- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.32 | 17.31 | -1.19 | 0.11 | 0.0 | 10.0 | 0.35 | -5.41 | 2.94 | 0.2 | 33.33 | 53.85 | 3.31 | -14.76 | 11.33 | 10.54 | -19.37 | 4.18 | 6.02 | 13.65 | 55.7 | 540 | 0.0 | -27.03 |
| 24Q2 (19) | 2.83 | 9.69 | -0.7 | 0.11 | 10.0 | 22.22 | 0.37 | 5.71 | 12.12 | 0.15 | -6.25 | 7.14 | 3.89 | 0.28 | 23.09 | 13.07 | -3.62 | 12.91 | 5.30 | -14.53 | 7.9 | 540 | 0.0 | -27.03 |
| 24Q1 (18) | 2.58 | -8.19 | -12.54 | 0.1 | -16.67 | 11.11 | 0.35 | 2.94 | -2.78 | 0.16 | 14.29 | 23.08 | 3.88 | -9.24 | 27.05 | 13.57 | 12.12 | 11.16 | 6.20 | 24.47 | 40.73 | 540 | 0.0 | -27.03 |
| 23Q4 (17) | 2.81 | -16.37 | 10.63 | 0.12 | 20.0 | 33.33 | 0.34 | 0.0 | 0.0 | 0.14 | 7.69 | 16.67 | 4.27 | 43.49 | 20.52 | 12.10 | 19.57 | -9.61 | 4.98 | 28.77 | 5.46 | 540 | -27.03 | -27.03 |
| 23Q3 (16) | 3.36 | 17.89 | 9.45 | 0.1 | 11.11 | 0.0 | 0.34 | 3.03 | -8.11 | 0.13 | -7.14 | -7.14 | 2.98 | -5.75 | -8.63 | 10.12 | -12.61 | -16.04 | 3.87 | -21.24 | -15.16 | 740 | 0.0 | -40.89 |
| 23Q2 (15) | 2.85 | -3.39 | 0.71 | 0.09 | 0.0 | -25.0 | 0.33 | -8.33 | -15.38 | 0.14 | 7.69 | 16.67 | 3.16 | 3.51 | -25.53 | 11.58 | -5.12 | -15.98 | 4.91 | 11.47 | 15.85 | 740 | 0.0 | -40.89 |
| 23Q1 (14) | 2.95 | 16.14 | -3.28 | 0.09 | 0.0 | -18.18 | 0.36 | 5.88 | 24.14 | 0.13 | 8.33 | 0.0 | 3.05 | -13.9 | -15.41 | 12.20 | -8.83 | 28.35 | 4.41 | -6.72 | 3.39 | 740 | 0.0 | -40.89 |
| 22Q4 (13) | 2.54 | -17.26 | -28.05 | 0.09 | -10.0 | -25.0 | 0.34 | -8.11 | -12.82 | 0.12 | -14.29 | -7.69 | 3.54 | 8.78 | 4.23 | 13.39 | 11.07 | 21.16 | 4.72 | 3.6 | 28.29 | 740 | -40.89 | -40.89 |
| 22Q3 (12) | 3.07 | 8.48 | -28.77 | 0.1 | -16.67 | -23.08 | 0.37 | -5.13 | -5.13 | 0.14 | 16.67 | 7.69 | 3.26 | -23.18 | 7.99 | 12.05 | -12.54 | 33.19 | 4.56 | 7.55 | 51.19 | 1252 | 0.0 | -9.6 |
| 22Q2 (11) | 2.83 | -7.21 | -32.94 | 0.12 | 9.09 | 9.09 | 0.39 | 34.48 | 18.18 | 0.12 | -7.69 | -7.69 | 4.24 | 17.57 | 62.67 | 13.78 | 44.94 | 76.23 | 4.24 | -0.52 | 37.65 | 1252 | 0.0 | -9.6 |
| 22Q1 (10) | 3.05 | -13.6 | -37.11 | 0.11 | -8.33 | 0.0 | 0.29 | -25.64 | -27.5 | 0.13 | 0.0 | 8.33 | 3.61 | 6.09 | 59.02 | 9.51 | -13.94 | 15.29 | 4.26 | 15.74 | 72.27 | 1252 | 0.0 | -9.6 |
| 21Q4 (9) | 3.53 | -18.1 | -38.5 | 0.12 | -7.69 | -7.69 | 0.39 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 3.40 | 12.7 | 50.1 | 11.05 | 22.1 | 62.61 | 3.68 | 22.1 | 62.61 | 1252 | -9.6 | -9.6 |
| 21Q3 (8) | 4.31 | 2.13 | -22.9 | 0.13 | 18.18 | 18.18 | 0.39 | 18.18 | 0.0 | 0.13 | 0.0 | 0.0 | 3.02 | 15.71 | 53.28 | 9.05 | 15.71 | 29.7 | 3.02 | -2.09 | 29.7 | 1385 | 0.0 | 30.29 |
| 21Q2 (7) | 4.22 | -12.99 | -6.01 | 0.11 | 0.0 | -21.43 | 0.33 | -17.5 | 3.12 | 0.13 | 8.33 | 85.71 | 2.61 | 14.93 | -16.4 | 7.82 | -5.18 | 9.72 | 3.08 | 24.51 | 97.6 | 1385 | 0.0 | 30.29 |
| 21Q1 (6) | 4.85 | -15.51 | 129.86 | 0.11 | -15.38 | 22.22 | 0.4 | 2.56 | 25.0 | 0.12 | -7.69 | -7.69 | 2.27 | 0.14 | -46.83 | 8.25 | 21.39 | -45.62 | 2.47 | 9.25 | -59.84 | 1385 | 0.0 | 163.31 |
| 20Q4 (5) | 5.74 | 2.68 | 21.61 | 0.13 | 18.18 | 8.33 | 0.39 | 0.0 | 11.43 | 0.13 | 0.0 | -31.58 | 2.26 | 15.09 | -10.92 | 6.79 | -2.61 | -8.37 | 2.26 | -2.61 | -43.74 | 1385 | 30.29 | 163.31 |
| 20Q3 (4) | 5.59 | 24.5 | 0.0 | 0.11 | -21.43 | 0.0 | 0.39 | 21.88 | 0.0 | 0.13 | 85.71 | 0.0 | 1.97 | -36.89 | 0.0 | 6.98 | -2.11 | 0.0 | 2.33 | 49.17 | 0.0 | 1063 | 0.0 | 0.0 |
| 20Q2 (3) | 4.49 | 112.8 | 0.0 | 0.14 | 55.56 | 0.0 | 0.32 | 0.0 | 0.0 | 0.07 | -46.15 | 0.0 | 3.12 | -26.9 | 0.0 | 7.13 | -53.01 | 0.0 | 1.56 | -74.7 | 0.0 | 1063 | 102.09 | 0.0 |
| 20Q1 (2) | 2.11 | -55.3 | 0.0 | 0.09 | -25.0 | 0.0 | 0.32 | -8.57 | 0.0 | 0.13 | -31.58 | 0.0 | 4.27 | 67.77 | 0.0 | 15.17 | 104.52 | 0.0 | 6.16 | 53.06 | 0.0 | 526 | 0.0 | 0.0 |
| 19Q4 (1) | 4.72 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 7.42 | 0.0 | 0.0 | 4.03 | 0.0 | 0.0 | 526 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.97 | 4.27 | 0.4 | -4.76 | 1.37 | -0.72 | 0.54 | 3.85 | 3.34 | -8.66 | 11.45 | -4.79 | 4.51 | -0.4 | 740 | 0.0 |
| 2022 (9) | 11.48 | -32.11 | 0.42 | -10.64 | 1.38 | -8.0 | 0.52 | 4.0 | 3.66 | 31.63 | 12.02 | 35.52 | 4.53 | 53.19 | 740 | -40.89 |
| 2021 (8) | 16.91 | -5.69 | 0.47 | 0.0 | 1.5 | 4.9 | 0.5 | 6.38 | 2.78 | 6.03 | 8.87 | 11.22 | 2.96 | 12.8 | 1252 | -9.6 |
| 2020 (7) | 17.93 | -10.66 | 0.47 | -16.07 | 1.43 | 4.38 | 0.47 | -24.19 | 2.62 | -6.05 | 7.98 | 16.84 | 2.62 | -15.15 | 1385 | 30.29 |
| 2019 (6) | 20.07 | 15.74 | 0.56 | -6.67 | 1.37 | 0.0 | 0.62 | 26.53 | 2.79 | -19.36 | 6.83 | -13.6 | 3.09 | 9.32 | 1063 | 102.09 |
| 2018 (5) | 17.34 | 14.38 | 0.6 | 33.33 | 1.37 | 20.18 | 0.49 | 19.51 | 3.46 | 16.57 | 7.90 | 5.07 | 2.83 | 4.49 | 526 | -9.15 |
| 2017 (4) | 15.16 | 13.13 | 0.45 | 2.27 | 1.14 | 3.64 | 0.41 | 7.89 | 2.97 | -9.6 | 7.52 | -8.4 | 2.70 | -4.63 | 579 | -15.97 |
| 2016 (3) | 13.4 | 30.35 | 0.44 | 22.22 | 1.1 | 20.88 | 0.38 | 15.15 | 3.28 | -6.24 | 8.21 | -7.27 | 2.84 | -11.66 | 689 | -38.54 |
| 2015 (2) | 10.28 | -4.01 | 0.36 | 9.09 | 0.91 | 3.41 | 0.33 | -10.81 | 3.50 | 13.65 | 8.85 | 7.73 | 3.21 | -7.08 | 1121 | 12.44 |
| 2014 (1) | 10.71 | -3.69 | 0.33 | -15.38 | 0.88 | 10.0 | 0.37 | 27.59 | 3.08 | 0 | 8.22 | 0 | 3.45 | 0 | 997 | -20.37 |
