- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 16.41 | 13.8 | 146.03 | 4.4 | 31.74 | 405.75 | 1.7 | 11.11 | 150.0 | 0.25 | 4.17 | -3.85 | 26.81 | 15.76 | 105.57 | 10.36 | -2.36 | 1.61 | 1.52 | -8.47 | -60.92 | 1006 | 0.0 | 1.82 |
| 24Q2 (19) | 14.42 | 74.58 | 106.29 | 3.34 | 103.66 | 271.11 | 1.53 | 59.38 | 121.74 | 0.24 | 0.0 | -11.11 | 23.16 | 16.66 | 79.89 | 10.61 | -8.71 | 7.49 | 1.66 | -42.72 | -56.91 | 1006 | 0.0 | 1.82 |
| 24Q1 (18) | 8.26 | 33.23 | 30.7 | 1.64 | 60.78 | 130.99 | 0.96 | 33.33 | 104.26 | 0.24 | -7.69 | -4.0 | 19.85 | 20.69 | 76.73 | 11.62 | 0.08 | 56.28 | 2.91 | -30.71 | -26.55 | 1006 | 0.0 | 1.82 |
| 23Q4 (17) | 6.2 | -7.05 | 6.16 | 1.02 | 17.24 | 131.82 | 0.72 | 5.88 | 60.0 | 0.26 | 0.0 | -3.7 | 16.45 | 26.13 | 118.36 | 11.61 | 13.91 | 50.71 | 4.19 | 7.58 | -9.3 | 1006 | 1.82 | 1.82 |
| 23Q3 (16) | 6.67 | -4.58 | -24.2 | 0.87 | -3.33 | -20.91 | 0.68 | -1.45 | -12.82 | 0.26 | -3.7 | 0.0 | 13.04 | 1.3 | 4.35 | 10.19 | 3.28 | 15.02 | 3.90 | 0.92 | 31.93 | 988 | 0.0 | -17.04 |
| 23Q2 (15) | 6.99 | 10.6 | -9.22 | 0.9 | 26.76 | 9.76 | 0.69 | 46.81 | -5.48 | 0.27 | 8.0 | 0.0 | 12.88 | 14.61 | 20.9 | 9.87 | 32.74 | 4.12 | 3.86 | -2.35 | 10.16 | 988 | 0.0 | -17.04 |
| 23Q1 (14) | 6.32 | 8.22 | -10.61 | 0.71 | 61.36 | 29.09 | 0.47 | 4.44 | -12.96 | 0.25 | -7.41 | -3.85 | 11.23 | 49.11 | 44.41 | 7.44 | -3.49 | -2.63 | 3.96 | -14.44 | 7.56 | 988 | 0.0 | -17.04 |
| 22Q4 (13) | 5.84 | -33.64 | -6.86 | 0.44 | -60.0 | 33.33 | 0.45 | -42.31 | -28.57 | 0.27 | 3.85 | 3.85 | 7.53 | -39.73 | 43.15 | 7.71 | -13.07 | -23.31 | 4.62 | 56.48 | 11.49 | 988 | -17.04 | -17.04 |
| 22Q3 (12) | 8.8 | 14.29 | 14.43 | 1.1 | 34.15 | 182.05 | 0.78 | 6.85 | 65.96 | 0.26 | -3.7 | 13.04 | 12.50 | 17.38 | 146.47 | 8.86 | -6.51 | 45.02 | 2.95 | -15.74 | -1.22 | 1191 | 0.0 | 15.52 |
| 22Q2 (11) | 7.7 | 8.91 | 5.77 | 0.82 | 49.09 | 148.48 | 0.73 | 35.19 | 55.32 | 0.27 | 3.85 | 12.5 | 10.65 | 36.89 | 134.93 | 9.48 | 24.12 | 46.85 | 3.51 | -4.65 | 6.36 | 1191 | 0.0 | 15.52 |
| 22Q1 (10) | 7.07 | 12.76 | 2.46 | 0.55 | 66.67 | 48.65 | 0.54 | -14.29 | 8.0 | 0.26 | 0.0 | 0.0 | 7.78 | 47.81 | 45.07 | 7.64 | -23.98 | 5.4 | 3.68 | -11.32 | -2.4 | 1191 | 0.0 | 15.52 |
| 21Q4 (9) | 6.27 | -18.47 | 0.32 | 0.33 | -15.38 | 73.68 | 0.63 | 34.04 | 28.57 | 0.26 | 13.04 | 0.0 | 5.26 | 3.78 | 73.13 | 10.05 | 64.4 | 28.16 | 4.15 | 38.65 | -0.32 | 1191 | 15.52 | 15.52 |
| 21Q3 (8) | 7.69 | 5.63 | 17.94 | 0.39 | 18.18 | 77.27 | 0.47 | 0.0 | 14.63 | 0.23 | -4.17 | -17.86 | 5.07 | 11.88 | 50.3 | 6.11 | -5.33 | -2.81 | 2.99 | -9.28 | -30.35 | 1031 | 0.0 | -5.24 |
| 21Q2 (7) | 7.28 | 5.51 | 25.09 | 0.33 | -10.81 | 43.48 | 0.47 | -6.0 | 17.5 | 0.24 | -7.69 | -11.11 | 4.53 | -15.47 | 14.7 | 6.46 | -10.91 | -6.06 | 3.30 | -12.51 | -28.94 | 1031 | 0.0 | -5.24 |
| 21Q1 (6) | 6.9 | 10.4 | 24.55 | 0.37 | 94.74 | 27.59 | 0.5 | 2.04 | 13.64 | 0.26 | 0.0 | -18.75 | 5.36 | 76.39 | 2.44 | 7.25 | -7.57 | -8.76 | 3.77 | -9.42 | -34.76 | 1031 | 0.0 | -23.12 |
| 20Q4 (5) | 6.25 | -4.14 | 22.07 | 0.19 | -13.64 | -5.0 | 0.49 | 19.51 | 44.12 | 0.26 | -7.14 | -7.14 | 3.04 | -9.91 | -22.18 | 7.84 | 24.68 | 18.06 | 4.16 | -3.13 | -23.93 | 1031 | -5.24 | -23.12 |
| 20Q3 (4) | 6.52 | 12.03 | 0.0 | 0.22 | -4.35 | 0.0 | 0.41 | 2.5 | 0.0 | 0.28 | 3.7 | 0.0 | 3.37 | -14.62 | 0.0 | 6.29 | -8.5 | 0.0 | 4.29 | -7.43 | 0.0 | 1088 | 0.0 | 0.0 |
| 20Q2 (3) | 5.82 | 5.05 | 0.0 | 0.23 | -20.69 | 0.0 | 0.4 | -9.09 | 0.0 | 0.27 | -15.62 | 0.0 | 3.95 | -24.51 | 0.0 | 6.87 | -13.46 | 0.0 | 4.64 | -19.68 | 0.0 | 1088 | -18.87 | 0.0 |
| 20Q1 (2) | 5.54 | 8.2 | 0.0 | 0.29 | 45.0 | 0.0 | 0.44 | 29.41 | 0.0 | 0.32 | 14.29 | 0.0 | 5.23 | 34.01 | 0.0 | 7.94 | 19.6 | 0.0 | 5.78 | 5.62 | 0.0 | 1341 | 0.0 | 0.0 |
| 19Q4 (1) | 5.12 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 3.91 | 0.0 | 0.0 | 6.64 | 0.0 | 0.0 | 5.47 | 0.0 | 0.0 | 1341 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.17 | -10.99 | 3.5 | 20.27 | 2.55 | 2.0 | 1.04 | -2.8 | 13.37 | 35.12 | 9.74 | 14.59 | 3.97 | 9.19 | 988 | 0.0 |
| 2022 (9) | 29.4 | 4.51 | 2.91 | 104.93 | 2.5 | 20.77 | 1.07 | 8.08 | 9.90 | 96.08 | 8.50 | 15.56 | 3.64 | 3.41 | 988 | -17.04 |
| 2021 (8) | 28.13 | 16.53 | 1.42 | 54.35 | 2.07 | 18.97 | 0.99 | -12.39 | 5.05 | 32.45 | 7.36 | 2.09 | 3.52 | -24.82 | 1191 | 15.52 |
| 2020 (7) | 24.14 | -0.41 | 0.92 | 26.03 | 1.74 | 3.57 | 1.13 | -10.32 | 3.81 | 26.55 | 7.21 | 4.0 | 4.68 | -9.95 | 1031 | -5.24 |
| 2019 (6) | 24.24 | -13.58 | 0.73 | 0.0 | 1.68 | -22.94 | 1.26 | 3.28 | 3.01 | 15.72 | 6.93 | -10.82 | 5.20 | 19.51 | 1088 | -18.87 |
| 2018 (5) | 28.05 | -3.28 | 0.73 | -5.19 | 2.18 | -8.02 | 1.22 | -1.61 | 2.60 | -1.98 | 7.77 | -4.9 | 4.35 | 1.72 | 1341 | 11.75 |
| 2017 (4) | 29.0 | -33.35 | 0.77 | -11.49 | 2.37 | -19.39 | 1.24 | 15.89 | 2.66 | 32.79 | 8.17 | 20.95 | 4.28 | 73.87 | 1200 | -21.93 |
| 2016 (3) | 43.51 | 0.88 | 0.87 | 4.82 | 2.94 | 0.0 | 1.07 | 4.9 | 2.00 | 3.9 | 6.76 | -0.87 | 2.46 | 3.99 | 1537 | -8.95 |
| 2015 (2) | 43.13 | 10.05 | 0.83 | -6.74 | 2.94 | -6.67 | 1.02 | 21.43 | 1.92 | -15.26 | 6.82 | -15.19 | 2.36 | 10.34 | 1688 | 0.24 |
| 2014 (1) | 39.19 | 19.63 | 0.89 | 23.61 | 3.15 | 36.36 | 0.84 | 13.51 | 2.27 | 0 | 8.04 | 0 | 2.14 | 0 | 1684 | -1.23 |
