- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.74 | -17.92 | -23.35 | 0.03 | 50.0 | 0.0 | 0.35 | 25.0 | 34.62 | 0.01 | 0.0 | 0.0 | 1.72 | 82.76 | 30.46 | 20.11 | 52.3 | 75.62 | 0.57 | 21.84 | 30.46 | 0 | 0 | 0 |
24Q2 (19) | 2.12 | 23.26 | 23.26 | 0.02 | 0.0 | 0.0 | 0.28 | -12.5 | 55.56 | 0.01 | 0.0 | 0.0 | 0.94 | -18.87 | -18.87 | 13.21 | -29.01 | 26.21 | 0.47 | -18.87 | -18.87 | 0 | 0 | 0 |
24Q1 (18) | 1.72 | 1.18 | 23.74 | 0.02 | 0.0 | 0.0 | 0.32 | 100.0 | 88.24 | 0.01 | -50.0 | -50.0 | 1.16 | -1.16 | -19.19 | 18.60 | 97.67 | 52.12 | 0.58 | -50.58 | -59.59 | 0 | 0 | 0 |
23Q4 (17) | 1.7 | -25.11 | -10.99 | 0.02 | -33.33 | -33.33 | 0.16 | -38.46 | -15.79 | 0.02 | 100.0 | 100.0 | 1.18 | -10.98 | -25.1 | 9.41 | -17.83 | -5.39 | 1.18 | 167.06 | 124.71 | 0 | 0 | 0 |
23Q3 (16) | 2.27 | 31.98 | -5.02 | 0.03 | 50.0 | 0 | 0.26 | 44.44 | 18.18 | 0.01 | 0.0 | 0.0 | 1.32 | 13.66 | 0 | 11.45 | 9.45 | 24.43 | 0.44 | -24.23 | 5.29 | 0 | 0 | 0 |
23Q2 (15) | 1.72 | 23.74 | -30.92 | 0.02 | 0.0 | -50.0 | 0.18 | 5.88 | 12.5 | 0.01 | -50.0 | 0 | 1.16 | -19.19 | -27.62 | 10.47 | -14.43 | 62.86 | 0.58 | -59.59 | 0 | 0 | 0 | 0 |
23Q1 (14) | 1.39 | -27.23 | -58.88 | 0.02 | -33.33 | 0.0 | 0.17 | -10.53 | -5.56 | 0.02 | 100.0 | 0 | 1.44 | -8.39 | 143.17 | 12.23 | 22.95 | 129.66 | 1.44 | 174.82 | 0 | 0 | 0 | 0 |
22Q4 (13) | 1.91 | -20.08 | 96.91 | 0.03 | 0 | 0 | 0.19 | -13.64 | 35.71 | 0.01 | 0.0 | 0 | 1.57 | 0 | 0 | 9.95 | 8.07 | -31.08 | 0.52 | 25.13 | 0 | 0 | 0 | 0 |
22Q3 (12) | 2.39 | -4.02 | 262.12 | 0 | -100.0 | 0 | 0.22 | 37.5 | 83.33 | 0.01 | 0 | 0 | 0.00 | -100.0 | 0 | 9.21 | 43.25 | -49.37 | 0.42 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 2.49 | -26.33 | 308.2 | 0.04 | 100.0 | 0 | 0.16 | -11.11 | 33.33 | 0 | 0 | 0 | 1.61 | 171.49 | 0 | 6.43 | 20.66 | -67.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 3.38 | 248.45 | 143.17 | 0.02 | 0 | 0 | 0.18 | 28.57 | 0.0 | 0 | 0 | 0 | 0.59 | 0 | 0 | 5.33 | -63.1 | -58.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.97 | 46.97 | -82.59 | 0 | 0 | -100.0 | 0.14 | 16.67 | -22.22 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 14.43 | -20.62 | 346.62 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.66 | 8.2 | -88.0 | 0 | 0 | -100.0 | 0.12 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 18.18 | -7.58 | 614.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.61 | -56.12 | -85.44 | 0 | 0 | -100.0 | 0.12 | -33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 19.67 | 51.91 | 586.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 1.39 | -75.04 | -67.67 | 0 | -100.0 | 0 | 0.18 | 0.0 | 28.57 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 12.95 | 300.72 | 297.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 5.57 | 1.27 | 79.68 | 0.01 | 0.0 | 0.0 | 0.18 | 28.57 | 157.14 | 0 | 0 | 0 | 0.18 | -1.26 | -44.34 | 3.23 | 26.96 | 43.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 5.5 | 31.26 | 0.0 | 0.01 | -50.0 | 0.0 | 0.14 | 16.67 | 0.0 | 0 | 0 | 0.0 | 0.18 | -61.91 | 0.0 | 2.55 | -11.12 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 4.19 | -2.56 | 0.0 | 0.02 | 0 | 0.0 | 0.12 | -14.29 | 0.0 | 0 | 0 | 0.0 | 0.48 | 0 | 0.0 | 2.86 | -12.04 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 4.3 | 38.71 | 0.0 | 0 | -100.0 | 0.0 | 0.14 | 100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 3.26 | 44.19 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 3.1 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 2.26 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 7.08 | -30.38 | 0.1 | 11.11 | 0.77 | 2.67 | 0.06 | 200.0 | 1.41 | 59.6 | 10.88 | 47.47 | 0.85 | 330.93 | 0 | 0 |
2022 (9) | 10.17 | 180.17 | 0.09 | 800.0 | 0.75 | 33.93 | 0.02 | 0 | 0.88 | 221.24 | 7.37 | -52.2 | 0.20 | 0 | 0 | 0 |
2021 (8) | 3.63 | -80.88 | 0.01 | -75.0 | 0.56 | -5.08 | 0 | 0 | 0.28 | 30.79 | 15.43 | 396.54 | 0.00 | 0 | 0 | 0 |
2020 (7) | 18.99 | -17.65 | 0.04 | -55.56 | 0.59 | 13.46 | 0 | 0 | 0.21 | -46.03 | 3.11 | 37.78 | 0.00 | 0 | 0 | 0 |
2019 (6) | 23.06 | -35.69 | 0.09 | -72.73 | 0.52 | -22.39 | 0 | 0 | 0.39 | -57.59 | 2.25 | 20.69 | 0.00 | 0 | 0 | 0 |
2018 (5) | 35.86 | 4.98 | 0.33 | -57.69 | 0.67 | -54.73 | 0.07 | -74.07 | 0.92 | -59.7 | 1.87 | -56.88 | 0.20 | -75.3 | 0 | 0 |
2017 (4) | 34.16 | 59.48 | 0.78 | 225.0 | 1.48 | 82.72 | 0.27 | 350.0 | 2.28 | 103.79 | 4.33 | 14.57 | 0.79 | 182.17 | 0 | 0 |
2016 (3) | 21.42 | 41.95 | 0.24 | 700.0 | 0.81 | 15.71 | 0.06 | 0 | 1.12 | 463.59 | 3.78 | -18.48 | 0.28 | 0 | 93 | 0.0 |
2015 (2) | 15.09 | -4.97 | 0.03 | 0.0 | 0.7 | -23.08 | 0 | 0 | 0.20 | 5.24 | 4.64 | -19.05 | 0.00 | 0 | 93 | 0.0 |
2014 (1) | 15.88 | 27.96 | 0.03 | 0.0 | 0.91 | -14.15 | 0 | 0 | 0.19 | 0 | 5.73 | 0 | 0.00 | 0 | 93 | 0.0 |