玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.797.4412.61.744.1910.130.4235.4882.610.030.00.025.63-3.02-2.26.1926.1162.170.44-6.92-11.19000
24Q2 (19)6.3217.696.761.6721.01-5.650.3114.8147.620.030.00.026.422.82-11.624.91-2.4438.280.47-15.03-6.33000
24Q1 (18)5.37-22.2910.041.38-23.76-7.380.2712.528.570.03-25.00.025.70-1.89-15.835.0344.7616.840.56-3.49-9.12000
23Q4 (17)6.9114.59-3.491.8114.56-3.720.244.35-14.290.0433.33-66.6726.19-0.03-0.243.47-8.94-11.180.5816.35-65.46000
23Q3 (16)6.031.86-6.81.58-10.73-1.860.239.5215.00.030.0-76.9226.20-12.365.33.817.5323.390.50-1.82-75.24000
23Q2 (15)5.9221.31-1.661.7718.7913.460.210.05.00.030.0-62.529.90-2.0815.383.55-17.576.770.51-17.57-61.87000
23Q1 (14)4.88-31.844.51.49-20.7427.350.21-25.031.250.03-75.0-50.030.5316.2821.874.3010.0425.60.61-63.32-52.15000
22Q4 (13)7.1610.663.771.8816.7720.510.2840.033.330.12-7.6920.026.265.5216.143.9126.5128.491.68-16.5915.64000
22Q3 (12)6.477.489.291.613.210.620.20.0-13.040.1362.562.524.88-3.97-7.933.09-6.96-20.442.0151.248.69000
22Q2 (11)6.0228.918.081.5633.331.30.225.0-13.040.0833.33100.025.913.43-6.273.32-3.03-19.541.333.4385.05000
22Q1 (10)4.67-32.326.621.17-25.0-13.330.16-23.81-11.110.06-40.0025.0510.81-18.723.4312.57-16.631.28-11.350000
21Q4 (9)6.916.554.391.56-2.5-0.640.21-8.7-8.70.125.0900.022.61-16.35-4.813.04-21.66-12.531.457.25857.97000
21Q3 (8)5.926.28-1.171.63.90.630.230.00.00.08100.0700.027.03-2.251.823.89-5.911.181.3588.18709.46000
21Q2 (7)5.5727.176.51.5414.0710.00.2327.789.520.040300.027.65-10.33.294.130.482.840.720275.58000
21Q1 (6)4.38-33.7443.141.35-14.014.650.18-21.745.880-100.0-100.030.8229.77-26.894.1118.11-26.030.00-100.0-100.0000
20Q4 (5)6.6110.35-11.161.57-1.26-22.280.230.0-11.540.010.0-92.3123.75-10.52-12.523.48-9.38-0.430.15-9.38-91.34000
20Q3 (4)5.9914.530.01.5913.570.00.239.520.00.010.00.026.54-0.840.03.84-4.370.00.17-12.690.0000.0
20Q2 (3)5.2370.920.01.48.530.00.2123.530.00.010.00.026.77-36.50.04.02-27.720.00.19-41.490.0000.0
20Q1 (2)3.06-58.870.01.29-36.140.00.17-34.620.00.01-92.310.042.1655.270.05.5658.970.00.33-81.30.0000.0
19Q4 (1)7.440.00.02.020.00.00.260.00.00.130.00.027.150.00.03.490.00.01.750.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.75-2.386.646.750.97.140.13-65.7927.969.363.799.760.55-64.9500
2022 (9)24.336.856.222.810.840.00.3872.7325.57-3.783.45-6.411.5661.6500
2021 (8)22.779.056.053.770.841.20.22450.026.57-4.843.69-7.20.97404.3500
2020 (7)20.88-18.945.83-29.160.83-14.430.04-81.8227.92-12.613.985.570.19-77.5700
2019 (6)25.761.188.23-8.450.97-11.820.22-51.1131.95-9.523.77-12.850.85-51.6800
2018 (5)25.4636.518.9951.091.10.00.457.1435.3110.684.32-26.751.77-21.5200
2017 (4)18.6515.345.9532.521.12.80.4213.5131.9014.95.90-10.872.25-1.5800
2016 (3)16.176.944.499.251.0718.890.3719.3527.772.156.6211.172.2911.600
2015 (2)15.1221.844.115.660.952.540.31210.027.18-13.285.9525.22.05154.4400
2014 (1)12.4103.8900.5900.1031.3504.7500.81000

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