- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 12.74 | 34.81 | 2.74 | 0.24 | 0.0 | -22.58 | 0.54 | 22.73 | 31.71 | 2.05 | 9.04 | 28.12 | 1.88 | -25.82 | -24.65 | 4.24 | -8.97 | 28.19 | 16.09 | -19.12 | 24.71 | 197 | 0.0 | 6.49 |
| 24Q2 (19) | 9.45 | 26.34 | -13.86 | 0.24 | -29.41 | -20.0 | 0.44 | -4.35 | 2.33 | 1.88 | 18.99 | 43.51 | 2.54 | -44.13 | -7.13 | 4.66 | -24.29 | 18.78 | 19.89 | -5.82 | 66.59 | 197 | 0.0 | 6.49 |
| 24Q1 (18) | 7.48 | -35.68 | 2.89 | 0.34 | 3.03 | 9.68 | 0.46 | 6.98 | 21.05 | 1.58 | -12.22 | 41.07 | 4.55 | 60.19 | 6.6 | 6.15 | 66.33 | 17.65 | 21.12 | 36.48 | 37.11 | 197 | 0.0 | 6.49 |
| 23Q4 (17) | 11.63 | -6.21 | 40.97 | 0.33 | 6.45 | 65.0 | 0.43 | 4.88 | 65.38 | 1.8 | 12.5 | 44.0 | 2.84 | 13.5 | 17.05 | 3.70 | 11.82 | 17.32 | 15.48 | 19.95 | 2.15 | 197 | 6.49 | 6.49 |
| 23Q3 (16) | 12.4 | 13.04 | 4.55 | 0.31 | 3.33 | -6.06 | 0.41 | -4.65 | 10.81 | 1.6 | 22.14 | 32.23 | 2.50 | -8.58 | -10.15 | 3.31 | -15.65 | 5.99 | 12.90 | 8.05 | 26.47 | 185 | 0.0 | 11.45 |
| 23Q2 (15) | 10.97 | 50.89 | -28.72 | 0.3 | -3.23 | -14.29 | 0.43 | 13.16 | 38.71 | 1.31 | 16.96 | 23.58 | 2.73 | -35.87 | 20.25 | 3.92 | -25.01 | 94.6 | 11.94 | -22.49 | 73.38 | 185 | 0.0 | 11.45 |
| 23Q1 (14) | 7.27 | -11.88 | -52.94 | 0.31 | 55.0 | -18.42 | 0.38 | 46.15 | 0.0 | 1.12 | -10.4 | 0.9 | 4.26 | 75.89 | 73.37 | 5.23 | 65.86 | 112.52 | 15.41 | 1.68 | 114.43 | 185 | 0.0 | 11.45 |
| 22Q4 (13) | 8.25 | -30.44 | -52.53 | 0.2 | -39.39 | -35.48 | 0.26 | -29.73 | -44.68 | 1.25 | 3.31 | 37.36 | 2.42 | -12.87 | 35.91 | 3.15 | 1.02 | 16.54 | 15.15 | 48.51 | 189.38 | 185 | 11.45 | 11.45 |
| 22Q3 (12) | 11.86 | -22.94 | -41.26 | 0.33 | -5.71 | -5.71 | 0.37 | 19.35 | -26.0 | 1.21 | 14.15 | 21.0 | 2.78 | 22.35 | 60.51 | 3.12 | 54.88 | 25.97 | 10.20 | 48.13 | 105.99 | 166 | 0.0 | 28.68 |
| 22Q2 (11) | 15.39 | -0.39 | -5.81 | 0.35 | -7.89 | 40.0 | 0.31 | -18.42 | -29.55 | 1.06 | -4.5 | 26.19 | 2.27 | -7.54 | 48.64 | 2.01 | -18.1 | -25.2 | 6.89 | -4.13 | 33.98 | 166 | 0.0 | 28.68 |
| 22Q1 (10) | 15.45 | -11.1 | 25.92 | 0.38 | 22.58 | 58.33 | 0.38 | -19.15 | -5.0 | 1.11 | 21.98 | 32.14 | 2.46 | 37.89 | 25.74 | 2.46 | -9.05 | -24.55 | 7.18 | 37.22 | 4.94 | 166 | 0.0 | 28.68 |
| 21Q4 (9) | 17.38 | -13.92 | 71.74 | 0.31 | -11.43 | 47.62 | 0.47 | -6.0 | 46.88 | 0.91 | -9.0 | -2.15 | 1.78 | 2.89 | -14.04 | 2.70 | 9.2 | -14.48 | 5.24 | 5.71 | -43.02 | 166 | 28.68 | 28.68 |
| 21Q3 (8) | 20.19 | 23.56 | 302.19 | 0.35 | 40.0 | 84.21 | 0.5 | 13.64 | 100.0 | 1.0 | 19.05 | 484.62 | 1.73 | 13.3 | -54.2 | 2.48 | -8.03 | -50.27 | 4.95 | -3.65 | 195.63 | 129 | 0.0 | -9.79 |
| 21Q2 (7) | 16.34 | 33.17 | 48.68 | 0.25 | 4.17 | 0.0 | 0.44 | 10.0 | 76.0 | 0.84 | 0.0 | -38.24 | 1.53 | -21.78 | -32.74 | 2.69 | -17.4 | 18.37 | 5.14 | -24.91 | -58.46 | 129 | 0.0 | -9.79 |
| 21Q1 (6) | 12.27 | 21.25 | 31.09 | 0.24 | 14.29 | 9.09 | 0.4 | 25.0 | 81.82 | 0.84 | -9.68 | -23.64 | 1.96 | -5.74 | -16.78 | 3.26 | 3.1 | 38.7 | 6.85 | -25.5 | -41.75 | 129 | 0.0 | -29.12 |
| 20Q4 (5) | 10.12 | 101.59 | -1.17 | 0.21 | 10.53 | -8.7 | 0.32 | 28.0 | 39.13 | 0.93 | 457.69 | -7.0 | 2.08 | -45.17 | -7.61 | 3.16 | -36.51 | 40.78 | 9.19 | 277.43 | -5.9 | 129 | -9.79 | -29.12 |
| 20Q3 (4) | 5.02 | -54.32 | 0.0 | 0.19 | -24.0 | 0.0 | 0.25 | 0.0 | 0.0 | -0.26 | -119.12 | 0.0 | 3.78 | 66.38 | 0.0 | 4.98 | 118.92 | 0.0 | -5.18 | -141.85 | 0.0 | 143 | 0.0 | 0.0 |
| 20Q2 (3) | 10.99 | 17.41 | 0.0 | 0.25 | 13.64 | 0.0 | 0.25 | 13.64 | 0.0 | 1.36 | 23.64 | 0.0 | 2.27 | -3.22 | 0.0 | 2.27 | -3.22 | 0.0 | 12.37 | 5.3 | 0.0 | 143 | -21.43 | 0.0 |
| 20Q1 (2) | 9.36 | -8.59 | 0.0 | 0.22 | -4.35 | 0.0 | 0.22 | -4.35 | 0.0 | 1.1 | 10.0 | 0.0 | 2.35 | 4.65 | 0.0 | 2.35 | 4.65 | 0.0 | 11.75 | 20.34 | 0.0 | 182 | 0.0 | 0.0 |
| 19Q4 (1) | 10.24 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 9.77 | 0.0 | 0.0 | 182 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.27 | -17.04 | 1.25 | -1.57 | 1.65 | 24.06 | 5.84 | 26.41 | 2.96 | 18.64 | 3.90 | 49.54 | 13.82 | 52.36 | 185 | 0.0 |
| 2022 (9) | 50.95 | -23.0 | 1.27 | 10.43 | 1.33 | -26.92 | 4.62 | 28.69 | 2.49 | 43.42 | 2.61 | -5.09 | 9.07 | 67.13 | 185 | 11.45 |
| 2021 (8) | 66.17 | 86.45 | 1.15 | 32.18 | 1.82 | 75.0 | 3.59 | 14.33 | 1.74 | -29.1 | 2.75 | -6.14 | 5.43 | -38.68 | 166 | 28.68 |
| 2020 (7) | 35.49 | 2.48 | 0.87 | 2.35 | 1.04 | 20.93 | 3.14 | -26.81 | 2.45 | -0.13 | 2.93 | 18.0 | 8.85 | -28.58 | 129 | -9.79 |
| 2019 (6) | 34.63 | -26.69 | 0.85 | 1.19 | 0.86 | -5.49 | 4.29 | -1.15 | 2.45 | 38.04 | 2.48 | 28.92 | 12.39 | 34.84 | 143 | -21.43 |
| 2018 (5) | 47.24 | 11.49 | 0.84 | -30.58 | 0.91 | -17.27 | 4.34 | 12.44 | 1.78 | -37.74 | 1.93 | -25.8 | 9.19 | 0.84 | 182 | 10.98 |
| 2017 (4) | 42.37 | 34.0 | 1.21 | 132.69 | 1.1 | 32.53 | 3.86 | 37.37 | 2.86 | 73.65 | 2.60 | -1.1 | 9.11 | 2.51 | 164 | -1.2 |
| 2016 (3) | 31.62 | 21.48 | 0.52 | 100.0 | 0.83 | 102.44 | 2.81 | -23.43 | 1.64 | 64.64 | 2.62 | 66.65 | 8.89 | -36.97 | 166 | 268.89 |
| 2015 (2) | 26.03 | 7.03 | 0.26 | 23.81 | 0.41 | 24.24 | 3.67 | 186.72 | 1.00 | 15.68 | 1.58 | 16.08 | 14.10 | 167.88 | 45 | 28.57 |
| 2014 (1) | 24.32 | -8.81 | 0.21 | 133.33 | 0.33 | -15.38 | 1.28 | 13.27 | 0.86 | 0 | 1.36 | 0 | 5.26 | 0 | 35 | 16.67 |
