玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.13-1.335.042.763.7624.320.17-15.0-22.7300033.955.1618.362.09-13.85-26.430.00009930.03.55
24Q2 (19)8.240.737.712.661.1413.190.2-4.7611.1100032.280.45.092.43-5.463.160.00009930.03.55
24Q1 (18)8.180.745.962.6311.4415.350.21-16.023.5300032.1510.628.862.57-16.6216.580.00009930.03.55
23Q4 (17)8.124.911.372.366.317.270.2513.64-34.2100029.061.335.823.088.32-35.10.00009933.553.55
23Q3 (16)7.741.18-0.392.22-5.53-5.530.2222.2246.6700028.68-6.63-5.172.8420.847.240.00009590.01.05
23Q2 (15)7.65-0.91-55.652.353.07-47.660.185.88-45.4500030.724.0118.022.356.8522.990.00009590.01.05
23Q1 (14)7.72-3.6202.283.6400.17-55.26000029.537.53-1.622.20-53.58-11.350.00009590.00
22Q4 (13)8.013.09-43.152.2-6.38-47.990.38153.338.5700027.47-9.19-8.514.74145.7490.980.00009591.051.05
22Q3 (12)7.77-54.9602.35-47.6600.15-54.55000030.2416.27.211.930.91-27.680.00009490.00
22Q2 (11)17.25024.464.49014.830.330-10.8100026.03-13.3-7.731.91-22.99-28.340.000094908.58
22Q1 (10)0-100.000-100.000-100.0000030.020.002.480.000.00000-100.00
21Q4 (9)14.09004.23000.350000030.026.4202.48-6.9500.000094900
21Q3 (8)0-100.000-100.000-100.0000028.210.002.670.000.00000-100.00
21Q2 (7)13.86003.91000.370000028.21002.67000.000087400
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)31.23-5.459.211.880.81-6.90029.497.752.59-1.530.0009933.55
2022 (9)33.0318.229.0411.060.8720.830027.37-6.062.632.210.0009591.05
2021 (8)27.944.768.147.530.72-5.260029.132.642.58-9.570.0009498.58
2020 (7)26.6707.5700.7600028.3802.8500.0008740

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