玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.6730.88-31.360.020.0-33.330.14100.0-30.00.010.00.00.75-23.6-2.875.2452.811.990.37-23.645.695830.0-3.95
24Q2 (19)2.04-24.44-42.70.020.0-33.330.07-50.0-56.250.010.00.00.9832.3516.343.43-33.82-23.650.4932.3574.515830.0-3.95
24Q1 (18)2.7-29.32-31.820.020.0-33.330.147.690.00.010.00.00.7441.48-2.225.1952.3646.670.3741.4846.675830.0-3.95
23Q4 (17)3.82-1.8-18.380.02-33.33-33.330.13-35.0-53.570.010.00.00.52-32.11-18.323.40-33.81-43.120.261.8322.51583-3.95-3.95
23Q3 (16)3.899.27-12.580.030.00.00.225.00.00.010.00.00.77-8.4814.45.1414.414.40.26-8.4814.46070.0-3.5
23Q2 (15)3.56-10.1-16.240.030.00.00.1614.29-5.880.010.00.00.8411.2419.384.4927.1312.360.2811.2419.386070.0-3.5
23Q1 (14)3.96-15.38-5.260.030.00.00.14-50.0-17.650.010.00.00.7618.185.563.54-40.91-13.070.2518.185.566070.0-3.5
22Q4 (13)4.685.17-12.850.030.0-25.00.2840.055.560.010.0-50.00.64-4.91-13.945.9833.1278.490.21-4.91-42.63607-3.5-3.5
22Q3 (12)4.454.719.610.030.00.00.217.6581.820.010.00.00.67-4.49-8.764.4912.3665.880.22-4.49-8.766290.0-1.41
22Q2 (11)4.251.678.970.030.0-40.00.170.070.00.010.0-50.00.71-1.65-44.944.00-1.6556.00.24-1.65-54.126290.0-1.41
22Q1 (10)4.18-22.16-17.720.03-25.0-40.00.17-5.5613.330.01-50.0-50.00.72-3.65-27.084.0721.3337.740.24-35.77-39.236290.0-1.41
21Q4 (9)5.3732.270.750.0433.33-20.00.1863.64-5.260.02100.00.00.740.81-20.63.3523.72-5.970.3751.21-0.74629-1.41-1.41
21Q3 (8)4.064.1-14.350.03-40.0-25.00.1110.0-21.430.01-50.0-50.00.74-42.36-12.442.715.67-8.270.25-51.97-41.636380.00.31
21Q2 (7)3.9-23.239.240.050.025.00.1-33.33-16.670.020.0-33.331.2830.2614.422.56-13.16-23.720.5130.26-38.976380.00.31
21Q1 (6)5.08-4.69-3.420.050.00.00.15-21.05-31.820.020.0-33.330.984.923.542.95-17.17-29.40.394.92-30.976380.00.31
20Q4 (5)5.3312.4538.440.0525.0-37.50.1935.715.560.020.00.00.9411.16-54.853.5620.69-23.750.38-11.07-27.776380.310.31
20Q3 (4)4.7432.770.00.040.00.00.1416.670.00.02-33.330.00.84-24.680.02.95-12.130.00.42-49.790.06360.00.0
20Q2 (3)3.57-32.130.00.04-20.00.00.12-45.450.00.030.00.01.1217.870.03.36-19.630.00.8447.340.06360.00.0
20Q1 (2)5.2636.620.00.05-37.50.00.2222.220.00.0350.00.00.95-54.250.04.18-10.540.00.579.790.06360.00.0
19Q4 (1)3.850.00.00.080.00.00.180.00.00.020.00.02.080.00.04.680.00.00.520.00.06360.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.23-13.270.11-15.380.63-24.10.04-20.00.72-2.444.14-12.480.26-7.76583-3.95
2022 (9)17.56-4.670.13-18.750.8353.70.05-28.570.74-14.774.7361.230.28-25.07607-3.5
2021 (8)18.42-2.540.16-11.110.54-19.40.07-30.00.87-8.792.93-17.30.38-28.18629-1.41
2020 (7)18.921.080.18-35.710.673.080.142.860.95-46.93.54-14.870.5317.996380.31
2019 (6)15.61-8.450.2840.00.6566.670.07-46.151.7952.914.1682.040.45-41.1963610.61
2018 (5)17.05-1.960.2-4.760.395.410.13-23.531.17-2.862.297.510.76-22.057512.09
2017 (4)17.3931.440.21-25.00.37-15.910.17-19.051.21-42.942.13-36.030.98-38.415139.85
2016 (3)13.23-34.210.28-9.680.44-4.350.210.02.1237.293.3345.391.5952.046712.26
2015 (2)20.11-32.990.31-8.820.462.220.2110.531.5436.062.2952.551.0464.94416-11.86
2014 (1)30.01-12.890.340.00.45-22.410.1990.01.1301.5000.6304726.79

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