玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)17.171.6937.020.01-83.33-85.710.29-12.12-23.680.050.00.00.06-90.29-89.571.70-48.81-44.30.29-41.75-27.02811-0.37-0.37
24Q3 (19)9.96-21.76-19.740.06500.000.33-13.1613.790.05-16.6725.00.60666.8703.3110.9941.780.506.5155.758140.013.69
24Q2 (18)12.7311.7630.160.01000.3835.7152.00.060.020.00.08002.9921.4316.780.47-10.53-7.818140.013.69
24Q1 (17)11.39-8.73-25.070-100.000.28-26.32-3.450.0620.0-25.00.00-100.002.46-19.2628.850.5331.480.098140.013.69
23Q4 (16)12.480.5610.830.07000.3831.0326.670.0525.00.00.56003.0430.314.280.4024.3-9.7881413.6913.69
23Q3 (15)12.4126.8934.450000.2916.031.820.04-20.00.00.00002.34-8.58-1.960.32-36.95-25.627160.021.77
23Q2 (14)9.78-35.660.20000.25-13.79-13.790.05-37.525.00.00002.5633.98-13.970.51-2.8624.747160.021.77
23Q1 (13)15.234.9988.590000.29-3.3331.820.0860.0100.00.00001.91-28.39-30.10.5318.536.057160.021.77
22Q4 (12)11.2621.99155.330000.336.3657.890.0525.066.670.00002.6611.78-38.160.442.46-34.7271621.7721.77
22Q3 (11)9.23-5.4347.680000.22-24.1437.50.040.033.330.00002.38-19.78-6.890.435.74-9.715880.08.69
22Q2 (10)9.7621.09-17.1500-100.00.2931.82-12.120.040.0-50.00.000-100.02.978.866.070.41-17.42-39.655880.08.69
22Q1 (9)8.0682.7700000.2215.7900.0433.3300.000-100.02.73-36.65-14.020.50-27.0545.915880.00
21Q4 (8)4.41-29.44-50.000-100.00.1918.75-32.140.030.00.00.000-100.04.3168.335.710.6841.72100.05888.698.69
21Q3 (7)6.25-46.9400-100.000.16-51.5200.03-62.500.00-100.0-100.02.56-8.627.830.48-29.3226.365410.00
21Q2 (6)11.78011.870.040300.00.33032.00.080100.00.34-40.1257.562.80-11.7617.990.6899.6678.78541052.82
21Q1 (5)0-100.000-100.000-100.000-100.000.570.003.170.000.340.000-100.00
20Q4 (4)8.8200.00.0500.00.2800.00.0300.00.57496.940.03.1733.710.00.34-10.460.054100.0
20Q3 (3)0-100.00.00-100.00.00-100.00.00-100.00.00.090.00.02.370.00.00.380.00.00-100.00.0
20Q2 (2)10.5300.00.0100.00.2500.00.0400.00.0900.02.3700.00.3800.035400.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)51.192.650.0928.571.296.610.21-4.550.1825.262.523.860.41-7.01811-0.37
2023 (9)49.8730.140.0701.2117.480.2229.410.1402.43-9.730.44-0.5681413.69
2022 (8)38.3270.77001.0351.470.1721.430.0002.69-11.30.44-28.8971621.77
2021 (7)22.4415.970.04-33.330.6828.30.1475.00.18-42.513.0310.630.6250.95888.69
2020 (6)19.3577.040.06-45.450.5323.260.08-20.00.31-69.192.74-30.380.41-54.8154152.82
2019 (5)10.9312.10.110.00.4313.160.166.671.01-10.83.930.940.9148.6735412.03
2018 (4)9.7525.640.1183.330.3840.740.060.01.1345.913.9012.020.62-20.413160
2017 (3)7.76-15.380.06-53.850.27-3.570.06-14.290.77-45.463.4813.950.771.2900
2016 (2)9.1700.1300.2800.0701.4203.0500.76000

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