- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 3.1 | 29.17 | 0.32 | 0.57 | 21.28 | 23.91 | 0.14 | 0.0 | -6.67 | 0.11 | 0.0 | 120.0 | 18.39 | -6.11 | 23.51 | 4.52 | -22.58 | -6.97 | 3.55 | -22.58 | 119.29 | 0 | 0 | 0 |
| 24Q1 (19) | 2.4 | -6.25 | -4.0 | 0.47 | -11.32 | 23.68 | 0.14 | -6.67 | 0.0 | 0.11 | 57.14 | 120.0 | 19.58 | -5.41 | 28.84 | 5.83 | -0.44 | 4.17 | 4.58 | 67.62 | 129.17 | 0 | 0 | 0 |
| 23Q4 (18) | 2.56 | -16.34 | -21.71 | 0.53 | 12.77 | 23.26 | 0.15 | 0.0 | 15.38 | 0.07 | -12.5 | 40.0 | 20.70 | 34.79 | 57.44 | 5.86 | 19.53 | 47.39 | 2.73 | 4.59 | 78.83 | 0 | 0 | 0 |
| 23Q3 (17) | 3.06 | -0.97 | 48.54 | 0.47 | 2.17 | 20.51 | 0.15 | 0.0 | 25.0 | 0.08 | 60.0 | 100.0 | 15.36 | 3.18 | -18.87 | 4.90 | 0.98 | -15.85 | 2.61 | 61.57 | 34.64 | 0 | 0 | 0 |
| 23Q2 (16) | 3.09 | 23.6 | -6.36 | 0.46 | 21.05 | -4.17 | 0.15 | 7.14 | 15.38 | 0.05 | 0.0 | 25.0 | 14.89 | -2.06 | 2.35 | 4.85 | -13.31 | 23.23 | 1.62 | -19.09 | 33.5 | 0 | 0 | 0 |
| 23Q1 (15) | 2.5 | -23.55 | -24.92 | 0.38 | -11.63 | -13.64 | 0.14 | 7.69 | 16.67 | 0.05 | 0.0 | -16.67 | 15.20 | 15.59 | 15.04 | 5.60 | 40.86 | 55.4 | 2.00 | 30.8 | 11.0 | 0 | 0 | 0 |
| 22Q4 (14) | 3.27 | 58.74 | -3.82 | 0.43 | 10.26 | -20.37 | 0.13 | 8.33 | 8.33 | 0.05 | 25.0 | -16.67 | 13.15 | -30.54 | -17.2 | 3.98 | -31.75 | 12.64 | 1.53 | -21.25 | -13.35 | 0 | 0 | 0 |
| 22Q3 (13) | 2.06 | -37.58 | -32.9 | 0.39 | -18.75 | -13.33 | 0.12 | -7.69 | 0.0 | 0.04 | 0.0 | 0.0 | 18.93 | 30.16 | 29.16 | 5.83 | 47.87 | 49.03 | 1.94 | 60.19 | 49.03 | 0 | 0 | 0 |
| 22Q2 (12) | 3.3 | -0.9 | -7.04 | 0.48 | 9.09 | 14.29 | 0.13 | 8.33 | 0.0 | 0.04 | -33.33 | -20.0 | 14.55 | 10.08 | 22.94 | 3.94 | 9.32 | 7.58 | 1.21 | -32.73 | -13.94 | 0 | 0 | 0 |
| 22Q1 (11) | 3.33 | -2.06 | -31.48 | 0.44 | -18.52 | -4.35 | 0.12 | 0.0 | -29.41 | 0.06 | 0.0 | 20.0 | 13.21 | -16.81 | 39.6 | 3.60 | 2.1 | 3.02 | 1.80 | 2.1 | 75.14 | 0 | 0 | 0 |
| 21Q4 (10) | 3.4 | 10.75 | -38.63 | 0.54 | 20.0 | -8.47 | 0.12 | 0.0 | -36.84 | 0.06 | 50.0 | -33.33 | 15.88 | 8.35 | 49.13 | 3.53 | -9.71 | 2.91 | 1.76 | 35.44 | 8.63 | 0 | 0 | 0 |
| 21Q3 (9) | 3.07 | -13.52 | -30.54 | 0.45 | 7.14 | -2.17 | 0.12 | -7.69 | -25.0 | 0.04 | -20.0 | -33.33 | 14.66 | 23.89 | 40.84 | 3.91 | 6.74 | 7.98 | 1.30 | -7.49 | -4.02 | 0 | 0 | 0 |
| 21Q2 (8) | 3.55 | -26.95 | -8.97 | 0.42 | -8.7 | 7.69 | 0.13 | -23.53 | -7.14 | 0.05 | 0.0 | 25.0 | 11.83 | 25.0 | 18.31 | 3.66 | 4.69 | 2.01 | 1.41 | 36.9 | 37.32 | 0 | 0 | 0 |
| 21Q1 (7) | 4.86 | -12.27 | 46.83 | 0.46 | -22.03 | 35.29 | 0.17 | -10.53 | 13.33 | 0.05 | -44.44 | 0.0 | 9.47 | -11.13 | -7.86 | 3.50 | 1.99 | -22.81 | 1.03 | -36.67 | -31.89 | 0 | 0 | 0 |
| 20Q4 (6) | 5.54 | 25.34 | 44.65 | 0.59 | 28.26 | 22.92 | 0.19 | 18.75 | 5.56 | 0.09 | 50.0 | 125.0 | 10.65 | 2.33 | -15.02 | 3.43 | -5.26 | -27.03 | 1.62 | 19.68 | 55.55 | 0 | 0 | -100.0 |
| 20Q3 (5) | 4.42 | 13.33 | 38.12 | 0.46 | 17.95 | 24.32 | 0.16 | 14.29 | 0.0 | 0.06 | 50.0 | 100.0 | 10.41 | 4.07 | -9.99 | 3.62 | 0.84 | -27.6 | 1.36 | 32.35 | 44.8 | 0 | 0 | -100.0 |
| 20Q2 (4) | 3.9 | 17.82 | 0.0 | 0.39 | 14.71 | 0.0 | 0.14 | -6.67 | 0.0 | 0.04 | -20.0 | 0.0 | 10.00 | -2.65 | 0.0 | 3.59 | -20.79 | 0.0 | 1.03 | -32.1 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 3.31 | -13.58 | 0.0 | 0.34 | -29.17 | 0.0 | 0.15 | -16.67 | 0.0 | 0.05 | 25.0 | 0.0 | 10.27 | -18.04 | 0.0 | 4.53 | -3.58 | 0.0 | 1.51 | 44.64 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (2) | 3.83 | 19.69 | 0.0 | 0.48 | 29.73 | 0.0 | 0.18 | 12.5 | 0.0 | 0.04 | 33.33 | 0.0 | 12.53 | 8.39 | 0.0 | 4.70 | -6.01 | 0.0 | 1.04 | 11.4 | 0.0 | 71 | 0.0 | 0.0 |
| 19Q3 (1) | 3.2 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 11.56 | 0.0 | 0.0 | 5.00 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 71 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.21 | -6.19 | 1.84 | 5.75 | 0.6 | 17.65 | 0.24 | 33.33 | 16.41 | 12.73 | 5.35 | 25.41 | 2.14 | 42.13 | 0 | 0 |
| 2022 (9) | 11.95 | -19.74 | 1.74 | -6.95 | 0.51 | -5.56 | 0.18 | -10.0 | 14.56 | 15.94 | 4.27 | 17.68 | 1.51 | 12.14 | 0 | 0 |
| 2021 (8) | 14.89 | -13.33 | 1.87 | 4.47 | 0.54 | -15.62 | 0.2 | -16.67 | 12.56 | 20.54 | 3.63 | -2.65 | 1.34 | -3.85 | 0 | 0 |
| 2020 (7) | 17.18 | 33.8 | 1.79 | 15.48 | 0.64 | 1.59 | 0.24 | 100.0 | 10.42 | -13.69 | 3.73 | -24.08 | 1.40 | 49.48 | 0 | 0 |
| 2019 (6) | 12.84 | 21.71 | 1.55 | 61.46 | 0.63 | 18.87 | 0.12 | 0.0 | 12.07 | 32.66 | 4.91 | -2.33 | 0.93 | -17.83 | 71 | 0.0 |
| 2018 (5) | 10.55 | 37.91 | 0.96 | 77.78 | 0.53 | 8.16 | 0.12 | 71.43 | 9.10 | 28.91 | 5.02 | -21.57 | 1.14 | 24.31 | 71 | 0.0 |
| 2017 (4) | 7.65 | -28.9 | 0.54 | -41.3 | 0.49 | -26.87 | 0.07 | -46.15 | 7.06 | -17.44 | 6.41 | 2.87 | 0.92 | -24.26 | 71 | 0.0 |
| 2016 (3) | 10.76 | -14.81 | 0.92 | -40.26 | 0.67 | -18.29 | 0.13 | -40.91 | 8.55 | -29.88 | 6.23 | -4.09 | 1.21 | -30.64 | 71 | 0.0 |
| 2015 (2) | 12.63 | -15.91 | 1.54 | 4.76 | 0.82 | -1.2 | 0.22 | 0.0 | 12.19 | 24.59 | 6.49 | 17.49 | 1.74 | 18.92 | 71 | 0.0 |
| 2014 (1) | 15.02 | 8.21 | 1.47 | 12.21 | 0.83 | -17.0 | 0.22 | 0.0 | 9.79 | 0 | 5.53 | 0 | 1.46 | 0 | 71 | -8.97 |
