- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.26 | 72.52 | 33.73 | 0.11 | 10.0 | -26.67 | 0.26 | 8.33 | 52.94 | 0.13 | 18.18 | 18.18 | 4.87 | -36.24 | -45.16 | 11.50 | -37.21 | 14.37 | 5.75 | -31.5 | -11.63 | 0 | 0 | 0 |
| 24Q2 (19) | 1.31 | 27.18 | -35.15 | 0.1 | -16.67 | -37.5 | 0.24 | 9.09 | -14.29 | 0.11 | -21.43 | -42.11 | 7.63 | -34.48 | -3.63 | 18.32 | -14.23 | 32.17 | 8.40 | -38.22 | -10.73 | 0 | 0 | 0 |
| 24Q1 (18) | 1.03 | -32.24 | -35.62 | 0.12 | -25.0 | 9.09 | 0.22 | 22.22 | 57.14 | 0.14 | 7.69 | 7.69 | 11.65 | 10.68 | 69.46 | 21.36 | 80.37 | 144.11 | 13.59 | 58.92 | 67.29 | 0 | 0 | 0 |
| 23Q4 (17) | 1.52 | -10.06 | -17.39 | 0.16 | 6.67 | 6.67 | 0.18 | 5.88 | 5.88 | 0.13 | 18.18 | 8.33 | 10.53 | 18.6 | 29.12 | 11.84 | 17.72 | 28.17 | 8.55 | 31.4 | 31.14 | 0 | 0 | 0 |
| 23Q3 (16) | 1.69 | -16.34 | 6.96 | 0.15 | -6.25 | 15.38 | 0.17 | -39.29 | -5.56 | 0.11 | -42.11 | 0.0 | 8.88 | 12.06 | 7.87 | 10.06 | -27.43 | -11.7 | 6.51 | -30.8 | -6.51 | 0 | 0 | 0 |
| 23Q2 (15) | 2.02 | 26.25 | 75.65 | 0.16 | 45.45 | 6.67 | 0.28 | 100.0 | 55.56 | 0.19 | 46.15 | 280.0 | 7.92 | 15.21 | -39.27 | 13.86 | 58.42 | -11.44 | 9.41 | 15.77 | 116.34 | 0 | 0 | 0 |
| 23Q1 (14) | 1.6 | -13.04 | 30.08 | 0.11 | -26.67 | -21.43 | 0.14 | -17.65 | -22.22 | 0.13 | 8.33 | 18.18 | 6.88 | -15.67 | -39.6 | 8.75 | -5.29 | -40.21 | 8.12 | 24.58 | -9.15 | 0 | 0 | 0 |
| 22Q4 (13) | 1.84 | 16.46 | -1.08 | 0.15 | 15.38 | 25.0 | 0.17 | -5.56 | -46.88 | 0.12 | 9.09 | 20.0 | 8.15 | -0.92 | 26.36 | 9.24 | -18.9 | -46.3 | 6.52 | -6.32 | 21.3 | 0 | 0 | -100.0 |
| 22Q3 (12) | 1.58 | 37.39 | -15.96 | 0.13 | -13.33 | 18.18 | 0.18 | 0.0 | -52.63 | 0.11 | 120.0 | 0.0 | 8.23 | -36.92 | 40.62 | 11.39 | -27.22 | -43.64 | 6.96 | 60.13 | 18.99 | 0 | 0 | -100.0 |
| 22Q2 (11) | 1.15 | -6.5 | -87.53 | 0.15 | 7.14 | 275.0 | 0.18 | 0.0 | -60.87 | 0.05 | -54.55 | -54.55 | 13.04 | 14.6 | 2906.52 | 15.65 | 6.96 | 213.72 | 4.35 | -51.38 | 264.43 | 0 | 0 | -100.0 |
| 22Q1 (10) | 1.23 | -33.87 | -46.52 | 0.14 | 16.67 | 7.69 | 0.18 | -43.75 | -35.71 | 0.11 | 10.0 | -26.67 | 11.38 | 76.42 | 101.38 | 14.63 | -14.94 | 20.21 | 8.94 | 66.34 | 37.13 | 0 | -100.0 | -100.0 |
| 21Q4 (9) | 1.86 | -1.06 | -59.57 | 0.12 | 9.09 | 9.09 | 0.32 | -15.79 | 10.34 | 0.1 | -9.09 | -44.44 | 6.45 | 10.26 | 169.79 | 17.20 | -14.88 | 172.9 | 5.38 | -8.11 | 37.4 | 86 | 0.0 | 0.0 |
| 21Q3 (8) | 1.88 | -79.61 | -22.63 | 0.11 | 175.0 | 10.0 | 0.38 | -17.39 | 100.0 | 0.11 | 0.0 | -35.29 | 5.85 | 1248.67 | 42.18 | 20.21 | 305.13 | 158.51 | 5.85 | 390.43 | -16.36 | 86 | 0.0 | 0.0 |
| 21Q2 (7) | 9.22 | 300.87 | 299.13 | 0.04 | -69.23 | -55.56 | 0.46 | 64.29 | 64.29 | 0.11 | -26.67 | -8.33 | 0.43 | -92.32 | -88.86 | 4.99 | -59.02 | -58.84 | 1.19 | -81.71 | -77.03 | 86 | 0.0 | 0.0 |
| 21Q1 (6) | 2.3 | -50.0 | -26.52 | 0.13 | 18.18 | 44.44 | 0.28 | -3.45 | 27.27 | 0.15 | -16.67 | 7.14 | 5.65 | 136.36 | 96.57 | 12.17 | 93.1 | 73.2 | 6.52 | 66.67 | 45.81 | 86 | 0.0 | 0.0 |
| 20Q4 (5) | 4.6 | 89.3 | 130.0 | 0.11 | 10.0 | 37.5 | 0.29 | 52.63 | 52.63 | 0.18 | 5.88 | 38.46 | 2.39 | -41.89 | -40.22 | 6.30 | -19.37 | -33.64 | 3.91 | -44.07 | -39.8 | 86 | 0.0 | 0.0 |
| 20Q3 (4) | 2.43 | 5.19 | 0.0 | 0.1 | 11.11 | 0.0 | 0.19 | -32.14 | 0.0 | 0.17 | 41.67 | 0.0 | 4.12 | 5.62 | 0.0 | 7.82 | -35.49 | 0.0 | 7.00 | 34.67 | 0.0 | 86 | 0.0 | 0.0 |
| 20Q2 (3) | 2.31 | -26.2 | 0.0 | 0.09 | 0.0 | 0.0 | 0.28 | 27.27 | 0.0 | 0.12 | -14.29 | 0.0 | 3.90 | 35.5 | 0.0 | 12.12 | 72.45 | 0.0 | 5.19 | 16.14 | 0.0 | 86 | 0.0 | 0.0 |
| 20Q1 (2) | 3.13 | 56.5 | 0.0 | 0.09 | 12.5 | 0.0 | 0.22 | 15.79 | 0.0 | 0.14 | 7.69 | 0.0 | 2.88 | -28.12 | 0.0 | 7.03 | -26.01 | 0.0 | 4.47 | -31.19 | 0.0 | 86 | 0.0 | 0.0 |
| 19Q4 (1) | 2.0 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 4.00 | 0.0 | 0.0 | 9.50 | 0.0 | 0.0 | 6.50 | 0.0 | 0.0 | 86 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.83 | 17.56 | 0.58 | 1.75 | 0.77 | 8.45 | 0.57 | 50.0 | 8.49 | -13.44 | 11.27 | -7.75 | 8.35 | 27.6 | 0 | 0 |
| 2022 (9) | 5.81 | -61.93 | 0.57 | 42.5 | 0.71 | -50.69 | 0.38 | -19.15 | 9.81 | 274.28 | 12.22 | 29.5 | 6.54 | 112.36 | 0 | 0 |
| 2021 (8) | 15.26 | 22.47 | 0.4 | 2.56 | 1.44 | 46.94 | 0.47 | -21.67 | 2.62 | -16.25 | 9.44 | 19.98 | 3.08 | -36.04 | 86 | 0.0 |
| 2020 (7) | 12.46 | 96.22 | 0.39 | 30.0 | 0.98 | 84.91 | 0.6 | 15.38 | 3.13 | -33.75 | 7.87 | -5.77 | 4.82 | -41.2 | 86 | 0.0 |
| 2019 (6) | 6.35 | -40.71 | 0.3 | -6.25 | 0.53 | 12.77 | 0.52 | -8.77 | 4.72 | 58.12 | 8.35 | 90.19 | 8.19 | 53.87 | 86 | 0.0 |
| 2018 (5) | 10.71 | -23.99 | 0.32 | -67.01 | 0.47 | -22.95 | 0.57 | -5.0 | 2.99 | -56.6 | 4.39 | 1.37 | 5.32 | 24.98 | 86 | 0.0 |
| 2017 (4) | 14.09 | 29.03 | 0.97 | 177.14 | 0.61 | 19.61 | 0.6 | 25.0 | 6.88 | 114.79 | 4.33 | -7.3 | 4.26 | -3.12 | 86 | 0.0 |
| 2016 (3) | 10.92 | 26.68 | 0.35 | 25.0 | 0.51 | 24.39 | 0.48 | 37.14 | 3.21 | -1.33 | 4.67 | -1.81 | 4.40 | 8.26 | 86 | 13.16 |
| 2015 (2) | 8.62 | 1.17 | 0.28 | 27.27 | 0.41 | 5.13 | 0.35 | 2.94 | 3.25 | 25.8 | 4.76 | 3.91 | 4.06 | 1.75 | 76 | 18.75 |
| 2014 (1) | 8.52 | -9.17 | 0.22 | 10.0 | 0.39 | 62.5 | 0.34 | 61.9 | 2.58 | 0 | 4.58 | 0 | 3.99 | 0 | 64 | 166.67 |
