- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 11.16 | 15.17 | -0.36 | 1.42 | 10.08 | 10.94 | 0.44 | 18.92 | 4.76 | 0.12 | -7.69 | -29.41 | 12.72 | -4.42 | 11.34 | 3.94 | 3.25 | 5.14 | 1.08 | -19.85 | -29.16 | 608 | 0.0 | 0.0 |
| 24Q3 (19) | 9.69 | 3.09 | -4.81 | 1.29 | 6.61 | 5.74 | 0.37 | -11.9 | 0.0 | 0.13 | -7.14 | -27.78 | 13.31 | 3.42 | 11.08 | 3.82 | -14.54 | 5.06 | 1.34 | -9.92 | -24.13 | 608 | 0.0 | -2.41 |
| 24Q2 (18) | 9.4 | 3.75 | -4.57 | 1.21 | 0.0 | -0.82 | 0.42 | 10.53 | 13.51 | 0.14 | -6.67 | -22.22 | 12.87 | -3.62 | 3.93 | 4.47 | 6.53 | 18.95 | 1.49 | -10.04 | -18.5 | 608 | 0.0 | -2.41 |
| 24Q1 (17) | 9.06 | -19.11 | -14.2 | 1.21 | -5.47 | 0.83 | 0.38 | -9.52 | 5.56 | 0.15 | -11.76 | -21.05 | 13.36 | 16.86 | 17.53 | 4.19 | 11.85 | 23.03 | 1.66 | 9.08 | -7.98 | 608 | 0.0 | -2.41 |
| 23Q4 (16) | 11.2 | 10.02 | -6.2 | 1.28 | 4.92 | 1.59 | 0.42 | 13.51 | 7.69 | 0.17 | -5.56 | -22.73 | 11.43 | -4.64 | 8.3 | 3.75 | 3.18 | 14.81 | 1.52 | -14.16 | -17.62 | 608 | -2.41 | -2.41 |
| 23Q3 (15) | 10.18 | 3.35 | -1.74 | 1.22 | 0.0 | 3.39 | 0.37 | 0.0 | 2.78 | 0.18 | 0.0 | -14.29 | 11.98 | -3.24 | 5.22 | 3.63 | -3.24 | 4.6 | 1.77 | -3.24 | -12.77 | 623 | 0.0 | 0.97 |
| 23Q2 (14) | 9.85 | -6.72 | -1.4 | 1.22 | 1.67 | 7.02 | 0.37 | 2.78 | 15.62 | 0.18 | -5.26 | -10.0 | 12.39 | 8.99 | 8.54 | 3.76 | 10.19 | 17.27 | 1.83 | 1.57 | -8.72 | 623 | 0.0 | 0.97 |
| 23Q1 (13) | 10.56 | -11.56 | -5.55 | 1.2 | -4.76 | 7.14 | 0.36 | -7.69 | -2.7 | 0.19 | -13.64 | -5.0 | 11.36 | 7.68 | 13.43 | 3.41 | 4.37 | 3.01 | 1.80 | -2.35 | 0.58 | 623 | 0.0 | 0.97 |
| 22Q4 (12) | 11.94 | 15.25 | -10.63 | 1.26 | 6.78 | 9.57 | 0.39 | 8.33 | -25.0 | 0.22 | 4.76 | 10.0 | 10.55 | -7.35 | 22.6 | 3.27 | -6.0 | -16.08 | 1.84 | -9.1 | 23.08 | 623 | 0.97 | 0.97 |
| 22Q3 (11) | 10.36 | 3.7 | -4.78 | 1.18 | 3.51 | 5.36 | 0.36 | 12.5 | -5.26 | 0.21 | 5.0 | 16.67 | 11.39 | -0.19 | 10.65 | 3.47 | 8.48 | -0.51 | 2.03 | 1.25 | 22.52 | 617 | 0.0 | 2.66 |
| 22Q2 (10) | 9.99 | -10.64 | 15.62 | 1.14 | 1.79 | 8.57 | 0.32 | -13.51 | -8.57 | 0.2 | 0.0 | 17.65 | 11.41 | 13.91 | -6.1 | 3.20 | -3.21 | -20.93 | 2.00 | 11.91 | 1.75 | 617 | 0.0 | 2.66 |
| 22Q1 (9) | 11.18 | -16.32 | 13.73 | 1.12 | -2.61 | 4.67 | 0.37 | -28.85 | -9.76 | 0.2 | 0.0 | 17.65 | 10.02 | 16.38 | -7.97 | 3.31 | -14.97 | -20.65 | 1.79 | 19.5 | 3.44 | 617 | 0.0 | 2.66 |
| 21Q4 (8) | 13.36 | 22.79 | 24.28 | 1.15 | 2.68 | 2.68 | 0.52 | 36.84 | 73.33 | 0.2 | 11.11 | 11.11 | 8.61 | -16.38 | -17.38 | 3.89 | 11.44 | 39.47 | 1.50 | -9.51 | -10.6 | 617 | 2.66 | 2.66 |
| 21Q3 (7) | 10.88 | 25.93 | -6.85 | 1.12 | 6.67 | 2.75 | 0.38 | 8.57 | 0.0 | 0.18 | 5.88 | 12.5 | 10.29 | -15.29 | 10.31 | 3.49 | -13.78 | 7.35 | 1.65 | -15.92 | 20.77 | 601 | 0.0 | -0.5 |
| 21Q2 (6) | 8.64 | -12.11 | -20.59 | 1.05 | -1.87 | -4.55 | 0.35 | -14.63 | -7.89 | 0.17 | 0.0 | 6.25 | 12.15 | 11.65 | 20.2 | 4.05 | -2.88 | 15.98 | 1.97 | 13.77 | 33.8 | 601 | 0.0 | -0.5 |
| 21Q1 (5) | 9.83 | -8.56 | 3.15 | 1.07 | -4.46 | -1.83 | 0.41 | 36.67 | 10.81 | 0.17 | -5.56 | 6.25 | 10.89 | 4.48 | -4.83 | 4.17 | 49.46 | 7.43 | 1.73 | 3.28 | 3.01 | 601 | 0.0 | 4.16 |
| 20Q4 (4) | 10.75 | -7.96 | 0.0 | 1.12 | 2.75 | 0.0 | 0.3 | -21.05 | 0.0 | 0.18 | 12.5 | 0.0 | 10.42 | 11.64 | 0.0 | 2.79 | -14.22 | 0.0 | 1.67 | 22.23 | 0.0 | 601 | -0.5 | 0.0 |
| 20Q3 (3) | 11.68 | 7.35 | 0.0 | 1.09 | -0.91 | 0.0 | 0.38 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 9.33 | -7.7 | 0.0 | 3.25 | -6.85 | 0.0 | 1.37 | -6.85 | 0.0 | 604 | 0.0 | 0.0 |
| 20Q2 (2) | 10.88 | 14.17 | 0.0 | 1.1 | 0.92 | 0.0 | 0.38 | 2.7 | 0.0 | 0.16 | 0.0 | 0.0 | 10.11 | -11.6 | 0.0 | 3.49 | -10.04 | 0.0 | 1.47 | -12.41 | 0.0 | 604 | 4.68 | 0.0 |
| 20Q1 (1) | 9.53 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 11.44 | 0.0 | 0.0 | 3.88 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 577 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 39.3 | -5.98 | 5.12 | 4.07 | 1.61 | 5.92 | 0.55 | -22.54 | 13.03 | 10.68 | 4.10 | 12.66 | 1.40 | -17.61 | 608 | 0.0 |
| 2023 (9) | 41.8 | -3.84 | 4.92 | 4.68 | 1.52 | 5.56 | 0.71 | -15.48 | 11.77 | 8.86 | 3.64 | 9.77 | 1.70 | -12.1 | 608 | -2.41 |
| 2022 (8) | 43.47 | 1.76 | 4.7 | 7.06 | 1.44 | -12.73 | 0.84 | 16.67 | 10.81 | 5.21 | 3.31 | -14.23 | 1.93 | 14.65 | 623 | 0.97 |
| 2021 (7) | 42.72 | -0.33 | 4.39 | 0.0 | 1.65 | 15.38 | 0.72 | 9.09 | 10.28 | 0.33 | 3.86 | 15.76 | 1.69 | 9.45 | 617 | 2.66 |
| 2020 (6) | 42.86 | 6.41 | 4.39 | -2.01 | 1.43 | -4.67 | 0.66 | 6.45 | 10.24 | -7.91 | 3.34 | -10.41 | 1.54 | 0.04 | 601 | -0.5 |
| 2019 (5) | 40.28 | 8.84 | 4.48 | 5.41 | 1.5 | 8.7 | 0.62 | 6.9 | 11.12 | -3.15 | 3.72 | -0.13 | 1.54 | -1.78 | 604 | 4.68 |
| 2018 (4) | 37.01 | 2.72 | 4.25 | -0.47 | 1.38 | -5.48 | 0.58 | -12.12 | 11.48 | -3.1 | 3.73 | -7.98 | 1.57 | -14.45 | 577 | -4.15 |
| 2017 (3) | 36.03 | 3.83 | 4.27 | 0.23 | 1.46 | 12.31 | 0.66 | 57.14 | 11.85 | -3.47 | 4.05 | 8.16 | 1.83 | 51.34 | 602 | 5.43 |
| 2016 (2) | 34.7 | -1.48 | 4.26 | -9.17 | 1.3 | 13.04 | 0.42 | 35.48 | 12.28 | -7.81 | 3.75 | 14.74 | 1.21 | 37.51 | 571 | -2.06 |
| 2015 (1) | 35.22 | 1.73 | 4.69 | 8.31 | 1.15 | 33.72 | 0.31 | -29.55 | 13.32 | 0 | 3.27 | 0 | 0.88 | 0 | 583 | 1.22 |
