- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 21.44 | 5.72 | -24.69 | 0.76 | 8.57 | -12.64 | 1.2 | -4.76 | -4.76 | 1.55 | 1.31 | -5.49 | 3.54 | 2.7 | 16.0 | 5.60 | -9.91 | 26.47 | 7.23 | -4.17 | 25.5 | 2394 | 0.0 | -28.15 |
| 24Q2 (19) | 20.28 | 14.71 | -26.33 | 0.7 | 1.45 | -16.67 | 1.26 | 5.0 | 11.5 | 1.53 | 13.33 | 0.66 | 3.45 | -11.56 | 13.12 | 6.21 | -8.46 | 51.37 | 7.54 | -1.2 | 36.64 | 2394 | 0.0 | -28.15 |
| 24Q1 (18) | 17.68 | -20.86 | -39.56 | 0.69 | -12.66 | -24.18 | 1.2 | -6.98 | 16.5 | 1.35 | -4.93 | 1.5 | 3.90 | 10.36 | 25.44 | 6.79 | 17.54 | 92.75 | 7.64 | 20.13 | 67.93 | 2394 | 0.0 | -28.15 |
| 23Q4 (17) | 22.34 | -21.53 | -36.41 | 0.79 | -9.2 | -3.66 | 1.29 | 2.38 | 7.5 | 1.42 | -13.41 | -10.13 | 3.54 | 15.72 | 51.5 | 5.77 | 30.47 | 69.05 | 6.36 | 10.34 | 41.33 | 2394 | -28.15 | -28.15 |
| 23Q3 (16) | 28.47 | 3.41 | -10.84 | 0.87 | 3.57 | 0.0 | 1.26 | 11.5 | -8.03 | 1.64 | 7.89 | 7.19 | 3.06 | 0.15 | 12.15 | 4.43 | 7.82 | 3.15 | 5.76 | 4.33 | 20.22 | 3332 | 0.0 | -10.09 |
| 23Q2 (15) | 27.53 | -5.88 | -3.17 | 0.84 | -7.69 | 7.69 | 1.13 | 9.71 | -7.38 | 1.52 | 14.29 | 16.92 | 3.05 | -1.93 | 11.21 | 4.10 | 16.56 | -4.35 | 5.52 | 21.43 | 20.75 | 3332 | 0.0 | -10.09 |
| 23Q1 (14) | 29.25 | -16.74 | 24.52 | 0.91 | 10.98 | 22.97 | 1.03 | -14.17 | -0.96 | 1.33 | -15.82 | 0.0 | 3.11 | 33.28 | -1.24 | 3.52 | 3.09 | -20.46 | 4.55 | 1.1 | -19.69 | 3332 | 0.0 | -10.09 |
| 22Q4 (13) | 35.13 | 10.02 | 4.55 | 0.82 | -5.75 | 2.5 | 1.2 | -12.41 | 4.35 | 1.58 | 3.27 | -0.63 | 2.33 | -14.33 | -1.96 | 3.42 | -20.39 | -0.2 | 4.50 | -6.14 | -4.96 | 3332 | -10.09 | -10.09 |
| 22Q3 (12) | 31.93 | 12.31 | 12.11 | 0.87 | 11.54 | 10.13 | 1.37 | 12.3 | 25.69 | 1.53 | 17.69 | 11.68 | 2.72 | -0.69 | -1.77 | 4.29 | -0.01 | 12.11 | 4.79 | 4.79 | -0.39 | 3706 | 0.0 | 14.45 |
| 22Q2 (11) | 28.43 | 21.03 | 21.96 | 0.78 | 5.41 | 5.41 | 1.22 | 17.31 | 5.17 | 1.3 | -2.26 | 12.07 | 2.74 | -12.91 | -13.58 | 4.29 | -3.08 | -13.77 | 4.57 | -19.24 | -8.11 | 3706 | 0.0 | 14.45 |
| 22Q1 (10) | 23.49 | -30.09 | -5.05 | 0.74 | -7.5 | 2.78 | 1.04 | -9.57 | -9.57 | 1.33 | -16.35 | 41.49 | 3.15 | 32.31 | 8.25 | 4.43 | 29.36 | -4.75 | 5.66 | 19.65 | 49.02 | 3706 | 0.0 | 14.45 |
| 21Q4 (9) | 33.6 | 17.98 | 25.47 | 0.8 | 1.27 | 8.11 | 1.15 | 5.5 | 22.34 | 1.59 | 16.06 | 62.24 | 2.38 | -14.17 | -13.84 | 3.42 | -10.57 | -2.49 | 4.73 | -1.63 | 29.31 | 3706 | 14.45 | 14.45 |
| 21Q3 (8) | 28.48 | 22.18 | 16.77 | 0.79 | 6.76 | 19.7 | 1.09 | -6.03 | 23.86 | 1.37 | 18.1 | 69.14 | 2.77 | -12.62 | 2.51 | 3.83 | -23.09 | 6.08 | 4.81 | -3.34 | 44.85 | 3238 | 0.0 | 22.98 |
| 21Q2 (7) | 23.31 | -5.78 | -1.35 | 0.74 | 2.78 | 57.45 | 1.16 | 0.87 | 46.84 | 1.16 | 23.4 | 50.65 | 3.17 | 9.08 | 59.61 | 4.98 | 7.06 | 48.85 | 4.98 | 30.97 | 52.72 | 3238 | 0.0 | 22.98 |
| 21Q1 (6) | 24.74 | -7.62 | 50.58 | 0.72 | -2.7 | 53.19 | 1.15 | 22.34 | 51.32 | 0.94 | -4.08 | 30.56 | 2.91 | 5.32 | 1.74 | 4.65 | 32.43 | 0.49 | 3.80 | 3.83 | -13.3 | 3238 | 0.0 | 55.23 |
| 20Q4 (5) | 26.78 | 9.8 | 13.72 | 0.74 | 12.12 | 13.85 | 0.94 | 6.82 | 27.03 | 0.98 | 20.99 | -5.77 | 2.76 | 2.11 | 0.11 | 3.51 | -2.71 | 11.71 | 3.66 | 10.19 | -17.13 | 3238 | 22.98 | 55.23 |
| 20Q3 (4) | 24.39 | 3.22 | 0.0 | 0.66 | 40.43 | 0.0 | 0.88 | 11.39 | 0.0 | 0.81 | 5.19 | 0.0 | 2.71 | 36.05 | 0.0 | 3.61 | 7.92 | 0.0 | 3.32 | 1.92 | 0.0 | 2633 | 0.0 | 0.0 |
| 20Q2 (3) | 23.63 | 43.82 | 0.0 | 0.47 | 0.0 | 0.0 | 0.79 | 3.95 | 0.0 | 0.77 | 6.94 | 0.0 | 1.99 | -30.47 | 0.0 | 3.34 | -27.73 | 0.0 | 3.26 | -25.64 | 0.0 | 2633 | 26.22 | 0.0 |
| 20Q1 (2) | 16.43 | -30.23 | 0.0 | 0.47 | -27.69 | 0.0 | 0.76 | 2.7 | 0.0 | 0.72 | -30.77 | 0.0 | 2.86 | 3.64 | 0.0 | 4.63 | 47.21 | 0.0 | 4.38 | -0.77 | 0.0 | 2086 | 0.0 | 0.0 |
| 19Q4 (1) | 23.55 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 3.14 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 2086 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 107.59 | -9.57 | 3.41 | 6.23 | 4.72 | -2.28 | 5.92 | 2.96 | 3.17 | 17.48 | 4.39 | 8.07 | 5.50 | 13.86 | 3332 | 0.0 |
| 2022 (9) | 118.98 | 8.05 | 3.21 | 5.25 | 4.83 | 6.15 | 5.75 | 13.41 | 2.70 | -2.59 | 4.06 | -1.75 | 4.83 | 4.97 | 3332 | -10.09 |
| 2021 (8) | 110.12 | 20.71 | 3.05 | 30.34 | 4.55 | 34.62 | 5.07 | 54.57 | 2.77 | 7.98 | 4.13 | 11.52 | 4.60 | 28.06 | 3706 | 14.45 |
| 2020 (7) | 91.23 | 6.25 | 2.34 | 1.74 | 3.38 | 8.68 | 3.28 | -4.65 | 2.56 | -4.25 | 3.70 | 2.28 | 3.60 | -10.26 | 3238 | 22.98 |
| 2019 (6) | 85.86 | 12.06 | 2.3 | 16.16 | 3.11 | 31.22 | 3.44 | 18.62 | 2.68 | 3.66 | 3.62 | 17.1 | 4.01 | 5.86 | 2633 | 26.22 |
| 2018 (5) | 76.62 | 8.42 | 1.98 | 2.06 | 2.37 | 0.85 | 2.9 | 8.61 | 2.58 | -5.86 | 3.09 | -6.98 | 3.78 | 0.18 | 2086 | -1.42 |
| 2017 (4) | 70.67 | -3.15 | 1.94 | 1.57 | 2.35 | -8.2 | 2.67 | -0.37 | 2.75 | 4.88 | 3.33 | -5.22 | 3.78 | 2.87 | 2116 | -10.3 |
| 2016 (3) | 72.97 | 20.73 | 1.91 | -3.05 | 2.56 | 3.64 | 2.68 | 11.2 | 2.62 | -19.69 | 3.51 | -14.15 | 3.67 | -7.89 | 2359 | 9.26 |
| 2015 (2) | 60.44 | 1.75 | 1.97 | 3.68 | 2.47 | 3.35 | 2.41 | -4.37 | 3.26 | 1.9 | 4.09 | 1.57 | 3.99 | -6.01 | 2159 | 4.0 |
| 2014 (1) | 59.4 | -1.35 | 1.9 | 21.02 | 2.39 | 2.58 | 2.52 | 18.87 | 3.20 | 0 | 4.02 | 0 | 4.24 | 0 | 2076 | -2.17 |
