- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.94 | 0.67 | 7.18 | 0.05 | 0.0 | 0.0 | 0.74 | 2.78 | 7.25 | 0.12 | -7.69 | -7.69 | 0.42 | -0.67 | -6.7 | 6.20 | 2.09 | 0.06 | 1.01 | -8.31 | -13.88 | 1956 | 0.0 | -4.82 |
| 24Q2 (19) | 11.86 | 11.78 | 9.01 | 0.05 | 0.0 | -16.67 | 0.72 | 0.0 | 7.46 | 0.13 | 8.33 | 8.33 | 0.42 | -10.54 | -23.55 | 6.07 | -10.54 | -1.42 | 1.10 | -3.08 | -0.62 | 1956 | 0.0 | -4.82 |
| 24Q1 (18) | 10.61 | -7.74 | -0.56 | 0.05 | 0.0 | 25.0 | 0.72 | 10.77 | 14.29 | 0.12 | -20.0 | 50.0 | 0.47 | 8.39 | 25.71 | 6.79 | 20.06 | 14.93 | 1.13 | -13.29 | 50.85 | 1956 | 0.0 | -4.82 |
| 23Q4 (17) | 11.5 | 3.23 | -4.49 | 0.05 | 0.0 | 0.0 | 0.65 | -5.8 | -14.47 | 0.15 | 15.38 | 25.0 | 0.43 | -3.13 | 4.7 | 5.65 | -8.75 | -10.46 | 1.30 | 11.77 | 30.87 | 1956 | -4.82 | -4.82 |
| 23Q3 (16) | 11.14 | 2.39 | -19.1 | 0.05 | -16.67 | 25.0 | 0.69 | 2.99 | -20.69 | 0.13 | 8.33 | -13.33 | 0.45 | -18.61 | 54.51 | 6.19 | 0.58 | -1.97 | 1.17 | 5.8 | 7.13 | 2055 | 0.0 | -4.64 |
| 23Q2 (15) | 10.88 | 1.97 | -20.82 | 0.06 | 50.0 | 20.0 | 0.67 | 6.35 | -16.25 | 0.12 | 50.0 | -7.69 | 0.55 | 47.1 | 51.54 | 6.16 | 4.3 | 5.77 | 1.10 | 47.1 | 16.57 | 2055 | 0.0 | -4.64 |
| 23Q1 (14) | 10.67 | -11.38 | -15.72 | 0.04 | -20.0 | 0.0 | 0.63 | -17.11 | -16.0 | 0.08 | -33.33 | -33.33 | 0.37 | -9.73 | 18.65 | 5.90 | -6.46 | -0.33 | 0.75 | -24.77 | -20.9 | 2055 | 0.0 | -4.64 |
| 22Q4 (13) | 12.04 | -12.56 | -6.81 | 0.05 | 25.0 | 0.0 | 0.76 | -12.64 | 5.56 | 0.12 | -20.0 | -7.69 | 0.42 | 42.96 | 7.31 | 6.31 | -0.09 | 13.27 | 1.00 | -8.5 | -0.95 | 2055 | -4.64 | -4.64 |
| 22Q3 (12) | 13.77 | 0.22 | 10.51 | 0.04 | -20.0 | 0.0 | 0.87 | 8.75 | 45.0 | 0.15 | 15.38 | 36.36 | 0.29 | -20.17 | -9.51 | 6.32 | 8.51 | 31.21 | 1.09 | 15.13 | 23.39 | 2155 | 0.0 | 22.1 |
| 22Q2 (11) | 13.74 | 8.53 | 18.76 | 0.05 | 25.0 | 0.0 | 0.8 | 6.67 | 33.33 | 0.13 | 8.33 | 8.33 | 0.36 | 15.17 | -15.79 | 5.82 | -1.72 | 12.28 | 0.95 | -0.18 | -8.78 | 2155 | 0.0 | 22.1 |
| 22Q1 (10) | 12.66 | -2.01 | 19.32 | 0.04 | -20.0 | 33.33 | 0.75 | 4.17 | 27.12 | 0.12 | -7.69 | 9.09 | 0.32 | -18.36 | 11.74 | 5.92 | 6.31 | 6.53 | 0.95 | -5.8 | -8.57 | 2155 | 0.0 | 22.1 |
| 21Q4 (9) | 12.92 | 3.69 | 27.54 | 0.05 | 25.0 | 25.0 | 0.72 | 20.0 | 28.57 | 0.13 | 18.18 | 8.33 | 0.39 | 20.55 | -1.99 | 5.57 | 15.73 | 0.81 | 1.01 | 13.97 | -15.06 | 2155 | 22.1 | 22.1 |
| 21Q3 (8) | 12.46 | 7.69 | 24.1 | 0.04 | -20.0 | -20.0 | 0.6 | 0.0 | 5.26 | 0.11 | -8.33 | 0.0 | 0.32 | -25.71 | -35.54 | 4.82 | -7.14 | -15.18 | 0.88 | -14.88 | -19.42 | 1765 | 0.0 | 1.61 |
| 21Q2 (7) | 11.57 | 9.05 | 14.1 | 0.05 | 66.67 | -16.67 | 0.6 | 1.69 | -1.64 | 0.12 | 9.09 | 0.0 | 0.43 | 52.84 | -26.97 | 5.19 | -6.74 | -13.8 | 1.04 | 0.04 | -12.36 | 1765 | 0.0 | 1.61 |
| 21Q1 (6) | 10.61 | 4.74 | 47.57 | 0.03 | -25.0 | -25.0 | 0.59 | 5.36 | 20.41 | 0.11 | -8.33 | 22.22 | 0.28 | -28.39 | -49.18 | 5.56 | 0.59 | -18.4 | 1.04 | -12.48 | -17.17 | 1765 | 0.0 | 0.97 |
| 20Q4 (5) | 10.13 | 0.9 | 14.08 | 0.04 | -20.0 | -50.0 | 0.56 | -1.75 | 1.82 | 0.12 | 9.09 | 33.33 | 0.39 | -20.71 | -56.17 | 5.53 | -2.63 | -10.75 | 1.18 | 8.12 | 16.88 | 1765 | 1.61 | 0.97 |
| 20Q3 (4) | 10.04 | -0.99 | 0.0 | 0.05 | -16.67 | 0.0 | 0.57 | -6.56 | 0.0 | 0.11 | -8.33 | 0.0 | 0.50 | -15.84 | 0.0 | 5.68 | -5.63 | 0.0 | 1.10 | -7.42 | 0.0 | 1737 | 0.0 | 0.0 |
| 20Q2 (3) | 10.14 | 41.03 | 0.0 | 0.06 | 50.0 | 0.0 | 0.61 | 24.49 | 0.0 | 0.12 | 33.33 | 0.0 | 0.59 | 6.36 | 0.0 | 6.02 | -11.73 | 0.0 | 1.18 | -5.46 | 0.0 | 1737 | -0.63 | 0.0 |
| 20Q1 (2) | 7.19 | -19.03 | 0.0 | 0.04 | -50.0 | 0.0 | 0.49 | -10.91 | 0.0 | 0.09 | 0.0 | 0.0 | 0.56 | -38.25 | 0.0 | 6.82 | 10.03 | 0.0 | 1.25 | 23.5 | 0.0 | 1748 | 0.0 | 0.0 |
| 19Q4 (1) | 8.88 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.90 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 1748 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.19 | -15.36 | 0.2 | 11.11 | 2.64 | -16.98 | 0.48 | -9.43 | 0.45 | 31.28 | 5.97 | -1.91 | 1.09 | 7.0 | 2055 | 0.0 |
| 2022 (9) | 52.21 | 9.78 | 0.18 | 0.0 | 3.18 | 26.69 | 0.53 | 15.22 | 0.34 | -8.91 | 6.09 | 15.41 | 1.02 | 4.96 | 2055 | -4.64 |
| 2021 (8) | 47.56 | 26.83 | 0.18 | -5.26 | 2.51 | 12.56 | 0.46 | 4.55 | 0.38 | -25.3 | 5.28 | -11.25 | 0.97 | -17.57 | 2155 | 22.1 |
| 2020 (7) | 37.5 | 8.29 | 0.19 | -17.39 | 2.23 | -2.62 | 0.44 | 10.0 | 0.51 | -23.71 | 5.95 | -10.07 | 1.17 | 1.58 | 1765 | 1.61 |
| 2019 (6) | 34.63 | 1.49 | 0.23 | 64.29 | 2.29 | 1.78 | 0.4 | -6.98 | 0.66 | 61.87 | 6.61 | 0.28 | 1.16 | -8.35 | 1737 | -0.63 |
| 2018 (5) | 34.12 | 10.28 | 0.14 | -6.67 | 2.25 | 17.19 | 0.43 | 26.47 | 0.41 | -15.37 | 6.59 | 6.27 | 1.26 | 14.68 | 1748 | 12.56 |
| 2017 (4) | 30.94 | 4.67 | 0.15 | -31.82 | 1.92 | -10.28 | 0.34 | 41.67 | 0.48 | -34.86 | 6.21 | -14.28 | 1.10 | 35.35 | 1553 | -8.0 |
| 2016 (3) | 29.56 | 8.2 | 0.22 | 100.0 | 2.14 | -12.65 | 0.24 | 26.32 | 0.74 | 84.84 | 7.24 | -19.27 | 0.81 | 16.74 | 1688 | 7.93 |
| 2015 (2) | 27.32 | 1.04 | 0.11 | -26.67 | 2.45 | -6.49 | 0.19 | -26.92 | 0.40 | -27.42 | 8.97 | -7.45 | 0.70 | -27.67 | 1564 | -4.05 |
| 2014 (1) | 27.04 | 23.08 | 0.15 | 36.36 | 2.62 | 31.66 | 0.26 | 36.84 | 0.55 | 0 | 9.69 | 0 | 0.96 | 0 | 1630 | 16.85 |
