -7.79 | -20.75 | 124 | 0.0 | 5.08 |
| 23Q4 (17) | 2.87 | -6.51 | -21.58 | 0.25 | -10.71 | -35.9 | 0.17 | -15.0 | 325.0 | 0.1 | 42.86 | 11.11 | 8.71 | -4.49 | -18.25 | 5.92 | -9.08 | 441.99 | 3.48 | 52.81 | 41.7 | 124 | 5.08 | 5.08 |
| 23Q3 (16) | 3.07 | 8.1 | -23.25 | 0.28 | 0.0 | 3.7 | 0.2 | -9.09 | -20.0 | 0.07 | 0.0 | -30.0 | 9.12 | -7.49 | 35.12 | 6.51 | -15.9 | 4.23 | 2.28 | -7.49 | -8.79 | 118 | 0.0 | -5.6 |
| 23Q2 (15) | 2.84 | 27.93 | -34.86 | 0.28 | 7.69 | 0.0 | 0.22 | 4.76 | -21.43 | 0.07 | -22.22 | -30.0 | 9.86 | -15.82 | 53.52 | 7.75 | -18.11 | 20.62 | 2.46 | -39.2 | 7.46 | 118 | 0.0 | -5.6 |
| 23Q1 (14) | 2.22 | -39.34 | -44.78 | 0.26 | -33.33 | -16.13 | 0.21 | 425.0 | -4.55 | 0.09 | 0.0 | -18.18 | 11.71 | 9.91 | 51.87 | 9.46 | 765.54 | 72.85 | 4.05 | 64.86 | 48.16 | 118 | 0.0 | -5.6 |
| 22Q4 (13) | 3.66 | -8.5 | -32.84 | 0.39 | 44.44 | 25.81 | 0.04 | -84.0 | -89.19 | 0.09 | -10.0 | -18.18 | 10.66 | 57.86 | 87.33 | 1.09 | -82.51 | -83.9 | 2.46 | -1.64 | 21.83 | 118 | -5.6 | -5.6 |
| 22Q3 (12) | 4.0 | -8.26 | -37.98 | 0.27 | -3.57 | 3.85 | 0.25 | -10.71 | -24.24 | 0.1 | 0.0 | -9.09 | 6.75 | 5.11 | 67.45 | 6.25 | -2.68 | 22.16 | 2.50 | 9.0 | 46.59 | 125 | 0.0 | -5.3 |
| 22Q2 (11) | 4.36 | 8.46 | -21.01 | 0.28 | -9.68 | -3.45 | 0.28 | 27.27 | 3.7 | 0.1 | -9.09 | 0.0 | 6.42 | -16.72 | 22.24 | 6.42 | 17.35 | 31.29 | 2.29 | -16.18 | 26.61 | 125 | 0.0 | -5.3 |
| 22Q1 (10) | 4.02 | -26.24 | 8.36 | 0.31 | 0.0 | 29.17 | 0.22 | -40.54 | 4.76 | 0.11 | 0.0 | 37.5 | 7.71 | 35.57 | 19.21 | 5.47 | -19.39 | -3.32 | 2.74 | 35.57 | 26.9 | 125 | 0.0 | -5.3 |
| 21Q4 (9) | 5.45 | -15.5 | 4.21 | 0.31 | 19.23 | 10.71 | 0.37 | 12.12 | 54.17 | 0.11 | 0.0 | -8.33 | 5.69 | 41.11 | 6.25 | 6.79 | 32.69 | 47.94 | 2.02 | 18.35 | -12.03 | 125 | -5.3 | -5.3 |
| 21Q3 (8) | 6.45 | 16.85 | 39.01 | 0.26 | -10.34 | 18.18 | 0.33 | 22.22 | 26.92 | 0.11 | 10.0 | 37.5 | 4.03 | -23.27 | -14.98 | 5.12 | 4.6 | -8.69 | 1.71 | -5.86 | -1.09 | 132 | 0.0 | -0.75 |
| 21Q2 (7) | 5.52 | 48.79 | 11.52 | 0.29 | 20.83 | 38.1 | 0.27 | 28.57 | 42.11 | 0.1 | 25.0 | -9.09 | 5.25 | -18.79 | 23.84 | 4.89 | -13.59 | 27.43 | 1.81 | -15.99 | -18.48 | 132 | 0.0 | -0.75 |
| 21Q1 (6) | 3.71 | -29.06 | 41.06 | 0.24 | -14.29 | -4.0 | 0.21 | -12.5 | 16.67 | 0.08 | -33.33 | -11.11 | 6.47 | 20.83 | -31.95 | 5.66 | 23.35 | -17.3 | 2.16 | -6.02 | -36.99 | 132 | 0.0 | -5.71 |
| 20Q4 (5) | 5.23 | 12.72 | 29.46 | 0.28 | 27.27 | 21.74 | 0.24 | -7.69 | 14.29 | 0.12 | 50.0 | 0.0 | 5.35 | 12.92 | -5.96 | 4.59 | -18.11 | -11.72 | 2.29 | 33.08 | -22.75 | 132 | -0.75 | -5.71 |
| 20Q3 (4) | 4.64 | -6.26 | 0.0 | 0.22 | 4.76 | 0.0 | 0.26 | 36.84 | 0.0 | 0.08 | -27.27 | 0.0 | 4.74 | 11.76 | 0.0 | 5.60 | 45.98 | 0.0 | 1.72 | -22.41 | 0.0 | 133 | 0.0 | 0.0 |
| 20Q2 (3) | 4.95 | 88.21 | 0.0 | 0.21 | -16.0 | 0.0 | 0.19 | 5.56 | 0.0 | 0.11 | 22.22 | 0.0 | 4.24 | -55.37 | 0.0 | 3.84 | -43.92 | 0.0 | 2.22 | -35.06 | 0.0 | 133 | -5.0 | 0.0 |
| 20Q1 (2) | 2.63 | -34.9 | 0.0 | 0.25 | 8.7 | 0.0 | 0.18 | -14.29 | 0.0 | 0.09 | -25.0 | 0.0 | 9.51 | 66.97 | 0.0 | 6.84 | 31.67 | 0.0 | 3.42 | 15.21 | 0.0 | 140 | 0.0 | 0.0 |
| 19Q4 (1) | 4.04 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 5.69 | 0.0 | 0.0 | 5.20 | 0.0 | 0.0 | 2.97 | 0.0 | 0.0 | 140 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.01 | -31.4 | 1.07 | -13.71 | 0.79 | 0.0 | 0.33 | -17.5 | 9.72 | 25.79 | 7.18 | 45.78 | 3.00 | 20.27 | 118 | 0.0 |
| 2022 (9) | 16.05 | -24.04 | 1.24 | 12.73 | 0.79 | -33.05 | 0.4 | 0.0 | 7.73 | 48.41 | 4.92 | -11.86 | 2.49 | 31.65 | 118 | -5.6 |
| 2021 (8) | 21.13 | 21.09 | 1.1 | 14.58 | 1.18 | 34.09 | 0.4 | -2.44 | 5.21 | -5.37 | 5.58 | 10.74 | 1.89 | -19.43 | 125 | -5.3 |
| 2020 (7) | 17.45 | 11.79 | 0.96 | -7.69 | 0.88 | 12.82 | 0.41 | -12.77 | 5.50 | -17.43 | 5.04 | 0.92 | 2.35 | -21.96 | 132 | -0.75 |
| 2019 (6) | 15.61 | -2.19 | 1.04 | -2.8 | 0.78 | -2.5 | 0.47 | 6.82 | 6.66 | -0.62 | 5.00 | -0.31 | 3.01 | 9.21 | 133 | -5.0 |
| 2018 (5) | 15.96 | -8.38 | 1.07 | 62.12 | 0.8 | -13.98 | 0.44 | 158.82 | 6.70 | 76.95 | 5.01 | -6.11 | 2.76 | 182.5 | 140 | 52.17 |
| 2017 (4) | 17.42 | 40.26 | 0.66 | 46.67 | 0.93 | 89.8 | 0.17 | 0.0 | 3.79 | 4.57 | 5.34 | 35.32 | 0.98 | -28.7 | 92 | 21.05 |
| 2016 (3) | 12.42 | 30.87 | 0.45 | 12.5 | 0.49 | 11.36 | 0.17 | 0.0 | 3.62 | -14.04 | 3.95 | -14.91 | 1.37 | -23.59 | 76 | 1.33 |
| 2015 (2) | 9.49 | 4.86 | 0.4 | 42.86 | 0.44 | -6.38 | 0.17 | -5.56 | 4.21 | 36.23 | 4.64 | -10.72 | 1.79 | -9.93 | 75 | -7.41 |
| 2014 (1) | 9.05 | 4.38 | 0.28 | 7.69 | 0.47 | 2.17 | 0.18 | 12.5 | 3.09 | 0 | 5.19 | 0 | 1.99 | 0 | 81 | 0.0 |
