- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 5.29 | 17.82 | 2.92 | 0.26 | 4.0 | 8.33 | 0.53 | 1.92 | 0.0 | 0.08 | 33.33 | 33.33 | 4.91 | -11.73 | 5.26 | 10.02 | -13.49 | -2.84 | 1.51 | 13.17 | 29.55 | 1017 | 0.0 | -7.88 |
| 24Q1 (19) | 4.49 | -12.98 | -10.56 | 0.25 | -16.67 | 56.25 | 0.52 | 8.33 | -17.46 | 0.06 | -14.29 | 0.0 | 5.57 | -4.23 | 74.69 | 11.58 | 24.5 | -7.72 | 1.34 | -1.5 | 11.8 | 1017 | 0.0 | -7.88 |
| 23Q4 (18) | 5.16 | -12.1 | -8.83 | 0.3 | 11.11 | -26.83 | 0.48 | -9.43 | 0.0 | 0.07 | 0.0 | 40.0 | 5.81 | 26.4 | -19.74 | 9.30 | 3.03 | 9.69 | 1.36 | 13.76 | 53.57 | 1017 | -7.88 | -7.88 |
| 23Q3 (17) | 5.87 | 14.2 | -13.04 | 0.27 | 12.5 | 35.0 | 0.53 | 0.0 | -19.7 | 0.07 | 16.67 | 16.67 | 4.60 | -1.49 | 55.24 | 9.03 | -12.44 | -7.66 | 1.19 | 2.16 | 34.16 | 1104 | 0.0 | 5.14 |
| 23Q2 (16) | 5.14 | 2.39 | -23.28 | 0.24 | 50.0 | 26.32 | 0.53 | -15.87 | -14.52 | 0.06 | 0.0 | -40.0 | 4.67 | 46.5 | 64.65 | 10.31 | -17.84 | 11.43 | 1.17 | -2.33 | -21.79 | 1104 | 0.0 | 5.14 |
| 23Q1 (15) | 5.02 | -11.31 | -21.81 | 0.16 | -60.98 | -15.79 | 0.63 | 31.25 | 8.62 | 0.06 | 20.0 | -14.29 | 3.19 | -56.0 | 7.7 | 12.55 | 47.98 | 38.91 | 1.20 | 35.3 | 9.62 | 1104 | 0.0 | 5.14 |
| 22Q4 (14) | 5.66 | -16.15 | -26.59 | 0.41 | 105.0 | -12.77 | 0.48 | -27.27 | 29.73 | 0.05 | -16.67 | -16.67 | 7.24 | 144.48 | 18.83 | 8.48 | -13.27 | 76.72 | 0.88 | -0.62 | 13.52 | 1104 | 5.14 | 5.14 |
| 22Q3 (13) | 6.75 | 0.75 | -2.32 | 0.2 | 5.26 | 0.0 | 0.66 | 6.45 | 15.79 | 0.06 | -40.0 | -14.29 | 2.96 | 4.48 | 2.37 | 9.78 | 5.66 | 18.53 | 0.89 | -40.44 | -12.25 | 1050 | 0.0 | -47.74 |
| 22Q2 (12) | 6.7 | 4.36 | 14.73 | 0.19 | 0.0 | 5.56 | 0.62 | 6.9 | 19.23 | 0.1 | 42.86 | 42.86 | 2.84 | -4.18 | -7.99 | 9.25 | 2.43 | 3.93 | 1.49 | 36.89 | 24.52 | 1050 | 0.0 | -47.74 |
| 22Q1 (11) | 6.42 | -16.73 | 21.59 | 0.19 | -59.57 | 11.76 | 0.58 | 56.76 | 7.41 | 0.07 | 16.67 | 133.33 | 2.96 | -51.45 | -8.08 | 9.03 | 88.25 | -11.66 | 1.09 | 40.11 | 91.9 | 1050 | 0.0 | -47.74 |
| 21Q4 (10) | 7.71 | 11.58 | 34.55 | 0.47 | 135.0 | 46.88 | 0.37 | -35.09 | 8.82 | 0.06 | -14.29 | 200.0 | 6.10 | 110.62 | 9.16 | 4.80 | -41.82 | -19.12 | 0.78 | -23.18 | 122.96 | 1050 | -47.74 | -47.74 |
| 21Q3 (9) | 6.91 | 18.32 | 22.08 | 0.2 | 11.11 | 33.33 | 0.57 | 9.62 | 11.76 | 0.07 | 0.0 | 250.0 | 2.89 | -6.09 | 9.21 | 8.25 | -7.36 | -8.45 | 1.01 | -15.48 | 186.69 | 2009 | 0.0 | 3.82 |
| 21Q2 (8) | 5.84 | 10.61 | -37.81 | 0.18 | 5.88 | -79.31 | 0.52 | -3.7 | -34.18 | 0.07 | 133.33 | 133.33 | 3.08 | -4.27 | -66.73 | 8.90 | -12.94 | 5.83 | 1.20 | 110.96 | 275.17 | 2009 | 0.0 | 3.82 |
| 21Q1 (7) | 5.28 | -7.85 | -37.37 | 0.17 | -46.88 | -80.23 | 0.54 | 58.82 | -23.94 | 0.03 | 50.0 | 0.0 | 3.22 | -42.35 | -68.44 | 10.23 | 72.36 | 21.43 | 0.57 | 62.78 | 59.66 | 2009 | 0.0 | -4.01 |
| 20Q4 (6) | 5.73 | 1.24 | -48.29 | 0.32 | 113.33 | -70.91 | 0.34 | -33.33 | -52.78 | 0.02 | 0.0 | -50.0 | 5.58 | 110.73 | -43.75 | 5.93 | -34.15 | -8.69 | 0.35 | -1.22 | -3.32 | 2009 | 3.82 | -4.01 |
| 20Q3 (5) | 5.66 | -39.72 | -48.69 | 0.15 | -82.76 | -83.15 | 0.51 | -35.44 | -44.57 | 0.02 | -33.33 | -33.33 | 2.65 | -71.4 | -67.16 | 9.01 | 7.1 | 8.03 | 0.35 | 10.6 | 29.92 | 1935 | 0.0 | -7.55 |
| 20Q2 (4) | 9.39 | 11.39 | 0.0 | 0.87 | 1.16 | 0.0 | 0.79 | 11.27 | 0.0 | 0.03 | 0.0 | 0.0 | 9.27 | -9.18 | 0.0 | 8.41 | -0.11 | 0.0 | 0.32 | -10.22 | 0.0 | 1935 | -7.55 | 0.0 |
| 20Q1 (3) | 8.43 | -23.92 | 0.0 | 0.86 | -21.82 | 0.0 | 0.71 | -1.39 | 0.0 | 0.03 | -25.0 | 0.0 | 10.20 | 2.76 | 0.0 | 8.42 | 29.61 | 0.0 | 0.36 | -1.42 | 0.0 | 2093 | 0.0 | 0.0 |
| 19Q4 (2) | 11.08 | 0.45 | 0.0 | 1.1 | 23.6 | 0.0 | 0.72 | -21.74 | 0.0 | 0.04 | 33.33 | 0.0 | 9.93 | 23.04 | 0.0 | 6.50 | -22.09 | 0.0 | 0.36 | 32.73 | 0.0 | 2093 | 0.0 | 0.0 |
| 19Q3 (1) | 11.03 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 8.07 | 0.0 | 0.0 | 8.34 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 2093 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.2 | -16.96 | 0.97 | -2.02 | 2.17 | -7.26 | 0.26 | -10.34 | 4.58 | 17.99 | 10.24 | 11.68 | 1.23 | 7.97 | 1104 | 0.0 |
| 2022 (9) | 25.53 | -0.78 | 0.99 | -2.94 | 2.34 | 17.0 | 0.29 | 31.82 | 3.88 | -2.18 | 9.17 | 17.92 | 1.14 | 32.85 | 1104 | 5.14 |
| 2021 (8) | 25.73 | 21.31 | 1.02 | 34.21 | 2.0 | 8.11 | 0.22 | 120.0 | 3.96 | 10.63 | 7.77 | -10.88 | 0.86 | 81.35 | 1050 | -47.74 |
| 2020 (7) | 21.21 | -56.3 | 0.76 | -80.56 | 1.85 | -44.11 | 0.1 | -28.57 | 3.58 | -55.52 | 8.72 | 27.91 | 0.47 | 63.47 | 2009 | 3.82 |
| 2019 (6) | 48.54 | -11.49 | 3.91 | -5.1 | 3.31 | -5.16 | 0.14 | -41.67 | 8.06 | 7.22 | 6.82 | 7.15 | 0.29 | -34.1 | 1935 | -7.55 |
| 2018 (5) | 54.84 | 26.16 | 4.12 | 9.28 | 3.49 | 9.06 | 0.24 | -4.0 | 7.51 | -13.37 | 6.36 | -13.55 | 0.44 | -23.9 | 2093 | 25.63 |
| 2017 (4) | 43.47 | 2.52 | 3.77 | -1.31 | 3.2 | 5.26 | 0.25 | 13.64 | 8.67 | -3.74 | 7.36 | 2.67 | 0.58 | 10.84 | 1666 | 17.99 |
| 2016 (3) | 42.4 | 85.56 | 3.82 | 203.17 | 3.04 | 41.4 | 0.22 | 57.14 | 9.01 | 63.39 | 7.17 | -23.8 | 0.52 | -15.31 | 1412 | -0.28 |
| 2015 (2) | 22.85 | 13.23 | 1.26 | 36.96 | 2.15 | 53.57 | 0.14 | 55.56 | 5.51 | 20.95 | 9.41 | 35.63 | 0.61 | 37.38 | 1416 | 35.11 |
| 2014 (1) | 20.18 | 11.49 | 0.92 | 10.84 | 1.4 | -0.71 | 0.09 | 125.0 | 4.56 | 0 | 6.94 | 0 | 0.45 | 0 | 1048 | 10.9 |
