玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.05-66.67-50.00.02-33.330.00.111.1111.110.3534.6275.040.00100.0100.0200.00233.33122.22700.00303.85250.0820.0-6.82
24Q1 (19)0.15200.0275.00.0350.050.00.09-47.060.00.26-18.750.020.00-50.0-60.060.00-82.35-73.33173.33-72.92-73.33820.0-6.82
23Q4 (18)0.05-28.5725.00.020.00.00.1788.8913.330.3223.08-15.7940.0040.0-20.0340.00164.44-9.33640.0072.31-32.6382-6.82-6.82
23Q3 (17)0.07-30.0133.330.020.00.00.090.0-25.00.2630.030.028.5742.86-57.14128.5742.86-67.86371.4385.71-44.29880.01.15
23Q2 (16)0.1150.066.670.020.00.00.090.00.00.2-23.08-44.4420.00-60.0-40.090.00-60.0-40.0200.00-69.23-66.67880.01.15
23Q1 (15)0.040.0-63.640.020.00.00.09-40.00.00.26-31.584.050.000.0175.0225.00-40.0175.0650.00-31.58186.0880.01.15
22Q4 (14)0.0433.33-71.430.020.0100.00.1525.0-11.760.3890.011.7650.00-25.0600.0375.00-6.25208.82950.0042.5291.18881.151.15
22Q3 (13)0.03-50.0-78.570.020.00.00.1233.3333.330.2-44.44-41.1866.67100.0366.67400.00166.67522.22666.6711.11174.51870.0-2.25
22Q2 (12)0.06-45.4550.00.020.00.00.090.012.50.3644.05.8833.3383.33-33.33150.0083.33-25.0600.00164.0-29.41870.0-2.25
22Q1 (11)0.11-21.4357.140.02100.00.00.09-47.0612.50.25-26.474.1718.18154.55-36.3681.82-32.62-28.41227.27-6.42-33.71870.0-2.25
21Q4 (10)0.140.0133.330.01-50.0-50.00.1788.8970.00.340.0112.57.14-50.0-78.57121.4388.89-27.14242.860.0-8.9387-2.25-2.25
21Q3 (9)0.14250.0250.00.020.00.00.0912.5-10.00.340.0126.6714.29-71.43-71.4364.29-67.86-74.29242.86-71.43-35.24890.0-11.88
21Q2 (8)0.04-42.86-33.330.020.00.00.080.00.00.3441.6788.8950.0075.050.0200.0075.050.0850.00147.92183.33890.0-11.88
21Q1 (7)0.0716.6740.00.020.00.00.08-20.033.330.2450.071.4328.57-14.29-28.57114.29-31.43-4.76342.8628.5722.45890.0-11.88
20Q4 (6)0.0650.050.00.020.00.00.10.0-9.090.166.67-42.8633.33-33.33-33.33166.67-33.33-39.39266.67-28.89-61.989-11.88-11.88
20Q3 (5)0.04-33.330.00.020.00.00.125.0-33.330.15-16.67-25.050.0050.00.0250.0087.5-33.33375.0025.0-25.01010.04.12
20Q2 (4)0.0620.00.00.020.00.00.0833.330.00.1828.570.033.33-16.670.0133.3311.110.0300.007.140.01010.00.0
20Q1 (3)0.0525.00.00.020.00.00.06-45.450.00.14-50.00.040.00-20.00.0120.00-56.360.0280.00-60.00.01010.00.0
19Q4 (2)0.040.00.00.020.00.00.11-26.670.00.2840.00.050.000.00.0275.00-26.670.0700.0040.00.01014.120.0
19Q3 (1)0.040.00.00.020.00.00.150.00.00.20.00.050.000.00.0375.000.00.0500.000.00.0970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.268.330.0814.290.44-2.221.04-12.6130.775.49169.23-9.74400.00-19.3382-6.82
2022 (9)0.24-38.460.0716.670.457.141.19-6.329.1789.58187.5074.11495.8352.26881.15
2021 (8)0.3985.710.060.00.4227.271.27104.8415.38-46.15107.69-31.47325.6410.387-2.25
2020 (7)0.2123.530.06-25.00.33-35.290.62-34.7428.57-39.29157.14-47.62295.24-47.1789-11.88
2019 (6)0.170.00.08-11.110.51-66.450.9520.2547.06-11.11300.00-66.45558.8220.251014.12
2018 (5)0.170.00.09-40.01.5212.590.79-25.4752.94-40.0894.1212.59464.71-25.47972.11
2017 (4)0.1741.670.1550.01.35117.741.0660.6188.245.88794.1253.7623.5313.379550.79
2016 (3)0.1220.00.125.00.6231.910.6624.5383.334.17516.679.93550.003.776346.51
2015 (2)0.111.110.0814.290.47161.110.53-10.1780.002.86470.00135.0530.00-19.1543207.14
2014 (1)0.0928.570.0700.18260.00.59110.7177.780200.000655.560140.0

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