- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.12 | 14.1 | 2.15 | 0.3 | 20.0 | 20.0 | 0.16 | 6.67 | 14.29 | 0.41 | 17.14 | 7.89 | 4.21 | 5.17 | 17.47 | 2.25 | -6.52 | 11.88 | 5.76 | 2.66 | 5.62 | 76 | 0.0 | 0.0 |
| 24Q2 (19) | 6.24 | -10.22 | -5.17 | 0.25 | -13.79 | -3.85 | 0.15 | -6.25 | 7.14 | 0.35 | -12.5 | 2.94 | 4.01 | -3.98 | 1.39 | 2.40 | 4.42 | 12.98 | 5.61 | -2.54 | 8.55 | 76 | 0.0 | 0.0 |
| 24Q1 (18) | 6.95 | 1.02 | 13.19 | 0.29 | 16.0 | 26.09 | 0.16 | 14.29 | 33.33 | 0.4 | 21.21 | 8.11 | 4.17 | 14.83 | 11.39 | 2.30 | 13.13 | 17.79 | 5.76 | 19.99 | -4.49 | 76 | 0.0 | 0.0 |
| 23Q4 (17) | 6.88 | -1.29 | 44.84 | 0.25 | 0.0 | 13.64 | 0.14 | 0.0 | 7.69 | 0.33 | -13.16 | -15.38 | 3.63 | 1.31 | -21.54 | 2.03 | 1.31 | -25.65 | 4.80 | -12.02 | -41.58 | 76 | 0.0 | 0.0 |
| 23Q3 (16) | 6.97 | 5.93 | 18.14 | 0.25 | -3.85 | 8.7 | 0.14 | 0.0 | -6.67 | 0.38 | 11.76 | -2.56 | 3.59 | -9.23 | -7.99 | 2.01 | -5.6 | -20.99 | 5.45 | 5.51 | -17.52 | 76 | 0.0 | 0.0 |
| 23Q2 (15) | 6.58 | 7.17 | -32.23 | 0.26 | 13.04 | -23.53 | 0.14 | 16.67 | -39.13 | 0.34 | -8.11 | -20.93 | 3.95 | 5.48 | 12.85 | 2.13 | 8.87 | -10.18 | 5.17 | -14.25 | 16.68 | 76 | 0.0 | 0.0 |
| 23Q1 (14) | 6.14 | 29.26 | -36.64 | 0.23 | 4.55 | -30.3 | 0.12 | -7.69 | -45.45 | 0.37 | -5.13 | -13.95 | 3.75 | -19.12 | 9.99 | 1.95 | -28.59 | -13.92 | 6.03 | -26.61 | 35.8 | 76 | 0.0 | 0.0 |
| 22Q4 (13) | 4.75 | -19.49 | -42.56 | 0.22 | -4.35 | -18.52 | 0.13 | -13.33 | -31.58 | 0.39 | 0.0 | -4.88 | 4.63 | 18.81 | 41.86 | 2.74 | 7.65 | 19.12 | 8.21 | 24.21 | 65.61 | 76 | 0.0 | 0.0 |
| 22Q3 (12) | 5.9 | -39.24 | -28.74 | 0.23 | -32.35 | -11.54 | 0.15 | -34.78 | -16.67 | 0.39 | -9.3 | 5.41 | 3.90 | 11.33 | 24.15 | 2.54 | 7.33 | 16.95 | 6.61 | 49.27 | 47.92 | 76 | 0.0 | 0.0 |
| 22Q2 (11) | 9.71 | 0.21 | 32.29 | 0.34 | 3.03 | 41.67 | 0.23 | 4.55 | 64.29 | 0.43 | 0.0 | 59.26 | 3.50 | 2.82 | 7.09 | 2.37 | 4.33 | 24.19 | 4.43 | -0.21 | 20.39 | 76 | 0.0 | 0.0 |
| 22Q1 (10) | 9.69 | 17.17 | 33.29 | 0.33 | 22.22 | 50.0 | 0.22 | 15.79 | 83.33 | 0.43 | 4.88 | 65.38 | 3.41 | 4.31 | 12.54 | 2.27 | -1.18 | 37.55 | 4.44 | -10.49 | 24.08 | 76 | 0.0 | 0.0 |
| 21Q4 (9) | 8.27 | -0.12 | 16.48 | 0.27 | 3.85 | 22.73 | 0.19 | 5.56 | 46.15 | 0.41 | 10.81 | 95.24 | 3.26 | 3.97 | 5.36 | 2.30 | 5.68 | 25.48 | 4.96 | 10.94 | 67.62 | 76 | 0.0 | 0.0 |
| 21Q3 (8) | 8.28 | 12.81 | 11.29 | 0.26 | 8.33 | 30.0 | 0.18 | 28.57 | 50.0 | 0.37 | 37.04 | 32.14 | 3.14 | -3.97 | 16.81 | 2.17 | 13.98 | 34.78 | 4.47 | 21.48 | 18.74 | 76 | 0.0 | 0.0 |
| 21Q2 (7) | 7.34 | 0.96 | 23.15 | 0.24 | 9.09 | 33.33 | 0.14 | 16.67 | 16.67 | 0.27 | 3.85 | 8.0 | 3.27 | 8.05 | 8.27 | 1.91 | 15.55 | -5.27 | 3.68 | 2.86 | -12.31 | 76 | 0.0 | 0.0 |
| 21Q1 (6) | 7.27 | 2.39 | 31.94 | 0.22 | 0.0 | 22.22 | 0.12 | -7.69 | 0.0 | 0.26 | 23.81 | 0.0 | 3.03 | -2.34 | -7.37 | 1.65 | -9.85 | -24.21 | 3.58 | 20.91 | -24.21 | 76 | 0.0 | 0.0 |
| 20Q4 (5) | 7.1 | -4.57 | 27.24 | 0.22 | 10.0 | 22.22 | 0.13 | 8.33 | 8.33 | 0.21 | -25.0 | -8.7 | 3.10 | 15.27 | -3.94 | 1.83 | 13.52 | -14.86 | 2.96 | -21.41 | -28.24 | 76 | 0.0 | 0.0 |
| 20Q3 (4) | 7.44 | 24.83 | 0.0 | 0.2 | 11.11 | 0.0 | 0.12 | 0.0 | 0.0 | 0.28 | 12.0 | 0.0 | 2.69 | -10.99 | 0.0 | 1.61 | -19.89 | 0.0 | 3.76 | -10.28 | 0.0 | 76 | 0.0 | 0.0 |
| 20Q2 (3) | 5.96 | 8.17 | 0.0 | 0.18 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.25 | -3.85 | 0.0 | 3.02 | -7.55 | 0.0 | 2.01 | -7.55 | 0.0 | 4.19 | -11.11 | 0.0 | 76 | 0.0 | 0.0 |
| 20Q1 (2) | 5.51 | -1.25 | 0.0 | 0.18 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.26 | 13.04 | 0.0 | 3.27 | 1.27 | 0.0 | 2.18 | 1.27 | 0.0 | 4.72 | 14.48 | 0.0 | 76 | 0.0 | 0.0 |
| 19Q4 (1) | 5.58 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 3.23 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 4.12 | 0.0 | 0.0 | 76 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.57 | -11.58 | 0.99 | -11.61 | 0.54 | -27.03 | 1.42 | -13.41 | 3.73 | -0.03 | 2.03 | -17.47 | 5.34 | -2.07 | 76 | 0.0 |
| 2022 (9) | 30.05 | -3.56 | 1.12 | 13.13 | 0.74 | 17.46 | 1.64 | 25.19 | 3.73 | 17.31 | 2.46 | 21.8 | 5.46 | 29.82 | 76 | 0.0 |
| 2021 (8) | 31.16 | 19.8 | 0.99 | 26.92 | 0.63 | 26.0 | 1.31 | 29.7 | 3.18 | 5.95 | 2.02 | 5.18 | 4.20 | 8.27 | 76 | 0.0 |
| 2020 (7) | 26.01 | 20.86 | 0.78 | 4.0 | 0.5 | 6.38 | 1.01 | 36.49 | 3.00 | -13.95 | 1.92 | -11.98 | 3.88 | 12.93 | 76 | 0.0 |
| 2019 (6) | 21.52 | -14.37 | 0.75 | -16.67 | 0.47 | -21.67 | 0.74 | 7.25 | 3.49 | -2.69 | 2.18 | -8.53 | 3.44 | 25.24 | 76 | 2.7 |
| 2018 (5) | 25.13 | 30.95 | 0.9 | 32.35 | 0.6 | 53.85 | 0.69 | 9.52 | 3.58 | 1.07 | 2.39 | 17.48 | 2.75 | -16.36 | 74 | 1.37 |
| 2017 (4) | 19.19 | 25.34 | 0.68 | 7.94 | 0.39 | 2.63 | 0.63 | 1.61 | 3.54 | -13.89 | 2.03 | -18.12 | 3.28 | -18.93 | 73 | 1.39 |
| 2016 (3) | 15.31 | 19.89 | 0.63 | 1.61 | 0.38 | 2.7 | 0.62 | 6.9 | 4.11 | -15.25 | 2.48 | -14.34 | 4.05 | -10.84 | 72 | -2.7 |
| 2015 (2) | 12.77 | 0.55 | 0.62 | -7.46 | 0.37 | 15.62 | 0.58 | -1.69 | 4.86 | -7.97 | 2.90 | 14.99 | 4.54 | -2.23 | 74 | 1.37 |
| 2014 (1) | 12.7 | 6.01 | 0.67 | 11.67 | 0.32 | 10.34 | 0.59 | -3.28 | 5.28 | 0 | 2.52 | 0 | 4.65 | 0 | 73 | 4.29 |
