玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.5326.07-31.980.12-25.0-7.690.19-40.62-32.140.09-10.0-10.03.40-40.5135.725.38-52.9-0.232.55-28.6132.32000
24Q2 (19)2.8-22.44-49.00.1633.330.00.3277.78-5.880.111.11-9.095.7171.996.0711.43129.2184.543.5743.2578.25000
24Q1 (18)3.61-14.05-39.830.12-14.29-14.290.18-18.18-28.00.090.00.03.32-0.2842.464.99-4.8119.672.4916.3466.2000
23Q4 (17)4.2-19.08-38.860.147.69-6.670.22-21.43-31.250.09-10.00.03.3333.0852.675.24-2.9112.462.1411.2163.57000
23Q3 (16)5.19-5.46-21.240.13-18.75-7.140.28-17.65-17.650.1-9.0911.112.50-14.0517.915.39-12.894.571.93-3.8441.08000
23Q2 (15)5.49-8.5-7.110.1614.2923.080.3436.03.030.1122.2222.222.9124.932.496.1948.6310.912.0033.5831.57000
23Q1 (14)6.0-12.6623.710.14-6.6727.270.25-21.884.170.090.012.52.336.872.884.17-10.55-15.81.5014.5-9.06000
22Q4 (13)6.874.2528.890.157.1450.00.32-5.8852.380.090.050.02.182.7816.384.66-9.7218.221.31-4.0816.38000
22Q3 (12)6.5911.5122.040.147.6927.270.343.0325.930.090.012.52.12-3.424.295.16-7.63.191.37-10.32-7.81000
22Q2 (11)5.9121.8614.530.1318.1830.00.3337.537.50.0912.50.02.20-3.0113.55.5812.8420.051.52-7.68-12.69000
22Q1 (10)4.85-9.0111.240.1110.010.00.2414.29-17.240.0833.330.02.2720.89-1.114.9525.6-25.61.6546.53-10.1000
21Q4 (9)5.33-1.336.320.1-9.090.00.21-22.2275.00.06-25.0-25.01.88-7.9-26.643.94-21.228.381.13-24.02-44.98000
21Q3 (8)5.44.6527.360.1110.010.00.2712.58.00.08-11.110.02.045.11-13.635.007.5-15.21.48-15.06-21.48000
21Q2 (7)5.1618.35-10.260.10.0-9.090.24-17.24-20.00.0912.512.51.94-15.51.34.65-30.07-10.851.74-4.9425.36000
21Q1 (6)4.3611.5113.250.10.0-9.090.29141.6738.10.080.00.02.29-10.32-19.726.65116.7221.941.83-10.32-11.7000
20Q4 (5)3.91-7.78-6.90.10.00.00.12-52.0-7.690.080.014.292.568.447.423.07-47.95-0.852.058.4422.76000
20Q3 (4)4.24-26.260.00.1-9.090.00.25-16.670.00.080.00.02.3623.280.05.9013.010.01.8935.610.0000.0
20Q2 (3)5.7549.350.00.110.00.00.342.860.00.080.00.01.91-33.040.05.22-4.350.01.39-33.040.0000.0
20Q1 (2)3.85-8.330.00.1110.00.00.2161.540.00.0814.290.02.8620.00.05.4576.220.02.0824.680.0000.0
19Q4 (1)4.20.00.00.10.00.00.130.00.00.070.00.02.380.00.03.100.00.01.670.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.88-13.790.563.71.08-12.20.398.332.6820.295.171.851.8725.6600
2022 (9)24.2219.60.5431.711.2323.00.3620.02.2310.125.082.841.490.3300
2021 (8)20.2514.080.41-2.381.013.640.3-6.252.02-14.434.94-0.391.48-17.8200
2020 (7)17.75-7.170.42-17.650.882.330.32-3.032.37-11.294.9610.221.804.4500
2019 (6)19.12-1.750.516.250.86-17.310.333.122.678.144.50-15.841.734.9600
2018 (5)19.469.020.480.01.0425.30.32-8.572.47-8.275.3414.931.64-16.1400
2017 (4)17.8512.550.4823.080.83-23.150.356.062.699.364.65-31.721.96-5.7600
2016 (3)15.865.10.39-7.141.088.00.333.122.46-11.656.812.762.08-1.8814350.0
2015 (2)15.0912.610.425.01.08.70.3210.342.78-6.766.63-3.482.12-2.0114350.0
2014 (1)13.4-3.250.4-2.440.92-11.540.297.412.9906.8702.16014350.0

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