- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 2.8 | 17.65 | -15.15 | 0.46 | 9.52 | 0.0 | 0.28 | 12.0 | 7.69 | 0.03 | 0.0 | 0.0 | 16.43 | -6.9 | 17.86 | 10.00 | -4.8 | 26.92 | 1.07 | -15.0 | 17.86 | 172 | 0.0 | 2.38 |
24Q1 (19) | 2.38 | -27.88 | -29.59 | 0.42 | -8.7 | -12.5 | 0.25 | 47.06 | -19.35 | 0.03 | 0.0 | 0.0 | 17.65 | 26.6 | 24.26 | 10.50 | 103.91 | 14.53 | 1.26 | 38.66 | 42.02 | 172 | 0.0 | 2.38 |
23Q4 (18) | 3.3 | -8.59 | -26.5 | 0.46 | -2.13 | -13.21 | 0.17 | -34.62 | -22.73 | 0.03 | 0.0 | 0.0 | 13.94 | 7.07 | 18.09 | 5.15 | -28.47 | 5.14 | 0.91 | 9.39 | 36.06 | 172 | 2.38 | 2.38 |
23Q3 (17) | 3.61 | 9.39 | -13.84 | 0.47 | 2.17 | -2.08 | 0.26 | 0.0 | -18.75 | 0.03 | 0.0 | 0.0 | 13.02 | -6.6 | 13.65 | 7.20 | -8.59 | -5.7 | 0.83 | -8.59 | 16.07 | 168 | 0.0 | 13.51 |
23Q2 (16) | 3.3 | -2.37 | -14.51 | 0.46 | -4.17 | 0.0 | 0.26 | -16.13 | 100.0 | 0.03 | 0.0 | 0.0 | 13.94 | -1.84 | 16.97 | 7.88 | -14.1 | 133.94 | 0.91 | 2.42 | 16.97 | 168 | 0.0 | 13.51 |
23Q1 (15) | 3.38 | -24.72 | -5.06 | 0.48 | -9.43 | 14.29 | 0.31 | 40.91 | 40.91 | 0.03 | 0.0 | 0.0 | 14.20 | 20.31 | 20.37 | 9.17 | 87.18 | 48.41 | 0.89 | 32.84 | 5.33 | 168 | 0.0 | 13.51 |
22Q4 (14) | 4.49 | 7.16 | 36.06 | 0.53 | 10.42 | 26.19 | 0.22 | -31.25 | -57.69 | 0.03 | 0.0 | 0.0 | 11.80 | 3.04 | -7.25 | 4.90 | -35.84 | -68.91 | 0.67 | -6.68 | -26.5 | 168 | 13.51 | 13.51 |
22Q3 (13) | 4.19 | 8.55 | 32.18 | 0.48 | 4.35 | 23.08 | 0.32 | 146.15 | 52.38 | 0.03 | 0.0 | 0.0 | 11.46 | -3.87 | -6.88 | 7.64 | 126.77 | 15.29 | 0.72 | -7.88 | -24.34 | 148 | 0.0 | -9.2 |
22Q2 (12) | 3.86 | 8.43 | 40.36 | 0.46 | 9.52 | 27.78 | 0.13 | -40.91 | -23.53 | 0.03 | 0.0 | 0.0 | 11.92 | 1.01 | -8.97 | 3.37 | -45.5 | -45.52 | 0.78 | -7.77 | -28.76 | 148 | 0.0 | -9.2 |
22Q1 (11) | 3.56 | 7.88 | 22.76 | 0.42 | 0.0 | 16.67 | 0.22 | -57.69 | 10.0 | 0.03 | 0.0 | 0.0 | 11.80 | -7.3 | -4.96 | 6.18 | -60.78 | -10.39 | 0.84 | -7.3 | -18.54 | 148 | 0.0 | -9.2 |
21Q4 (10) | 3.3 | 4.1 | 12.63 | 0.42 | 7.69 | 20.0 | 0.52 | 147.62 | 62.5 | 0.03 | 0.0 | 0.0 | 12.73 | 3.45 | 6.55 | 15.76 | 137.86 | 44.28 | 0.91 | -3.94 | -11.21 | 148 | -9.2 | -9.2 |
21Q3 (9) | 3.17 | 15.27 | -2.76 | 0.39 | 8.33 | 11.43 | 0.21 | 23.53 | 16.67 | 0.03 | 0.0 | 0.0 | 12.30 | -6.02 | 14.59 | 6.62 | 7.16 | 19.98 | 0.95 | -13.25 | 2.84 | 163 | 0.0 | -32.64 |
21Q2 (8) | 2.75 | -5.17 | 58.05 | 0.36 | 0.0 | 28.57 | 0.17 | -15.0 | 6.25 | 0.03 | 0.0 | 0.0 | 13.09 | 5.45 | -18.65 | 6.18 | -10.36 | -32.77 | 1.09 | 5.45 | -36.73 | 163 | 0.0 | -32.64 |
21Q1 (7) | 2.9 | -1.02 | 30.04 | 0.36 | 2.86 | 2.86 | 0.2 | -37.5 | 0.0 | 0.03 | 0.0 | 0.0 | 12.41 | 3.92 | -20.91 | 6.90 | -36.85 | -23.1 | 1.03 | 1.03 | -23.1 | 163 | 0.0 | -32.64 |
20Q4 (6) | 2.93 | -10.12 | 30.8 | 0.35 | 0.0 | -2.78 | 0.32 | 77.78 | 14.29 | 0.03 | 0.0 | 0.0 | 11.95 | 11.26 | -25.67 | 10.92 | 97.8 | -12.63 | 1.02 | 11.26 | -23.55 | 163 | -32.64 | -32.64 |
20Q3 (5) | 3.26 | 87.36 | 33.61 | 0.35 | 25.0 | -7.89 | 0.18 | 12.5 | -10.0 | 0.03 | 0.0 | 0.0 | 10.74 | -33.28 | -31.06 | 5.52 | -39.95 | -32.64 | 0.92 | -46.63 | -25.15 | 242 | 0.0 | 0.0 |
20Q2 (4) | 1.74 | -21.97 | 0.0 | 0.28 | -20.0 | 0.0 | 0.16 | -20.0 | 0.0 | 0.03 | 0.0 | 0.0 | 16.09 | 2.53 | 0.0 | 9.20 | 2.53 | 0.0 | 1.72 | 28.16 | 0.0 | 242 | 0.0 | 0.0 |
20Q1 (3) | 2.23 | -0.45 | 0.0 | 0.35 | -2.78 | 0.0 | 0.2 | -28.57 | 0.0 | 0.03 | 0.0 | 0.0 | 15.70 | -2.34 | 0.0 | 8.97 | -28.25 | 0.0 | 1.35 | 0.45 | 0.0 | 242 | 0.0 | 0.0 |
19Q4 (2) | 2.24 | -8.2 | 0.0 | 0.36 | -5.26 | 0.0 | 0.28 | 40.0 | 0.0 | 0.03 | 0.0 | 0.0 | 16.07 | 3.2 | 0.0 | 12.50 | 52.5 | 0.0 | 1.34 | 8.93 | 0.0 | 242 | 0.0 | 0.0 |
19Q3 (1) | 2.44 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 15.57 | 0.0 | 0.0 | 8.20 | 0.0 | 0.0 | 1.23 | 0.0 | 0.0 | 242 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 13.59 | -15.59 | 1.87 | -0.53 | 1.0 | 12.36 | 0.12 | 0.0 | 13.76 | 17.84 | 7.36 | 33.11 | 0.88 | 18.47 | 168 | 0.0 |
2022 (9) | 16.1 | 32.84 | 1.88 | 22.88 | 0.89 | -19.09 | 0.12 | -7.69 | 11.68 | -7.5 | 5.53 | -39.09 | 0.75 | -30.51 | 168 | 13.51 |
2021 (8) | 12.12 | 19.41 | 1.53 | 15.91 | 1.1 | 27.91 | 0.13 | 18.18 | 12.62 | -2.93 | 9.08 | 7.12 | 1.07 | -1.03 | 148 | -9.2 |
2020 (7) | 10.15 | 0.59 | 1.32 | -11.41 | 0.86 | -7.53 | 0.11 | -8.33 | 13.00 | -11.93 | 8.47 | -8.07 | 1.08 | -8.88 | 163 | -32.64 |
2019 (6) | 10.09 | -24.08 | 1.49 | -1.97 | 0.93 | -7.92 | 0.12 | -7.69 | 14.77 | 29.11 | 9.22 | 21.28 | 1.19 | 21.58 | 242 | 0.0 |
2018 (5) | 13.29 | -5.27 | 1.52 | -1.94 | 1.01 | 5.21 | 0.13 | 8.33 | 11.44 | 3.52 | 7.60 | 11.07 | 0.98 | 14.37 | 242 | -55.51 |
2017 (4) | 14.03 | -3.44 | 1.55 | -8.82 | 0.96 | -10.28 | 0.12 | 0.0 | 11.05 | -5.57 | 6.84 | -7.08 | 0.86 | 3.56 | 544 | 0.18 |
2016 (3) | 14.53 | 4.16 | 1.7 | 18.88 | 1.07 | -10.83 | 0.12 | -7.69 | 11.70 | 14.14 | 7.36 | -14.39 | 0.83 | -11.38 | 543 | 0.0 |
2015 (2) | 13.95 | 0.0 | 1.43 | -2.72 | 1.2 | -0.83 | 0.13 | 0.0 | 10.25 | -2.72 | 8.60 | -0.83 | 0.93 | 0.0 | 543 | -5.57 |
2014 (1) | 13.95 | -0.36 | 1.47 | 14.84 | 1.21 | -6.92 | 0.13 | -13.33 | 10.54 | 0 | 8.67 | 0 | 0.93 | 0 | 575 | -38.89 |