- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 4.11 | 9.02 | 5.93 | 0.24 | 9.09 | 20.0 | 0.22 | 4.76 | 22.22 | 0.23 | -4.17 | 15.0 | 5.84 | 0.07 | 13.28 | 5.35 | -3.9 | 15.38 | 5.60 | -12.09 | 8.56 | 194 | 0.0 | 0.0 |
24Q2 (19) | 3.77 | -2.33 | 0.27 | 0.22 | 4.76 | 10.0 | 0.21 | 5.0 | 31.25 | 0.24 | 4.35 | 20.0 | 5.84 | 7.26 | 9.71 | 5.57 | 7.51 | 30.9 | 6.37 | 6.84 | 19.68 | 194 | 0.0 | 0.0 |
24Q1 (18) | 3.86 | -4.22 | 1.05 | 0.21 | 0.0 | 10.53 | 0.2 | -4.76 | 11.11 | 0.23 | 9.52 | 21.05 | 5.44 | 4.4 | 9.38 | 5.18 | -0.57 | 9.96 | 5.96 | 14.35 | 19.8 | 194 | 0.0 | 0.0 |
23Q4 (17) | 4.03 | 3.87 | -1.47 | 0.21 | 5.0 | 10.53 | 0.21 | 16.67 | 0.0 | 0.21 | 5.0 | 16.67 | 5.21 | 1.09 | 12.17 | 5.21 | 12.32 | 1.49 | 5.21 | 1.09 | 18.4 | 194 | 0.0 | 0.0 |
23Q3 (16) | 3.88 | 3.19 | 3.47 | 0.2 | 0.0 | 5.26 | 0.18 | 12.5 | 5.88 | 0.2 | 0.0 | 5.26 | 5.15 | -3.09 | 1.74 | 4.64 | 9.02 | 2.33 | 5.15 | -3.09 | 1.74 | 194 | 0.0 | 0.0 |
23Q2 (15) | 3.76 | -1.57 | 5.32 | 0.2 | 5.26 | -4.76 | 0.16 | -11.11 | -11.11 | 0.2 | 5.26 | 0.0 | 5.32 | 6.94 | -9.57 | 4.26 | -9.69 | -15.6 | 5.32 | 6.94 | -5.05 | 194 | 0.0 | 0.0 |
23Q1 (14) | 3.82 | -6.6 | 7.3 | 0.19 | 0.0 | -13.64 | 0.18 | -14.29 | -10.0 | 0.19 | 5.56 | -13.64 | 4.97 | 7.07 | -19.51 | 4.71 | -8.23 | -16.13 | 4.97 | 13.02 | -19.51 | 194 | 0.0 | 0.0 |
22Q4 (13) | 4.09 | 9.07 | 11.44 | 0.19 | 0.0 | -5.0 | 0.21 | 23.53 | 5.0 | 0.18 | -5.26 | 5.88 | 4.65 | -8.31 | -14.76 | 5.13 | 13.26 | -5.78 | 4.40 | -13.14 | -4.99 | 194 | 0.0 | 0.0 |
22Q3 (12) | 3.75 | 5.04 | -0.53 | 0.19 | -9.52 | -9.52 | 0.17 | -5.56 | 0.0 | 0.19 | -5.0 | 18.75 | 5.07 | -13.87 | -9.04 | 4.53 | -10.09 | 0.53 | 5.07 | -9.56 | 19.38 | 194 | 0.0 | 11.49 |
22Q2 (11) | 3.57 | 0.28 | 1.13 | 0.21 | -4.55 | 10.53 | 0.18 | -10.0 | 12.5 | 0.2 | -9.09 | 53.85 | 5.88 | -4.81 | 9.29 | 5.04 | -10.25 | 11.24 | 5.60 | -9.35 | 52.12 | 194 | 0.0 | 11.49 |
22Q1 (10) | 3.56 | -3.0 | 14.84 | 0.22 | 10.0 | 4.76 | 0.2 | 0.0 | 17.65 | 0.22 | 29.41 | 120.0 | 6.18 | 13.4 | -8.77 | 5.62 | 3.09 | 2.45 | 6.18 | 33.41 | 91.57 | 194 | 0.0 | 11.49 |
21Q4 (9) | 3.67 | -2.65 | 31.07 | 0.2 | -4.76 | -4.76 | 0.2 | 17.65 | 33.33 | 0.17 | 6.25 | 6.25 | 5.45 | -2.17 | -27.34 | 5.45 | 20.85 | 1.73 | 4.63 | 9.15 | -18.94 | 194 | 11.49 | 11.49 |
21Q3 (8) | 3.77 | 6.8 | 39.11 | 0.21 | 10.53 | 0.0 | 0.17 | 6.25 | 13.33 | 0.16 | 23.08 | -5.88 | 5.57 | 3.49 | -28.12 | 4.51 | -0.51 | -18.53 | 4.24 | 15.24 | -32.35 | 174 | 0.0 | 10.83 |
21Q2 (7) | 3.53 | 13.87 | 46.47 | 0.19 | -9.52 | 11.76 | 0.16 | -5.88 | 14.29 | 0.13 | 30.0 | -7.14 | 5.38 | -20.54 | -23.7 | 4.53 | -17.35 | -21.97 | 3.68 | 14.16 | -36.6 | 174 | 0.0 | 10.83 |
21Q1 (6) | 3.1 | 10.71 | 0 | 0.21 | 0.0 | 0 | 0.17 | 13.33 | 0 | 0.1 | -37.5 | 0 | 6.77 | -9.68 | 0 | 5.48 | 2.37 | 0 | 3.23 | -43.55 | 0 | 174 | 0.0 | 0 |
20Q4 (5) | 2.8 | 3.32 | 0 | 0.21 | 0.0 | 0 | 0.15 | 0.0 | 0 | 0.16 | -5.88 | 0 | 7.50 | -3.21 | 0 | 5.36 | -3.21 | 0 | 5.71 | -8.91 | 0 | 174 | 10.83 | 0 |
20Q3 (4) | 2.71 | 12.45 | 0.0 | 0.21 | 23.53 | 0.0 | 0.15 | 7.14 | 0.0 | 0.17 | 21.43 | 0.0 | 7.75 | 9.85 | 0.0 | 5.54 | -4.72 | 0.0 | 6.27 | 7.99 | 0.0 | 157 | 0.0 | 0.0 |
20Q2 (3) | 2.41 | 0 | 0.0 | 0.17 | 0 | 0.0 | 0.14 | 0 | 0.0 | 0.14 | 0 | 0.0 | 7.05 | 0 | 0.0 | 5.81 | 0 | 0.0 | 5.81 | 0 | 0.0 | 157 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 15.49 | 3.4 | 0.8 | -1.23 | 0.73 | -3.95 | 0.81 | 1.25 | 5.16 | -4.49 | 4.71 | -7.11 | 5.23 | -2.08 | 194 | 0.0 |
2022 (9) | 14.98 | 6.47 | 0.81 | 0.0 | 0.76 | 8.57 | 0.8 | 45.45 | 5.41 | -6.07 | 5.07 | 1.98 | 5.34 | 36.62 | 194 | 0.0 |
2021 (8) | 14.07 | 37.81 | 0.81 | 5.19 | 0.7 | 20.69 | 0.55 | -6.78 | 5.76 | -23.66 | 4.98 | -12.42 | 3.91 | -32.35 | 194 | 11.49 |
2020 (7) | 10.21 | 20.97 | 0.77 | 14.93 | 0.58 | -4.92 | 0.59 | 51.28 | 7.54 | -5.0 | 5.68 | -21.4 | 5.78 | 25.06 | 174 | 10.83 |
2019 (6) | 8.44 | 48.85 | 0.67 | 34.0 | 0.61 | 48.78 | 0.39 | 11.43 | 7.94 | -9.98 | 7.23 | -0.05 | 4.62 | -25.14 | 157 | 34.19 |
2018 (5) | 5.67 | 46.89 | 0.5 | 61.29 | 0.41 | 95.24 | 0.35 | 20.69 | 8.82 | 9.8 | 7.23 | 32.91 | 6.17 | -17.84 | 117 | 0 |
2017 (4) | 3.86 | 333.71 | 0.31 | 416.67 | 0.21 | 133.33 | 0.29 | 0 | 8.03 | 19.13 | 5.44 | -46.2 | 7.51 | 0 | 0 | 0 |
2016 (3) | 0.89 | 0 | 0.06 | 0 | 0.09 | 0 | 0 | 0 | 6.74 | 0 | 10.11 | 0 | 0.00 | 0 | 0 | 0 |