玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)4.119.025.930.249.0920.00.224.7622.220.23-4.1715.05.840.0713.285.35-3.915.385.60-12.098.561940.00.0
24Q2 (19)3.77-2.330.270.224.7610.00.215.031.250.244.3520.05.847.269.715.577.5130.96.376.8419.681940.00.0
24Q1 (18)3.86-4.221.050.210.010.530.2-4.7611.110.239.5221.055.444.49.385.18-0.579.965.9614.3519.81940.00.0
23Q4 (17)4.033.87-1.470.215.010.530.2116.670.00.215.016.675.211.0912.175.2112.321.495.211.0918.41940.00.0
23Q3 (16)3.883.193.470.20.05.260.1812.55.880.20.05.265.15-3.091.744.649.022.335.15-3.091.741940.00.0
23Q2 (15)3.76-1.575.320.25.26-4.760.16-11.11-11.110.25.260.05.326.94-9.574.26-9.69-15.65.326.94-5.051940.00.0
23Q1 (14)3.82-6.67.30.190.0-13.640.18-14.29-10.00.195.56-13.644.977.07-19.514.71-8.23-16.134.9713.02-19.511940.00.0
22Q4 (13)4.099.0711.440.190.0-5.00.2123.535.00.18-5.265.884.65-8.31-14.765.1313.26-5.784.40-13.14-4.991940.00.0
22Q3 (12)3.755.04-0.530.19-9.52-9.520.17-5.560.00.19-5.018.755.07-13.87-9.044.53-10.090.535.07-9.5619.381940.011.49
22Q2 (11)3.570.281.130.21-4.5510.530.18-10.012.50.2-9.0953.855.88-4.819.295.04-10.2511.245.60-9.3552.121940.011.49
22Q1 (10)3.56-3.014.840.2210.04.760.20.017.650.2229.41120.06.1813.4-8.775.623.092.456.1833.4191.571940.011.49
21Q4 (9)3.67-2.6531.070.2-4.76-4.760.217.6533.330.176.256.255.45-2.17-27.345.4520.851.734.639.15-18.9419411.4911.49
21Q3 (8)3.776.839.110.2110.530.00.176.2513.330.1623.08-5.885.573.49-28.124.51-0.51-18.534.2415.24-32.351740.010.83
21Q2 (7)3.5313.8746.470.19-9.5211.760.16-5.8814.290.1330.0-7.145.38-20.54-23.74.53-17.35-21.973.6814.16-36.61740.010.83
21Q1 (6)3.110.7100.210.000.1713.3300.1-37.506.77-9.6805.482.3703.23-43.5501740.00
20Q4 (5)2.83.3200.210.000.150.000.16-5.8807.50-3.2105.36-3.2105.71-8.91017410.830
20Q3 (4)2.7112.450.00.2123.530.00.157.140.00.1721.430.07.759.850.05.54-4.720.06.277.990.01570.00.0
20Q2 (3)2.4100.00.1700.00.1400.00.1400.07.0500.05.8100.05.8100.015700.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.493.40.8-1.230.73-3.950.811.255.16-4.494.71-7.115.23-2.081940.0
2022 (9)14.986.470.810.00.768.570.845.455.41-6.075.071.985.3436.621940.0
2021 (8)14.0737.810.815.190.720.690.55-6.785.76-23.664.98-12.423.91-32.3519411.49
2020 (7)10.2120.970.7714.930.58-4.920.5951.287.54-5.05.68-21.45.7825.0617410.83
2019 (6)8.4448.850.6734.00.6148.780.3911.437.94-9.987.23-0.054.62-25.1415734.19
2018 (5)5.6746.890.561.290.4195.240.3520.698.829.87.2332.916.17-17.841170
2017 (4)3.86333.710.31416.670.21133.330.2908.0319.135.44-46.27.51000
2016 (3)0.8900.0600.090006.74010.1100.00000

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