玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.84-8.9115.350.775.484.050.2812.055.560.166.67-5.883.8815.79-9.791.4122.9534.860.8117.1-18.413040.00.0
24Q3 (19)21.78-7.5621.680.73-15.1210.610.25-3.85-3.850.157.1415.383.35-8.18-9.11.154.01-20.980.6915.9-5.173040.00.0
24Q2 (18)23.568.575.650.8613.167.50.2636.8430.00.14-6.67-12.53.654.221.751.1026.0423.050.59-14.04-17.183040.00.0
24Q1 (17)21.726.1619.890.762.715.150.195.5611.760.15-11.767.143.50-18.6-3.950.88-16.33-6.780.69-30.06-10.633040.00.0
23Q4 (16)17.2-3.914.810.7412.12-3.90.18-30.77-10.00.1730.7713.334.3016.68-8.311.05-27.95-14.130.9936.098.133040.00.0
23Q3 (15)17.9-19.73-3.190.66-17.5-17.50.2630.013.040.13-18.75-18.753.692.78-14.781.4561.9616.770.731.22-16.073040.00.0
23Q2 (14)22.323.28.460.821.213.90.217.65-4.760.1614.2914.293.59-1.62-4.210.90-4.51-12.190.72-7.245.373040.00.0
23Q1 (13)18.110.310.230.66-14.29-2.940.17-15.00.00.14-6.670.03.65-22.29-11.950.94-22.94-9.280.77-15.38-9.283040.00.0
22Q4 (12)16.41-11.258.960.77-3.75-11.490.2-13.0453.850.15-6.2550.04.698.45-18.781.22-2.0241.190.915.6337.663040.00.0
22Q3 (11)18.49-10.0719.520.83.923.080.239.5221.050.1614.2923.084.3315.532.971.2421.791.280.8727.082.973040.00.33
22Q2 (10)20.5625.2118.710.7713.244.050.2123.53200.00.140.016.673.75-9.57-12.341.02-1.34152.720.68-20.14-1.723040.00.33
22Q1 (9)16.429.0315.880.68-21.844.620.1730.7713.330.1440.040.04.14-28.31-9.721.0419.94-2.20.8528.420.823040.00.33
21Q4 (8)15.06-2.65-46.270.8733.85-48.820.13-31.58-58.060.1-23.08-9.095.7837.49-4.750.86-29.72-21.950.66-20.9869.23040.330.33
21Q3 (7)15.47-10.6800.65-12.1600.19171.4300.138.3304.20-1.66-16.411.23203.8989.720.8421.29-8.053030.00
21Q2 (6)17.3222.23-34.040.7413.85-43.940.07-53.33-58.820.1220.0-50.04.27-6.86-15.00.40-61.82-37.570.69-1.82-24.193030.00
21Q1 (5)14.17-49.4500.65-61.7600.15-51.6100.1-9.0904.59-24.3701.06-4.2800.7179.8303030.00
20Q4 (4)28.0300.01.700.00.3100.00.1100.06.0620.660.01.1170.840.00.39-57.060.030300.0
20Q3 (3)0-100.00.00-100.00.00-100.00.00-100.00.05.030.00.00.650.00.00.910.00.0000.0
20Q2 (2)26.2600.01.3200.00.1700.00.2400.05.0300.00.6500.00.9100.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)86.8815.063.129.090.9822.50.60.03.59-5.191.136.470.69-13.093040.0
2023 (9)75.515.022.86-5.610.80.00.61.693.79-10.121.06-4.780.79-3.173040
2022 (8)71.915.893.034.120.848.150.5931.114.21-10.161.1127.830.8213.1300
2021 (7)62.0414.282.91-3.320.5412.50.4528.574.69-15.40.87-1.550.7312.513040.33
2020 (6)54.2913.23.016.740.484.350.3584.215.54-5.710.88-7.820.6462.733030
2019 (5)47.962.72.825.220.46411.110.19-9.525.882.460.96397.680.40-11.900
2018 (4)46.76.332.68-11.550.0950.00.21-76.675.74-16.820.1941.070.45-78.0600
2017 (3)43.9203.0300.0600.906.9000.1402.05000

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