玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)21.851.91-2.190.75-1.32-5.061.221.67-5.431.44-7.11.413.43-3.17-2.935.58-0.24-3.316.59-8.843.6823940.00.0
24Q3 (19)21.445.72-24.690.768.57-12.641.2-4.76-4.761.551.31-5.493.542.716.05.60-9.9126.477.23-4.1725.523940.0-28.15
24Q2 (18)20.2814.71-26.330.71.45-16.671.265.011.51.5313.330.663.45-11.5613.126.21-8.4651.377.54-1.236.6423940.0-28.15
24Q1 (17)17.68-20.86-39.560.69-12.66-24.181.2-6.9816.51.35-4.931.53.9010.3625.446.7917.5492.757.6420.1367.9323940.0-28.15
23Q4 (16)22.34-21.53-36.410.79-9.2-3.661.292.387.51.42-13.41-10.133.5415.7251.55.7730.4769.056.3610.3441.332394-28.15-28.15
23Q3 (15)28.473.41-10.840.873.570.01.2611.5-8.031.647.897.193.060.1512.154.437.823.155.764.3320.2233320.0-10.09
23Q2 (14)27.53-5.88-3.170.84-7.697.691.139.71-7.381.5214.2916.923.05-1.9311.214.1016.56-4.355.5221.4320.7533320.0-10.09
23Q1 (13)29.25-16.7424.520.9110.9822.971.03-14.17-0.961.33-15.820.03.1133.28-1.243.523.09-20.464.551.1-19.6933320.0-10.09
22Q4 (12)35.1310.024.550.82-5.752.51.2-12.414.351.583.27-0.632.33-14.33-1.963.42-20.39-0.24.50-6.14-4.963332-10.09-10.09
22Q3 (11)31.9312.3112.110.8711.5410.131.3712.325.691.5317.6911.682.72-0.69-1.774.29-0.0112.114.794.79-0.3937060.014.45
22Q2 (10)28.4321.0321.960.785.415.411.2217.315.171.3-2.2612.072.74-12.91-13.584.29-3.08-13.774.57-19.24-8.1137060.014.45
22Q1 (9)23.49-30.09-5.050.74-7.52.781.04-9.57-9.571.33-16.3541.493.1532.318.254.4329.36-4.755.6619.6549.0237060.014.45
21Q4 (8)33.617.9825.470.81.278.111.155.522.341.5916.0662.242.38-14.17-13.843.42-10.57-2.494.73-1.6329.31370614.4514.45
21Q3 (7)28.4822.1816.770.796.7619.71.09-6.0323.861.3718.169.142.77-12.622.513.83-23.096.084.81-3.3444.8532380.022.98
21Q2 (6)23.31-5.78-1.350.742.7857.451.160.8746.841.1623.450.653.179.0859.614.987.0648.854.9830.9752.7232380.022.98
21Q1 (5)24.74-7.6250.580.72-2.753.191.1522.3451.320.94-4.0830.562.915.321.744.6532.430.493.803.83-13.332380.055.23
20Q4 (4)26.789.80.00.7412.120.00.946.820.00.9820.990.02.762.110.03.51-2.710.03.6610.190.0323822.980.0
20Q3 (3)24.393.220.00.6640.430.00.8811.390.00.815.190.02.7136.050.03.617.920.03.321.920.026330.00.0
20Q2 (2)23.6343.820.00.470.00.00.793.950.00.776.940.01.99-30.470.03.34-27.730.03.26-25.640.0263326.220.0
20Q1 (1)16.430.00.00.470.00.00.760.00.00.720.00.02.860.00.04.630.00.04.380.00.020860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)81.24-24.492.9-14.964.873.185.86-1.013.5712.635.9936.647.2131.0923940.0
2023 (9)107.59-9.573.416.234.72-2.285.922.963.1717.484.398.075.5013.862394-28.15
2022 (8)118.988.053.215.254.836.155.7513.412.70-2.594.06-1.754.834.973332-10.09
2021 (7)110.1220.713.0530.344.5534.625.0754.572.777.984.1311.524.6028.06370614.45
2020 (6)91.236.252.341.743.388.683.28-4.652.56-4.253.702.283.60-10.26323822.98
2019 (5)85.8612.062.316.163.1131.223.4418.622.683.663.6217.14.015.86263326.22
2018 (4)76.628.421.982.062.370.852.98.612.58-5.863.09-6.983.780.182086-1.42
2017 (3)70.67-3.151.941.572.35-8.22.67-0.372.754.883.33-5.223.782.872116-10.3
2016 (2)72.9720.731.91-3.052.563.642.6811.22.62-19.693.51-14.153.67-7.8923599.26
2015 (1)60.441.751.973.682.473.352.41-4.373.2604.0903.99021594.0

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