- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.9 | 4.7 | 10.86 | 0.83 | 2.47 | 3.75 | 0.42 | -2.33 | 2.44 | 0.19 | 5.56 | -26.92 | 16.94 | -2.13 | -6.41 | 8.57 | -6.71 | -7.6 | 3.88 | 0.82 | -34.08 | 609 | 0.0 | 3.4 |
24Q2 (19) | 4.68 | 14.99 | 13.04 | 0.81 | 10.96 | 0.0 | 0.43 | 7.5 | 13.16 | 0.18 | 12.5 | -21.74 | 17.31 | -3.5 | -11.54 | 9.19 | -6.51 | 0.1 | 3.85 | -2.16 | -30.77 | 609 | 0.0 | 3.4 |
24Q1 (18) | 4.07 | -28.09 | 15.3 | 0.73 | -17.98 | -1.35 | 0.4 | -9.09 | 2.56 | 0.16 | -20.0 | -20.0 | 17.94 | 14.07 | -14.44 | 9.83 | 26.42 | -11.04 | 3.93 | 11.25 | -30.61 | 609 | 0.0 | 3.4 |
23Q4 (17) | 5.66 | 28.05 | 16.94 | 0.89 | 11.25 | 17.11 | 0.44 | 7.32 | -13.73 | 0.2 | -23.08 | 0.0 | 15.72 | -13.12 | 0.14 | 7.77 | -16.19 | -26.22 | 3.53 | -39.93 | -14.49 | 609 | 3.4 | 3.4 |
23Q3 (16) | 4.42 | 6.76 | -3.07 | 0.8 | -1.23 | 1.27 | 0.41 | 7.89 | -2.38 | 0.26 | 13.04 | 44.44 | 18.10 | -7.49 | 4.47 | 9.28 | 1.06 | 0.71 | 5.88 | 5.88 | 49.02 | 589 | 0.0 | 0 |
23Q2 (15) | 4.14 | 17.28 | -18.66 | 0.81 | 9.46 | 5.19 | 0.38 | -2.56 | -7.32 | 0.23 | 15.0 | 9.52 | 19.57 | -6.67 | 29.33 | 9.18 | -16.92 | 13.95 | 5.56 | -1.94 | 34.66 | 589 | 0.0 | 0 |
23Q1 (14) | 3.53 | -27.07 | -9.72 | 0.74 | -2.63 | 7.25 | 0.39 | -23.53 | 14.71 | 0.2 | 0.0 | 33.33 | 20.96 | 33.5 | 18.79 | 11.05 | 4.85 | 27.05 | 5.67 | 37.11 | 47.69 | 589 | 0.0 | 0 |
22Q4 (13) | 4.84 | 6.14 | -17.12 | 0.76 | -3.8 | -9.52 | 0.51 | 21.43 | 8.51 | 0.2 | 11.11 | -13.04 | 15.70 | -9.36 | 9.17 | 10.54 | 14.4 | 30.93 | 4.13 | 4.68 | 4.92 | 589 | 0 | 0 |
22Q3 (12) | 4.56 | -10.41 | -10.24 | 0.79 | 2.6 | 2.6 | 0.42 | 2.44 | -4.55 | 0.18 | -14.29 | -14.29 | 17.32 | 14.52 | 14.3 | 9.21 | 14.35 | 6.34 | 3.95 | -4.32 | -4.51 | 0 | 0 | 0 |
22Q2 (11) | 5.09 | 30.18 | 0.39 | 0.77 | 11.59 | 1.32 | 0.41 | 20.59 | 5.13 | 0.21 | 40.0 | -4.55 | 15.13 | -14.28 | 0.92 | 8.06 | -7.37 | 4.72 | 4.13 | 7.54 | -4.92 | 0 | 0 | 0 |
22Q1 (10) | 3.91 | -33.05 | 8.01 | 0.69 | -17.86 | -2.82 | 0.34 | -27.66 | 3.03 | 0.15 | -34.78 | -6.25 | 17.65 | 22.69 | -10.02 | 8.70 | 8.05 | -4.61 | 3.84 | -2.59 | -13.2 | 0 | 0 | 0 |
21Q4 (9) | 5.84 | 14.96 | -3.15 | 0.84 | 9.09 | 6.33 | 0.47 | 6.82 | 4.44 | 0.23 | 9.52 | 21.05 | 14.38 | -5.11 | 9.79 | 8.05 | -7.08 | 7.84 | 3.94 | -4.73 | 24.99 | 0 | 0 | 0 |
21Q3 (8) | 5.08 | 0.2 | 1.4 | 0.77 | 1.32 | 2.67 | 0.44 | 12.82 | 18.92 | 0.21 | -4.55 | 23.53 | 15.16 | 1.12 | 1.25 | 8.66 | 12.6 | 17.28 | 4.13 | -4.73 | 21.83 | 0 | 0 | 0 |
21Q2 (7) | 5.07 | 40.06 | 2.63 | 0.76 | 7.04 | 13.43 | 0.39 | 18.18 | 2.63 | 0.22 | 37.5 | 37.5 | 14.99 | -23.57 | 10.52 | 7.69 | -15.62 | 0.0 | 4.34 | -1.82 | 33.97 | 0 | 0 | 0 |
21Q1 (6) | 3.62 | -39.97 | 45.38 | 0.71 | -10.13 | 31.48 | 0.33 | -26.67 | 26.92 | 0.16 | -15.79 | 60.0 | 19.61 | 49.71 | -9.56 | 9.12 | 22.15 | -12.7 | 4.42 | 40.27 | 10.06 | 0 | 0 | 0 |
20Q4 (5) | 6.03 | 20.36 | 8.26 | 0.79 | 5.33 | -1.25 | 0.45 | 21.62 | 12.5 | 0.19 | 11.76 | -29.63 | 13.10 | -12.48 | -8.78 | 7.46 | 1.05 | 3.92 | 3.15 | -7.14 | -35.0 | 0 | 0 | 0 |
20Q3 (4) | 5.01 | 1.42 | 0.0 | 0.75 | 11.94 | 0.0 | 0.37 | -2.63 | 0.0 | 0.17 | 6.25 | 0.0 | 14.97 | 10.38 | 0.0 | 7.39 | -3.99 | 0.0 | 3.39 | 4.77 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 4.94 | 98.39 | 0.0 | 0.67 | 24.07 | 0.0 | 0.38 | 46.15 | 0.0 | 0.16 | 60.0 | 0.0 | 13.56 | -37.46 | 0.0 | 7.69 | -26.33 | 0.0 | 3.24 | -19.35 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.49 | -55.3 | 0.0 | 0.54 | -32.5 | 0.0 | 0.26 | -35.0 | 0.0 | 0.1 | -62.96 | 0.0 | 21.69 | 50.99 | 0.0 | 10.44 | 45.4 | 0.0 | 4.02 | -17.15 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 5.57 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 14.36 | 0.0 | 0.0 | 7.18 | 0.0 | 0.0 | 4.85 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 17.74 | -3.64 | 3.25 | 7.97 | 1.62 | -3.57 | 0.89 | 20.27 | 18.32 | 12.05 | 9.13 | 0.07 | 5.02 | 24.81 | 0 | 0 |
2022 (9) | 18.41 | -6.12 | 3.01 | -1.95 | 1.68 | 3.07 | 0.74 | -9.76 | 16.35 | 4.44 | 9.13 | 9.79 | 4.02 | -3.87 | 0 | 0 |
2021 (8) | 19.61 | 6.17 | 3.07 | 11.64 | 1.63 | 11.64 | 0.82 | 32.26 | 15.66 | 5.15 | 8.31 | 5.15 | 4.18 | 24.57 | 0 | 0 |
2020 (7) | 18.47 | -7.28 | 2.75 | -6.78 | 1.46 | 0.0 | 0.62 | -18.42 | 14.89 | 0.54 | 7.90 | 7.85 | 3.36 | -12.02 | 0 | 0 |
2019 (6) | 19.92 | 6.64 | 2.95 | 8.06 | 1.46 | 6.57 | 0.76 | 24.59 | 14.81 | 1.33 | 7.33 | -0.06 | 3.82 | 16.83 | 0 | 0 |
2018 (5) | 18.68 | 15.1 | 2.73 | 10.53 | 1.37 | -4.86 | 0.61 | 12.96 | 14.61 | -3.97 | 7.33 | -17.34 | 3.27 | -1.85 | 0 | 0 |
2017 (4) | 16.23 | 25.72 | 2.47 | 0.82 | 1.44 | 22.03 | 0.54 | -8.47 | 15.22 | -19.81 | 8.87 | -2.93 | 3.33 | -27.2 | 0 | 0 |
2016 (3) | 12.91 | 10.25 | 2.45 | -0.81 | 1.18 | -9.92 | 0.59 | 55.26 | 18.98 | -10.03 | 9.14 | -18.3 | 4.57 | 40.83 | 0 | 0 |
2015 (2) | 11.71 | 0 | 2.47 | 0 | 1.31 | 0 | 0.38 | 0 | 21.09 | 0 | 11.19 | 0 | 3.25 | 0 | 0 | 0 |