玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)4.54-21.1837.580.42-27.59700.00.43-33.85458.330.11-31.25266.679.25-8.13536.129.47-16.07360.462.42-12.78166.52000
24Q3 (19)5.7638.8-36.980.58132.0-27.50.65140.744.840.1633.33-15.7910.0767.1515.0411.2873.4566.362.78-3.9433.63000
24Q2 (18)4.159.5-19.730.25-7.41-16.670.2712.5-3.570.120.00.06.02-15.443.826.512.7420.132.89-8.6724.58000
24Q1 (17)3.7914.85-6.880.27485.7158.820.24300.071.430.12300.0-14.297.12435.8570.566.33274.1484.093.17248.28-7.95000
23Q4 (16)3.3-63.894.76-0.07-108.75-129.17-0.12-119.35-170.590.03-84.21-75.0-2.12-124.23-127.84-3.64-153.61-167.380.91-56.27-76.14000
23Q3 (15)9.1476.79133.760.8166.67185.710.62121.43113.790.1958.3358.338.7550.8422.236.7825.25-8.542.08-10.44-32.27000
23Q2 (14)5.1727.0341.260.376.47-11.760.28100.0-34.880.12-14.29-25.05.8038.92-37.545.4257.45-53.92.32-32.52-46.91000
23Q1 (13)4.0729.2117.970.17-29.17-37.040.14-17.65-26.320.1416.677.694.18-45.18-46.633.44-36.26-37.543.44-9.71-8.71000
22Q4 (12)3.15-19.4418.420.24-14.299.090.17-41.380.00.120.0-20.07.626.39-7.885.40-27.24-15.563.8124.13-32.44000
22Q3 (11)3.916.8333.90.28-17.6512.00.29-32.56123.080.12-25.0-25.07.16-22.91-16.367.42-36.8766.593.07-29.8-43.99000
22Q2 (10)3.666.0947.580.3425.9361.90.43126.32230.770.1623.08-5.889.2918.79.7111.75113.33124.134.3716.02-36.23000
22Q1 (9)3.4529.744.960.2722.7342.110.1911.7646.150.13-13.33-13.337.83-5.38-1.975.51-13.830.823.77-33.18-40.21000
21Q4 (8)2.66-8.9-18.650.22-12.0-56.00.1730.776.250.15-6.250.08.27-3.4-45.916.3943.5530.625.642.9122.93000
21Q3 (7)2.9217.74-45.220.2519.058.70.130.0-56.670.16-5.88-63.648.561.1198.414.45-15.07-20.95.48-20.06-33.62000
21Q2 (6)2.484.2463.640.2110.53600.00.130.0333.330.1713.33466.678.476.0724.195.24-4.03-23.126.858.760.54000
21Q1 (5)2.38-27.22561.110.19-62.0533.330.13-18.75333.330.150.0400.07.98-47.79-4.25.4611.63-34.456.3037.39-24.37000
20Q4 (4)3.27-38.650.00.5117.390.00.16-46.670.00.15-65.910.015.29254.340.04.89-13.070.04.59-44.430.0000.0
20Q3 (3)5.331111.360.00.23666.670.00.3900.00.00.441366.670.04.32-36.710.05.63-17.450.08.2621.080.0000.0
20Q2 (2)0.4422.220.00.030.00.00.030.00.00.030.00.06.82-18.180.06.82-18.180.06.82-18.180.0000.0
20Q1 (1)0.360.00.00.030.00.00.030.00.00.030.00.08.330.00.08.330.00.08.330.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)18.24-15.871.5227.731.5974.730.516.258.3351.828.72107.682.8026.2900
2023 (9)21.6853.01.195.310.91-15.740.48-7.695.49-31.174.20-44.932.21-39.6700
2022 (8)14.1735.731.1329.891.0896.360.52-17.467.97-4.37.6244.673.67-39.1900
2021 (7)10.4410.950.8711.540.555.770.63-3.088.330.535.27-4.676.03-12.6400
2020 (6)9.41515.030.78239.130.52108.00.65261.118.29-44.865.53-66.186.91-41.2900
2019 (5)1.536.250.23-14.810.25-3.850.18-37.9315.03-19.8316.34-9.511.76-41.581020.0
2018 (4)1.44-25.770.27-12.90.264.00.29-35.5618.7517.3418.0640.1120.14-13.181020.0
2017 (3)1.94-16.740.31-6.060.25-7.410.459.7615.9812.8212.8911.2123.2031.821020.0
2016 (2)2.33-4.510.330.00.27-3.570.41-6.8214.164.7211.590.9817.60-2.421020.0
2015 (1)2.44-16.150.33-10.810.283.70.44-10.213.52011.48018.0301020.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。