- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.75 | -6.42 | -23.91 | 0.18 | -5.26 | -14.29 | 0.2 | 17.65 | -13.04 | 0.28 | 0.0 | 0.0 | 10.29 | 1.23 | 12.65 | 11.43 | 25.71 | 14.29 | 16.00 | 6.86 | 31.43 | 125 | 0.0 | 0.0 |
| 24Q2 (19) | 1.87 | 4.47 | -25.2 | 0.19 | -5.0 | -5.0 | 0.17 | -10.53 | -15.0 | 0.28 | 3.7 | -26.32 | 10.16 | -9.06 | 27.01 | 9.09 | -14.35 | 13.64 | 14.97 | -0.73 | -1.49 | 125 | 0.0 | 0.0 |
| 24Q1 (18) | 1.79 | -8.21 | -10.95 | 0.2 | 17.65 | 11.11 | 0.19 | 46.15 | 0.0 | 0.27 | 50.0 | 12.5 | 11.17 | 28.16 | 24.77 | 10.61 | 59.22 | 12.29 | 15.08 | 63.41 | 26.33 | 125 | 0.0 | 0.0 |
| 23Q4 (17) | 1.95 | -15.22 | 14.04 | 0.17 | -19.05 | -26.09 | 0.13 | -43.48 | -18.75 | 0.18 | -35.71 | -10.0 | 8.72 | -4.52 | -35.18 | 6.67 | -33.33 | -28.75 | 9.23 | -24.18 | -21.08 | 125 | 0.0 | 52.44 |
| 23Q3 (16) | 2.3 | -8.0 | 45.57 | 0.21 | 5.0 | 5.0 | 0.23 | 15.0 | 9.52 | 0.28 | -26.32 | 12.0 | 9.13 | 14.13 | -27.87 | 10.00 | 25.0 | -24.76 | 12.17 | -19.91 | -23.06 | 125 | 0.0 | 52.44 |
| 23Q2 (15) | 2.5 | 24.38 | 43.68 | 0.2 | 11.11 | 0.0 | 0.2 | 5.26 | 0.0 | 0.38 | 58.33 | 72.73 | 8.00 | -10.67 | -30.4 | 8.00 | -15.37 | -30.4 | 15.20 | 27.3 | 20.22 | 125 | 0.0 | 52.44 |
| 23Q1 (14) | 2.01 | 17.54 | -4.74 | 0.18 | -21.74 | 0.0 | 0.19 | 18.75 | -9.52 | 0.24 | 20.0 | 41.18 | 8.96 | -33.42 | 4.98 | 9.45 | 1.03 | -5.02 | 11.94 | 2.09 | 48.2 | 125 | 52.44 | 52.44 |
| 22Q4 (13) | 1.71 | 8.23 | -10.94 | 0.23 | 15.0 | 53.33 | 0.16 | -23.81 | -20.0 | 0.2 | -20.0 | 25.0 | 13.45 | 6.26 | 72.16 | 9.36 | -29.6 | -10.18 | 11.70 | -26.08 | 40.35 | 82 | 0.0 | 0.0 |
| 22Q3 (12) | 1.58 | -9.2 | -32.48 | 0.2 | 0.0 | 25.0 | 0.21 | 5.0 | -8.7 | 0.25 | 13.64 | 31.58 | 12.66 | 10.13 | 85.13 | 13.29 | 15.63 | 35.22 | 15.82 | 25.14 | 94.87 | 82 | 0.0 | 0.0 |
| 22Q2 (11) | 1.74 | -17.54 | -18.69 | 0.2 | 11.11 | 42.86 | 0.2 | -4.76 | 25.0 | 0.22 | 29.41 | 57.14 | 11.49 | 34.74 | 75.7 | 11.49 | 15.49 | 53.74 | 12.64 | 56.93 | 93.27 | 82 | 0.0 | 0.0 |
| 22Q1 (10) | 2.11 | 9.9 | 13.44 | 0.18 | 20.0 | 50.0 | 0.21 | 5.0 | 16.67 | 0.17 | 6.25 | 13.33 | 8.53 | 9.19 | 32.23 | 9.95 | -4.45 | 2.84 | 8.06 | -3.32 | -0.09 | 82 | 0.0 | 0.0 |
| 21Q4 (9) | 1.92 | -17.95 | 19.25 | 0.15 | -6.25 | 7.14 | 0.2 | -13.04 | 33.33 | 0.16 | -15.79 | 14.29 | 7.81 | 14.26 | -10.16 | 10.42 | 5.98 | 11.81 | 8.33 | 2.63 | -4.17 | 82 | 0.0 | 0.0 |
| 21Q3 (8) | 2.34 | 9.35 | 18.78 | 0.16 | 14.29 | 33.33 | 0.23 | 43.75 | 53.33 | 0.19 | 35.71 | 35.71 | 6.84 | 4.52 | 12.25 | 9.83 | 31.46 | 29.09 | 8.12 | 24.11 | 14.26 | 82 | 0.0 | 0.0 |
| 21Q2 (7) | 2.14 | 15.05 | 38.06 | 0.14 | 16.67 | 16.67 | 0.16 | -11.11 | 0.0 | 0.14 | -6.67 | -12.5 | 6.54 | 1.4 | -15.5 | 7.48 | -22.74 | -27.57 | 6.54 | -18.88 | -36.62 | 82 | 0.0 | 0.0 |
| 21Q1 (6) | 1.86 | 15.53 | 51.22 | 0.12 | -14.29 | 9.09 | 0.18 | 20.0 | 20.0 | 0.15 | 7.14 | -16.67 | 6.45 | -25.81 | -27.86 | 9.68 | 3.87 | -20.65 | 8.06 | -7.26 | -44.89 | 82 | 0.0 | 0.0 |
| 20Q4 (5) | 1.61 | -18.27 | 11.81 | 0.14 | 16.67 | -12.5 | 0.15 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 8.70 | 42.75 | -21.74 | 9.32 | 22.36 | -10.56 | 8.70 | 22.36 | -10.56 | 82 | 0.0 | 0.0 |
| 20Q3 (4) | 1.97 | 27.1 | 0.0 | 0.12 | 0.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.14 | -12.5 | 0.0 | 6.09 | -21.32 | 0.0 | 7.61 | -26.24 | 0.0 | 7.11 | -31.15 | 0.0 | 82 | 0.0 | 0.0 |
| 20Q2 (3) | 1.55 | 26.02 | 0.0 | 0.12 | 9.09 | 0.0 | 0.16 | 6.67 | 0.0 | 0.16 | -11.11 | 0.0 | 7.74 | -13.43 | 0.0 | 10.32 | -15.35 | 0.0 | 10.32 | -29.46 | 0.0 | 82 | 0.0 | 0.0 |
| 20Q1 (2) | 1.23 | -14.58 | 0.0 | 0.11 | -31.25 | 0.0 | 0.15 | 0.0 | 0.0 | 0.18 | 28.57 | 0.0 | 8.94 | -19.51 | 0.0 | 12.20 | 17.07 | 0.0 | 14.63 | 50.52 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q4 (1) | 1.44 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 11.11 | 0.0 | 0.0 | 10.42 | 0.0 | 0.0 | 9.72 | 0.0 | 0.0 | 82 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.75 | 22.55 | 0.76 | -6.17 | 0.75 | -5.06 | 1.08 | 28.57 | 8.69 | -23.44 | 8.57 | -22.53 | 12.34 | 4.91 | 125 | 52.44 |
| 2022 (9) | 7.14 | -13.66 | 0.81 | 42.11 | 0.79 | 3.95 | 0.84 | 31.25 | 11.34 | 64.6 | 11.06 | 20.4 | 11.76 | 52.02 | 82 | 0.0 |
| 2021 (8) | 8.27 | 29.83 | 0.57 | 16.33 | 0.76 | 26.67 | 0.64 | 3.23 | 6.89 | -10.4 | 9.19 | -2.43 | 7.74 | -20.49 | 82 | 0.0 |
| 2020 (7) | 6.37 | 13.75 | 0.49 | -15.52 | 0.6 | -7.69 | 0.62 | 3.33 | 7.69 | -25.73 | 9.42 | -18.85 | 9.73 | -9.16 | 82 | 0.0 |
| 2019 (6) | 5.6 | 8.53 | 0.58 | -7.94 | 0.65 | -5.8 | 0.6 | -14.29 | 10.36 | -15.17 | 11.61 | -13.2 | 10.71 | -21.02 | 82 | 0.0 |
| 2018 (5) | 5.16 | 3.82 | 0.63 | -7.35 | 0.69 | -8.0 | 0.7 | -7.89 | 12.21 | -10.76 | 13.37 | -11.39 | 13.57 | -11.29 | 82 | 0.0 |
| 2017 (4) | 4.97 | -3.68 | 0.68 | -9.33 | 0.75 | 2.74 | 0.76 | -13.64 | 13.68 | -5.87 | 15.09 | 6.67 | 15.29 | -10.33 | 82 | -19.61 |
| 2016 (3) | 5.16 | 9.09 | 0.75 | -2.6 | 0.73 | -2.67 | 0.88 | -26.67 | 14.53 | -10.71 | 14.15 | -10.78 | 17.05 | -32.78 | 102 | -18.4 |
| 2015 (2) | 4.73 | -33.0 | 0.77 | -10.47 | 0.75 | -6.25 | 1.2 | -11.11 | 16.28 | 33.64 | 15.86 | 39.93 | 25.37 | 32.68 | 125 | 0.0 |
| 2014 (1) | 7.06 | -7.47 | 0.86 | -3.37 | 0.8 | 6.67 | 1.35 | 28.57 | 12.18 | 0 | 11.33 | 0 | 19.12 | 0 | 125 | 0.0 |
