玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)4.53-7.55-19.960.863.61-3.370.33-21.43-25.00.190.0-5.018.9812.0820.737.28-15.01-6.294.198.1718.76090.00.0
24Q3 (19)4.94.710.860.832.473.750.42-2.332.440.195.56-26.9216.94-2.13-6.418.57-6.71-7.63.880.82-34.086090.03.4
24Q2 (18)4.6814.9913.040.8110.960.00.437.513.160.1812.5-21.7417.31-3.5-11.549.19-6.510.13.85-2.16-30.776090.03.4
24Q1 (17)4.07-28.0915.30.73-17.98-1.350.4-9.092.560.16-20.0-20.017.9414.07-14.449.8326.42-11.043.9311.25-30.616090.03.4
23Q4 (16)5.6628.0516.940.8911.2517.110.447.32-13.730.2-23.080.015.72-13.120.147.77-16.19-26.223.53-39.93-14.496093.43.4
23Q3 (15)4.426.76-3.070.8-1.231.270.417.89-2.380.2613.0444.4418.10-7.494.479.281.060.715.885.8849.025890.00
23Q2 (14)4.1417.28-18.660.819.465.190.38-2.56-7.320.2315.09.5219.57-6.6729.339.18-16.9213.955.56-1.9434.665890.00
23Q1 (13)3.53-27.07-9.720.74-2.637.250.39-23.5314.710.20.033.3320.9633.518.7911.054.8527.055.6737.1147.695890.00
22Q4 (12)4.846.14-17.120.76-3.8-9.520.5121.438.510.211.11-13.0415.70-9.369.1710.5414.430.934.134.684.9258900
22Q3 (11)4.56-10.41-10.240.792.62.60.422.44-4.550.18-14.29-14.2917.3214.5214.39.2114.356.343.95-4.32-4.51000
22Q2 (10)5.0930.180.390.7711.591.320.4120.595.130.2140.0-4.5515.13-14.280.928.06-7.374.724.137.54-4.92000
22Q1 (9)3.91-33.058.010.69-17.86-2.820.34-27.663.030.15-34.78-6.2517.6522.69-10.028.708.05-4.613.84-2.59-13.2000
21Q4 (8)5.8414.96-3.150.849.096.330.476.824.440.239.5221.0514.38-5.119.798.05-7.087.843.94-4.7324.99000
21Q3 (7)5.080.21.40.771.322.670.4412.8218.920.21-4.5523.5315.161.121.258.6612.617.284.13-4.7321.83000
21Q2 (6)5.0740.062.630.767.0413.430.3918.182.630.2237.537.514.99-23.5710.527.69-15.620.04.34-1.8233.97000
21Q1 (5)3.62-39.9745.380.71-10.1331.480.33-26.6726.920.16-15.7960.019.6149.71-9.569.1222.15-12.74.4240.2710.06000
20Q4 (4)6.0320.360.00.795.330.00.4521.620.00.1911.760.013.10-12.480.07.461.050.03.15-7.140.0000.0
20Q3 (3)5.011.420.00.7511.940.00.37-2.630.00.176.250.014.9710.380.07.39-3.990.03.394.770.0000.0
20Q2 (2)4.9498.390.00.6724.070.00.3846.150.00.1660.00.013.56-37.460.07.69-26.330.03.24-19.350.0000.0
20Q1 (1)2.490.00.00.540.00.00.260.00.00.10.00.021.690.00.010.440.00.04.020.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)18.182.483.24-0.311.58-2.470.73-17.9817.82-2.728.69-4.834.02-19.966090.0
2023 (9)17.74-3.643.257.971.62-3.570.8920.2718.3212.059.130.075.0224.816093.4
2022 (8)18.41-6.123.01-1.951.683.070.74-9.7616.354.449.139.794.02-3.875896.32
2021 (7)19.616.173.0711.641.6311.640.8232.2615.665.158.315.154.1824.57554-0.54
2020 (6)18.47-7.282.75-6.781.460.00.62-18.4214.890.547.907.853.36-12.025571.83
2019 (5)19.926.642.958.061.466.570.7624.5914.811.337.33-0.063.8216.835478.53
2018 (4)18.6815.12.7310.531.37-4.860.6112.9614.61-3.977.33-17.343.27-1.855041.61
2017 (3)16.2325.722.470.821.4422.030.54-8.4715.22-19.818.87-2.933.33-27.24960
2016 (2)12.9110.252.45-0.811.18-9.920.5955.2618.98-10.039.14-18.34.5740.8300
2015 (1)11.7102.4701.3100.38021.09011.1903.25000

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