- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.01 | -6.0 | 2.66 | 0.63 | -10.0 | -3.08 | 0.5 | 4.17 | 8.7 | 0.22 | 0.0 | 10.0 | 12.57 | -4.25 | -5.59 | 9.98 | 10.82 | 5.88 | 4.39 | 6.39 | 7.15 | 735 | 0.0 | 5.6 |
| 24Q2 (19) | 5.33 | 23.95 | 2.9 | 0.7 | 22.81 | 6.06 | 0.48 | 14.29 | 6.67 | 0.22 | -8.33 | 0.0 | 13.13 | -0.92 | 3.08 | 9.01 | -7.8 | 3.66 | 4.13 | -26.05 | -2.81 | 735 | 0.0 | 5.6 |
| 24Q1 (18) | 4.3 | -14.34 | 8.31 | 0.57 | -16.18 | 9.62 | 0.42 | -27.59 | 16.67 | 0.24 | 33.33 | -4.0 | 13.26 | -2.14 | 1.2 | 9.77 | -15.46 | 7.71 | 5.58 | 55.66 | -11.37 | 735 | 0.0 | 5.6 |
| 23Q4 (17) | 5.02 | 2.87 | 1.83 | 0.68 | 4.62 | 13.33 | 0.58 | 26.09 | 38.1 | 0.18 | -10.0 | 12.5 | 13.55 | 1.7 | 11.3 | 11.55 | 22.57 | 35.62 | 3.59 | -12.51 | 10.48 | 735 | 5.6 | 5.6 |
| 23Q3 (16) | 4.88 | -5.79 | 7.02 | 0.65 | -1.52 | 14.04 | 0.46 | 2.22 | 15.0 | 0.2 | -9.09 | -9.09 | 13.32 | 4.54 | 6.56 | 9.43 | 8.51 | 7.46 | 4.10 | -3.5 | -15.05 | 696 | 0.0 | -4.26 |
| 23Q2 (15) | 5.18 | 30.48 | 6.58 | 0.66 | 26.92 | 15.79 | 0.45 | 25.0 | 40.62 | 0.22 | -12.0 | 0.0 | 12.74 | -2.72 | 8.64 | 8.69 | -4.2 | 31.94 | 4.25 | -32.56 | -6.18 | 696 | 0.0 | -4.26 |
| 23Q1 (14) | 3.97 | -19.47 | -7.03 | 0.52 | -13.33 | -22.39 | 0.36 | -14.29 | -2.7 | 0.25 | 56.25 | -7.41 | 13.10 | 7.62 | -16.52 | 9.07 | 6.44 | 4.65 | 6.30 | 94.03 | -0.41 | 696 | 0.0 | -4.26 |
| 22Q4 (13) | 4.93 | 8.11 | -13.05 | 0.6 | 5.26 | -6.25 | 0.42 | 5.0 | -17.65 | 0.16 | -27.27 | -27.27 | 12.17 | -2.64 | 7.82 | 8.52 | -2.88 | -5.29 | 3.25 | -32.73 | -16.36 | 696 | -4.26 | -4.26 |
| 22Q3 (12) | 4.56 | -6.17 | -8.25 | 0.57 | 0.0 | -8.06 | 0.4 | 25.0 | -2.44 | 0.22 | 0.0 | 0.0 | 12.50 | 6.58 | 0.2 | 8.77 | 33.22 | 6.33 | 4.82 | 6.58 | 8.99 | 727 | 0.0 | 3.41 |
| 22Q2 (11) | 4.86 | 13.82 | -12.59 | 0.57 | -14.93 | -19.72 | 0.32 | -13.51 | -5.88 | 0.22 | -18.52 | -12.0 | 11.73 | -25.25 | -8.16 | 6.58 | -24.01 | 7.67 | 4.53 | -28.41 | 0.67 | 727 | 0.0 | 3.41 |
| 22Q1 (10) | 4.27 | -24.69 | -4.26 | 0.67 | 4.69 | 11.67 | 0.37 | -27.45 | 0.0 | 0.27 | 22.73 | 22.73 | 15.69 | 39.01 | 16.64 | 8.67 | -3.66 | 4.45 | 6.32 | 62.97 | 28.19 | 727 | 0.0 | 3.41 |
| 21Q4 (9) | 5.67 | 14.08 | 3.28 | 0.64 | 3.23 | -9.86 | 0.51 | 24.39 | 4.08 | 0.22 | 0.0 | 10.0 | 11.29 | -9.52 | -12.72 | 8.99 | 9.03 | 0.78 | 3.88 | -12.35 | 6.51 | 727 | 3.41 | 3.41 |
| 21Q3 (8) | 4.97 | -10.61 | -2.93 | 0.62 | -12.68 | -4.62 | 0.41 | 20.59 | 5.13 | 0.22 | -12.0 | 29.41 | 12.47 | -2.31 | -1.74 | 8.25 | 34.9 | 8.3 | 4.43 | -1.55 | 33.32 | 703 | 0.0 | 3.08 |
| 21Q2 (7) | 5.56 | 24.66 | 5.5 | 0.71 | 18.33 | 16.39 | 0.34 | -8.11 | -10.53 | 0.25 | 13.64 | 4.17 | 12.77 | -5.08 | 10.32 | 6.12 | -26.29 | -15.19 | 4.50 | -8.85 | -1.27 | 703 | 0.0 | 3.08 |
| 21Q1 (6) | 4.46 | -18.76 | 37.23 | 0.6 | -15.49 | 17.65 | 0.37 | -24.49 | 8.82 | 0.22 | 10.0 | -4.35 | 13.45 | 4.02 | -14.27 | 8.30 | -7.05 | -20.7 | 4.93 | 35.4 | -30.3 | 703 | 0.0 | 8.82 |
| 20Q4 (5) | 5.49 | 7.23 | 2.43 | 0.71 | 9.23 | 9.23 | 0.49 | 25.64 | 8.89 | 0.2 | 17.65 | -20.0 | 12.93 | 1.87 | 6.64 | 8.93 | 17.17 | 6.31 | 3.64 | 9.72 | -21.89 | 703 | 3.08 | 8.82 |
| 20Q3 (4) | 5.12 | -2.85 | 0.0 | 0.65 | 6.56 | 0.0 | 0.39 | 2.63 | 0.0 | 0.17 | -29.17 | 0.0 | 12.70 | 9.68 | 0.0 | 7.62 | 5.64 | 0.0 | 3.32 | -27.09 | 0.0 | 682 | 0.0 | 0.0 |
| 20Q2 (3) | 5.27 | 62.15 | 0.0 | 0.61 | 19.61 | 0.0 | 0.38 | 11.76 | 0.0 | 0.24 | 4.35 | 0.0 | 11.57 | -26.24 | 0.0 | 7.21 | -31.07 | 0.0 | 4.55 | -35.65 | 0.0 | 682 | 5.57 | 0.0 |
| 20Q1 (2) | 3.25 | -39.37 | 0.0 | 0.51 | -21.54 | 0.0 | 0.34 | -24.44 | 0.0 | 0.23 | -8.0 | 0.0 | 15.69 | 29.4 | 0.0 | 10.46 | 24.61 | 0.0 | 7.08 | 51.73 | 0.0 | 646 | 0.0 | 0.0 |
| 19Q4 (1) | 5.36 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 12.13 | 0.0 | 0.0 | 8.40 | 0.0 | 0.0 | 4.66 | 0.0 | 0.0 | 646 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.06 | 2.36 | 2.51 | 3.72 | 1.85 | 21.71 | 0.85 | -2.3 | 13.17 | 1.32 | 9.71 | 18.9 | 4.46 | -4.55 | 696 | 0.0 |
| 2022 (9) | 18.62 | -9.92 | 2.42 | -6.2 | 1.52 | -6.75 | 0.87 | -4.4 | 13.00 | 4.13 | 8.16 | 3.52 | 4.67 | 6.13 | 696 | -4.26 |
| 2021 (8) | 20.67 | 8.05 | 2.58 | 4.03 | 1.63 | 1.24 | 0.91 | 9.64 | 12.48 | -3.72 | 7.89 | -6.3 | 4.40 | 1.47 | 727 | 3.41 |
| 2020 (7) | 19.13 | 0.95 | 2.48 | 1.64 | 1.61 | 1.9 | 0.83 | -9.78 | 12.96 | 0.68 | 8.42 | 0.94 | 4.34 | -10.63 | 703 | 3.08 |
| 2019 (6) | 18.95 | -0.26 | 2.44 | 5.63 | 1.58 | -11.73 | 0.92 | 5.75 | 12.88 | 5.91 | 8.34 | -11.5 | 4.85 | 6.03 | 682 | 5.57 |
| 2018 (5) | 19.0 | -6.45 | 2.31 | 8.45 | 1.79 | 9.15 | 0.87 | 2.35 | 12.16 | 15.93 | 9.42 | 16.67 | 4.58 | 9.41 | 646 | 0 |
| 2017 (4) | 20.31 | -2.21 | 2.13 | 5.45 | 1.64 | 4.46 | 0.85 | 4.94 | 10.49 | 7.83 | 8.07 | 6.82 | 4.19 | 7.32 | 0 | 0 |
| 2016 (3) | 20.77 | -1.98 | 2.02 | 5.21 | 1.57 | 33.05 | 0.81 | -3.57 | 9.73 | 7.34 | 7.56 | 35.74 | 3.90 | -1.62 | 0 | 0 |
| 2015 (2) | 21.19 | 0 | 1.92 | 0 | 1.18 | 0 | 0.84 | 0 | 9.06 | 0 | 5.57 | 0 | 3.96 | 0 | 0 | 0 |
