玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)5.0475.078.720.590.0-9.230.5115.9134.210.664.7632.011.71-42.86-49.2110.12-33.77-24.9113.10-40.14-26.145790.00.0
24Q1 (19)2.88-33.64-29.930.593.5125.530.442.3312.820.6318.8734.0420.4955.9879.1415.2854.261.021.8879.1391.295790.00.0
23Q4 (18)4.342.6-22.910.57-8.06-19.720.43-2.272.380.53-7.021.9213.13-10.394.149.91-4.7532.8112.21-9.3732.225790.00.0
23Q3 (17)4.2350.0-39.660.62-4.62-28.740.4415.79-4.350.5714.011.7614.66-36.4118.110.40-22.8158.5213.48-24.085.225790.05.85
23Q2 (16)2.82-31.39-74.080.6538.3-21.690.38-2.56-32.140.56.38-15.2523.05101.56202.1413.4842.01161.817.7355.05226.965790.05.85
23Q1 (15)4.11-27.0-52.810.47-33.8-33.80.39-7.14-20.410.47-9.622.1711.44-9.3240.299.4927.268.6711.4423.81116.535790.05.85
22Q4 (14)5.63-19.69-11.760.71-18.3926.790.42-8.7-10.640.521.968.3312.611.6143.687.4613.681.279.2426.9522.765795.855.85
22Q3 (13)7.01-35.5712.340.874.8252.630.46-17.866.980.51-13.5637.8412.4162.6935.876.5627.49-4.777.2834.1622.75470.05.39
22Q2 (12)10.8824.9172.70.8316.969.390.5614.2930.230.5928.2668.577.63-6.41-1.925.15-8.51-24.595.422.68-2.395470.05.39
22Q1 (11)8.7136.5233.380.7126.7936.540.494.2619.510.46-4.1715.08.15-7.132.365.63-23.63-10.45.28-29.8-13.785470.05.39
21Q4 (10)6.382.244.420.56-1.7516.670.479.311.90.4829.7350.08.78-3.9111.737.376.97.177.5226.8843.655475.395.39
21Q3 (9)6.24-0.9513.660.5716.3326.670.430.02.380.375.71-15.919.1317.4511.446.890.96-9.925.936.73-26.025190.0-2.08
21Q2 (8)6.3-3.5213.110.49-5.7722.50.434.8816.220.35-12.5-16.677.78-2.338.316.838.712.755.56-9.31-26.325190.0-2.08
21Q1 (7)6.536.87101.540.528.3379.310.41-2.3828.120.425.021.217.961.37-11.036.28-8.66-36.436.1316.96-39.865190.0-5.64
20Q4 (6)6.1111.2981.310.486.6717.070.420.013.510.32-27.27-17.957.86-4.16-35.436.87-10.15-37.395.24-34.65-54.74519-2.08-5.64
20Q3 (5)5.49-1.4455.520.4512.5-10.00.4213.5127.270.444.7625.718.2014.14-42.137.6515.17-18.178.016.29-19.175300.0-3.64
20Q2 (4)5.5771.910.00.437.930.00.3715.620.00.4227.270.07.18-19.770.06.64-32.740.07.54-25.970.0530-3.640.0
20Q1 (3)3.24-3.860.00.29-29.270.00.32-13.510.00.33-15.380.08.95-26.430.09.88-10.040.010.19-11.990.05500.00.0
19Q4 (2)3.37-4.530.00.41-18.00.00.3712.120.00.3911.430.012.17-14.110.010.9817.440.011.5716.720.05500.00.0
19Q3 (1)3.530.00.00.50.00.00.330.00.00.350.00.014.160.00.09.350.00.09.920.00.05500.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.49-51.942.3-26.051.64-15.032.07-0.9614.8553.8810.5976.8113.36106.085790.0
2022 (9)32.2326.643.1146.011.9310.292.0930.639.6515.295.99-12.916.483.155795.85
2021 (8)25.4524.692.1331.481.7514.381.65.268.375.446.88-8.276.29-15.585475.39
2020 (7)20.4138.941.62-11.481.5314.181.528.577.94-36.287.50-17.827.45-21.86519-2.08
2019 (6)14.69-28.381.83-10.731.34-1.471.4-1.4112.4624.649.1237.579.5337.65530-3.64
2018 (5)20.5143.832.054.591.367.941.4217.3610.00-27.286.63-24.956.92-18.415505.97
2017 (4)14.262.441.9618.071.26-8.71.21-18.2413.7415.268.84-10.878.49-20.19519-5.98
2016 (3)13.92-9.731.66-3.491.382.991.4834.5511.936.919.9114.0810.6349.04552-1.25
2015 (2)15.42-22.671.72-18.11.34-11.841.1-1.7911.155.918.6914.07.1327.05594.68
2014 (1)19.9451.632.154.411.5246.151.1277.7810.5307.6205.62053426.24

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