- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 7.6 | -31.03 | -28.97 | 0.05 | -16.67 | 0.0 | 0.3 | -9.09 | 0.0 | 0.44 | -8.33 | -24.14 | 0.66 | 20.83 | 40.79 | 3.95 | 31.82 | 40.79 | 5.79 | 32.92 | 6.81 | 902 | 15.94 | 15.94 |
| 24Q3 (19) | 11.02 | -15.68 | 40.56 | 0.06 | -25.0 | 20.0 | 0.33 | -2.94 | 17.86 | 0.48 | -14.29 | -7.69 | 0.54 | -11.05 | -14.63 | 2.99 | 15.11 | -16.15 | 4.36 | 1.66 | -34.33 | 778 | 0.0 | -5.58 |
| 24Q2 (18) | 13.07 | 1.63 | 148.01 | 0.08 | 14.29 | 60.0 | 0.34 | 0.0 | 36.0 | 0.56 | 3.7 | -8.2 | 0.61 | 12.45 | -35.49 | 2.60 | -1.61 | -45.16 | 4.28 | 2.04 | -62.98 | 778 | 0.0 | -5.58 |
| 24Q1 (17) | 12.86 | 20.19 | 276.02 | 0.07 | 40.0 | 40.0 | 0.34 | 13.33 | 47.83 | 0.54 | -6.9 | 10.2 | 0.54 | 16.49 | -62.77 | 2.64 | -5.7 | -60.69 | 4.20 | -22.53 | -70.69 | 778 | 0.0 | -5.58 |
| 23Q4 (16) | 10.7 | 36.48 | 186.1 | 0.05 | 0.0 | 150.0 | 0.3 | 7.14 | 20.0 | 0.58 | 11.54 | -6.45 | 0.47 | -26.73 | -12.62 | 2.80 | -21.5 | -58.06 | 5.42 | -18.27 | -67.3 | 778 | -5.58 | -5.58 |
| 23Q3 (15) | 7.84 | 48.77 | 32.66 | 0.05 | 0.0 | 25.0 | 0.28 | 12.0 | -20.0 | 0.52 | -14.75 | -8.77 | 0.64 | -32.78 | -5.77 | 3.57 | -24.71 | -39.69 | 6.63 | -42.7 | -31.23 | 824 | 0.0 | -5.72 |
| 23Q2 (14) | 5.27 | 54.09 | -10.37 | 0.05 | 0.0 | 25.0 | 0.25 | 8.7 | -13.79 | 0.61 | 24.49 | -4.69 | 0.95 | -35.1 | 39.47 | 4.74 | -29.46 | -3.81 | 11.57 | -19.21 | 6.34 | 824 | 0.0 | -5.72 |
| 23Q1 (13) | 3.42 | -8.56 | -44.03 | 0.05 | 150.0 | 25.0 | 0.23 | -8.0 | -28.12 | 0.49 | -20.97 | -16.95 | 1.46 | 173.39 | 123.32 | 6.73 | 0.61 | 28.41 | 14.33 | -13.57 | 48.37 | 824 | 0.0 | -5.72 |
| 22Q4 (12) | 3.74 | -36.72 | -69.32 | 0.02 | -50.0 | -71.43 | 0.25 | -28.57 | -39.02 | 0.62 | 8.77 | -12.68 | 0.53 | -20.99 | -6.88 | 6.68 | 12.87 | 98.74 | 16.58 | 71.88 | 184.62 | 824 | -5.72 | -5.72 |
| 22Q3 (11) | 5.91 | 0.51 | -53.86 | 0.04 | 0.0 | -50.0 | 0.35 | 20.69 | 45.83 | 0.57 | -10.94 | -14.93 | 0.68 | -0.51 | 8.38 | 5.92 | 20.08 | 216.1 | 9.64 | -11.39 | 84.4 | 874 | 0.0 | 32.02 |
| 22Q2 (10) | 5.88 | -3.76 | -48.87 | 0.04 | 0.0 | -42.86 | 0.29 | -9.38 | 38.1 | 0.64 | 8.47 | -1.54 | 0.68 | 3.91 | 11.76 | 4.93 | -5.83 | 170.08 | 10.88 | 12.72 | 92.57 | 874 | 0.0 | 32.02 |
| 22Q1 (9) | 6.11 | -49.88 | -42.68 | 0.04 | -42.86 | -33.33 | 0.32 | -21.95 | 77.78 | 0.59 | -16.9 | -21.33 | 0.65 | 14.01 | 16.31 | 5.24 | 55.71 | 210.17 | 9.66 | 65.79 | 37.25 | 874 | 0.0 | 32.02 |
| 21Q4 (8) | 12.19 | -4.84 | 20.69 | 0.07 | -12.5 | 40.0 | 0.41 | 70.83 | 86.36 | 0.71 | 5.97 | 26.79 | 0.57 | -8.05 | 16.0 | 3.36 | 79.52 | 54.41 | 5.82 | 11.36 | 5.05 | 874 | 32.02 | 32.02 |
| 21Q3 (7) | 12.81 | 11.39 | 45.73 | 0.08 | 14.29 | 33.33 | 0.24 | 14.29 | 33.33 | 0.67 | 3.08 | 39.58 | 0.62 | 2.6 | -8.51 | 1.87 | 2.6 | -8.51 | 5.23 | -7.46 | -4.22 | 662 | 0.0 | 22.59 |
| 21Q2 (6) | 11.5 | 7.88 | 36.9 | 0.07 | 16.67 | 16.67 | 0.21 | 16.67 | 10.53 | 0.65 | -13.33 | 62.5 | 0.61 | 8.14 | -14.78 | 1.83 | 8.14 | -19.27 | 5.65 | -19.66 | 18.7 | 662 | 0.0 | 22.59 |
| 21Q1 (5) | 10.66 | 5.54 | 30.96 | 0.06 | 20.0 | -25.0 | 0.18 | -18.18 | -14.29 | 0.75 | 33.93 | 53.06 | 0.56 | 13.7 | -42.73 | 1.69 | -22.48 | -34.55 | 7.04 | 26.89 | 16.88 | 662 | 0.0 | 22.59 |
| 20Q4 (4) | 10.1 | 14.9 | 0.0 | 0.05 | -16.67 | 0.0 | 0.22 | 22.22 | 0.0 | 0.56 | 16.67 | 0.0 | 0.50 | -27.48 | 0.0 | 2.18 | 6.37 | 0.0 | 5.54 | 1.53 | 0.0 | 662 | 22.59 | 0.0 |
| 20Q3 (3) | 8.79 | 4.64 | 0.0 | 0.06 | 0.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.48 | 20.0 | 0.0 | 0.68 | -4.44 | 0.0 | 2.05 | -9.47 | 0.0 | 5.46 | 14.68 | 0.0 | 540 | 0.0 | 0.0 |
| 20Q2 (2) | 8.4 | 3.19 | 0.0 | 0.06 | -25.0 | 0.0 | 0.19 | -9.52 | 0.0 | 0.4 | -18.37 | 0.0 | 0.71 | -27.32 | 0.0 | 2.26 | -12.32 | 0.0 | 4.76 | -20.89 | 0.0 | 540 | 0.0 | 0.0 |
| 20Q1 (1) | 8.14 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 6.02 | 0.0 | 0.0 | 540 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 44.56 | 63.64 | 0.26 | 30.0 | 1.31 | 23.58 | 2.03 | -7.73 | 0.58 | -20.56 | 2.94 | -24.48 | 4.56 | -43.61 | 902 | 15.94 |
| 2023 (9) | 27.23 | 25.83 | 0.2 | 42.86 | 1.06 | -13.11 | 2.2 | -9.09 | 0.73 | 13.53 | 3.89 | -30.95 | 8.08 | -27.75 | 778 | -5.58 |
| 2022 (8) | 21.64 | -54.11 | 0.14 | -50.0 | 1.22 | 17.31 | 2.42 | -12.95 | 0.65 | 8.96 | 5.64 | 155.65 | 11.18 | 89.71 | 824 | -5.72 |
| 2021 (7) | 47.16 | 33.11 | 0.28 | 7.69 | 1.04 | 30.0 | 2.78 | 43.3 | 0.59 | -19.09 | 2.21 | -2.33 | 5.89 | 7.66 | 874 | 32.02 |
| 2020 (6) | 35.43 | 60.53 | 0.26 | 30.0 | 0.8 | 50.94 | 1.94 | 23.57 | 0.73 | -19.02 | 2.26 | -5.97 | 5.48 | -23.03 | 662 | 22.59 |
| 2019 (5) | 22.07 | 20.14 | 0.2 | 25.0 | 0.53 | 8.16 | 1.57 | 6.08 | 0.91 | 4.04 | 2.40 | -9.97 | 7.11 | -11.7 | 540 | 2.47 |
| 2018 (4) | 18.37 | 10.6 | 0.16 | 6.67 | 0.49 | 16.67 | 1.48 | 12.12 | 0.87 | -3.55 | 2.67 | 5.49 | 8.06 | 1.38 | 527 | 5.82 |
| 2017 (3) | 16.61 | -26.92 | 0.15 | -6.25 | 0.42 | -20.75 | 1.32 | 24.53 | 0.90 | 28.29 | 2.53 | 8.44 | 7.95 | 70.41 | 498 | -5.86 |
| 2016 (2) | 22.73 | -48.62 | 0.16 | -15.79 | 0.53 | -22.06 | 1.06 | -35.37 | 0.70 | 63.9 | 2.33 | 51.7 | 4.66 | 25.8 | 529 | -12.13 |
| 2015 (1) | 44.24 | 65.75 | 0.19 | 18.75 | 0.68 | 25.93 | 1.64 | 47.75 | 0.43 | 0 | 1.54 | 0 | 3.71 | 0 | 602 | 2.21 |
