玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)8.86-8.095.980.599.26-4.840.581.7518.370.2613.048.336.6618.88-10.216.5510.7111.692.9323.02.2214430.00.0
24Q3 (19)9.6414.088.560.548.014.890.57-10.94-3.390.230.04.555.60-5.335.845.91-21.93-11.012.39-12.34-3.714430.0-2.83
24Q2 (18)8.4514.814.190.516.286.380.6410.3416.360.239.524.555.921.282.17.57-3.8911.682.72-4.60.3414430.0-9.81
24Q1 (17)7.36-11.9611.850.43-30.65-4.440.5818.373.570.21-12.55.05.84-21.22-14.577.8834.45-7.42.85-0.61-6.1314430.0-10.43
23Q4 (16)8.36-5.86-5.960.6231.9140.910.49-16.950.00.249.0933.337.4240.1249.845.86-11.786.342.8715.8841.791443-2.831.62
23Q3 (15)8.889.49-1.440.470.0-4.080.597.279.260.220.015.795.29-8.67-2.686.64-2.0310.862.48-8.6717.481485-7.19-2.94
23Q2 (14)8.1123.25-11.070.474.442.170.55-1.790.00.2210.00.05.80-15.2614.96.78-20.3112.452.71-10.7512.451600-0.682.17
23Q1 (13)6.58-25.98-35.930.452.27-13.460.5614.290.00.211.110.06.8438.1835.078.5154.4156.083.0450.1256.08161113.452.74
22Q4 (12)8.89-1.33-21.540.44-10.2-8.330.49-9.26-3.920.18-5.26-10.04.95-8.9916.835.51-8.0322.452.02-3.9814.71420-7.19-8.03
22Q3 (11)9.01-1.21-20.480.496.528.890.54-1.823.850.19-13.64-13.645.447.8236.935.99-0.6230.592.11-12.588.61530-2.3-0.91
22Q2 (10)9.12-11.2-13.550.46-11.546.980.55-1.79-11.290.2210.010.05.04-0.3823.756.0310.62.622.4123.8727.251566-0.130.19
22Q1 (9)10.27-9.364.80.528.3326.830.569.8-21.130.20.00.05.0619.5121.035.4521.14-24.741.9510.32-4.5815681.55-2.73
21Q4 (8)11.330.09.260.486.6720.00.51-1.92-15.00.2-9.0933.334.246.679.834.50-1.92-22.21.77-9.0922.0415440.02.39
21Q3 (7)11.337.398.010.454.6515.380.52-16.13-7.140.2210.029.413.97-2.556.834.59-21.9-14.031.942.4319.821544-1.22-3.92
21Q2 (6)10.557.6511.170.434.8865.380.62-12.6821.570.20.042.864.08-2.5848.775.88-18.889.351.90-7.1128.51563-3.04-29.88
21Q1 (5)9.8-5.537.830.412.551.850.7118.3336.540.233.3342.864.188.4610.177.2425.22-0.942.0441.093.6416126.9-27.68
20Q4 (4)10.37-1.140.00.42.560.00.67.140.00.15-11.760.03.863.750.05.798.380.01.45-10.740.01508-6.160.0
20Q3 (3)10.4910.540.00.3950.00.00.569.80.00.1721.430.03.7235.70.05.34-0.660.01.629.850.01607-27.90.0
20Q2 (2)9.4933.470.00.26-3.70.00.51-1.920.00.140.00.02.74-27.850.05.37-26.520.01.48-25.080.022290.00.0
20Q1 (1)7.110.00.00.270.00.00.520.00.00.140.00.03.800.00.07.310.00.01.970.00.022290.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)34.37.422.062.492.367.760.934.496.01-4.596.880.322.71-2.7314430.0
2023 (9)31.93-14.372.015.792.192.340.8914.16.3023.556.8619.522.7933.2614431.62
2022 (8)37.29-13.31.97.952.14-9.320.78-3.75.1024.515.744.592.0911.071420-8.03
2021 (7)43.0114.821.7633.332.368.260.8135.04.0916.135.49-5.711.8817.5815442.39
2020 (6)37.460.481.32-13.162.18-8.790.60.03.52-13.585.82-9.221.60-0.481508-23.95
2019 (5)37.28-0.591.52-11.632.39-5.530.6-25.934.08-11.116.41-4.981.61-25.491983-0.8
2018 (4)37.55.961.721.782.53-24.250.81-5.814.59-3.956.75-28.512.16-11.111999-9.3
2017 (3)35.390.311.6918.183.3419.710.8616.224.7817.819.4419.342.4315.85220431.9
2016 (2)35.289.231.431.422.7914.810.74184.624.05-7.157.915.122.10160.5716713.85
2015 (1)32.33.361.4113.712.4317.960.264.04.3707.5200.800160913.79

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