玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.42-12.0-26.670.457.14-2.170.2185.7117.650.030.00.018.6021.7533.48.26224.6860.431.2413.6436.361720.00.0
24Q3 (19)2.75-1.79-23.820.42-8.7-10.640.07-75.0-73.080.030.00.015.27-7.0417.312.55-74.55-64.661.091.8231.271720.02.38
24Q2 (18)2.817.65-15.150.469.520.00.2812.07.690.030.00.016.43-6.917.8610.00-4.826.921.07-15.017.861720.02.38
24Q1 (17)2.38-27.88-29.590.42-8.7-12.50.2547.06-19.350.030.00.017.6526.624.2610.50103.9114.531.2638.6642.021720.02.38
23Q4 (16)3.3-8.59-26.50.46-2.13-13.210.17-34.62-22.730.030.00.013.947.0718.095.15-28.475.140.919.3936.061722.382.38
23Q3 (15)3.619.39-13.840.472.17-2.080.260.0-18.750.030.00.013.02-6.613.657.20-8.59-5.70.83-8.5916.071680.013.51
23Q2 (14)3.3-2.37-14.510.46-4.170.00.26-16.13100.00.030.00.013.94-1.8416.977.88-14.1133.940.912.4216.971680.013.51
23Q1 (13)3.38-24.72-5.060.48-9.4314.290.3140.9140.910.030.00.014.2020.3120.379.1787.1848.410.8932.845.331680.013.51
22Q4 (12)4.497.1636.060.5310.4226.190.22-31.25-57.690.030.00.011.803.04-7.254.90-35.84-68.910.67-6.68-26.516813.5113.51
22Q3 (11)4.198.5532.180.484.3523.080.32146.1552.380.030.00.011.46-3.87-6.887.64126.7715.290.72-7.88-24.341480.0-9.2
22Q2 (10)3.868.4340.360.469.5227.780.13-40.91-23.530.030.00.011.921.01-8.973.37-45.5-45.520.78-7.77-28.761480.0-9.2
22Q1 (9)3.567.8822.760.420.016.670.22-57.6910.00.030.00.011.80-7.3-4.966.18-60.78-10.390.84-7.3-18.541480.0-9.2
21Q4 (8)3.34.112.630.427.6920.00.52147.6262.50.030.00.012.733.456.5515.76137.8644.280.91-3.94-11.21148-9.2-9.2
21Q3 (7)3.1715.27-2.760.398.3311.430.2123.5316.670.030.00.012.30-6.0214.596.627.1619.980.95-13.252.841630.0-32.64
21Q2 (6)2.75-5.1758.050.360.028.570.17-15.06.250.030.00.013.095.45-18.656.18-10.36-32.771.095.45-36.731630.0-32.64
21Q1 (5)2.9-1.0230.040.362.862.860.2-37.50.00.030.00.012.413.92-20.916.90-36.85-23.11.031.03-23.11630.0-32.64
20Q4 (4)2.93-10.120.00.350.00.00.3277.780.00.030.00.011.9511.260.010.9297.80.01.0211.260.0163-32.640.0
20Q3 (3)3.2687.360.00.3525.00.00.1812.50.00.030.00.010.74-33.280.05.52-39.950.00.92-46.630.02420.00.0
20Q2 (2)1.74-21.970.00.28-20.00.00.16-20.00.00.030.00.016.092.530.09.202.530.01.7228.160.02420.00.0
20Q1 (1)2.230.00.00.350.00.00.20.00.00.030.00.015.700.00.08.970.00.01.350.00.02420.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.36-23.771.75-6.420.8-20.00.138.3316.8922.767.724.941.2542.111720.0
2023 (9)13.59-15.591.87-0.531.012.360.120.013.7617.847.3633.110.8818.471722.38
2022 (8)16.132.841.8822.880.89-19.090.12-7.6911.68-7.55.53-39.090.75-30.5116813.51
2021 (7)12.1219.411.5315.911.127.910.1318.1812.62-2.939.087.121.07-1.03148-9.2
2020 (6)10.150.591.32-11.410.86-7.530.11-8.3313.00-11.938.47-8.071.08-8.88163-32.64
2019 (5)10.09-24.081.49-1.970.93-7.920.12-7.6914.7729.119.2221.281.1921.582420.0
2018 (4)13.29-5.271.52-1.941.015.210.138.3311.443.527.6011.070.9814.37242-55.51
2017 (3)14.03-3.441.55-8.820.96-10.280.120.011.05-5.576.84-7.080.863.565440.18
2016 (2)14.534.161.718.881.07-10.830.12-7.6911.7014.147.36-14.390.83-11.385430.0
2015 (1)13.950.01.43-2.721.2-0.830.130.010.2508.6000.930543-5.57

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